Overview
The business world has witnessed the digital revolution at the beginning of the 1990s. Since then, significant business growth has been driven by the Internet; and organisations without e-commerce (electronic commerce) strategies will lose the chance to be competitive in this dynamic digital marketplace environment. Therefore, companies need to interact with their suppliers, customers and partners in an electronic medium such as online, mobile or social platforms. The objective of this unit is to provide you with an in-depth understanding and knowledge of using e-commerce from day to day business operations to strategic level. The unit will help you obtain a high level understanding of the ICT infrastructure supporting e-commerce as well as knowledge of different e-commerce models and systems. You will also have an opportunity to develop a small-scale e-commerce prototype website using existing and evolving tools and technologies.
Details
Pre-requisites or Co-requisites
Prerequisite: COIT20248 Information Systems Analysis and Design
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2019
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of 'pass' in order to pass the unit. If any 'pass/fail' tasks are shown in the table above they must also be completed successfully ('pass' grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the 'assessment task' section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University's Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Unit Evaluation Feedback
Mahara is not suitable for the portfolio assessment in its current format.
Students will be allowed to write portfolios in a Microsoft Word document rather than using Mahara.
Feedback from Unit Evaluation Feedback
For each lecture, the content of the lecture slides is too much.
The number of slides in each lecture will be cut down to less than 40.
Feedback from Unit Evaluation Feedback and self-reflection
Decline in the 'Have your say' student evaluation response rate.
Actions will be taken to improve student evaluation response rate to over 50%. The students will be informed about the significance of the 'Have your say' student evaluation and reminded on a regular basis to complete the evaluation survey.
- Illustrate the recent developments in e-commerce industry and its likely future directions
- Compare and explain various types of e-commerce infrastructure technologies, business models, and payment and security systems in a corporate setting
- Demonstrate technical research skills to critically evaluate existing and emerging e-commerce technologies to transform organisations for competitive advantages
- Develop the ability to work independently and contribute as a member of a team employing appropriate interpersonal, professional and technical communication skills
- Interpret the legal, ethical, social and cultural issues that affect the design, implementation, and use of e-commerce systems
- Build e-commerce prototype solutions using existing and evolving tools and technologies.
- Emerging Technology Monitoring (EMRG)
- Systems Integration (SINT)
- Change Management (CHMG)
- Digital Marketing (MKTG)
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | |||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 1 - Portfolio - 30% | ||||||
| 2 - Presentation - 20% | ||||||
| 3 - Practical and Written Assessment - 50% | ||||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | |||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 1 - Knowledge | ||||||
| 2 - Communication | ||||||
| 3 - Cognitive, technical and creative skills | ||||||
| 4 - Research | ||||||
| 5 - Self-management | ||||||
| 6 - Ethical and Professional Responsibility | ||||||
| 7 - Leadership | ||||||
| 8 - First Nations Knowledges | ||||||
| 9 - Aboriginal and Torres Strait Islander Cultures | ||||||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | |
| 1 - Portfolio - 30% | |||||||||
| 2 - Presentation - 20% | |||||||||
| 3 - Practical and Written Assessment - 50% | |||||||||
Textbooks
E-commerce 2018
- 14th Edition: Global (2018)
- Authors: Laudon, K.C. & Traver, C.G.
- Pearson Education, Inc.
- Harlow Harlow , Essex , United Kingdom
- ISBN: 9781292251707
- Binding: Hardcover
Additional Textbook Information
Students can purchase the paper edition from the CQUni Bookshop here: http://bookshop.cqu.edu.au (search for the Unit code)
eBook copies can be purchased directly from the publisher's website here: http://www.pearson.com.au/9781292251721
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
All submissions for this unit must use the referencing style: Harvard (author-date)
For further information, see the Assessment Tasks.
