Overview
This unit builds on content from previous terms and will introduce the student to the Australian sports event management industry based on management principles applicable to the sport domain. The principles of strategic sport event planning process and management are explained and analysed as well as the implications of organisational behaviour, risk management, the law and guiding ethical principles. Students will apply socially-responsible and sustainable business practices in the development of organisational strategy and management of volunteers, umpires, officials, athletes and other stakeholders in sport events.
Details
Pre-requisites or Co-requisites
ESSC12002 Exercise and Sport Management
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2020
Attendance Requirements
All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure – International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback – Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Unit evaluation
Students enjoyed the online formative peer-assessment workshops and found them helpful in achieving learning outcomes.
Online formative peer-assessment workshops will continue.
Feedback from Unit evaluation Work placement evaluation
Students enjoyed the work integrated learning and valued the insight it provided into the operations and organisation of a sport event at a real business.
Work integrated learning will continue.
Feedback from Unit evaluation
Students requested exemplars of the new sport event business plan proposal template to better understand the requirements of the written assessment task.
Exemplars of the new sport event business plan proposal template for each performance level will be provided on the unit Moodle website.
- Identify the stakeholder objectives that are necessary to succeed in the current sport event marketplace
- Apply principles of project management in the planning and organisation of sport events
- Use risk management procedures in the planning and implementation of sport events
- Apply the code of ethics, laws and regulations pertinent to the organisation and management of sport events.
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Written Assessment - 60% | ||||
| 2 - Practical Assessment - 40% | ||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Communication | ||||
| 2 - Problem Solving | ||||
| 3 - Critical Thinking | ||||
| 4 - Information Literacy | ||||
| 5 - Team Work | ||||
| 6 - Information Technology Competence | ||||
| 7 - Cross Cultural Competence | ||||
| 8 - Ethical practice | ||||
| 9 - Social Innovation | ||||
| 10 - Aboriginal and Torres Strait Islander Cultures | ||||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| 1 - Written Assessment - 60% | ||||||||||
| 2 - Practical Assessment - 40% | ||||||||||
Textbooks
Strategic Sports Event Management
3rd edition (2014)
Authors: Guy Masterman
Routledge
New York New York , New York , United States
ISBN: 978-0-203-11467-4
Binding: Paperback
Additional Textbook Information
You are recommended to obtain the e-book version of the required textbook 'Strategic Sports Event Management (3rd ed)' by Guy Masterman. However, if paper copies are preferred, they are available at the CQUni Bookshop here: http://bookshop.cqu.edu.au
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
- Adobe Acrobat Reader (free download from www.adobe.com)
- Microsoft Office 2010 or 2013 (Word, Excel and PowerPoint)
- Zoom video conferencing software. (Free to download and use. A Zoom account is also available with your student credentials. We will use this software for review meetings.)
All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)
For further information, see the Assessment Tasks.
a.plumb@cqu.edu.au
Module/Topic
- Introduction
- Strategic sport event management
Chapter
Events and Submissions/Topic
Module/Topic
- Sport event planning process
- Project management framework
Chapter
Events and Submissions/Topic
Module/Topic
- Feasibility analysis
- Sport event risk management
Chapter
Events and Submissions/Topic
Module/Topic
- Human resource management in sport events
- Legal aspects in sport event management
Chapter
Journal Articles (full-text Library links available on unit Moodle site)
Doherty, A., Misener, & K., Cuskelly, G. (2014). Toward multidimensional framework of capacity in community sport clubs. Nonprofit and Voluntary Sector Quarterly, 43(2 Supplement), 124S-142S.
Opie, H., & Toomey, E. (2010). Trans-tasman sport and law some observations. Canterbury Law Review, 16(1), 155-184.
