CQUniversity Unit Profile

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ACCT28003 Business Analytics Techniques
Business Analytics Techniques
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General Information

Overview

This unit introduces you to the world of data analytics in business. Business analytics uses software tools to produce strategic analyses of huge volumes of data stored in databases and data warehouses to support improved decision making. Business analytics is used in industry and government for basic reporting and descriptive analyses. Advanced predictive and prescriptive analytics also allow powerful insights to be generated. Some areas of application include improved understanding of customer behaviour, gauging sentiment on social media, analysis and prediction of factors influencing profitability and portfolio optimisation. This unit will provide you with foundation knowledge to contribute to the use of data analytics in business.

Details

Career Level: Postgraduate
Unit Level: Level 8
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Students enrolling in this unit must be undertaking the CL84 Master of Business Administration (International) or the CM45 Professional Certificate in Business (Data Science).

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2026

Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

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Class and Assessment Overview

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This information will be available on Monday 12 January 2026
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Unit Learning Outcomes

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This information will be available on Monday 12 January 2026
Alignment of Learning Outcomes, Assessment and Graduate Attributes

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Textbooks and Resources

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This information will be available on Monday 16 February 2026
Academic Integrity Statement

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This unit profile has not yet been finalised.