CQUniversity Unit Profile
CHIR20018 Professional Practice and Business Management
Professional Practice and Business Management
All details in this unit profile for CHIR20018 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit will introduce key concepts in small business management as well as techniques for being successful in a clinical business environment. It will further enhance your ability to communicate in a professional manner. Areas of specialisation will be introduced allowing you to investigate the different types of chiropractic practices that exist. You will have the opportunity to participate in active and applied learning through a variety of mixed learning modes. This unit is aimed at producing work ready graduates that understand the role of business in clinical practice while providing you with a competitive edge for securing employment in Australia.

Details

Career Level: Postgraduate
Unit Level: Level 8
Credit Points: 6
Student Contribution Band: 8
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2018

Distance

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Presentation and Written Assessment
Weighting: 60%
2. Portfolio
Weighting: 40%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Discuss the key aspects of running an efficient clinical practice
  2. Investigate and describe different specialisations of clinical practices
  3. Communicate in a professional manner
  4. Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice.

  1. Discuss the key aspects of running an efficient clinical practice. - CCEA unit 2
  2. Investigate different specialisations of clinical practices. - CCEA 2
  3. Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice -CCEA unit 2, unit 3, unit 4, unit 5, unit 9 subsection 9.4
  4. Communicate in a professional manner and build an inter-professional network - CCEA unit 1, unit 2, unit 3, unit 4, unit 5, Unit 6 subsection 6.7, unit 7 subsection 7.2, unit 9 subsection 9.4

Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Presentation and Written Assessment - 60%
2 - Portfolio - 40%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4
1 - Knowledge
2 - Communication
3 - Cognitive, technical and creative skills
4 - Research
5 - Self-management
6 - Ethical and Professional Responsibility
7 - Leadership

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7
1 - Presentation and Written Assessment - 60%
2 - Portfolio - 40%
Textbooks and Resources

Textbooks

There are no required textbooks.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 6th Edition (APA 6th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Sharyn Eaton Unit Coordinator
s.eaton@cqu.edu.au
Martin Timchur Unit Coordinator
m.timchur@cqu.edu.au
Schedule
Week 1 Begin Date: 09 Jul 2018

Module/Topic

Introduction to Practice Management and Compliance

Chapter

Please refer to resources in Moodle.  Resources from CAAVIC

Events and Submissions/Topic


Week 2 Begin Date: 16 Jul 2018

Module/Topic

Contracts and employment options

Chapter

Please refer to resources in Moodle. Resources from CAAVIC

Events and Submissions/Topic

Portfolio topic: Review and critique an associate contract.

Week 3 Begin Date: 23 Jul 2018

Module/Topic

Business structures, accounting and finance

Chapter

Please refer to resources in Moodle. Resources from CAAVIC

Events and Submissions/Topic


Week 4 Begin Date: 30 Jul 2018

Module/Topic

Marketing and Communication

Chapter

Please refer to resources in Moodle. Resources from CAAVIC

Events and Submissions/Topic

Portfolio topic: Present a marketing plan with a budget of $10,000. Include social media, internet marketing, radio, print media, FTF spinal screenings and anything else as applicable.


Week 5 Begin Date: 06 Aug 2018

Module/Topic

Building my ideal practice

Chapter

Please refer to resources in Moodle.  

Events and Submissions/Topic

Portfolio topic: Identify a location that you would like to practice and provide information on the population demographic and number of chiropractors in the area (per capita). Consider socioeconomic status of the population and age demographic as well as overall numbers and identify if this would be a good location to set up.

Vacation Week Begin Date: 13 Aug 2018

Module/Topic


Chapter


Events and Submissions/Topic


Week 6 Begin Date: 20 Aug 2018

Module/Topic

Common pitfalls of practice and how to avoid them.

Chapter

Please refer to resources in Moodle. Resources from CAAVIC

Events and Submissions/Topic

Portfolio topic: Consider the risks in practice and present ideas for how you will manage those risks.
Week 7 Begin Date: 27 Aug 2018

Module/Topic

Planning for success

Chapter

Please refer to resources in Moodle. Resources from CAAVIC

Events and Submissions/Topic


Week 8 Begin Date: 03 Sep 2018

Module/Topic

No lecture material this week

Chapter


Events and Submissions/Topic

Presentations


Written assessment and Presentation Due: Week 8 Friday (7 Sept 2018) 5:00 pm AEST
Week 9 Begin Date: 10 Sep 2018

Module/Topic

No lecture material this week

Chapter


Events and Submissions/Topic

Presentations

Week 10 Begin Date: 17 Sep 2018

Module/Topic

No lecture material this week

Chapter


Events and Submissions/Topic

Presentations


Portfolio Due: Week 10 Friday (21 Sept 2018) 5:00 pm AEST
Week 11 Begin Date: 24 Sep 2018

Module/Topic

Key messages and feedback

Chapter


Events and Submissions/Topic

Portfolio topic: Provide a critique of the unit.

Week 12 Begin Date: 01 Oct 2018

Module/Topic

No Lecture this week.

