CQUniversity Unit Profile
DGTL13005 Digital Media Project
Digital Media Project
All details in this unit profile for DGTL13005 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit gives you an opportunity to undertake a digital media project of your choice in consultation with academic and workplace supervisors. The project may involve the development of a digital media product that demonstrates advanced production skills; the development of a portfolio of digital media work to show prospective employers; a digital media-related work placement with an approved organisation (minimum of 120 hours); or an academic research project with a digital media focus. Your academic supervisor will work with you to devise assessment tasks that will meet negotiated learning outcomes.

Details

Career Level: Undergraduate
Unit Level: Level 3
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Prerequisite: 72 credit points

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2023

Mixed Mode

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Written Assessment
Weighting: Pass/Fail
2. Practical and Written Assessment
Weighting: 90%
3. Practical Assessment
Weighting: 10%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Unit evaluation

Feedback

Unit resources

Recommendation

Unit resources will be reviewed and updated using exemplars from 2022 students.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. plan and execute a digital media project that demonstrates skills and knowledge at the graduate level of digital media practice
  2. work independently, collaboratively and professionally on a digital media project.

Not applicable

Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2
1 - Written Assessment - 0%
2 - Practical and Written Assessment - 90%
3 - Practical Assessment - 10%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Written Assessment - 0%
2 - Practical and Written Assessment - 90%
3 - Practical Assessment - 10%
Textbooks and Resources

Textbooks

There are no required textbooks.

Additional Textbook Information

N/A

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Digital media software appropriate to the the project being undertaken
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Jim Picton Unit Coordinator
j.picton@cqu.edu.au
Schedule
Week 1 Begin Date: 10 Jul 2023

Module/Topic

Welcome & unit expectations

During week 1 we will discuss various project options available to students, and gain an understanding of the expectations. All students WILL attend this session.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Week 2 Begin Date: 17 Jul 2023

Module/Topic

Proposal development

Students develop a proposal for their proposed project or Workplace Integrated Learning (WIL) placement which is due Friday, week 3.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Week 3 Begin Date: 24 Jul 2023

Module/Topic

Proposal finalisation

Students finalise the development of their project proposal due Friday, week 3.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.


Project Proposal & 2000-word Academic Essay Topic Due: Week 3 Friday (28 July 2023) 11:45 pm AEST
Week 4 Begin Date: 31 Jul 2023

Module/Topic

Discuss individual project proposals & confirm way forward

During week 4 the unit coordinator will provide feedback on all DGTL13005 student proposals, and ensure that students have a plan to move forward with their project or placement. All students WILL attend this session.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Week 5 Begin Date: 07 Aug 2023

Module/Topic

Project work

Students work on their approved individual project or placement.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Vacation Week Begin Date: 14 Aug 2023

Module/Topic

Mid-Term Break

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 21 Aug 2023

Module/Topic

Project work

Students work on their approved individual project or placement.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Week 7 Begin Date: 28 Aug 2023

Module/Topic

Project work

Students work on their approved individual project or placement.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Week 8 Begin Date: 04 Sep 2023

Module/Topic

Project work

Students work on their approved individual project or placement.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Week 9 Begin Date: 11 Sep 2023

Module/Topic

Project work

Students work on their approved individual project or placement.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Week 10 Begin Date: 18 Sep 2023

Module/Topic

Project work

Students work on their approved individual project or placement.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Week 11 Begin Date: 25 Sep 2023

Module/Topic

Project work

Students work on their approved individual project or placement.

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.

Week 12 Begin Date: 02 Oct 2023

Module/Topic

Finalising projects & associated tasks for submission

Chapter

Events and Submissions/Topic

Please refer to the 'Virtual Classes' tile on the unit website for the weekly Zoom schedule.


Project outcomes Due: Week 12 Friday (6 Oct 2023) 11:45 pm AEST
Supervisor appraisal Due: Week 12 Friday (6 Oct 2023) 11:45 pm AEST
Review/Exam Week Begin Date: 09 Oct 2023

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 16 Oct 2023

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Written Assessment

Assessment Title
Project Proposal & 2000-word Academic Essay Topic

Task Description

Although students will discuss their proposed project topic or work placement (as defined within Assignment 2) with the academic supervisor in the first weeks of term, Assignment 1, will provide formal confirmation and feedback on the student's intended approach in the form of a written proposal and scope of works.

