Heading

HD: Excellent heading section. The heading segment follows the general format; is specific; no errors exist.

D: Good heading statement. All heading segment follow the general format; is specific; very minor errors exist.

C: Fair heading statement. The heading statement follows the general format; is general in nature; no errors exist

P: Poor heading statement. The heading segment follows the general format; is general in nature; errors exist.

F: Very poor or non-existent heading statement. The heading segment does not follow the general format.

Objectives and Backgrounds

HD: Excellent opening statement; contains all three components of the opening statement. All statements are specifically stated.

D: Good opening statement; contains all three components of an opening statement; One or two of the components could have been more specifically stated.

C: Fair opening statement; contains all three components of an opening statement. More specificity required for all three components.

P: Poor opening statement; does not contain all three components of an opening statement.

F: Very poor or non-existent opening statement.

Problems

HD: Excellent articulation of the problems.

D: Good articulation of the problems are described. One of the two could have been more specifically described.

C: Fair articulation of the problems; general in nature.

P: Poor articulation of the problems some of the problems are not described.

F: Very poor or non-existent articulation of the problems.

Action Plan

HD: The assessment draws a clear and well thought-out recommendations.

D: The assessment draws a fairly clear and well thought-out recommendations; one or more lacks specificity.

C: The assessment provides some evidence of recommendations.

P: The assessment provides limited recommendations is vague needs to be more developed.

F: The assessment fails to provide any clear evidence of the ideas presented; drawing no clear recommendations.

Closing

HD: Excellent articulation of task; All three elements are present; clear attention is paid to the professional relationship.

D: Good articulation of task; all three elements are present; more attention to the professional relationship required.

C: Fair articulation of task; All three elements are present; more detail required.

P: Poor articulation of three elements of a closing statement.

F: Very poor or non-existent articulation of the three elements of a closing statement.

Presentation and Quality of Writing

HD: Quality of writing at a very high standard. Sections are coherently connected to each other. Correct grammar, spelling and punctuation.

D: Quality of writing is of a high standard. Sections are mostly well structured. Few grammar, spelling and punctuation mistakes.

C: Quality of writing is of a good standard. Few grammar, spelling and punctuation mistakes. Some problems with sentence structure and presentation. Frequent grammar, punctuation and spelling mistakes. Use of inappropriate language.

P: Quality of writing is at a very poor standard so barely understandable. Many spelling mistakes.

F: Little or no evidence of proofreading.

Assessment Type: Group written report and oral presentation assessment.
Weighting: This assessment accounts for 40% of your final grade. You will receive the same score as your group members for the written report. The report is worth 30 points in total. · The presentation is marked based on your individual contribution. The presentation is based on 10 points in total.
Due date: The assessment is due in Week 9 on Friday, September 14th, at 11:55 PM AEST At the time of submission, you will submit your report and your PowerPoint slides and speaking outline. There is a late deduction of 1.5 for each day after the date of submission of the written report and 0.5 point deduction per day after the due date for the PowerPoint slides and speaking outline.
Length: The reports must be 3500 words in length. Two points will be deducted for those reports that are over or under by 200 words.
Cover sheet: The assessment must include a cover page that contains the group’s individual names, student numbers, resident campus, assessment title, and lecturer and/or tutor.
Style: The assessment must be double-spaced, 11 Point, Times New Roman.
References: There is a minimum of 20 references. You must use the APA reference style.
Other: The second assessment requires that you work in a group. You will be working with two other people from your tutorial, and I will sign you up to a group. This means that you probably will not be working with people that you know. You will need to introduce yourself to members of your group. You may wish to do so through the introduction forum. The groups will be posted in week three. During the fourth tutorial, the group will work on and submit a group charter on Moodle. This charter specifies who will do what and what will happen if a member of the group is not equitably contributing to the overall group output. You must submit the charter one week after your scheduled week four tutorial.
Task description: In this assessment, you will both write a report based on the following case study and then present an oral presentation either during the lecture or tutorial. You will be assigned into a group of three by the lecturer/tutor. Each member of your group will focus upon and write on one of the issues. Do not simply cut and paste each persons’ contribution. The group needs to make sure that all of the parts fit cohesively together and read as one document. The presentation must be 15 minutes in length (each speaker speaks for 5 minutes). All group members must present during the presentation. You will present the information that you developed and wrote in the report. The flex students will present using Zoom.
Case study: BeautyPro is an Australian multinational company that makes and distributes organic cosmetics both within Australia and overseas. The head office is based in Brisbane, Australia. You have recently been appointed as the country manager for China. Upon your arrival in China, you have noticed that the organisation is facing several intercultural communication challenges.
The three intercultural challenges are based upon:
1. Different cultural values and etiquette
2. Direct versus indirect styles of communication
3. Different cultural norms of decision making
In conjunction with two other China-based Australian managers, you conduct academic research in order to understand these problems and come up with logical and practical recommendations. You and your team are tasked with writing a memo to the CEO and executive group which discusses these problems and provides recommendations to solve these problems. You write the report using the following format.
1) Table of contents
2) Introduction
a) Significance of effective intercultural communication
b) Identify the purpose of the report
c) Preview the structure of the report
3) Analysis of the current situation (literature review of the three presenting issues)
a) Intercultural challenge one
b) Intercultural challenge two
c) Intercultural challenge three
4) Conclusion—no new information should be presented here—just summarize what you have already discussed.
5) Recommendations—the recommendations should answer what should be done, who should do it, and how will the success or failure of the recommendations be measured?
a) Recommendation one
b) Recommendation two
c) Recommendation three
6) References—Minimum of 25 (APA format)
The oral presentation should include the following structure:
1) Introduction (First speaker)
a) Attention-getting statement
b) Exigency of the topic
c) Preview of the structure
d) Thesis
e) Transition to the next section
2) Analysis:
a) Intercultural challenge one (First speaker)
i) Main point one
(1) Evidence/example/explanation
ii) Main point two
(1) Evidence/example/explanation
iii) Main point three
(1) Evidence/example/explanation
(2) Transition to challenge two
b) Intercultural challenge two (Second speaker)
i) Main point one
(1) Evidence/example/explanation
ii) Main point two
(1) Evidence/example/explanation
iii) Main point three
c) Transition to the challenge three
d) Intercultural challenge three (Third speaker)
i) Main point one
(1) Evidence/example/explanation
ii) Main point two
(1) Evidence/example/explanation
iii) Main point three
e) Transition to the conclusion
3) Conclusion (Third speaker)
a) Recap main points
b) Recap thesis
c) Transition to the recommendations
4) Recommendations
a) Issue one (First speaker)
i) What should be done,
ii) Who should do it, and
iii) How will the success or failure of the recommendations be measured?
b) Issue two (Second speaker)
i) What should be done,
ii) Who should do it, and
iii) How will the success or failure of the recommendations be measured?
c) Issue three (Third speaker)
i) What should be done,
ii) Who should do it, and
iii) How will the success or failure of the recommendations be measured?
5) Ask the audience if they have any questions that you can answer (Second speaker)

