In Progress
Please note that this Unit Profile is still in progress. The content below is subject to change.Overview
This unit builds on the foundation provided by Visual Design Fundamentals, to further develop your skills and knowledge in visual communication design. Using industry-standard software tools such as Adobe Illustrator and Adobe Photoshop, you will learn how to produce visual design solutions that communicate effectively with a target audience. Through the exploration of design theories and their application, you will learn how to employ appropriate design methods and formats for different communication problems.
Details
Pre-requisites or Co-requisites
Prerequisite: MMST11003 Visual Design Fundamentals Students who have completed DGTL11004 Digital Design and Communication may not enrol in this unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2023
Attendance Requirements
All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure – International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback – Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Student evaluation data, student feedback
The unit evaluations and feedback from students offered minor suggestions for improvement, but no particular themes emerged.
Review feedback, curriculum learning resources and assessment tasks with a view to improving the student experience.
- apply principles and processes of visual communication design in digital environments
- create visual designs in various formats using industry-standard software tools
- produce design solutions that communicate effectively with a target audience
- employ appropriate visual design methods and formats for different applications.
Not applicable
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Practical Assessment - 50% | ||||
| 2 - Practical Assessment - 50% | ||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Communication | ||||
| 2 - Problem Solving | ||||
| 3 - Critical Thinking | ||||
| 4 - Information Literacy | ||||
| 5 - Team Work | ||||
| 6 - Information Technology Competence | ||||
| 7 - Cross Cultural Competence | ||||
| 8 - Ethical practice | ||||
| 9 - Social Innovation | ||||
| 10 - Aboriginal and Torres Strait Islander Cultures | ||||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| 1 - Practical Assessment - 50% | ||||||||||
| 2 - Practical Assessment - 50% | ||||||||||
Textbooks
DESIGN ELEMENTS, USING IMAGES TO CREATE GRAPHIC IMPACT: A GRAPHIC STYLE MANUAL FOR EFFECTIVE IMAGE SOLUTIONS IN GRAPHIC DESIGN
Edition: 1 (2013)
Authors: Aaris Sherin
Rockport Publishers
Beverly Beverly , MA , USA
ISBN: 9781592538072
Binding: eBook
Smashing Logo Design: The Art of Creating Visual Identities
(2011)
Authors: Gareth Hardy
Wiley
ISBN: 9781119993322
Binding: eBook
Bring Your Own Laptop Online Tutorial Package
Authors: Daniel Scott
Bring your own laptop
Binding: Website Link
Graphic Design for Everyone - Understand the Building Blocks so you can do it yourself
Edition: 1 (2019)
Authors: Cath Caldwell
DK
London London , Great Britain
ISBN: 9780241343814
Binding: Hardcover
Photoshop Tricks for Designers: How to Create Bada$$ Effects in Photoshop
(2016)
Authors: Corey Barker
Peachpit Press
ISBN: 978-0-134-38657-7
Binding: eBook
Additional Textbook Information
A special student price is available from the CQU Bookshop: https://bookshop.cqu.edu.au/details.asp?ITEMNO=3330000168866