Events and Submissions/Topic
Module/Topic
- Marketing planning process of sport events
- Sponsorship in sport events
Chapter
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
- Financial management of sport events
- Research and post-event evaluation
Chapter
Events and Submissions/Topic
Module/Topic
- Work placement
- Online Zoom review meeting
Chapter
Events and Submissions/Topic
Module/Topic
- Work placement
Chapter
Events and Submissions/Topic
Module/Topic
- Work placement
Chapter
Events and Submissions/Topic
Module/Topic
- Work placement
- Online Zoom review meeting
Chapter
Events and Submissions/Topic
Module/Topic
- Work placement
Chapter
Events and Submissions/Topic
Module/Topic
- Work placement
- Online Zoom review meeting
Chapter
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
Work Placement Due: Review/Exam Week Monday (12 Oct 2020) 9:00 am AEST
Module/Topic
Chapter
Events and Submissions/Topic
Due to COVID-19 impacts at the time of preparing this unit profile, the work placement attached to this unit for Term 2 2020 may need to be completed at a later date. Further details will be made available on the unit Moodle site in due course.
1 Written Assessment
- The workbook submission (Submission) and peer-assessment (Assessment) tasks in all workshops will contribute equally to your grade available for this Assessment Task, and will be used to guide the development of your written sport event business plan proposal in Assessment Task 1.b.
- You will not be allocated a peer-assessment task unless you have submitted your workbook to the workshop. Therefore, a failure to complete the Submission task: (a) will prevent the completion of the Assessment task, and (b) and you will score no marks for the workshop.
- Submission to the workshop with no participation in the Assessment task will also score a zero mark for the workshop.
- Further detailed instructions on how to participate in each online workshop will be available on the unit Moodle site.
- Submission and Assessment tasks in the workshop will be marked according to the assessment criteria outlined in the section below.
- You should discuss your chosen topic area with the Unit Coordinator before developing this assessment task.
- Writing, citation, and referencing style of your sport event business plan proposal should follow the APA 6th edition guidelines.
- The word limit for your sport event business plan proposal is 1,500 words (figures, tables, and references list are not included).
Review/Exam Week Monday (12 Oct 2020) 9:00 am AEST
This submission due date only applies to Assessment Task 1.b. Sport Event Business Plan Proposal. The Online Workshops must be completed according to the due dates outlined in the section above and on the unit Moodle site. Late submissions will not be allowed to the online workshops. Students impacted by exceptional circumstances should contact the Unit Coordinator with an assessment extension request as per the Assessment Policy and Procedures (Higher Education Coursework).
In two weeks following the submission of the assessment item on the due date.
- Identify the stakeholder objectives that are necessary to succeed in the current sport event marketplace
- Apply principles of project management in the planning and organisation of sport events
- Use risk management procedures in the planning and implementation of sport events
- Apply the code of ethics, laws and regulations pertinent to the organisation and management of sport events.
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
- Team Work
- Information Technology Competence
- Cross Cultural Competence
- Ethical practice
- Social Innovation
2 Practical Assessment
- Identify the stakeholder objectives that are necessary to succeed in current sport event marketplace.
- Apply principles of project management in the organisation of sport events.
- Use risk management procedures in the planning of successful sport events.
- Apply the code of professional conduct and ethical practice, laws and regulations pertinent to organisation and management of sport events
- Middle Discussions (should be submitted when the first 20 hours of work placement is completed) (10%)
- Logbook (must be submitted by the due date of this assessment task) (10%)
- Post-Event Evaluation Form (should be submitted by the due date of this assessment task) (10%)
- Student Evaluation Form (should be completed and submitted online using the link on the unit Moodle website by the due date of this assessment task) (10%)
Review/Exam Week Monday (12 Oct 2020) 9:00 am AEST
Late submission will incur a late penalty as per the Assessment Policy and Procedures (Higher Education Coursework), unless there is an approved assessment extension request.
In two weeks following the submission of the assessment item on the due date.
Each assessment item equally contributes to the marks allocated to this assessment task.Logbooks are mandatory and must be satisfactorily completed to pass this assessment task. Logbooks that are not satisfactorily completed (e.g. missing signatures, missing dates, missing hours, or inadequate task/duty descriptions) according to the instructions given on the unit Moodle site will not be accepted, and receive a zero mark for this assessment task.
- Identify the stakeholder objectives that are necessary to succeed in the current sport event marketplace
- Apply principles of project management in the planning and organisation of sport events
- Use risk management procedures in the planning and implementation of sport events
- Apply the code of ethics, laws and regulations pertinent to the organisation and management of sport events.
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
- Team Work
- Ethical practice
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
