CQUniversity Unit Profile
DGTL12010 Visual Storytelling
Visual Storytelling
All details in this unit profile for DGTL12010 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit builds on the foundation provided by Digital Video and Audio to teach visual storytelling concepts and narrative film-making techniques. You will learn how to write a compelling narrative, employing principles and elements of story design. You will develop practical film making skills related to the camera, lighting, sound and editing, which you will apply to the creation of a narrative short film. Through an exploration of screen culture and history, you will learn how to constructively critique screen production work.

Details

Career Level: Undergraduate
Unit Level: Level 2
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Prerequisite: MMST11009 Digital Video and Audio Students who have completed DGTL13003 Advanced Media Production may not enrol in this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2017

Brisbane
Bundaberg
Distance
Mackay
Noosa
Rockhampton
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Written Assessment
Weighting: 30%
2. Practical and Written Assessment
Weighting: 70%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. write a compelling narrative, employing principles and elements of story design
  2. create a narrative short film through the application of filmmaking principles and skills related to the camera, lighting, sound and editing
  3. constructively critique screen production work within the context of screen culture and history.

Not applicable

Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3
1 - Written Assessment - 30%
2 - Practical and Written Assessment - 70%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Written Assessment - 30%
2 - Practical and Written Assessment - 70%
Textbooks and Resources

Textbooks

Prescribed

Voice & vision: a creative approach to narrative film and DV production

2nd edition (2012)
Authors: Mick Hurbis-Cherrier
Focal Press
Burlington Burlington , Massachusetts , USA
ISBN: 9781136067655
Binding: Paperback
Supplementary

Documentary Voice & Vision: A Creative Approach to Non-Fiction Media Production

Edition: 1 (2016)
Authors: Kelly Anderson and Martin Lucas
CRC Press
New York New York , NY , USA
ISBN: 9781317636120
Binding: Paperback
Supplementary

Video production 101: Delivering the Message

Edition: 1 (2014)
Authors: Manriquez, Antonio; McCluskey, Tom
Pearson Higher Ed
USA
ISBN: 978-0-13-382553-4
Binding: Paperback

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Adobe Audition (Adobe Creative Cloud student subscription recommended)
  • Adobe Premiere Pro (Adobe Creative Cloud student subscription recommended)
  • Audacity, a free open source, cross-platform audio software for multi-track recording and editing available from http://www.audacityteam.org/
  • Audio recording equipment. This is available for loan on some campuses. Please consult the course web site or teaching staff for details.
  • Celtx free desktop version (available to download from the course web site)
  • HandBrake, a free open source video transcoder (freely available from http://handbrake.fr/)
  • Microsoft Office, Acrobat Reader, ability to uncompress files (ie. windows or winzip or 7-zip)
  • VideoLan VLC Media Player (freely available from www.videolan.org/vlc)
  • Video recording equipment. This is available for loan on some campuses. Please consult the course web site or teaching staff for details.
  • Vimeo.com (Vimeo is the free video hosting and sharing platform used for peer-reviews in this unit.)
Referencing Style

All submissions for this unit must use the referencing style: Harvard (author-date)

For further information, see the Assessment Tasks.

Teaching Contacts
Merri Randell Unit Coordinator
m.randell@cqu.edu.au
Schedule
Week 1 Begin Date: 10 Jul 2017

Module/Topic

Introduction to the unit

Chapter

Voice and Vision: Chapter 3 The Visual Language and Aesthetics of Cinema

Events and Submissions/Topic

Week 2 Begin Date: 17 Jul 2017

Module/Topic

Assessment #1: Visual Storytelling

Chapter

Voice and Vision: Chapters 1-7

Events and Submissions/Topic

Week 3 Begin Date: 24 Jul 2017

Module/Topic

Assessment #1: Production Planning

Chapter

Voice and Vision: Chapters 1-7

Events and Submissions/Topic

Week 4 Begin Date: 31 Jul 2017

Module/Topic

Assessment #1: Screening, Lecturer and Peer Review

Chapter

Voice and Vision: Chapters 1-7

Events and Submissions/Topic

Pre-production Due: Week 4 Friday (4 Aug 2017) 9:00 pm AEST
Week 5 Begin Date: 07 Aug 2017

Module/Topic

Assessment#2A: Production Techniques

Chapter

Voice and Vision: Chapters 9-14 and 17-18

Events and Submissions/Topic

Vacation Week Begin Date: 14 Aug 2017

Module/Topic

Production

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 21 Aug 2017

Module/Topic

Assessment#2A: Production Techniques

Chapter

Voice and Vision: Chapters 15 - 16 and 4 (p68)

Events and Submissions/Topic

Week 7 Begin Date: 28 Aug 2017

Module/Topic

Assessment#2A: Editing

Chapter

Voice and Vision: Chapters 20 - 21

Events and Submissions/Topic

Week 8 Begin Date: 04 Sep 2017

Module/Topic

Assessment#2A: Screening, Lecturer and Peer Review

Chapter

Voice and Vision: Chapters 20 - 21

Events and Submissions/Topic

Assessment#2A: Rough-cut discussion (majority of production to be completed)

