Overview
This unit will introduce key concepts in small business management as well as techniques for being successful in a clinical business environment. It will further enhance your ability to communicate in a professional manner. Areas of specialisation will be introduced allowing you to investigate the different types of chiropractic practices that exist. You will have the opportunity to participate in active and applied learning through a variety of mixed learning modes. This unit is aimed at producing work ready graduates that understand the role of business in clinical practice while providing you with a competitive edge for securing employment in Australia.
Details
Pre-requisites or Co-requisites
There are no requisites for this unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2019
Attendance Requirements
All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure – International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback – Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Moodle 'have your say'
There was only 7 weeks of content and not 12 weeks.
With the new unit convenor in place, it is recommended that this subject be re-written aligning with the learning outcomes.
Feedback from Moodle 'have your say'
The content was sub-standard and superficial.
It is recommended that, with a new unit coordinator in place, the subject will need to be re-written according to the learning outcomes. There should be one unit coordinator with subject knowledge.
Feedback from Moodle 'have your say'
Guidelines for assessment tasks were unclear and not returned on time.
It is recommended that with a new unit coordinator in place, the subject will need to be re-written according to the learning outcomes. There should be one unit coordinator with subject knowledge.
- Discuss the key aspects of running an efficient clinical practice
- Investigate and describe different specialisations of clinical practices
- Communicate in a professional manner
- Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice.
- Discuss the key aspects of running an efficient clinical practice. - CCEA unit 2
- Investigate different specialisations of clinical practices. - CCEA 2
- Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice -CCEA unit 2, unit 3, unit 4, unit 5, unit 9 subsection 9.4
- Communicate in a professional manner and build an inter-professional network - CCEA unit 1, unit 2, unit 3, unit 4, unit 5, Unit 6 subsection 6.7, unit 7 subsection 7.2, unit 9 subsection 9.4
Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks | Learning Outcomes | |||
---|---|---|---|---|
1 | 2 | 3 | 4 | |
1 - Presentation and Written Assessment - 60% | ||||
2 - Portfolio - 40% |
Alignment of Graduate Attributes to Learning Outcomes
Graduate Attributes | Learning Outcomes | |||
---|---|---|---|---|
1 | 2 | 3 | 4 | |
1 - Knowledge | ||||
2 - Communication | ||||
3 - Cognitive, technical and creative skills | ||||
4 - Research | ||||
5 - Self-management | ||||
6 - Ethical and Professional Responsibility | ||||
7 - Leadership | ||||
8 - Aboriginal and Torres Strait Islander Cultures |
Alignment of Assessment Tasks to Graduate Attributes
Assessment Tasks | Graduate Attributes | |||||||
---|---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
1 - Presentation and Written Assessment - 60% | ||||||||
2 - Portfolio - 40% |
Textbooks
The E-Myth Chiropractor: Why most Chiropractic Practices Don't Work and what to do about it
Edition: 1 (2012)
Authors: Gerber
Michael Gerber
ISBN: 9780983500131
Binding: Hardcover
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
All submissions for this unit must use the referencing style: American Psychological Association 6th Edition (APA 6th edition)
For further information, see the Assessment Tasks.
a.dane@cqu.edu.au
Module/Topic
Introduction to course
Introduction to Chiropractic post graduate opportunities
- Employee
- Associate – part ownership (typically single multipractitioner practices)
- Independent contractor (single/multipractitioner clinic)
- Purchase a pre-existing patient base
- Purchase a pre-existing practice
Chapter
Gerber, M. E. (1988). The E Myth. HarperCollins Publishers. - Chapter 11 &12
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 1: Which career option appeals to you, why? What additional business related information would you want to know before making a final decision?
Module/Topic
Organizational Behaviour
- Why is organisational behaviour important in a chiropractic practice
- Motivation in the workplace
- Organizational reward systems
- Leadership and influence
Chapter
Gerber, M. E. (1988). The E Myth. HarperCollins Publishers. - Chapter 10
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 2: Why is organisational behaviour in a clinical setting important? Use one positive or negative experience to develop your argument.
Module/Topic
Marketing: (Weeks 3 & 4)
- Marketing vs sales vs advertising – 4 P’s of marketing
- Consumer buying behaviour
- Understanding healthcare markets
- Differentiating / Chiro positioning
- Product/Pricing decision – what is the right price?
- Marketing decisions
Chapter
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 3: Research Chiropractic fees for a regular appointment, in your local area, from at least 3 clinics.
What do you think about the price from a marketing and business standpoint? Explain.
Module/Topic
Marketing: (Weeks 3 & 4)
Week 4 as above
Chapter
Gerber, M. E. (1988). The E Myth. HarperCollins Publishers. - Chapter 6 & 7
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 4: Outline a marketing plan for a chiropractic business.
Module/Topic
Accounting
- Introduction to Statements
- Balance sheet
- Income statement
- Cashflow statement
- Budgeting
- Investment decisions
Chapter
Gerber, M. E. (1988). The E Myth. HarperCollins Publishers. - Chapter 3,4 &14
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 5: Pick one:
1) Write about what you think should be in your budget as a new chiropractic graduate, starting in a practice or as an independent contractor? Explain your reasoning.
OR
2) Your bank is offering you a loan to buy a chiropractic practice, which financial statements would you want to see from the seller? Why?
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
Risk Management/Strategic Planning
- Why is this important
- What is the difference
- Tools for Risk Management/Strategic Planning
Chapter
Gerber, M. E. (1988). The E Myth. HarperCollins Publishers. - Chapter 6 & 7 / 17 & 18
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 6: Using a risk management/strategic plan tool of your choice, outline why you would choose to be an employee, independent contractor, start your practice, or buy practice? Does your tool support your initial choice/selection?