Introduction

HD: Excellent introduction; clearly outlines the report topic, purpose, outcome, and structure:

D: Exceed expectations; clearly outlines the report topic, purpose, outcome, and structure; one or two of the components could have been more specifically stated.

C: Meets expectations; fair introduction; topic, purpose, outcome and structure general in nature.

P: Poor introduction; does not clearly outline the report topic, purpose, outcome, and structure.

F: Very poor or non-existent introduction.

Analysis

HD: Demonstrates a balanced and very high level of detailed knowledge of core concepts by providing a very high level of analysis.

D: Demonstrates a balanced and high level of knowledge of core concepts by providing a high level of analysis.

C: Demonstrates a good level of knowledge of some of the core concepts by providing some level of analysis.

P: Demonstrates limited knowledge of core concepts by providing a limited level of analysis.

F: Demonstrates little, if any, knowledge of the core concepts with extremely limited, if any, analysis.

Conclusion

HD: The assessment presents an excellent detailed and focused summary of the ideas presented.

D: The assessment presents a detailed and focused summary of the ideas presented.

C: The assessment presents a somewhat detailed and focused summary of the ideas presented.

P: The assessment provides limited detail with no clear summary of the ideas presented.

F: The assessment fails to provide any clear evidence of the ideas presented.

Recommendations

HD: Exceeds expectations: All three challenges are addressed at a high level of detail based upon communication theories and models and evidence of successes in other organisations.

D: Exceeds expectations; All three challenges are addressed at a good level of detail based upon communication theories and models and evidence of successes in other organisations; more specific detail needed to be provided.

P: Meets expectations; Less than half of the challenges are addressed at a poor level of detail based upon communication theories and models and evidence of successes in other organisations; more specific detail needed to be provided for the identified challenges.

F: None of the three challenges are addressed.

Written Communication

HD: Quality of writing is of a very high standard. Sections are coherently connected to each other. Correct grammar, spelling, and punctuation.

D: Quality of writing is of a high standard. Sections are mostly well structured. Few grammar, spelling and punctuation mistakes.

C: Quality of writing is of a good standard. Few grammar, spelling and punctuation mistakes. Some problems with sentence structure and presentation. Frequent grammar, punctuation and spelling mistakes.

P: Quality of Writing is poor. Multiple grammatical, spelling and punctuation errors. The structure of the report is illogical.

F: Quality of writing is of a very poor standard so barely understandable. Many spelling mistakes. Little or no evidence of proofreading.

References

HD: All 20 references are credible and correctly cited using the APA format.

D: Not all 20 references are credible and correctly cited using the APA format

C: All 20 references are credible; sources are not correctly referenced using the APA format.

P: Less than 20 references used; sources are correctly cited using the APA format.

F: Less than 20 references are used; sources not correctly sited using the APA format.

Introduction

HD: Excellent introduction; clearly outlines the report topic and purpose, exigency, and thesis

D: Exceed expectations; clearly outlines the report topic, purpose, and thesis; one or two of the components could have been more specifically stated.

