CQUniversity Unit Profile
AVAT11008 Introduction to Aviation Management
Introduction to Aviation Management
All details in this unit profile for AVAT11008 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

Air Transportation provides a comprehensive introduction to the theory and practice of air transportation management, including consideration of the regulatory regime and institutions that structure the development and operation of global air services and aviation activities in different world regions. You will develop a good understanding of the broader issues affecting air transportation at an international and local level for both government and service operators. Additionally, you will gain insights into wider business issues and operational challenges relating to this highly regulated and complex industry.

Details

Career Level: Undergraduate
Unit Level: Level 1
Credit Points: 6
Student Contribution Band: 8
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2023

Cairns
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Online Quiz(zes)
Weighting: 30%
2. Online discussion forum
Weighting: 30%
3. Online Test
Weighting: 40%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student and Unit Teaching Evaluations

Feedback

Recording system does not work well.

Recommendation

Improve the recording system and check the recording quality.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Explain fundamental management functions and their application in air transport operations
  2. Discuss the challenges of managing an air transport system
  3. Explain the principles, practical factors, and strategies applied by air transportation management
  4. Recognise and interpret the safety, security, and environmental dimensions of the air transportation industry
  5. Compare and contrast regulations from a range of national and international organisations
  6. Communicate effectively in the written and verbal form in the context of air transport management.

N/A

Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5 6
1 - Online Quiz(zes) - 30%
2 - Online discussion forum - 30%
3 - Online Test - 40%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5 6
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures
Textbooks and Resources

Textbooks

There are no required textbooks.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Wen-Chun Tseng Unit Coordinator
w.tseng@cqu.edu.au
Schedule
Week 1 Begin Date: 10 Jul 2023

Module/Topic

An Introduction to Air Transportation I

  • The Airline Industry: Trends, Challenges, and Strategies
  • Aviation_ An Overview

Chapter

Chapter 1-2 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 1 open

Week 2 Begin Date: 17 Jul 2023

Module/Topic

An Introduction to Air Transportation II

  • Historical Perspective

Chapter

Chapter 3 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 1 close

Quiz 2 open

Online Discussion Forum 1 open

Week 3 Begin Date: 24 Jul 2023

Module/Topic

An Introduction to Air Transportation III

  • Air Transportation: Regulators and Associations
  • The General Aviation Industry

Chapter

Chapter 4-5 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 2 close

Quiz 3 open

Week 4 Begin Date: 31 Jul 2023

Module/Topic

Structure and Economics of the Airlines

  • The Airline Industry
  • Economic Characteristics of the Airlines

Chapter

Chapter 6-7 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 3 close

Quiz 4 open

Online Discussion Forum 1 close

Week 5 Begin Date: 07 Aug 2023

Module/Topic

The International Scene

  • International Aviation

Chapter

Chapter 18 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 4 close

Quiz 5 open

Vacation Week Begin Date: 14 Aug 2023

Module/Topic

No lectures

Chapter

Review material from the first 5 weeks.

Events and Submissions/Topic

None

Week 6 Begin Date: 21 Aug 2023

Module/Topic

Managerial Aspects of Airlines I

  • Airline Management and Organization
  • Airline Labor Relations

Chapter

Chapter 8 & 16 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 5 close

Quiz 6 open

Online Discussion Forum 2 open

Week 7 Begin Date: 28 Aug 2023

Module/Topic

Managerial Aspects of Airlines II

  • Forecasting Methods

Chapter

Chapter 9 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 6 close

Quiz 7 open

Week 8 Begin Date: 04 Sep 2023

Module/Topic

Managerial Aspects of Airlines III

  • Airline Passenger Marketing
  • Airlines in Social Media

Chapter

Chapter 10-11 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 7 close

Quiz 8 open

Online Discussion Forum 2 close

Week 9 Begin Date: 11 Sep 2023

Module/Topic

Managerial Aspects of Airlines IV

  • Airline Pricing, Demand, and Output Determination

Chapter

Chapter 12 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 8 close

Quiz 9 open

Week 10 Begin Date: 18 Sep 2023

Module/Topic

Managerial Aspects of Airlines V

  • Air Cargo

Chapter

Chapter 13 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 9 close

Quiz 10 open

Online Discussion Forum 3 open

Week 11 Begin Date: 25 Sep 2023

Module/Topic

Managerial Aspects of Airlines VI

  • Principles of Airline Scheduling
  • Fleet Planning: The Aircraft Selection Process

Chapter

Chapter 14-15 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Quiz 10 close

Week 12 Begin Date: 02 Oct 2023

Module/Topic

Managerial Aspects of Airlines VII

  • Airline Financing

Chapter

Chapter 17 of Air Transportation: A Management Perspective

Events and Submissions/Topic

Online Discussion Forum 3 close

Review/Exam Week Begin Date: 09 Oct 2023

Module/Topic

Unit review and guidance on preparation for final online test

Chapter

N/A

Events and Submissions/Topic

None

Exam Week Begin Date: 16 Oct 2023

Module/Topic

Final Online Test

Chapter

All chapters of Air Transportation: A Management Perspective plus tutorials and assignment review.