To satisfy the criteria for Assignment 1, students must:

  1. submit a project proposal in Microsoft Word/PowerPoint format that provides an overview of the proposed project or work placement (due end of week 3);
  2. define a topic for the 2000-word academic essay which forms part of the assessment for this unit (ideally the topic will relate to your proposed project or placement), and
  3. participate in the mandatory online Zoom session in week 4 to receive feedback about their proposed project from staff.

Notes about the project proposal task:

  • The 'academic supervisor' will generally be the unit coordinator. However, in some instances it may be a digital media staff member, or external client depending on the nature of the individual project (or work placement)
  • The proposal document should be succinct - no more than two pages if written (1000 words), and no more than five slides if presented as a PowerPoint. Refer to 'Project Proposal Requirements' (below) for specific information.
  • Participation in the week 4 Zoom session is compulsory. The purpose of this sessions is to get feedback from academic staff as to the scope of your project, and to facilitate conversation about issues and opportunities. It is intended as a formative, open session. If you have a legitimate reason for non-attendance you will need to negotiate an alternative appointment with the unit coordinator. Details about how to connect using Zoom are available via the unit website.
  • Although you may have started your project in consultation with the unit coordinator, you are required to participate in the week 4 Zoom session to receive early guidance and feedback about your proposal.
  • Ensure that you familiarise yourself with Assignment 2 at the start of term as all activities (except academic research project) have additional tasks in the form of a reflective journal AND a 2000-word essay which must be considered as part of your planning process.

PROPOSAL DOCUMENT REQUIREMENTS


Project option 1:
Digital media project (120 hours work)

If your project involves the development of a digital media product to demonstrate advanced production skills, the project details such as the specific discipline, product that will be created, and the intended audience for the product (e.g. self or client) must first be approved by the unit coordinator.

A 'Digital Media Project' proposal will include:

  • background information about the project or the inspiration for the product, and the intended audience;
  • a description of the digital media product that will be created (e.g. video, animation, digital game, website, mobile application, 3D modelled environment or characters, PDF publication);
  • details of your proposed work activities;
  • the duration of the project, a schedule of activities, and associated deliverables i.e. a Gantt chart, spreadsheet or similar which explains how you will use the mandatory 120 hours and what you will produce.
  • the resources that are required to complete the project;
  • the desired learning outcomes i.e. what you intend to achieve by the end of the project;
  • the name and contact details of your academic supervisor, or external client, who will provide a report on your performance at the end of the term, and
  • the title of the proposed 2000-word academic essay topic that will support your project (and should relate to it).

Project option 2: Portfolio of digital media works (120 hours work)


If your project involves the development of a portfolio of digital media works to show prospective employers, the project details such as the digital media works that will be created and the manner in which they will be presented, must first be approved by the unit coordinator.

A 'Portfolio of Digital Media Works' proposal will include:

  • a description of the career path that you intend to pursue and the kinds of employers who will eventually view your portfolio;
  • a description of the digital media works that will be showcased and how they will be presented (e.g. DVD show-reel, online video, website, animation, comic book);
  • details of your proposed work activities;
  • the duration of the project, a schedule of activities, and associated deliverables i.e. a Gantt chart, spreadsheet or similar which explains how you will use the mandatory 120 hours and what you will produce.
  • the resources that are required to complete the project;
  • the desired learning outcomes i.e. what you intend to achieve by the end of the project;
  • the name and contact details of your academic supervisor, or external mentor, who will provide a report on your performance at the end of the term, and
  • the title of the proposed 2000-word academic essay topic that will support your project (and should relate to it).

Project option 3: Work Integrated Learning (WIL) placement (120 hours work)


If your project involves a digital media-related Work Integrated Learning (WIL) placement with an external organisation, the project details such as the host organisation and the work activities that will be undertaken, must first be approved by the unit coordinator.

A 'Work Integrated Learning (WIL)' proposal will include:

  • background information about the workplace, its location, and its operations;
  • details of your proposed work activities;
  • the duration of the work placement and a schedule of activities;
  • the desired learning outcomes i.e. what you intend to achieve by the end of the project;
  • a completed copy of the Practicum Insurance Form (available from the unit web site);
  • the name and contact details of your workplace supervisor who will provide a report on your performance at the end of the term, and
  • the title of the proposed 2000-word academic essay topic that will support your placement (and should relate to it).

