CQUniversity Unit Profile
CHIR20018 Professional Practice and Business Management
Professional Practice and Business Management
All details in this unit profile for CHIR20018 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit will introduce key concepts in small business management as well as techniques for being successful in a clinical business environment. It will further enhance your ability to communicate in a professional manner. Areas of specialisation will be introduced allowing you to investigate the different types of chiropractic practices that exist. You will have the opportunity to participate in active and applied learning through a variety of mixed learning modes. This unit is aimed at producing work ready graduates that understand the role of business in clinical practice while providing you with a competitive edge for securing employment in Australia.

Details

Career Level: Postgraduate
Unit Level: Level 8
Credit Points: 6
Student Contribution Band: 8
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2020

Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Presentation and Written Assessment
Weighting: 60%
2. Portfolio
Weighting: 40%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student survey

Feedback

Some students felt that completing an entire business plan was quite onerous.

Recommendation

It is recommended that an executive summary of a business plan be explored as a replacement assessment.

Feedback from Student survey

Feedback

Students appreciated the authentic nature of the content, engaging lectures and supportive tutorials.

Recommendation

It is recommended that an authentic and positive learning environment be maintained in this unit.

Feedback from Student survey

Feedback

Students reported that they felt the content from this unit was useful in preparing them for professional practice.

Recommendation

It is recommended that the unit continue to contribute to the discipline goal of work ready graduates.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Discuss the key aspects of running an efficient clinical practice
  2. Investigate and describe different specialisations of clinical practices
  3. Communicate in a professional manner
  4. Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice.

  1. Discuss the key aspects of running an efficient clinical practice. - CCEA unit 2
  2. Investigate different specialisations of clinical practices. - CCEA 2
  3. Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice -CCEA unit 2, unit 3, unit 4, unit 5, unit 9 subsection 9.4
  4. Communicate in a professional manner and build an inter-professional network - CCEA unit 1, unit 2, unit 3, unit 4, unit 5, Unit 6 subsection 6.7, unit 7 subsection 7.2, unit 9 subsection 9.4

Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Presentation and Written Assessment - 60%
2 - Portfolio - 40%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4
1 - Knowledge
2 - Communication
3 - Cognitive, technical and creative skills
4 - Research
5 - Self-management
6 - Ethical and Professional Responsibility
7 - Leadership

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7
1 - Presentation and Written Assessment - 60%
2 - Portfolio - 40%
Textbooks and Resources

Textbooks

There are no required textbooks.

Additional Textbook Information

Supplementary reading:

An Introduction to Business Studies

Preston, Diane, Watson, George, Fryer, Mick


The E-myth Chiropractor: Why Most Chiropractic Practices Don't Work and what to Do about it

Frank R. Sovinsky and Michael E. Gerber

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Omar Pervez Unit Coordinator
o.pervez@cqu.edu.au
Schedule
Introduction Begin Date: 13 Jul 2020

Module/Topic

Introduction

Chapter

Events and Submissions/Topic

Which career option appeals to you, why?

What additional business-related information would you want to know before making a final decision?

Organisational Behaviour Begin Date: 20 Jul 2020

Module/Topic

Organisational Behaviour

Chapter

https://hbr.org/2009/09/nummi-what-toyota-learned https://www.thisamericanlife.org/561/nummi-2015

Events and Submissions/Topic

Why is organisational behavior in a clinical setting important? Use one positive or negative experience to develop your argument


Marketing 1 Begin Date: 27 Jul 2020

Module/Topic

Marketing 1

Chapter

Events and Submissions/Topic

Research Chiropractic fees for a regular appointment, in your local area, from at least 3 clinics. What do you think about the price from a marketing and business standpoint? Explain.

Marketing 2 Begin Date: 03 Aug 2020

Module/Topic

Marketing 2

Chapter

Events and Submissions/Topic

Outline a marketing plan for a chiropractic business.

Risk Management and Strategic Planning Begin Date: 10 Aug 2020

Module/Topic

Risk Management and Strategic Planning

Chapter

Events and Submissions/Topic

Using a risk management/strategic plan tool of your choice, outline why you would choose to be an employee, independent contractor, start your practice, or buy practice? Does your tool support your initial choice/selection?

