Overview
Employees are at the heart of any organisation, so when they become disgruntled, they pose the risk of disrupting business as usual. Internal communication is a specialised function that is undertaken by strategic communicators as part of their reputation and relationship management role. In this unit, you will learn how to monitor, identify and address emerging issues affecting staff morale, engagement and participation in organisational activities, auditing the communication practices of an organisation so that you can design solutions for enhancing employee satisfaction. Professional communicators are often organisational counsellors who have the trust of both staff and senior managers, which is earned through authentic and transparent communication with both stakeholders. To prepare you for this role, this unit will develop your skills in persuasive communication, strategic and active listening, negotiation and consultation. The unit will also provide applied knowledge of internal communication research, communication audits and the design and evaluation of communication interventions. On completion of this unit, you will understand the different contexts in which internal communication is practiced and have the fundamental skills and knowledge required to develop an industry-standard internal communication strategy.
Details
Pre-requisites or Co-requisites
Students need to have completed 36 credit points within the Public Relations major or the Strategic Communications major prior to enrolling in this unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2026
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Student Satisfaction Survey
Clearly articulating that the assessments contribute to a professional portfolio would be beneficial
Re-categorise the final assessment as a Portfolio and clarify in the assessment description how it can support professional development and career outcomes.
Feedback from Student Satisfaction Survey
A wider range of scholarly or academic readings would strengthen students' theoretical knowledge of the topic
Provide a broader range of scholarly and academic references in the E-Reading list
Feedback from Student Satisfaction Survey
A guide for searching relevant readings and resources would be useful
Develop a guide with the library about how to use keywords and search terms related to the topic.