CQUniversity Unit Profile
COMM11112 The Internet Never Lies?: Social Media and Society
The Internet Never Lies?: Social Media and Society
All details in this unit profile for COMM11112 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

Claims of misinformation and fake news frequently dominate media headlines- so how do we critically consume information in our current world? How can we produce information that is accurate and evidence-based? In this unit, you will build your media literacy skills to become a critical consumer and creator of information. You will reflect on how technology influences personal and professional information creation and consumption. You will learn how information is created, distorted, and shared in online environments and then interpret texts for information which could be misleading. By engaging with a range of contemporary topics you will build the skills you'll need to manage information on behalf of organisations. Finally, you will cumulate your learning by creating a media product suitable for disseminating accurate information in online media environments.

Details

Career Level: Undergraduate
Unit Level: Level 1
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2021

Online
Rockhampton

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Reflective Practice Assignment
Weighting: 15%
2. Written Assessment
Weighting: 40%
3. Portfolio
Weighting: 45%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Reflect on how technology can influence personal information consumption
  2. Analyse information from the perspective of a content consumer, moderator and producer
  3. Use media literacy and critical thinking skills to assess how information can be created, shared and distorted
  4. Interpret texts for information which could misinform or mislead
  5. Create a media product which promotes accurate information dissemination in online environments.
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Reflective Practice Assignment - 15%
2 - Written Assessment - 40%
3 - Portfolio - 45%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Reflective Practice Assignment - 15%
2 - Written Assessment - 40%
3 - Portfolio - 45%
Textbooks and Resources

Textbooks

There are no required textbooks.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Adobe Spark
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Amy Johnson Unit Coordinator
a.johnson2@cqu.edu.au
Schedule
Week 1 Begin Date: 12 Jul 2021

Module/Topic

Module 1: Consuming Information Online

Topic: The Internet Never Lies? 

Chapter

Events and Submissions/Topic

Week 2 Begin Date: 19 Jul 2021

Module/Topic

Module 1: Consuming Information Online

Topic: The amazing true story of how arguments are made

Chapter

Events and Submissions/Topic

Week 3 Begin Date: 26 Jul 2021

Module/Topic

Module 1: Consuming Information Online

Topic: Fake news is not fake news

Chapter

Events and Submissions/Topic

Week 4 Begin Date: 02 Aug 2021

Module/Topic

Module 1: Consuming Information Online

Topic: Conspiracy theories

Chapter

Events and Submissions/Topic

Assessment 1: Self-Reflection


Self-Reflection Due: Week 4 Friday (6 Aug 2021) 11:59 pm AEST
Week 5 Begin Date: 09 Aug 2021

Module/Topic

Module 2: Moderating Information Online

Topic: "New Research finds"...or does it really? 

Chapter

Events and Submissions/Topic

Vacation Week Begin Date: 16 Aug 2021

Module/Topic

Vacation Period

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 23 Aug 2021

Module/Topic

Module 2: Moderating Information Online

Topic: The truth about Santa (Where does belief come from?)

Chapter

Events and Submissions/Topic

Week 7 Begin Date: 30 Aug 2021

Module/Topic

Module 2: Moderating Information Online

Topic: Debunking

Chapter

Events and Submissions/Topic

Week 8 Begin Date: 06 Sep 2021

Module/Topic

Module 2: Moderating Information Online

Topic: Whose job is it anyway?

Chapter

Events and Submissions/Topic

Assessment 2: News Analysis


News Analysis Due: Week 8 Friday (10 Sep 2021) 11:59 pm AEST
Week 9 Begin Date: 13 Sep 2021

Module/Topic

Module 3: Producing Information Online

Topic: But won't someone think of the children?

Chapter

Events and Submissions/Topic

Week 10 Begin Date: 20 Sep 2021

Module/Topic

Module 3: Producing Information Online

Topic: Communication Law

Chapter

Events and Submissions/Topic

Week 11 Begin Date: 27 Sep 2021

Module/Topic

Module 3: Producing Information Online

Topic: The Dark Side of the Internet

Chapter

Events and Submissions/Topic

Week 12 Begin Date: 04 Oct 2021

Module/Topic

Module 3: Producing Information Online

Topic: Review Week

Chapter

Events and Submissions/Topic

Review/Exam Week Begin Date: 11 Oct 2021

Module/Topic

Chapter

Events and Submissions/Topic

Assessment 3: Portfolio


Portfolio Due: Review/Exam Week Monday (11 Oct 2021) 11:59 pm AEST
Exam Week Begin Date: 18 Oct 2021

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Reflective Practice Assignment

Assessment Title
Self-Reflection

Task Description

Learning Outcomes

This assessment is designed to evaluate your;

  • Awareness of your own media consumption habits
  • Understanding of how technology can influence personal information consumption
  • Ability to reflect and critically analyse your own media and information consumption

Overview

COMM11112 The Internet Never Lies? Social Media & Society is a media and information literacy unit which encourages you to consider how we critically consume and produce truthful information in our modern, social media dominated world. This assessment item will encourage you to become aware of your own media and information consumption habits, including what sources and types of information you are most frequently exposed to. You will then use that information to take practical steps towards expanding your sources of information.