Notes regarding WIL placements:

  • Students are generally required to have a grade point average (GPA) of 5 or above to be considered for a WIL placement with an external organisation.
  • Students who are interested in pursuing a WIL placement (must have a digital media focus) are encouraged to contact organisations in their region directly before, or in the initial week, of term 2.
  • Although the unit coordinator may be aware of some WIL positions, these are traditionally offered in regions surrounding the core CQUniversity campuses in Central and North Queensland. The unit coordinator will make a list of any such opportunities available during week 1.
  • If you are already employed, you may consider completing a project within your regular work environment in consultation with the unit coordinator. In this situation, the project must be outside the scope of your normal duties, and it must have the support of your workplace supervisor. For example, a student who is a normally employed as part-time marketing officer might arrange to work on web design for 10 hours per week for their project.
  • Work placements are not normally paid. Any payment between an employer and student is subject to individual agreement between that employer and student.
  • Work placements must be for no less than 120 hours. How you complete the hours for your work placement will depend upon the project, your circumstances, and the preferences of your workplace supervisor. Some students complete block placements by working full-time for a period of three or four weeks. Other students work for two days per week over a period of eight or nine weeks. The start and end dates of your work placement can be negotiated with the unit coordinator.
  • Employers often ask students to arrange insurance cover for themselves while they are engaged in work experience or other study-related work activities. The Practicum Insurance Form and the Practicum Insurance Student Information sheet, available from the unit web site, provide details of the insurance cover that CQUniversity has arranged for students who undertake approved unpaid voluntary work experience. The completed form should be given to your workplace supervisor at the beginning of the project, and a copy should be sent to the unit coordinator. If any matter involving insurance arises during your work placement, please provide details to the unit coordinator by email and copy the message to insurance@cqu.edu.au.

Project option 4: Academic research (120 hours work)


The research project is a 6000-word dissertation (formal academic document) with a digital media focus that has been devised in consultation with your research supervisor. For example, the dissertation might include essential background information, the purpose of the study, the research questions, the significance of the study, a review of relevant literature, the research method, results, discussion and a conclusion. The exact structure of the dissertation will depend on the nature of the research project and the research method that was employed.

An 'Academic Research' proposal will include:

  • background information about the research problem or question that will be investigated;
  • the aims of the project and a statement of the research problem or question;
  • a broad overview of scholarly literature that is relevant to your project;
  • an outline of your research design i.e. how you plan to investigate the research problem or question;
  • the duration of the project and a schedule of activities;
  • the resources that are required to complete the project, and
  • the name and contact details of your research supervisor who will provide a report on your performance at the end of the term.


Assessment Due Date

Week 3 Friday (28 July 2023) 11:45 pm AEST


Return Date to Students

Week 4 Monday (31 July 2023)

Feedback on projects will be provided via a compulsory Zoom video-conference session in Week 4 (as per the schedule in the unit profile / website).


Weighting
Pass/Fail

Assessment Criteria

This assessment establishes the course of action for the term. Students will not be able to progress through the unit without first passing this assessment.
  • This is a pass/fail assessment.
  • A pass is based on the unit coordinator's opinion that the project can be successfully achieved, taking into consideration known constraints e.g. time-frame, proposed scope of works etc.
  • Re-submissions are permitted.
  • Students MUST attend a compulsory Zoom video conference in week 4 to gain feedback about their project proposal (refer to unit profile / website).


Referencing Style

Submission
Online

Submission Instructions
Please refer to the unit web site for assignment submission instructions.

Learning Outcomes Assessed
  • plan and execute a digital media project that demonstrates skills and knowledge at the graduate level of digital media practice
  • work independently, collaboratively and professionally on a digital media project.


Graduate Attributes
  • Communication
  • Critical Thinking

2 Practical and Written Assessment

Assessment Title
Project outcomes

Task Description

Assignment 2 requires you to PRESENT the outcomes of the approved project that you proposed in Assignment 1.

Your project will be one of the following activities, and MUST equate to 120 hours (minimum) work:

  • the development of a digital media product that demonstrates advanced production skills;
  • the development of a portfolio of digital media works to show prospective employers;
  • a digital media-related Work Integrated Learning (WIL) placement with an approved organisation (minimum of 120 hours); or
  • a formal academic research project with a digital media focus.

The outcomes that need to be presented will depend on the nature of your project, as described in the sections that follow. Each project will be unique, but the ultimate requirement will be the same in each case: you MUST provide evidence of the work you have done.