Vacation Week Begin Date: 17 Aug 2020

Module/Topic

Chapter

Events and Submissions/Topic

Accounting Begin Date: 24 Aug 2020

Module/Topic

Accounting

Chapter

Events and Submissions/Topic

Pick one:

1) Write about what you think should be in your budget as a new chiropractic graduate, starting in a practice or as an independent contractor? Explain your reasoning.

OR

2) Your bank is offering you a loan to buy a chiropractic practice, which financial statements would you want to see from the seller? Why?

Staff Management Begin Date: 31 Aug 2020

Module/Topic

Staff Management

Chapter

Events and Submissions/Topic

In point form, write out important things that you would like to see on a contract as either an independent contractor, or an employee.

Patient Management Begin Date: 07 Sep 2020

Module/Topic

Patient Management

Chapter

Events and Submissions/Topic

In point form, write out important things that you would like to see in a clinic manual.

Contracts and Jobs Begin Date: 14 Sep 2020

Module/Topic

Contracts and Jobs

Chapter

Events and Submissions/Topic

Knowing what you know now, has your position changed from being an employee, working as an independent contractor or owning a practice? How has it changed?

How to write a business plan Begin Date: 21 Sep 2020

Module/Topic

How to write a business plan

Chapter

https://publications.qld.gov.au/dataset/business-plantemplate 

Events and Submissions/Topic

There are several business plan templates available both on the Moodle page and online. Select one and outline why you have made that choice

Oral presentations of Business plans Begin Date: 28 Sep 2020

Module/Topic

Oral presentations of Business plans

Chapter

Events and Submissions/Topic

Write and submit a business plan

Present / pitch your plan


Oral presentations of business plans Begin Date: 05 Oct 2020

Module/Topic

Oral presentations of business plans

Chapter

Events and Submissions/Topic

Write and submit a business plan

Present / pitch your plan

Review/Exam Week Begin Date: 12 Oct 2020

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 19 Oct 2020

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Presentation and Written Assessment

Assessment Title
Business plan written and Oral

Task Description

Develop and write a business plan for your future practice using the information from the unit to decide what type of practice you would like and using one of the templates available write a business plan; Business plan templates are available on the PPBM Moodle page from Business Queensland, The Australian Government and Brisbane Chamber of Commerce or others online. Your business plan final document must be submitted by CoB Friday Week 11 on Moodle. Business plan presentations will be a summary of the completed business plan template summarizing the proposal and should be completed individually and last approximately 2 minutes. Presentations will take place during tutorial time during weeks 11 & 12.


Assessment Due Date

Return Date to Students

Weighting
60%

Assessment Criteria

No Assessment Criteria


Referencing Style

Submission

No submission method provided.


Learning Outcomes Assessed
  • Discuss the key aspects of running an efficient clinical practice
  • Investigate and describe different specialisations of clinical practices
  • Communicate in a professional manner
  • Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice.


Graduate Attributes
  • Knowledge
  • Communication
  • Cognitive, technical and creative skills
  • Research
  • Self-management
  • Ethical and Professional Responsibility
  • Leadership

2 Portfolio

Assessment Title
Portfolio

Task Description

This Portfolio will be composed of weekly student posts which each individual will write and post to address the weekly task/s outlined in the unit lecture and tutorial material. Each student should make 1 (ONE) weekly post in the PPBM Moodle Discussion Forum which summarizes their thoughts and/or addresses the weekly task. Student posts must be their own work, should be concisely written (suggested weekly maximum of 200 words) and post to the PPBM Moodle Discussion Forum during the week of the task. Overall submission of all weekly posts should be collated and submitted by Friday of Week 11 as a collective document (Portfolio = collective weekly journal submissions).

In class (tutorial) activities (ICA) are included in this PPBM unit, 80% tutorial participation/attendance and 1 (ONE) forum post per week is required to successfully pass the unit


Assessment Due Date

Return Date to Students

Weighting
40%

Assessment Criteria

No Assessment Criteria


Referencing Style

Submission

No submission method provided.


Learning Outcomes Assessed
  • Discuss the key aspects of running an efficient clinical practice
  • Investigate and describe different specialisations of clinical practices
  • Communicate in a professional manner
  • Apply introductory knowledge of budgeting, risk analysis, marketing, practice and staff management in a clinical practice.


Graduate Attributes
  • Knowledge
  • Communication
  • Cognitive, technical and creative skills
  • Self-management
  • Ethical and Professional Responsibility
  • Leadership

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?