CQUniversity Unit Profile
BIOL13084 Industry Analysis
Industry Analysis
All details in this unit profile for BIOL13084 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit provides students with the opportunity to analyse in detail the structure and functioning of an agrifood industry or allied industry support sector. Students working individually or in small groups will be taught skills in information gathering, critique and analysis, project management, self-organisation and communication skills. The unit allows students to gain specific, in-depth knowledge of an industry, enterprise or related topic of their choice, and to gain industry specific knowledge which will be valuable when seeking employment in the selected industry sector.

Details

Career Level: Undergraduate
Unit Level: Level 3
Credit Points: 6
Student Contribution Band: 7
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

BIOL12108 Agricultural Value Chain Management

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2017

Bundaberg
Distance
Rockhampton

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Written Assessment
Weighting: 10%
2. Written Assessment
Weighting: 20%
3. Practical and Written Assessment
Weighting: 40%
4. Presentation
Weighting: 30%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Moodle course evaluation

Feedback

Not sure because of the nature of the course material and objectives, it is difficult suggest how the course could be improved. There were no appointed course co-coordinators while Phil was in PNG. So it was difficult to get input into any problems.

Recommendation

The course coordinator role be allocated to an academic who does not have commitments that prevent engagement with the class during semester.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Analyse key areas of industry function in the selected agrifood industry or allied industry support sector.
  2. Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.
  3. Appraise aspects of the structure and operation of businesses/community sectors and identify areas where improvement may be possible.
  4. Apply project management and time management skills to complete an industry analysis project.

Per NPC1153

Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Written Assessment - 10%
2 - Written Assessment - 20%
3 - Practical and Written Assessment - 40%
4 - Presentation - 30%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Written Assessment - 10%
2 - Written Assessment - 20%
3 - Practical and Written Assessment - 40%
4 - Presentation - 30%
Textbooks and Resources

Textbooks

There are no required textbooks.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: Harvard (author-date)

For further information, see the Assessment Tasks.

Teaching Contacts
John Coulombe Unit Coordinator
j.coulombe@cqu.edu.au
Schedule
Week 1 Begin Date: 06 Mar 2017

Module/Topic

Introduction to the Course.

Guidelines for selection of industry/support sector for analysis.

Chapter

Events and Submissions/Topic

Week 2 Begin Date: 13 Mar 2017

Module/Topic

Analysis of Queensland and Australian agricultural industry statistics.

- focus of the topic is where to look for accurate data and what to look for in analysis of the data.

Chapter

Events and Submissions/Topic

Week 3 Begin Date: 20 Mar 2017

Module/Topic

Analysis of Global agricultural industry statistics.

- focus of the topic is where to look for accurate data and what to look for in analysis of the data.

Chapter

Events and Submissions/Topic

Week 4 Begin Date: 27 Mar 2017

Module/Topic

Key attributes of agricultural and support sector industries.

Chapter

Events and Submissions/Topic

Week 5 Begin Date: 03 Apr 2017

Module/Topic

Key attributes of agricultural and support sector industries.

Chapter

Events and Submissions/Topic

Project Proposal Due: Week 5 Friday (7 Apr 2017) 11:45 pm AEST
Vacation Week Begin Date: 10 Apr 2017

Module/Topic

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 17 Apr 2017

Module/Topic

Introduction to SWOT analysis.

Chapter

Events and Submissions/Topic

Week 7 Begin Date: 24 Apr 2017

Module/Topic

SWOT analysis methodologies

Chapter

Events and Submissions/Topic

Week 8 Begin Date: 01 May 2017

Module/Topic

Structural analysis of agricultural industries.

Chapter

Events and Submissions/Topic

Week 9 Begin Date: 08 May 2017

Module/Topic

Analysis at the business and supply chain level.

Chapter

Events and Submissions/Topic

Industry SWOT Analysis Due: Week 9 Friday (12 May 2017) 11:45 pm AEST
Week 10 Begin Date: 15 May 2017

Module/Topic

Analysis of major trends in Queensland, Australian and Global agricultural industries.

Chapter

Events and Submissions/Topic

Week 11 Begin Date: 22 May 2017

Module/Topic

Analysis of major trends in Queensland, Australian and Global agricultural industries.

Chapter

Events and Submissions/Topic

Project Report Due: Week 11 Friday (26 May 2017) 11:45 pm AEST
Week 12 Begin Date: 29 May 2017

Module/Topic

Summary

Presentations will be scheduled in week 12 at times that suit the class.

Chapter

Events and Submissions/Topic

Review/Exam Week Begin Date: 05 Jun 2017

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 12 Jun 2017

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Written Assessment

Assessment Title
Project Proposal

Task Description

You are required to prepare a report (maximum 1000 words) summarising the current status of a selected industry or industry sector. Your report will include the following information:

  • Industry value (Queensland, Australia and World figures)
  • Industry locations and area (Australia, and Qld if applicable)
  • Industry description (key aspects of the structure and functioning of the industry)
  • Products and markets
  • Focus area for in depth analysis

All sources of data and information should be cited, and referenced using the Harvard referencing style.

