CQUniversity Unit Profile
CART12001 The Business of the Arts
The Business of the Arts
All details in this unit profile for CART12001 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

In this unit, you will learn relevant legal and financial obligations for running an arts business. You will unpack the processes and procedures involved in developing a grant application that will make you competitive in the arts business. To enhance your arts business, you will develop an electronic portfolio that best represents you and your art.

Details

Career Level: Undergraduate
Unit Level: Level 2
Credit Points: 6
Student Contribution Band: 8
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2019

Cairns
Rockhampton
Townsville

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Portfolio
Weighting: 50%
2. Written Assessment
Weighting: 50%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student feedback

Feedback

Ensure content is relevant to students in all BCA majors, including dancers.

Recommendation

Have some lectures delivered by a dance lecturer so that personal examples given came from each of the arts.

Feedback from Student feedback

Feedback

Bring business plan and grant writing lecturers earlier in the course

Recommendation

Look at rearranging the lecture order in the next offering of the unit.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Investigate relevant legal and financial obligations as they apply to the operation of an arts business
  2. Develop a personal electronic portfolio of work that represents you as an artist
  3. Analyse arts funding processes within Australian and international contexts.
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3
1 - Portfolio - 50%
2 - Written Assessment - 50%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Portfolio - 50%
2 - Written Assessment - 50%
Textbooks and Resources

Textbooks

There are no required textbooks.

Additional Textbook Information

no

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 6th Edition (APA 6th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Karen Crone Unit Coordinator
k.crone@cqu.edu.au
Schedule
Week 1 Begin Date: 11 Mar 2019

Module/Topic

Overview of unit and talking our business.

This week we will be looking at unit of work over the next 12 weeks, as well as basic business terms.

Chapter


Events and Submissions/Topic


Week 2 Begin Date: 18 Mar 2019

Module/Topic

Press kits and self advertising


What do we need to sell ourselves in our individual disciplines?

Chapter


Events and Submissions/Topic


Week 3 Begin Date: 25 Mar 2019

Module/Topic

The power of social media and the internet


How can we utilise technology to do a great deal of work for us?

Chapter


Events and Submissions/Topic


Week 4 Begin Date: 01 Apr 2019

Module/Topic

Proposals contracts and fee structures


How much can I sell myself for without selling my soul? What are the legal and financial requirements to be able to successfully implement a professional business model. 

Chapter


Events and Submissions/Topic


Week 5 Begin Date: 08 Apr 2019

Module/Topic

Finding markets and support


Who can I market my wares to and who can I seek out for support?

Chapter


Events and Submissions/Topic


Vacation Week Begin Date: 15 Apr 2019

Module/Topic


Chapter


Events and Submissions/Topic


Week 6 Begin Date: 22 Apr 2019

Module/Topic

Being on payroll or being a contractor


What are the benefits of working for an employer or working for yourself?

Chapter


Events and Submissions/Topic


Week 7 Begin Date: 29 Apr 2019

Module/Topic

Minding your own business


MYOB and accounting tips.

Chapter


Events and Submissions/Topic


Week 8 Begin Date: 06 May 2019

Module/Topic

Investing in your career


How can you continue to invest in your career?

Chapter


Events and Submissions/Topic

Portfolio - Electronic press kit (EPK) Due: Week 8 Friday (10 May 2019) 11:45 pm AEST
Week 9 Begin Date: 13 May 2019

Module/Topic

Gigs are good - tips for touring


The importance of putting yourself out there so that your audience has a chance to grow.

Chapter


Events and Submissions/Topic


Week 10 Begin Date: 20 May 2019

Module/Topic

Grant writing


What makes a great grant application? What is required to submit a regional arts development fund (RADF) grant application? Philanthropic opportunities, crowd funding and international funding.

Chapter


Events and Submissions/Topic


Week 11 Begin Date: 27 May 2019

Module/Topic

Planning for the future


Setting realistic goals and building on your existing network of artists. Be that squeaky wheel.

Chapter


Events and Submissions/Topic


Week 12 Begin Date: 03 Jun 2019

Module/Topic

Keeping up to date


Keeping up to date not only with your personal finances and show kits,  but with your network and industry at large.

Chapter


Events and Submissions/Topic

Create a business and apply for an arts grant Due: Week 12 Friday (7 June 2019) 11:45 pm AEST
Review/Exam Week Begin Date: 10 Jun 2019

Module/Topic


Chapter


Events and Submissions/Topic


Exam Week Begin Date: 17 Jun 2019

Module/Topic


Chapter


Events and Submissions/Topic


Term Specific Information


Assessment Tasks

1 Portfolio

Assessment Title
Portfolio - Electronic press kit (EPK)

Task Description

Students are to produce a press kit portfolio (EPK) of either themselves OR for a group with which they are associated.This may be in the form of a website or a set of documents saved in pdf form.The EPK will include 

  1. Information such as individual or group statistics
  2. Biography of shows/events/clients the artist/s has performed and worked for.
  3. High quality images of the artist/s in various guises and situations
  4. Audio and or video of the artist/s performing.

The EPK should be no more than 1000 words in length. This includes all citations from previous clients as well as statistical and biographical evidence of the artist/s.. Images, and video footage are incredibly powerful tools in selling your wares. Keep this in mind as you are putting your EPK together.


Assessment Due Date

Week 8 Friday (10 May 2019) 11:45 pm AEST


Return Date to Students

Week 10 Friday (24 May 2019)


Weighting
50%

Assessment Criteria

Language in written documents (Spelling and Grammar) 20%

Appropriate and focused information 20%

Quality of images 30%

Audio/Video quality 30%


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • Develop a personal electronic portfolio of work that represents you as an artist


Graduate Attributes
  • Communication
  • Critical Thinking
  • Information Technology Competence

2 Written Assessment

Assessment Title
Create a business and apply for an arts grant

Task Description

You will implement an arts based business that you will then utilise to develop a grant application for funding support. The business will follow all of the legal and financial requirements of a professional practice. You will  

  1. create a name for the business
  2. investigate Pty Ltd, Trust and NFP (not for profit) as the business model, then choose the one that best suits your needs
  3. look at the online application for an ABN - then create a hypothetical number for your business to use.

You will then be expected to investigate the grants that your hypothetical company could apply for. You must consider investigating Arts Queensland Grants, but you might also want to consider national and international grants. You will be able to discuss this with your lecturers and then decide the best funding/grants for your particular hypothetical business. 

You will then hypothetically apply for a grant. You will be expected to supply all documentation that the grant application requires. This is what you will submit as your assessment, a grant application for a hypothetical arts business. The length will be determined by the grant that you are applying for. This can be presented as a pdf or word document.

NB:There is no specific word count, this will be determined by the requirements of the funding application.

.


Assessment Due Date

Week 12 Friday (7 June 2019) 11:45 pm AEST


Return Date to Students

Exam Week Friday (21 June 2019)


Weighting
50%

Assessment Criteria

Language in written documents and correct referencing (Spelling and Grammar) 30%

Appropriate supporting documents for the of the specific grant/funding application 40%

A completed funding application 40%




 


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • Investigate relevant legal and financial obligations as they apply to the operation of an arts business
  • Analyse arts funding processes within Australian and international contexts.


Graduate Attributes
  • Communication
  • Critical Thinking
  • Information Literacy

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?