CQUniversity Unit Profile
COMM12033 Speech and Script
Speech and Script
All details in this unit profile for COMM12033 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

Speech writing and writing for the ear are critical skills in the professional writer's toolkit. This unit considers aspects of speech as it is applied in corporate and media settings. Topics covered include historical and rhetorical perspectives on speech, speech as ‘institutional talk’, broadcast talk, corporate speech, and writing for speech, including script-writing. You will complete theory-based practical assessment and speech-writing tasks as part of this unit.

Details

Career Level: Undergraduate
Unit Level: Level 2
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Prerequisite: Minimum of 36 Units of Credit

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2021

Online
Rockhampton

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Self assessment
Weighting: 10%
2. Portfolio
Weighting: 45%
3. Practical and Written Assessment
Weighting: 45%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student Unit Evaluations T1 2020 and Teaching Staff Review

Feedback

The unit content would benefit from being updated, including more recent case studies, readings and addressing broken web links

Recommendation

Significantly review and update unit content material.

Feedback from Student Unit Evaluations T1 2020

Feedback

Students noted they particularly enjoyed the practical focus of activities

Recommendation

Retain the practical activities with clear links to future career opportunities

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Reflect on the manner and use of speech and verbal communication in the modern media environment
  2. Discuss effective speech making from a range of historical and cultural perspectives
  3. Explain social practices behind institutional talk
  4. Demonstrate differences in writing styles between genres of speech
  5. Write and deliver speech effectively over a range of genres.

N/A

Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Self assessment - 10%
2 - Portfolio - 45%
3 - Practical and Written Assessment - 45%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Self assessment - 10%
2 - Portfolio - 45%
3 - Practical and Written Assessment - 45%
Textbooks and Resources

Textbooks

There are no required textbooks.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Portfolium
Referencing Style

All submissions for this unit must use the referencing styles below:

For further information, see the Assessment Tasks.

Teaching Contacts
Amy Johnson Unit Coordinator
a.johnson2@cqu.edu.au
Schedule
Week 1 Begin Date: 08 Mar 2021

Module/Topic

Introduction to Speech and Script 

Chapter

Events and Submissions/Topic

Week 2 Begin Date: 15 Mar 2021

Module/Topic

Perspectives on Speech

Chapter

Events and Submissions/Topic

News Script recording Due: Week 2 Friday (19 Mar 2021) 11:59 pm AEST
Week 3 Begin Date: 22 Mar 2021

Module/Topic

Rhetoric

Chapter

Events and Submissions/Topic

Week 4 Begin Date: 29 Mar 2021

Module/Topic

Performance

Chapter

Events and Submissions/Topic

Week 5 Begin Date: 05 Apr 2021

Module/Topic

Institutional Talk

Chapter

Events and Submissions/Topic

Vacation Week Begin Date: 12 Apr 2021

Module/Topic

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 19 Apr 2021

Module/Topic

Genres of Speech- Corporate

Chapter

Events and Submissions/Topic

Week 7 Begin Date: 26 Apr 2021

Module/Topic

Genres of Speech- Media

Chapter

Events and Submissions/Topic

Week 8 Begin Date: 03 May 2021

Module/Topic

Speech Writing

Chapter

Events and Submissions/Topic

Week 9 Begin Date: 10 May 2021

Module/Topic

Script Writing

Chapter

Events and Submissions/Topic

ePortfolio Due: Week 9 Friday (14 May 2021) 11:59 pm AEST
Week 10 Begin Date: 17 May 2021

Module/Topic

Delivering Speech

Chapter

Events and Submissions/Topic

Week 11 Begin Date: 24 May 2021

Module/Topic

Ethics in Speech

Chapter

Events and Submissions/Topic

Week 12 Begin Date: 31 May 2021

Module/Topic

Review

Chapter

Events and Submissions/Topic

Review/Exam Week Begin Date: 07 Jun 2021

Module/Topic

Chapter

Events and Submissions/Topic

Speech and Script Due: Review/Exam Week Monday (7 Jun 2021) 11:59 pm AEST
Exam Week Begin Date: 14 Jun 2021

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Self assessment

Assessment Title
News Script recording

Task Description

Learning Outcomes

This assessment is designed to evaluate your;

  • Competence in creating or updating your student Portfolium account
  • Initial ability to deliver a professional oral presentation meeting the requirements of the medium

Overview

COMM12033 Speech and Script is a unit which considers aspects of speech as it is applied in corporate and media settings. This first assessment encourages you to get organised for later assessment items by engaging with the CQU e-Portfolio platform, Portfolium. It also encourages you to practice your professional voice by recording a delivery of a news script.

