All details in this unit profile for COMM12016 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction
included in the profile.
Public Relations and journalism are inextricably linked. An understanding of the complexities of the modern digital media environment is critical because it shapes the work a public relations practitioner performs and the manner in which it is undertaken. This unit provides you with a range of contemporary perspectives on Australian and international media industries. It analyses political and social contexts, important issues such as media ownership, diversity and independence, as well as identifying professional and technological changes in media practices and organisations. The unit encourages an understanding of the institutions and industries in which media practitioners work and demonstrates how public relations practitioners can work outside established news organisations through social journalism. As an important part of public relations practice, the unit also promotes research, verification and writing skills (both in an online and offline context) in order to further your training and awareness.
Career Level: Undergraduate
Unit Level: Level 2
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125
Pre-requisites or Co-requisites
Minimum of 36 credit points
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit,
should drop the subsequent unit before the census date or within 10 working days of Fail grade notification.
Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability.
See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2023
All on-campus students are expected to attend scheduled classes –
in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory.
International students, on a student visa, must maintain a full time study load and meet
both attendance and academic progress requirements in each study period
(satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).