Outcomes: Digital media product

If your project involves the development of a digital media product that demonstrates advanced production skills, you must submit the following outcomes for assessment:

  1. the digital media product that was created (e.g. video, animation, web site, mobile application, PDF publication);
  2. a reflective journal containing regular entries that document your 120 project hours, and provide critically reflective thoughts about your experience during the project and associated tasks, and
  3. a 2000-word essay based on a research question that (ideally) relates to your project and was proposed and approved in Assignment 1.

Outcomes: Portfolio of digital media works

If your project involves the development of a portfolio of digital media works to show prospective employers, you must submit the following outcomes for assessment:

  1. the portfolio of digital media works that was created;
  2. a reflective journal containing regular entries that document your 120 project hours, and provide critically reflective thoughts about your experience during the project and associated tasks, and
  3. a 2000-word essay based on a research question that (ideally) relates to your project and was proposed and approved in Assignment 1.

Outcomes: Work Integrated Learning (WIL) placement

If your project involves a digital media-related work placement with an external organisation, you must submit the following outcomes for assessment:

  1. the portfolio of work that was produced during the placement;
  2. a reflective journal containing regular entries that document your 120 placement hours, and provide critically reflective thoughts about your experience during the project and associated tasks, and
  3. a 2000-word essay based on a research question that (ideally) relates to your project and was proposed and approved in Assignment 1.

Outcomes: Academic research

If your project involves academic research with a digital media focus, you must submit a 6000-word dissertation that presents the outcome of your project in a format that has been devised in consultation with your research supervisor.

For example, the dissertation might include:

  • essential background information;
  • the purpose of the study;
  • the research questions;
  • the significance of the study;
  • a review of relevant literature;
  • the research method;
  • results;
  • discussion, and
  • a conclusion.

However, the exact structure of the dissertation will depend on the nature of the research project and the research method that was employed.


Reflective journals

Most projects require students to submit a reflective journal containing regular entries that document your thoughts and experiences during the project. If that requirement applies to you, ensure you critically reflect on your experiences. Comment on your progress, problems you have encountered, and the skills and knowledge you have gained. You should be aiming to improve the quality of your work and your project experience every day. For example, imagine that you encountered a difficulty on the first day of a work placement whereby your supervisor's directions lacked clarity and you felt uncomfortable asking questions. In that case, you should make a note of the incident, how you felt about it, and what you are going to do to improve the situation.


Assessment Due Date

Week 12 Friday (6 Oct 2023) 11:45 pm AEST


Return Date to Students

Two weeks after the due date (or submission date in the case of extensions)


Weighting
90%

Assessment Criteria

The assessment criteria will vary depending on whether students select the media product, work placement, or research topic. Marking matrices are available on the DGTL13005 website.

Generally, assessment criteria relates to:

  • adherence to the requirements of the task;
  • evidence of work undertaken, and a clear explanation of how the 120 hours allocated to the project have been spent;
  • quality of digital media assets produced;
  • quality of writing and referencing;
  • evidence of improvement/learning, and 
  • overall presentation & professionalism.


Referencing Style

Submission
Online

Submission Instructions
Please refer to the unit web site for assignment submission instructions.

Learning Outcomes Assessed
  • plan and execute a digital media project that demonstrates skills and knowledge at the graduate level of digital media practice
  • work independently, collaboratively and professionally on a digital media project.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

3 Practical Assessment

Assessment Title
Supervisor appraisal

Task Description

This component of the assessment will generally be completed by the unit coordinator who will appraise your work using industry, professional or academic standards.

If your project involved the participation of an external client, workplace, research or academic supervisor, the unit coordinator will liaise with that individual to obtain the necessary information to complete the appraisal.  Students doing an external work placement must submit the contact details of their immediate workplace supervisor with their proposal (keeping these details up to date is the student's responsibility). The unit coordinator/academic supervisor will contact the workplace or project supervisor after reviewing the student's portfolio submission.


Assessment Due Date

Week 12 Friday (6 Oct 2023) 11:45 pm AEST


Return Date to Students

Two weeks after the due date (or submission date in the case of extensions)


Weighting
10%

Assessment Criteria

The supervisor appraisal form is available on the DGTL13005 website.

  • Assessment criteria will vary depending on whether the student has chosen a work placement, media product or research project.
  • Criteria will include ability, reliability, response to feedback, and presentation.


Referencing Style

Submission
Online

Submission Instructions
Please refer to the unit web site for assignment submission instructions.

Learning Outcomes Assessed
  • plan and execute a digital media project that demonstrates skills and knowledge at the graduate level of digital media practice
  • work independently, collaboratively and professionally on a digital media project.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?