Task Description

In this assessment you are required to make a post on Portfolium of you recording a delivery of a news script.

Firstly, you will need to navigate to Portfolium and either create or update your student account. Instructions about how to access Portfolium and what elements are required for your Portfolium account will be provided on Moodle.

Once you have created or updated your Portfolium account, you are required to download a news script from Moodle. You need to record your reading of the news script and upload it to Portfolium. Along with the video recording you will also need to provide a short (250-500 word) reflection of the activity and critique of your voice. What can you improve? What are your strengths?

You will then need to submit a pdf copy of your Portfolium page, and a link to your Portfolium post with your news script recording, to Moodle.

Other Information

As this is a reflective and planning document, references are not strictly required, however can be used to enhance your response.

The news script provided for this assessment activity is that of a real news broadcast. The news script may contain real-life events which you have personal experience with, or which cause you discomfort. If this is the case, you are invited to speak to the unit coordinator and will be provided with an alternative news script to complete the assessment.

For many students this may be the first time you have recorded your professional voice. We usually find students are nervous about completing this activity, but experience has told us once you’ve completed the activity your confidence starts to increase. We are not assessing you for a completely polished, ‘professional’ news voice in the first assessment. We want to see where your skills are now- you will have another opportunity to record your news voice and reflect on your improvements over the term.

Submission Instructions

This assessment will be submitted directly to Moodle. Additional instructions about submitting your assessment is available on the Moodle Support for Students site, or by asking the unit coordinator.

Marking Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, portfolium content and presentation, news script recording and quality of reflection.


Assessment Due Date

Week 2 Friday (19 Mar 2021) 11:59 pm AEST

Submission via Moodle


Return Date to Students

Week 4 Friday (2 Apr 2021)

Feedback and Grades returned via Moodle


Weighting
10%

Assessment Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, portfolium content and presentation, news script recording and quality of reflection.


Referencing Style

Submission
Online

Submission Instructions
Submission via Moodle

Learning Outcomes Assessed
  • Reflect on the manner and use of speech and verbal communication in the modern media environment


Graduate Attributes
  • Communication
  • Critical Thinking
  • Information Technology Competence
  • Ethical practice

2 Portfolio

Assessment Title
ePortfolio

Task Description

Learning Outcomes

This assessment is designed to evaluate your;

  • Corporate and professional speech skills
  • Ability to write effective speeches
  • Engagement with theory and frameworks underpinning the effective delivery of speech

Overview

COMM12033 Speech and Script is a unit which considers aspects of speech as it is applied in corporate and media settings. The second assessment is a series of activities, created as a portfolio, which allow you to practically demonstrate the skills you’ve learnt this term. Engagement with the portfolio will also lead to the creation of a draft for your third and final assessment item.

Task Description

In this assessment you are required to prepare a portfolio of items. This portfolio will be created using ‘Portfolium’ and the student account you made for the first assessment. There are eight ‘milestones’ you will need to complete. While we recommend engaging with these milestones on a weekly basis, they are designed to be completed at your own pace as you progress through the unit.

Information will be provided on Moodle regarding the specific activities you will need to complete for each milestone. Some of these milestones involve you watching or reading material and writing a reflection, others are more practical and you will have to create audio or video recordings of yourself.

Other Information

CQU offers students lifetime access to the ePortfolio platform Portfolium. Using Portfolium allows you to build a narrative about your work at university. It showcases your skills, capabilities and achievements at CQU. Portfolium also easily permits you to share the things you’ve achieved with prospective employers. The content you create for this assessment will assist you to build a strong and engaging ePortfolio to share with others.

Submission Instructions

Students will complete each item and submit through Portfolium. Links to this will be available on the unit Moodle. Video tutorials have been created to demonstrate how to do this – they will also be available from the unit Moodle.

Submitting your weekly items in Portfolium will allow teaching staff to provide you with an indicative result (not an official result) as well as feedback on your submission. The final result will be an average of these and will be supplied to you after final submission through Moodle. These marks will be moderated to ensure consistency of marking.

Marking Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, critical reflection on practice, engagement with concepts, use of sources, general presentation and referencing.