A detailed description of the assessment task and the assessment rubrik is available on the unit moodle site.


Assessment Due Date

Week 5 Friday (7 Apr 2017) 11:45 pm AEST


Return Date to Students

Week 7 Friday (28 Apr 2017)


Weighting
10%

Minimum mark or grade
40%

Assessment Criteria

The three assessment criteria for this task are:

  1. Knowledge of the main features of the selected industry or industry sector
  2. Critical analysis and evaluation of the information used
  3. Communication in a report format


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • Analyse key areas of industry function in the selected agrifood industry or allied industry support sector.
  • Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.


Graduate Attributes
  • Communication
  • Information Literacy

2 Written Assessment

Assessment Title
Industry SWOT Analysis

Task Description

You are required to complete a SWOT analysis (maximum 2000 words) of your selected industry or industry sector. The analysis may be undertaken at a National, State, or district level. A full description of SWOT methodology will be provided in the lectures in weeks 6 and 7, as well as in background literature linked to the course Moodle site.

A detailed description of the assessment task and the assessment rubrik is available on the unit moodle site.


Assessment Due Date

Week 9 Friday (12 May 2017) 11:45 pm AEST


Return Date to Students

Week 11 Friday (26 May 2017)


Weighting
20%

Minimum mark or grade
40%

Assessment Criteria

The 3 assessment criteria for the SWOT analysis are:

  1. Analysis and interpretation of the information included in the SWOT analysis report
  2. Use of the SWOT analysis methodology
  3. Communication in an industry report format


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.
  • Appraise aspects of the structure and operation of businesses/community sectors and identify areas where improvement may be possible.


Graduate Attributes
  • Problem Solving
  • Critical Thinking

3 Practical and Written Assessment

Assessment Title
Project Report

Task Description

Prepare a report (maximum 4000 words) documenting the strategies used to obtain information on a specific area of interest in your chosen industry, and an analysis of the information gathered in the project. The report may incorporate summarised information from the project proposal and SWOT analysis, but must also incorporate detailed analysis of the specific area of interest identified in the project proposal.

A detailed description of the assessment task and the assessment rubrik is available on the unit moodle site.


Assessment Due Date

Week 11 Friday (26 May 2017) 11:45 pm AEST


Return Date to Students

Review/Exam Week Friday (9 June 2017)


Weighting
40%

Minimum mark or grade
40%

Assessment Criteria

The assessment criteria for the project report are:

  1. Knowledge of the chosen aspect of the industry analysed in the project
  2. Analysis of the information included in the report
  3. Project management skills in acquiring industry information
  4. Written communication in an industry report format


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • Analyse key areas of industry function in the selected agrifood industry or allied industry support sector.
  • Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.
  • Appraise aspects of the structure and operation of businesses/community sectors and identify areas where improvement may be possible.
  • Apply project management and time management skills to complete an industry analysis project.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Team Work
  • Cross Cultural Competence
  • Ethical practice

4 Presentation

Assessment Title
Project Presentation

Task Description

The final assessment task for the course is an oral presentation (maximum 20 minutes) to the class. The presentation will include an overview of the selected industry analysed in the course, discussion of opportunities and threats faced by the industry, and summary of the specific aspect of the industry examined in the course.

This assessment task is designed to assess your ability to communicate the outcomes of an industry analysis through a formal presentation to an audience. Oral communication skills are as important in industry as written communication skills, so it is good experience to develop your communication skills while you complete your degree. The content of your presentation has already been assessed in the course through the other 3 written assessment tasks, so the focus of this task is on the presentation skills themselves and on your understanding of the content you are presenting. As this is an industry presentation, it is appropriate to dress in casual business attire and deliver a presentation that could be understood by an audience of industry representatives (ie it is not a scientific presentation).

A detailed description of the assessment task and the assessment rubrik is available on the unit moodle site.


Assessment Due Date

Presentations will be scheduled in week 12 at times that suit the class.


Return Date to Students

Week 12 Friday (2 June 2017)


Weighting
30%

Minimum mark or grade
40%

Assessment Criteria

The assessment criteria for the project report are:

  1. Knowledge of the chosen industry analysed in the project
  2. Understanding of content presented
  3. Oral communication of industry information
  4. Overall presentation (e.g. has the presentation been practiced? Are there errors? Is the presenter respectful of the audience? Did the lecture go overtime? etc.)


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • Analyse key areas of industry function in the selected agrifood industry or allied industry support sector.
  • Describe important aspects of the structure of businesses/community sectors relevant to the topic chosen for industry analysis.
  • Appraise aspects of the structure and operation of businesses/community sectors and identify areas where improvement may be possible.
  • Apply project management and time management skills to complete an industry analysis project.


Graduate Attributes
  • Communication
  • Critical Thinking
  • Information Technology Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?