Creating a mobile app is simply the start of the process to becoming an entrepreneur. To scale an application, you need to approach an investor. For example, $5000 per month would be bottom-line spending on social media and advertising.

It does not matter if you have working code and how good it is. There are a set of points an investor will require you to address before they will talk money.

To better understand this process, this assessment requires you to consider an issue in your local community. It may be anything from recycling to promoting sports or local tourism to managing parking spaces. Having researched and identified a problem complete the tasks below:

• Describe the problem in a clear and concise manner

• Look for the mobile apps on Google Play store and the Apple's App store and find the best three applications that address this problem (or address some aspect of the problem if that is all you can find). Do not use any large-scale applications such as any social media apps, YouTube, Google Maps, Uber etc. 

• Critically review and analyse the strengths and weaknesses of each mobile application in respect to features, operation and layout.

• Propose a new app that would present a better solution in terms of its features, and also its design and layout. Include layout diagrams of your app. You may use low fidelity rough sketches (including as photos of sketches in your submission document) or any other drawing 

• What are the points of difference (advantages/improvements) for your solution over existing solutions?

• Who is your target market?

• How will you reach/market to your target market? Justify your strategies.

• What ethical concerns would need to be addressed?

Submit a single word document. Insert any images of hand drawn sketches into the document (be careful of large image sizes).

Reference all sources you used for the problem identification, analysis and solution. Use Harvard referencing style for your referencing.

You are to submit a set of portfolio items for weeks 2 to 11 inclusive. The weekly portfolios will describe your understanding of the topic for the week, with relevant references and resources providing evidence of your understanding.

You are to conduct a search of the internet on the topic for the week. You should review a minimum of 4 items of the items you find and link them to your portfolio. You are not to upload files from the internet, as you do not own copyright, and if you do, this will be plagiarism. You are to use links to your items only. You may include items from YouTube, clips from lectures and/or tutorials, and your own work that you produce in the tutorials. Your portfolio should capture rich ideas, resources and innovative practice around mobile app development within the frame of the weekly topics.

The structure of the weekly portfolio entry is as follows:

· Summary of weekly learning topics, about ¼ page of A4.

· A list of at least 2 resources. Each resource should consist of a Harvard reference or link to online resources, about a ¼ page of A4.

· This should be followed by a brief discussion as to what the resource is, why you chose the item, and why you thought the item chosen was appropriate, about ½ a page of A4.