Assessment Due Date

Week 9 Friday (14 May 2021) 11:59 pm AEST

Submission via Portfolium


Return Date to Students

Week 11 Friday (28 May 2021)

Feedback and grades will be delivered via Portfolium


Weighting
45%

Assessment Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, critical reflection on practice, engagement with concepts, use of sources, general presentation and referencing.


Referencing Style

Submission
Online

Submission Instructions
Submission via Portfolium

Learning Outcomes Assessed
  • Discuss effective speech making from a range of historical and cultural perspectives
  • Explain social practices behind institutional talk


Graduate Attributes
  • Communication
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice
  • Social Innovation

3 Practical and Written Assessment

Assessment Title
Speech and Script

Task Description

Learning Outcomes

This assessment is designed to evaluate your;

  • Corporate and professional speech skills
  • Ability to write and deliver effective speeches.
  • Engagement with theory and frameworks underpinning the effective delivery of speech

Overview

COMM12033 Speech and Script is a unit which considers aspects of speech as it is applied in corporate and media settings. The third and final assessment is a culmination of the work you’ve completed so far this term. You will consolidate the skills you’ve learnt so far to write and deliver your own professional speech.

Task Description

In this assessment you are required to write and deliver your own speech. You will imagine you are a newly appointed media advisor to a local State politician. Your first task is to write your Member’s parliamentary maiden speech. You can assume your Member’s passions and interests align with your own, and the local electorate will be your own.

Parliamentary maiden speeches are often reported by the media who identify key newsworthy points. They are also promoted by the Members’ offices, because these speeches reinforce key electoral issues.

Everyone will write a maiden speech. You may then choose to write the script to a video news release, OR an audio-visual news story.

All students will therefore be required to write two scripts - one speech, and one audio-visual script - and record voiceovers to these scripts. You will also be required to write a short justification to your scripts.

The assessment requirement, therefore, is:

ONE Speech - Write one script for a maiden parliamentary speech (max length 4000 words).

ONE Audio-visual script – You can can elect to write a video news release (PR) OR a television news story (journalism) associated with the speech.

TWO voice-overs – you will 'voice' these stories [read them aloud to professional standard as per the genre requirements]. These recordings should be uploaded to SoundCloud, YourListen, YouTube, or similar, and the link to the recording included in your speech scripts.

ONE justification – You will write a 500 word justification outlining your approach to each piece, so that you can demonstrate your practice is informed by theory.

You will also be required to submit a self-assessed marking criteria (ie. you have marked yourself against the marking criteria) to reflect that you have engaged with the requirements and attempted to critically evaluate yourself.

Other Information

If you are currently living away from home for work or university, you might consider writing your speech for the state electorate you are most familiar with- this could be where you grew up, or have spent considerable time.

If you have a real speech you need to make, or topic you wish to explore, you can discuss the possibility of an alternate topic with the Unit Coordinator.

Do not be tempted to plagiarise. All maiden speeches in Australia are recorded in Hansard, and plagiarism will be easily identified via Turnitin review.

You will need to do some research. What electorate are you in? What are the key issues that locals in that electorate care about? What are you going to do about these issues? What message do you want to clearly impart about your electorate to the wider parliamentary community? You may also need to conduct research to develop a basic understanding of the Australian political system, including state and federal government responsibilities.

Submission Instructions

This assessment will be submitted directly to Moodle. Additional instructions about submitting your assessment is available on the Moodle Support for Students site, or by asking the unit coordinator.

After submitting your assessment to Moodle you may wish to include a copy of your final speech product on your Portfolium account. We are frequently impressed with the quality of speeches and this item will finish your collection of speech-related activities on your portfolio.

Marking Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, delivery (voiceover), script (format and structure), justification, writing standard and referencing.


Assessment Due Date

Review/Exam Week Monday (7 Jun 2021) 11:59 pm AEST

Submission via Moodle


Return Date to Students

Exam Week Friday (18 Jun 2021)

Feedback and grades via Moodle


Weighting
45%

Minimum mark or grade
Pass grade

Assessment Criteria

A full marking criteria will be provided on Moodle, however you will be assessed based on your attention to completion of requirements of task, delivery (voiceover), script (format and structure), justification, writing standard and referencing.


Referencing Style

Submission
Online

Submission Instructions
Submission via Moodle

Learning Outcomes Assessed
  • Demonstrate differences in writing styles between genres of speech
  • Write and deliver speech effectively over a range of genres.


Graduate Attributes
  • Communication
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice
  • Social Innovation

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

What can you do to act with integrity?

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.