Chapter


Events and Submissions/Topic

Portfolio submission due

Review/Exam Week Begin Date: 08 Oct 2018

Module/Topic


Chapter


Events and Submissions/Topic


Exam Week Begin Date: 15 Oct 2018

Module/Topic


Chapter


Events and Submissions/Topic


Term Specific Information

The unit coordinators for CHIR20018 are Martin Timchur and Sharyn Eaton

Contact information: m.timchur@cqu.edu.au and s.eaton@cqu.edu.au

Phone 0431 773 134 Martin Timchur and 02 9324 5016 (office) 0418 277 213 mobile Sharyn Eaton

Assessment Tasks

1 Presentation and Written Assessment

Assessment Title
Written assessment and Presentation

Task Description

For the written assessment: Students should select one of the following topics (maximum 2000 words)

1. Outline what your ideal practice would look like.  Include information on location, size of premises, number of staff including administrative and professional staff, patient volume per week for the practice, chiropractic only or multidisciplinary set up, any area of special interest, eg paediatrics, sports, etc., expected annual revenue and costs. You may include diagrams to assist. Please include any other relevant information that defines your unique practice.

2. Write a 5 year plan to achieve your goals.  Identify a minimum of three (3) specific goals and an action plan to achieve them.  This should be based on practice success, but may include other professional endeavours such as research, other study, or speaking engagements/seminar presentations. Consider financial goals and costs to achieve them.  Identify any barriers to achieving the goals and present solutions to overcome identified obstacles.

Based on that written above, each student must conduct a 10 minute presentation via a zoom session.  Your presentation time slots will be provided during the term and will occur in weeks 8-10 as per the unit schedule.


Assessment Due Date

Week 8 Friday (7 Sept 2018) 5:00 pm AEST

Via turnitin


Return Date to Students

Week 10 Monday (17 Sept 2018)

Via gradebook in Moodle


Weighting
60%

Assessment Criteria

1. Your ideal practice:  Address the following specific points and include other information relevant to the assignment question.

  • Location (be specific) Include information on the patient demographics including age, socioeconomics.
  • Practice size (area)
  • Number of consulting/treating rooms and reception area, any rehabilitation, x-ray or other rooms; (you may use diagrams to assist)
  • Will there be any other practitioners including chiropractic associates, massage, nutrition, yoga, physio, etc?
  • Will you be involved with specialisations? eg. paediatrics, sports, geriatrics, etc Include any further education or training required to become an expert in this area of special interest.
  • How many staff (administrative and professional) will you employ?
  • Identify your projected weekly patient volume including weekly new patients and treatments (you may identify a practice total or per individual practitioner)
  • Identify your expected annual revenue for the practice and per practitioner
  • Will you sell products in the clinic such as nutrition/orthotics/ice packs/pillows etc? If so, identify your expected annual revenue from product sales.
  • Identify your fees an charges for all professional services.
  • Wil you offer anything unique or as a point of difference to make your practice stand out from your competitors?

2.  Outline your 5 year growth plan and demonstrate your practice building strategies.

  • Identify a minimum of 3 goals
  • provide an outline as to how you will achieve them (include information such as savings or loan strategies to financially achieve your goals, marketing strategies, in-house and external education and promotion, mentoring or professional coaching)
  • Identify any additional professional goals including speaking engagements, research, further education and training, lecturing, etc and how you will achieve these goals.
  • Identify and address any barriers to success and provide strategies to overcome identified obstacles.





Referencing Style

Submission
Online

Submission Instructions
Via turnitin

Learning Outcomes Assessed
  • Discuss the key aspects of running an efficient clinical practice
  • Investigate and describe different specialisations of clinical practices
  • Communicate in a professional manner
  • Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice.


Graduate Attributes
  • Knowledge
  • Communication
  • Cognitive, technical and creative skills
  • Research
  • Self-management
  • Ethical and Professional Responsibility
  • Leadership

2 Portfolio

Assessment Title
Portfolio

Task Description

Portfolio descriptions are outlined in the e-unit profile.

A minimum of 300 words and a maximum of 500 words may be submitted for each portfolio topic.

Students are encouraged to read widely and discuss each weekly topic with colleagues and make use of the Q&A forum in moodle to develop an appreciation of different perspectives and ideas for each topic.


Assessment Due Date

Week 10 Friday (21 Sept 2018) 5:00 pm AEST


Return Date to Students

Review/Exam Week Friday (12 Oct 2018)

Via gradebook in Moodle


Weighting
40%

Assessment Criteria

This is outlined in the e-unit profile


Referencing Style

Submission
Online

Submission Instructions
Via turnitin in Moodle

Learning Outcomes Assessed
  • Discuss the key aspects of running an efficient clinical practice
  • Investigate and describe different specialisations of clinical practices
  • Communicate in a professional manner
  • Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice.


Graduate Attributes
  • Knowledge
  • Communication
  • Cognitive, technical and creative skills
  • Self-management
  • Ethical and Professional Responsibility
  • Leadership

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?