C: Meets expectations; fair introduction; contains both an outline of the topic and the purpose; general

P: Poor introduction; does not clearly outline both the topic and the purpose.

F: Very poor or non-existent introduction.

Analysis

HD: Demonstrates a balanced and very high level of detailed knowledge of core concepts by providing a very high level of analysis. Utilises current, appropriate, and credible sources.

D: Demonstrates a balanced and high level of knowledge of core concepts by providing a high level of analysis. Utilises mostly current, appropriate and credible sources.

C: Demonstrates a good level of knowledge of some of the core concepts by providing some level of analysis. Utilises some current, appropriate and credible sources.

P: Demonstrates limited knowledge of core concepts by providing a limited level of analysis. Utilises few current, appropriate, and credible sources.

F: Demonstrates little, if any, knowledge of the core concepts with extremely limited, if any, analysis. Utilises little, if any, current, appropriate and credible sources.

Recommendations

HD: Exceeds expectations: Issues are addressed at a high level of detail based upon communication theories and models and evidence of successes in other organisations.

D: Exceeds expectations; Issues are addressed at a good level of detail based upon communication theories and models and evidence of successes in other organisations; more specific detail needed to be provided.

C: Meets expectations; Issues s are addressed at a fair level of detail based upon communication theories and models and evidence of successes in other organisations; more specific detail needed to be provided for the identified challenges.

P: Meets expectations; Issues are addressed at a poor level of detail based upon communication theories and models and evidence of successes in other organisations; more specific detail needed to be provided for the identified challenges.

F: No relevant issues are addressed.

Conclusion

HD: The assessment presents a detailed and focused summary of the ideas presented.

D: The assessment presents a fairly detailed and focused summary of the ideas presented.

C: The assessment presents a somewhat detailed and focused summary of the ideas presented.

P: The assessment provides limited detail with no clear summary of the ideas presented.

F: The assessment fails to provide any clear evidence of the ideas presented.

References

HD: All references are included in the slides and in the reference list.

D: Not all references are included in the slides and in the reference list.

C: References are included in the slides, but are included in the reference list.

P: The references are only presented in the reference list.

f: No references are used.

Introduction

HD: Excellent introduction; clearly states opening statement, background information, structure, thesis and transition.

D: Exceed expectations; clearly states opening statement, background information, structure, thesis and transition. More clarification of one of the elements.

C: Meets expectations; fair statement of opening statement, background information, structure, thesis and transition. One of the elements not articulated.

P: Poor articulation of opening statement, background information, structure, thesis and transition. More than one part of the introduction is missing.

F: Very poor or non-existent introduction.

Weekly concept-Defined and applied

HD: Demonstrates a balanced and very high level of detailed knowledge of core concepts by providing a very high level of analysis.

D: Demonstrates a balanced and high level of knowledge of core concepts by providing a high level of analysis.

C: Demonstrates a good level of knowledge of some of the core concepts by providing some level of analysis.

P: Demonstrates limited knowledge of core concepts by providing a limited level of analysis.

F: Demonstrates little, if any, knowledge of the core concepts with extremely limited, if any, analysis..

Literature review

HD: Exceed expectations; The literature review provides a clear and developed discussion of the literature; inferences have been drawn based upon the comparison and contrast between the literature described.

D: Exceed expectations; the literature describes the literature; some attempt has been made to compare and contrast the information.

C: Meets expectations; the literature review describes an appropriate body of academic literature.

P: Meets expectations; the literature review is, for the most part, based upon an appropriate body of academic literature.  Some claims are unsupported.

F: Below expectation; the literature review does not address one of the core concepts discussed in this unit.

Application for future career aspirations

HD: Excellent articulation of discussed concepts highlighting the link to future career aspirations.

D: Good articulation of task; discussed concepts highlighting the use in future career. One of the concepts was underdeveloped.

C: Meets expectations; the concepts are defined but the link to future career aspirations is general in nature.

P: Meets expectations; the concepts are not clearly defined and there is no analysis of the link between the concepts and future career expectations.

F: Below expectations; the concepts are incorrectly defined. No attempt has been made to link the concepts to future career aspirations.

References

HD: All 10 references are credible and correctly cited using the APA format.

D: Not all 10 references are credible and correctly cited using the APA format

C: All 10 references are credible; sources are not correctly referenced using the APA format,

P: Less than 10 references used; sources are correctly cited using the APA format..

F: Less than 10 references are used; sources not correctly sited using the APA format.

Quality of writing

HD: Quality of writing at a very high standard. Sections are coherently connected to each other. Correct grammar, spelling and punctuation.

D: Quality of writing is of a high standard. Sections are mostly well structured. Few grammar, spelling and punctuation mistakes.

C: Quality of writing is of a good standard. Few grammar, spelling and punctuation mistakes. Some problems with sentence structure and presentation. Frequent grammar, punctuation and spelling mistakes. Use of inappropriate language.

P: Quality of writing is at a very poor standard so barely understandable. Many spelling mistakes.

F: Little or no evidence of proof reading.