Week 9 Begin Date: 11 Sep 2017

Module/Topic

Assessment#2B: Editing and Corrections

Chapter

Voice and Vision: Chapters 20 - 21

Events and Submissions/Topic

Week 10 Begin Date: 18 Sep 2017

Module/Topic

Assessment#2B: Sound Design

Chapter

Voice and Vision: Chapters 22 - 23

Events and Submissions/Topic

Week 11 Begin Date: 25 Sep 2017

Module/Topic

Assessment#2B: Sweetening and Titles

Chapter

Voice and Vision: Chapters 24

Events and Submissions/Topic

Week 12 Begin Date: 02 Oct 2017

Module/Topic

Assessment#2B: Screening, Lecturer and Peer Review

Chapter

Events and Submissions/Topic

Production and Post-production Due: Week 12 Friday (6 Oct 2017) 9:00 pm AEST
Review/Exam Week Begin Date: 09 Oct 2017

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 16 Oct 2017

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Written Assessment

Assessment Title
Pre-production

Task Description

The ultimate goal for this unit at the end of week 12 is for you to create a 3 minute movie where all of the source material for the movie has been captured by you or your crew specifically for this project. Your 3 minute movie can be either narrative fiction or documentary, but it must respond to the provided list of genres specific to each style of visual storytelling. Movie-making involves 3 specific stages of pre-production, production and post-production. This first assessment task specifically involves the pre-production stage of this process. For this assessment you will need to produce a 2-5 minute video pitch for your final movie which includes the analysis of at least 3 video references to explain the message and vision for your movie. Your video pitch will include an explanation of the following 4 essential topics of pre-production for you final movie:

  • Synopses (Based on Industry-standard guidelines and methods)
  • Production Design / Visual Style
  • Storyboard
  • Breakdown and Production Timeline

Please read the assessment briefs for Assessment #2 before beginning this assessment. As part of this assessment you are required to conduct an online peer review of 3 other student video pitches. Please note that this assessment is NOT a powerpoint presentation.


Assessment Due Date

Week 4 Friday (4 Aug 2017) 9:00 pm AEST

Video Pitch to be uploaded to Vimeo for Peer Review prior to deadline


Return Date to Students

Vacation Week Friday (18 Aug 2017)


Weighting
30%

Assessment Criteria

  • Video Pitch: Clarity of concept, Scope and scale and Quality of 4 required topics (research, analysis and logical structure.)
  • Technical A/V skills: Demonstration of ability proportional to task completion of your Video Pitch: AV editing, inclusion of still images and text, adherence to technical specifications.
  • Peer review: Adherence to the required discussion topics. Quality and completeness of task.


Referencing Style

Submission
Online

Submission Instructions
Do not submit videos directly to Moodle. Upload all videos to Vimeo and submit these URLs to Moodle.

Learning Outcomes Assessed
  • write a compelling narrative, employing principles and elements of story design
  • constructively critique screen production work within the context of screen culture and history.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

2 Practical and Written Assessment

Assessment Title
Production and Post-production

Task Description

This assessment task is divided into 2 parts:

  • Part A of Assessment #2 specifically involves the production stage of the movie-making process and is due in week 8.
  • Part B of Assessment #2 specifically involves the post-production stage of the movie-making process and is due in week 12.

Assessment #2A: For this assessment you are required to complete the production stage of your movie and submit a rough-cut of your 3 minute movie for a meeting with your lecturer during week 8. As part of this assessment you are required to conduct an online peer review of 3 other student rough-cuts.

Assessment #2B: For this assessment you are required to finalise your movie and submit a final-cut of your 3 minute movie (title and credits for the movie must be included within the 3-minute time limit). You are also required to submit a 3-5 minute video essay which discuses ONE specific aspect of the refinement process you used which improved the clarity of your movie's message. Your video essay must include the analysis of at least 3 video references to illustrate your discussion. Please note that the video essay is NOT a powerpoint presentation. As part of this assessment you are required to conduct an online peer review of 3 other student movies.


Assessment Due Date

Week 12 Friday (6 Oct 2017) 9:00 pm AEST

Rough-cut to be uploaded to Vimeo for Peer Review prior to deadline (week 8) and Final Movie to be uploaded to Vimeo for Peer Review prior to deadline (week 12)


Return Date to Students

Exam Week Friday (20 Oct 2017)


Weighting
70%

Assessment Criteria

  1. 3-Minute Movie: Clarity of message, Implementation of genre conventions, Quality of iteration and integration of feedback (rough-cut to final-cut), and overall visual style of your movie.
  2. Video Essay: Quality of research, analysis, reflection and logical structure of video essay.
  3. Technical A/V skills: Demonstration of ability proportional to task completion of your Movie AND Video Essay: Production (direction, composition, lighting, cinematography, production design, audio capture) and Post-production (AV editing, sound design, title design, adherence to technical specifications.)
  4. Peer review: Adherence to the required discussion topics. Quality and completeness of task.


Referencing Style

Submission
Online

Submission Instructions
Do not submit videos directly to Moodle. Upload all videos to Vimeo and submit these URLs to Moodle.

Learning Outcomes Assessed
  • create a narrative short film through the application of filmmaking principles and skills related to the camera, lighting, sound and editing
  • constructively critique screen production work within the context of screen culture and history.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?