Module/Topic
Write a Business plan
- Outline of a few chiropractic business plans
- Review and highlight features
Chapter
https://publications.qld.gov.au/dataset/business-plan-template
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 7: There are a number of business plan templates available both on the Moodle page and online. Select one and outline why you have made that choice.
Module/Topic
Staff Management
- When and how to hire?
- Contract
- Rewards
- Discipline
- Leadership
Chapter
Gerber, M. E. (1988). The E Myth. HarperCollins Publishers. - Chapter 9
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 7: In point form, write out important things that you would like to see on a contract as either an independent contractor, or an employee.
Module/Topic
Patient Management
- How to effectively manage patient care?
- Tools for communication
- How to communicate effectively to another professional and a lay person.
- What do patients want to know and why do they care?
Chapter
Gerber, M. E. (1988). The E Myth. HarperCollins Publishers. - Chapter 15 &16
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 9: A new patient with a lumbar (L4/5 R) radiculopathy presents to your practice, outline how you would implement these new communication strategies/skills into your report of findings.
Module/Topic
Contracts/Jobs
- Sample contracts
Chapter
Gerber, M. E. (1988). The E Myth. HarperCollins Publishers. - Chapter 11 &12
Events and Submissions/Topic
PPBM Moodle Discussion Forum (Portfolio) Weekly Task;
Week 10: Knowing what you know now, has your position changed from being an employee, working as an independent contractor or owning a practice? How has it changed?
Module/Topic
Business plan
- Outline of a few chiropractic business plans
- Review and highlight features
Chapter
Gerber, M. E. (1988). The E Myth. HarperCollins Publishers. - Chapter 24
Events and Submissions/Topic
- Write and submit a business plan (CoB week 11)
- Present / pitch your plan (Tutorial time weeks 11 & 12)
Business Plan (written & oral presentation) Due: Week 11 Friday (4 Oct 2019) 5:00 pm AEST
Portfolio (Discussion Forum Posts) Due: Week 11 Friday (4 Oct 2019) 5:00 pm AEST
Module/Topic
Week 12: Review
Chapter
Events and Submissions/Topic
- Present / pitch your plan (Tutorial time weeks 11 & 12)
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
This unit will introduce future health care practitioners to applied business strategies. The emphasis of this course will be to discuss applied business practices in the context of current allied health care trends. Students in this course will benefit from case studies in organizational behaviour, how to manage small business accounting, and marketing strategies. An important objective of this course is to provide foundations for success in business and clinical practice. Additionally, the course will discuss risk management and teach concepts in strategic planning, as well as overviewing successful strategies for leadership including staff and patient management. Finally, the course will overview contracts and business plans as an innovative approach to equip each students with tools for success as a graduate. The course will emphasize active and applied learning strategies.
1 Presentation and Written Assessment
Develop and write a business plan for your future practice using the information from the unit to decide what type of practice you would like and using one of the templates available write a business plan;
- Business plan templates are available on the PPBM Moodle page from Business Queensland, The Australian Government and Brisbane Chamber of Commerce or others online. Your business plan final document must be submitted by CoB Friday Week 11 on Moodle.
- Business plan presentations will be a summary of the completed business plan template summarizing the proposal and should be completed individually and last approximately 2 minutes. Presentations will take place during tutorial time during weeks 11 & 12.
Week 11 Friday (4 Oct 2019) 5:00 pm AEST
Written Business Plan submission by CoB Week 11. Oral Presentations during tutorial time weeks 11 & 12.
Week 12 Friday (11 Oct 2019)
CoB Friday Week 12
PPBM Rubric outlining the assessment criteria for the business plan and presentation will be available on PPBM Moodle page.
- Discuss the key aspects of running an efficient clinical practice
- Investigate and describe different specialisations of clinical practices
- Communicate in a professional manner
- Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice.
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
- Self-management
- Ethical and Professional Responsibility
- Leadership
2 Portfolio
This Portfolio will be composed of weekly student posts which each individual will write and post to address the weekly task/s outlined in the unit lecture and tutorial material. Each student should make 1 (ONE) weekly post in the PPBM Moodle Discussion Forum which summarizes their thoughts and/or addresses the weekly task. Student posts must be their own work, should be concisely written (suggested weekly maximum of 500 words) and post to the PPBM Moodle Discussion Forum during the week of the task. Overall submission of all weekly posts should be collated and submitted by Friday of Week 11 as a collective document (Portfolio = collective weekly journal submissions). In class (tutorial) activities (ICA) are included in this PPBM unit, 80% tutorial participation/attendance and 1 (ONE) forum post per week is required to successfully pass the unit.
Week 11 Friday (4 Oct 2019) 5:00 pm AEST
Submit collective weekly journal submission document via Moodle - CoB Friday week 11.
Week 12 Friday (11 Oct 2019)
CoB Friday Week 12
To successfully pass this assessment item students must participate in weekly tutorials AND forum discussions (80% tutorial participation AND attendance) to successfully pass this unit. ONE (1) weekly forum post must be made in the PPBM Discussion Forum to address the weekly task. Professional behaviour is expected at all times on all forum discussions. The collective portfolio document is each individual student's forum posts collated in one word document and submitted via Moodle by CoB week 11.
- Discuss the key aspects of running an efficient clinical practice
- Investigate and describe different specialisations of clinical practices
- Communicate in a professional manner
- Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice.
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Self-management
- Ethical and Professional Responsibility
- Leadership
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.