CQUniversity Unit Profile

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Please note that this Unit Profile is still in progress. The content below is subject to change.
DGTL12006 Visual Communication Design
Visual Communication Design
All details in this unit profile for DGTL12006 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information


This unit builds on the foundation provided by Visual Design Fundamentals, to further develop your skills and knowledge in visual communication design. Using industry-standard software tools such as Adobe Illustrator and Adobe Photoshop, you will learn how to produce visual design solutions that communicate effectively with a target audience. Through the exploration of design theories and their application, you will learn how to employ appropriate design methods and formats for different communication problems.


Career Level: Undergraduate
Unit Level: Level 2
Credit Points: 6
Student Contribution Band: 8
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Prerequisite: MMST11003 Visual Design Fundamentals Students who have completed DGTL11004 Digital Design and Communication may not enrol in this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2023


Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student evaluation data, student feedback


The unit evaluations and feedback from students offered minor suggestions for improvement, but no particular themes emerged.


Review feedback, curriculum learning resources and assessment tasks with a view to improving the student experience.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. apply principles and processes of visual communication design in digital environments
  2. create visual designs in various formats using industry-standard software tools
  3. produce design solutions that communicate effectively with a target audience
  4. employ appropriate visual design methods and formats for different applications.

Not applicable

Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Practical Assessment - 50%
2 - Practical Assessment - 50%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Practical Assessment - 50%
2 - Practical Assessment - 50%
Textbooks and Resources




Edition: 1 (2013)
Authors: Aaris Sherin
Rockport Publishers
Beverly Beverly , MA , USA
ISBN: 9781592538072
Binding: eBook

Smashing Logo Design: The Art of Creating Visual Identities

Authors: Gareth Hardy
ISBN: 9781119993322
Binding: eBook

Bring Your Own Laptop Online Tutorial Package

Authors: Daniel Scott
Bring your own laptop
Binding: Website Link

Graphic Design for Everyone - Understand the Building Blocks so you can do it yourself

Edition: 1 (2019)
Authors: Cath Caldwell
London London , Great Britain
ISBN: 9780241343814
Binding: Hardcover

Photoshop Tricks for Designers: How to Create Bada$$ Effects in Photoshop

Authors: Corey Barker
Peachpit Press
ISBN: 978-0-134-38657-7
Binding: eBook

Additional Textbook Information

A special student price is available from the CQU Bookshop: https://bookshop.cqu.edu.au/details.asp?ITEMNO=3330000168866 

IT Resources

You will need access to the following IT resources:
Academic Integrity Statement

Information for Academic Integrity Statement has not been released yet.

This unit profile has not yet been finalised.