Events and Submissions/Topic

Final Online Test

Assessment Tasks

1 Online Quiz(zes)

Assessment Title
Online Quizzes

Task Description

There will be 10 online quizzes throughout the term contributing 30% to the final assessment. They will be undertaken online and be due at approximately one-week intervals as given on the Moodle site. Each quiz consists of 5 questions and the question types can be matching, multiple-choice, selecting missing words, or Ture/False. You must select what you think is the correct solution.


Number of Quizzes

10


Frequency of Quizzes

Weekly


Assessment Due Date

Due dates for each quiz are detailed on Moodle and will be reaffirmed in the Lectures


Return Date to Students

As specified after the closing date for each quiz.


Weighting
30%

Assessment Criteria

This is a simple correct or incorrect answer.


Referencing Style

Submission
Online

Submission Instructions
Submit through Moodle

Learning Outcomes Assessed
  • Explain fundamental management functions and their application in air transport operations
  • Explain the principles, practical factors, and strategies applied by air transportation management
  • Recognise and interpret the safety, security, and environmental dimensions of the air transportation industry

2 Online discussion forum

Assessment Title
Online Discussion Forum

Task Description

There will be 3 online discussion forums throughout the term contributing 30% to the final assessment. They will be undertaken online and be due at approximately four-week intervals as given on the Moodle site. The online-discussion forum will focus on information technology competence and information literacy, where students need to use the unit content as well as a moderate amount of information to discuss and debate the relevant topics. Students are required to post an article related to the topic and give comments on their own article and other students' articles in the online discussion forum.


Assessment Due Date

Due dates for each online discussion forum are detailed on Moodle and will be reaffirmed in the Lectures


Return Date to Students

Two weeks after submission


Weighting
30%

Assessment Criteria

Word Count: 300 words (+/- 10%)

Course Value: 10%

Task: The online-discussion forum will focus on information technology competence and information literacy, where students need to use the unit content as well as a moderate amount of information to discuss and debate the relevant topics. Students are required to post an article related to the topic and give comments on their own article and other students' articles in the online discussion forum.

Criteria: Successfully discussion and analysis essentially refer to the information and content that you include in your report; in many ways this is the story or narrative that you develop from start to finish. Analysis basically asks and answers the question “why”? Why is this information important in addressing the topic? Analysis helps to strengthen arguments by building a strong case – often it is achieved by acknowledging key differing arguments, but then developing a strong argument or angle for an assignment in the process – like a spine with attached and acknowledged counter arguments along the way. Comparing and contrasting are typically used to conduct analysis, with words like however, in contrast, similarly, likewise, but (and so forth) used throughout to link and generate ideas, concepts, viewpoints and arguments.


Referencing Style

Submission
Online

Submission Instructions
Submit through Moodle

Learning Outcomes Assessed
  • Discuss the challenges of managing an air transport system
  • Recognise and interpret the safety, security, and environmental dimensions of the air transportation industry
  • Compare and contrast regulations from a range of national and international organisations
  • Communicate effectively in the written and verbal form in the context of air transport management.

3 Online Test

Assessment Title
Final Online Test

Task Description

The final online test is a summative assessment contributing 40% to the final assessment, where students will get random questions of the same exam pattern, concentrating on evaluating the student’s understanding of the topic. Students are expected to conduct an actual comprehension of the content being learned by themselves and thus a better representation of their academic progress. The online test is an open-book (Restricted) test and consists of MULTIPLE CHOICE QUESTIONS, SHORT ANSWERS, AND EXTENDED ANSWERS.


Assessment Due Date

During the examination period and will be reaffirmed in the Lectures


Return Date to Students

Two weeks after submission


Weighting
40%

Assessment Criteria

The MULTIPLE CHOICE QUESTIONS and SHORT ANSWERS sections are simple correct or incorrect answers. The EXTENDED ANSWERS section is marked according to the requirement of successful discussion and analysis which refer to the information and content that you include in your argument; in many ways this is the story or narrative that you develop from start to finish. Analysis basically asks and answers the question “why”? Why is this information important in addressing the topic? Analysis helps to strengthen arguments by building a strong case – often it is achieved by acknowledging key differing arguments, but then developing a strong argument or angle for an assignment in the process – like a spine with attached and acknowledged counter arguments along the way. Comparing and contrasting are typically used to conduct analysis, with words like however, in contrast, similarly, likewise, but (and so forth) used throughout to link and generate ideas, concepts, viewpoints and arguments.


Referencing Style

Submission
Online

Submission Instructions
Submit through Moodle

Learning Outcomes Assessed
  • Explain fundamental management functions and their application in air transport operations
  • Discuss the challenges of managing an air transport system
  • Explain the principles, practical factors, and strategies applied by air transportation management
  • Compare and contrast regulations from a range of national and international organisations
  • Communicate effectively in the written and verbal form in the context of air transport management.

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?