r.sandu@cqu.edu.au
Week 1
Begin Date: 15 Jul 2019Module/Topic
Introduction to E-Commerce
Chapter
1
Events and Submissions/Topic
Week 2
Begin Date: 22 Jul 2019Module/Topic
E-Commerce Infrastructure
Chapter
2
Events and Submissions/Topic
Week 3
Begin Date: 29 Jul 2019Module/Topic
Building an E-Commerce Presence
Chapter
3
Events and Submissions/Topic
E-Portfolio assessment begins
Week 4
Begin Date: 05 Aug 2019Module/Topic
E-Commerce Security and Payment
Systems
Chapter
4
Events and Submissions/Topic
E-Portfolio assessment continues
Week 5
Begin Date: 12 Aug 2019Module/Topic
E-Commerce Business Strategies
Chapter
Events and Submissions/Topic
E-Portfolio assessment continues
Vacation Week
Begin Date: 19 Aug 2019Module/Topic
-- MID-TERM BREAK --
Chapter
Events and Submissions/Topic
Week 6
Begin Date: 26 Aug 2019Module/Topic
E-Commerce Marketing and
Advertising
Chapter
6
Events and Submissions/Topic
Group presentation & e-portfolio
assessment continues
Week 7
Begin Date: 02 Sep 2019Module/Topic
Social, Mobile, and Local Marketing
Chapter
7
Events and Submissions/Topic
Group presentation & e-portfolio
assessment continues
Week 8
Begin Date: 09 Sep 2019Module/Topic
E-Commerce Retailing and Services
Chapter
11
Events and Submissions/Topic
E-Portfolio assessment due & group presentation continues
E-Portfolio Due: Week 8 Friday (13 Sept 2019) 11:45 pm AEST
Week 9
Begin Date: 16 Sep 2019Module/Topic
B2B E-Commerce
Chapter
12
Events and Submissions/Topic
Group presentation continues
Week 10
Begin Date: 23 Sep 2019Module/Topic
Ethics, Law, and E-Commerce
Chapter
8
Events and Submissions/Topic
Group presentation ends
Week 11
Begin Date: 30 Sep 2019Module/Topic
Online Media
Chapter
9
Events and Submissions/Topic
Week 12
Begin Date: 07 Oct 2019Module/Topic
Online Communities
Chapter
10
Events and Submissions/Topic
Review/Exam Week
Begin Date: 14 Oct 2019Module/Topic
Chapter
Events and Submissions/Topic
Exam Week
Begin Date: 21 Oct 2019Module/Topic
Chapter
Events and Submissions/Topic
Raj Sandu
400 Kent Street, Sydney 2000
M +61 401 439 579 | E r.sandu@cqu.edu.au
If you have any queries, please email me and I will
get back to you within one business day or so. For an individual discussion,
please phone me during business hours (or leave a message if I am not in and I
will return your call as soon as possible).
1 Portfolio
This is an individual assessment. In other words, the e-portfolio is to be maintained by every student individually. The e-portfolio assessment aims to enhance your weekly learning and teaching as per the weekly topic and maximise your engagement with the unit resources (please see weekly topics under Schedule in this unit profile). As a learning tool, eportfolio will enable you to accumulate evidence of your learning during the term. For this assessment, you will produce 6 e-portfolio documents, one for each week from teaching Week 3-8.
For each weekly e-portfolio, you are required to research at least three references (two academic and one general; and published within the last 5 years) that are relevant to the topics covered in that week. You will briefly describe and relate the references to the topics covered in that week. You will enrich your weekly e-portfolios with relevant illustrations, images, video clips, and other multimedia applications. The length of each weekly e-portfolio should be approximately 300 words.
In this assessment, you will use Mahara as a tool for creating and maintaining your e-portfolios. Please refer to the Moodle unit website for detailed instructions on how to use Mahara for creating e-portfolios.
For more detailed information on this assessment, please refer to the Moodle unit website.
Week 8 Friday (13 Sept 2019) 11:45 pm AEST
Week 10 Friday (27 Sept 2019)
The detailed description of the e-portfolio assessment is accessible on the Moodle unit website, which will include the
information on how it will be assessed.