Task Description

In this assessment, you will reflect on your own sources of information and media and then take steps towards expanding those sources.

Over the course of a week, take notice of where you get your information from, with a focus on online environments. Consider all types and sources of information, including government, media, industry as well as family and friends. Consider which topics (i.e. environment, politics, parenting), sources (i.e. ABC News, Queensland Health, family members) and platforms (i.e Facebook, TikTok, Instagram) you receive your information about or from.

Once you have finished your week of observation, investigate 2-3 things you can do to increase your sources of information. Take practical steps to enact these.

At the end of the week, write a 500-700 word reflection which;

  • Provides a summary of your reflections over the week. Where do you get information from? Do you receive information from a broad range of sources? Are those sources reputable?
  • Summarises the steps you have taken to increase your range of media consumption. You will need to justify your choices and support with references.

Other Information

As hard as it can be, try to simply observe your sources of information during the week, not make changes. For example, if you don’t usually read the Financial Review over your morning Weetbix, this is not the week to begin! We are not here to judge you and your grades will not be impacted if you reflect on how you receive information from a limited range of sources. Avoid the temptation to ‘sound smarter’- focus on being truthful.

When writing about social media, please try to be as specific as possible. Rather than ‘social media’, name the platform you are referring to- Facebook, Twitter, TikTok.

Use of first-person language (‘I, We’) is encouraged for this assessment.

Submission Instructions

This assessment will be submitted directly to Moodle. Additional instructions about submitting your assessment is available on the Moodle Support for Students site, or by asking the unit coordinator.

Marking Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, presentation & structure, quality of reflection and justification.


Assessment Due Date

Week 4 Friday (6 Aug 2021) 11:59 pm AEST

Submit via Moodle


Return Date to Students

Vacation Week Friday (20 Aug 2021)

Feedback and grades returned via Moodle


Weighting
15%

Assessment Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, presentation & structure, quality of reflection and justification.


Referencing Style

Submission
Online

Submission Instructions
Submit via Moodle

Learning Outcomes Assessed
  • Reflect on how technology can influence personal information consumption


Graduate Attributes
  • Communication
  • Critical Thinking
  • Information Technology Competence
  • Ethical practice

2 Written Assessment

Assessment Title
News Analysis

Task Description

Learning Outcomes

This assessment is designed to evaluate your;

  • Ability to analyse information from the perspective of a content consumer, moderator and producer
  • Ability to use media literacy and critical thinking skills to assess how information can be created, shared and distorted
  • Ability to access, understand and disseminate complex information into different contexts and for consumption by non-expert audiences

Overview

COMM11112 The Internet Never Lies? Social Media & Society is a media and information literacy unit which encourages you to consider how we critically consume and produce truthful information in our modern, social media dominated world. This assessment item will demonstrate how information can be distorted as it moves through different mediums and contexts. As you will see in this assessment, this is particularly true for complex information which needs to be made available for consumption by non-expert audiences.

Task Description

In this assessment, you are required to critically analyse the representation of scientific news in the news media. You will choose one news article available on the unit Moodle page. Based on the information in the news report, you will need to locate the original journal article relating to the scientific research quoted in the news media article. You will also need to find a media release related to the research issued by the institution or organisation who sponsored the research.

In 700-800 words, critically analyse the representation of the research in the news article by considering how the research has been translated from the original academic journal article, to the media release, to the final news media product. In particular, discuss whether or not the research has been represented accurately and objectively. Evaluate whether the information presented in the news media article is a fair representation of the information presented in the media release and the original journal article. You should also indicate whether or not the research is peer-reviewed. You will also be required to submit a self-assessed marking criteria (ie. you have marked yourself against the marking criteria) to reflect that you have engaged with the requirements and attempted to critically evaluate yourself.

