CQUniversity Unit Profile

In Progress

Please note that this Unit Profile is still in progress. The content below is subject to change.
COMM12016 Media Industries
Media Industries
All details in this unit profile for COMM12016 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

Public Relations and journalism are inextricably linked. An understanding of the complexities of the modern digital media environment is critical because it shapes the work a public relations practitioner performs and the manner in which it is undertaken. This unit provides you with a range of contemporary perspectives on Australian and international media industries. It analyses political and social contexts, important issues such as media ownership, diversity and independence, as well as identifying professional and technological changes in media practices and organisations. The unit encourages an understanding of the institutions and industries in which media practitioners work and demonstrates how public relations practitioners can work outside established news organisations through social journalism. As an important part of public relations practice, the unit also promotes research, verification and writing skills (both in an online and offline context) in order to further your training and awareness.

Details

Career Level: Undergraduate
Unit Level: Level 2
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Minimum of 36 credit points

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2022

Online
Rockhampton

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Information for Class and Assessment Overview has not been released yet.

This information will be available on Monday 16 May 2022
Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student Feedback

Feedback

Students commented that the Unit Coordinator was engaging and returned assessment items promptly with clear feedback.

Recommendation

It is recommended that teaching staff maintain a focus on student engagement and quick assessment response times.

Feedback from Student Feedback

Feedback

Students enjoyed the practical nature of assessments, and the simple way requirements were explained.

Recommendation

It is recommended that the current assessment format remains, with a focus on real-world tasks.

Feedback from Student and Staff Feedback

Feedback

Students identified some content was repetitive with other communications units

Recommendation

It is recommended that content is extended from what is available in other units, and clear explanations provided as to how this content builds on from previous and/or alternative communications units.

Unit Learning Outcomes

Information for Unit Learning Outcomes has not been released yet.

This information will be available on Monday 16 May 2022
Alignment of Learning Outcomes, Assessment and Graduate Attributes

Information for Alignment of Learning Outcomes, Assessment and Graduate Attributes has not been released yet.

This information will be available on Monday 16 May 2022
Textbooks and Resources

Information for Textbooks and Resources has not been released yet.

This information will be available on Monday 16 May 2022
Academic Integrity Statement

Information for Academic Integrity Statement has not been released yet.

This unit profile has not yet been finalised.