- Illustrate the recent developments in e-commerce industry and its likely future directions
- Compare and explain various types of e-commerce infrastructure technologies, business models, and payment and security systems in a corporate setting
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
- Self-management
- Ethical and Professional Responsibility
2 Presentation
This is a group-based assessment for on-campus students.
E-Business is the main driver for any business today. E-Business related tools, technologies, and applications have been rapidly changing over the last decade. To be competitive in the market, e-business system users need to follow up on the innovations and new industry developments in a timely manner.
The aim of this assessment is to improve your industry based practical research skills as well as team-based work and learning. In this assessment, as future ICT professionals, you are required to research e-business systems related innovations and new developments in the industry. You need to research industry magazines (online and offline) and websites focused on innovations and developments in e-business systems. You will prepare a presentation as a group of 4 members to present in the class. Your presentation should cover the contents from an industry and practical point of view rather than theory. Your presentation document should be prepared using Microsoft PowerPoint (maximum 30 slides including references).
Distance students: The time of the presentation and communication technology employed will be determined on an individual basis. Please contact the unit coordinator well in advance.
For more detailed information on this assessment, please refer to the Moodle unit website.
As per schedule
Week 12 Friday (11 Oct 2019)
The detailed description of group presentation is accessible on the Moodle unit website, which will include the
information on how it will be assessed.
- Illustrate the recent developments in e-commerce industry and its likely future directions
- Compare and explain various types of e-commerce infrastructure technologies, business models, and payment and security systems in a corporate setting
- Demonstrate technical research skills to critically evaluate existing and emerging e-commerce technologies to transform organisations for competitive advantages
- Develop the ability to work independently and contribute as a member of a team employing appropriate interpersonal, professional and technical communication skills
- Interpret the legal, ethical, social and cultural issues that affect the design, implementation, and use of e-commerce systems
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
- Self-management
- Ethical and Professional Responsibility
- Leadership
3 Practical and Written Assessment
This is your major assessment and can be done in a group of 4 members. The aim of this major assessment is to give you the opportunity to practice and demonstrate the knowledge that you have gained in this unit as well as enhance your skills and experience by developing an authentic prototype website solution for a small business. Hence, this assessment gives you an excellent opportunity to learn by doing and working in a team environment. These days e-business websites are an integral part of any business operation for competitiveness as well as survival reasons. We have high expectations of you and therefore, as future ICT professionals, you need to be able to show your intellectual capability by creating a prototype website solution for a small business of your choice in any industry type. This is very critical, so you should use cutting edge and state of the art technologies available to carry out your required work.
This assessment is comprised of two parts:Part-1 (20 marks):
You need to develop an e-business prototype website solution using any open source CMS or cloud based web development platform for a small e-business in any industry of your choice. You are encouraged to use critical thinking, innovative ideas, and your imagination to produce your e-business prototype website solution. Also you need to describe your group project reflections (500 words).
Part-2 (30 marks): You need to write an e-business report on the proposed business of your choice (3000 words). This report should include (but not limited to) the following elements such as
- e-business proposal/planning, e-business model(s),
- e-business marketing,
- e-business infrastructure (such as hardware, software, resource requirements),
- e-business payment system(s),
- e-business legal, security, privacy and other issues,and
- e-business benefits that will be derived from the solution.
It is expected that you will demonstrate your learning, and integration and incorporation of the knowledge that you have acquired in this unit to produce a high quality e-business report.
For more detailed information on this assessment, please refer to the Moodle unit website.
Week 12 Friday (11 Oct 2019) 11:45 pm AEST
On Certification of Grades Day
The detailed instructions of this assessment are accessible on the Moodle unit website, which will include the information
on how it will be assessed.
- Demonstrate technical research skills to critically evaluate existing and emerging e-commerce technologies to transform organisations for competitive advantages
- Develop the ability to work independently and contribute as a member of a team employing appropriate interpersonal, professional and technical communication skills
- Interpret the legal, ethical, social and cultural issues that affect the design, implementation, and use of e-commerce systems
- Build e-commerce prototype solutions using existing and evolving tools and technologies.
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
- Self-management
- Ethical and Professional Responsibility
- Leadership
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