Other Information

You will need to use the university library database to access the original journal article relating to the scientific research quoted in the news media article. The CQU Library has access to these journal articles, you will not be expected to purchase or otherwise source the article. The CQU library database will also help you to ascertain whether or not the academic journal is peer-reviewed.

You will need to include references from the unit’s reading list as well as finding your own supporting material.

Submission Instructions

This assessment will be submitted directly to Moodle. Additional instructions about submitting your assessment is available on the Moodle Support for Students site, or by asking the unit coordinator.

Marking Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, presentation & structure, analysis content and quality.


Assessment Due Date

Week 8 Friday (10 Sep 2021) 11:59 pm AEST

Submit via Moodle


Return Date to Students

Week 10 Friday (24 Sep 2021)

Feedback and grades returned via Moodle


Weighting
40%

Assessment Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, presentation & structure, analysis content and quality.


Referencing Style

Submission
Online

Submission Instructions
Submit via Moodle

Learning Outcomes Assessed
  • Analyse information from the perspective of a content consumer, moderator and producer
  • Use media literacy and critical thinking skills to assess how information can be created, shared and distorted


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

3 Portfolio

Assessment Title
Portfolio

Task Description

Learning Outcomes

This assessment is designed to evaluate your;

  • Ability to use media literacy and critical thinking skills to assess how information can be created, shared and distorted
  • Ability to access, understand and disseminate complex information into different contexts and for consumption by non-expert audiences
  • Ability to interpret texts for information which could inform or mislead
  • Create a media product which promotes accurate information dissemination online

Overview

COMM11112 The Internet Never Lies? Social Media & Society is a media and information literacy unit which encourages you to consider how we critically consume and produce truthful information in our modern, social media dominated world. This assessment item will allow you to consolidate what you’ve learnt throughout the term. You will synthesise this knowledge to critically analyse written documents and then produce an item which could be shared on social media.

Task Description

In this assessment, you need to interpret a series of texts for accuracy and/or misleading information and then create a media product which promotes accurate information in online environments.

You will be provided with a topic on Moodle as well as several pieces of written communication which provide information about this topic, such as websites, journal articles, news articles, etc. It will be your job to identify the problematic information in these documents. This could include illogical fallacies or defamatory statements- a wide range of issues you have investigated throughout the term.

Once you have analysed the validity of the information in the written communication provided, you will create a visual communication product which provides an accurate summary of the topic. The media product should be created using Adobe Spark but the specific medium can be of your choice (i.e Spark Video, Spark Website, Spark Post).

You are required to submit your media product along with a 1500 word justification which analyses the validity of the information provided (i.e what information was problematic in the written communication, and why) as well as provides an explanation of what information you presented in your media product. You should also reflect on the process of creating interesting and engaging yet factually accurate information for distribution in online networks (i.e was it difficult to create engaging but accurate information? What is the process of distilling complex information into short, audio visual material?). You will also be required to submit a self-assessed marking criteria (ie. you have marked yourself against the marking criteria) to reflect that you have engaged with the requirements and attempted to critically evaluate yourself.

Other Information

Allowing you to choose your medium encourages you to be creative, build on your skill set and work with your existing strengths. As public relations professionals you will be required to create visually-pleasing content for distribution on social media and web platforms however this is not a digital media unit and you are not expected to produce professional-quality material.

You need to use Adobe Spark for creating your visual material. You have free access to the premium version of this tool as a CQU Student, and all images from Adobe Spark are copyright compliant. Instructions will be given on Moodle for using Adobe Spark. Adapting an existing Adobe Spark template is perfectly acceptable for this assessment.

If you choose to submit a video product, your content should be less than 45 seconds.

Your justification should be supported by a comprehensive reference list. You should use unit materials and readings along with your own research about the topic.

Submission Instructions

This assessment will be submitted to Moodle and Portfolium, CQUniversity’s ePortfolio platform. Additional instructions about submitting your assessment is available on the unit Moodle site, or by asking the unit coordinator.

Marking Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, presentation & structure, justification, and media product.


Assessment Due Date

Review/Exam Week Monday (11 Oct 2021) 11:59 pm AEST

Submit via Moodle & Portfolium


Return Date to Students

Exam Week Friday (22 Oct 2021)

Feedback and grades will be returned via Moodle


Weighting
45%

Assessment Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, presentation & structure, justification, and media product.


Referencing Style

Submission
Online

Submission Instructions
Submit via Moodle & Portfolium

Learning Outcomes Assessed
  • Interpret texts for information which could misinform or mislead
  • Create a media product which promotes accurate information dissemination in online environments.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice
  • Social Innovation

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?