This assessment comprises four online tests or quizzes. From Week Three to Week Six (inclusive), students will be required to complete one online quiz each week. The quizzes will comprise ten questions for each quiz. The maximum each quiz can contribute to the final result in the Unit is 5%. Students will have 20 minutes to complete each quiz. The quiz questions will test a student's understanding of the readings, lecture content and tutorial activities covering (but not limited to) management theories presented (e.g. Mintzberg’s Management Roles), the local and global business environment, business themes such as sustainability, technology and innovation. The quizzes will also cover the different forms of business ownership, such as, Sole Proprietorships, Partnerships, Corporations, Not-for-Profit and Cooperatives. In summary, the primary purpose of this assessment is to examine a students’ ability to review what has been learned, develop a student's confidence and to encourage students to engage early with the Unit and its learning materials. The quiz(zes) can be accessed from the 'Assessment block' in moodle.

Quizzes will be available for completion by students at the following times.

Each quiz has 10 questions and each correct answer earns 0.5 marks. Consequently, the mark received by the student for each quiz is out of 5. This corresponds to the weighting for each quiz as 5% of the overall weighting for the Unit. The maximum mark that can be received for completing all four quizzes correctly is 20. The weighting for Assessment One (the Online Quizzes), in relation to the final result for the entire Unit, is 20%.

Please allow 20 minutes to attempt the quiz(zes). Students must access the quiz at least 20 minutes before the closing time of each quiz.

Students must not undertake the quiz until they have read, watched and undertaken all materials from the week being assessed.

The purpose of this assessment item is to assess your ability to write an essay that demonstrates your critical thinking, communication skills and to demonstrate your understanding of the factors that influence the global business environment based on research from peer reviewed journals. The assessment should be written in the third person grammatical style and use formal academic language.  You are required to critically analyse the following question:

"Why did Starbucks fail in Australia in 2008 and how is this related to at least three labels from the business model from Week Four?"

You are not researching 'Starbucks' at the library but the concepts of modern business taught in each week's lecture and how they relate to Starbucks. A concept of modern business is the global business environment model (see below).

The term 'critically analyse' is defined as follows. To analyse systematically from different perspectives and identify positive aspects as well as limitations. Your analysis must draw conclusions and express an informed judgement based on significant research of the modern business model of the environment. You are then asked to write a 1500-word Academic Essay answering the question above using these rules to set out your work;

- no title page;

- provide in-text and end of essay reference list that strictly agrees with the APA Referencing Style at CQUniversity;

- no borders on the essay; and

- Font is Arial 12 pt, with double line spacing.

You are expected to demonstrate the critical thinking skills you have developed in tutorial (Zoom sessions for Distance students) to assess evidence and put forward an argument using the modern business model of the environment. For example, an argument may be that businesses fail to understand globalisation and treat consumers the same, no matter where they live. The Global area of the model is found in the general environment outside the specific environment and is grouped with a number of technological, economic, political/legal and sociocultural trends. Starbucks failed to consider this trend of globalisation when rolling out stores in Australia in 2008.

In writing this essay, you are also required to demonstrate your critical thinking and information literacy skills by including a minimum of six peer reviewed scholarly journal articles from 2012-2018 to support your argument to pass this criteria in your 'Reference List'. Not including a minimum of six peer reviewed journals in your reference list and instead utilising text books/newspaper articles/web sources may cause you to fail this criteria.

It is recommended that you review the rubric for this assessment before starting on your Assessment.

Written Assessment - Marking Criteria for Academic Essay (40%)
CONTENT: Does your submission demonstrate:

1. Evidence of your critical analysis in arguing reasons for why Starbucks failed in Australia backed up by quality research. 10 marks

2. Evidence of your linking your reasons to the global business environment as it relates to Starbucks. 10 marks

3. At least six (6) peer reviewed scholarly journal articles are to be used (from 2012-18) to support the quality of your argument and referenced in-text to pass this criteria. 5 marks

DOCUMENT: Does your written expression and formatting demonstrate:

4. Use of written communication skills including choices made regarding appropriate structure to essay (introduction, body, conclusion) and use of formal tone, length (between 1450 and 1600 words), word choice, expression, grammar, punctuation and correct spelling using Australian English. 10 marks

5. Strict conformity to the exact requirements of the CQU APA Referencing Guide (in-text References are to be used throughout, as appropriate, and a reference list must be provided). 5 marks

Total marks 40

The purpose of this assessment item is to assess students’ ability to prepare aPowerpoint presentation and reflect on their learning in this Unit to recommend options to a senior management team.

Your Powerpoint presentation will focus on a presentation prepared by yourself through introducing yourself to the senior management board of Starbucks. The senior management team of Starbucks would like the following addressed in your Powerpoint presentation.

• A slide introducing yourself to Starbucks following the learning from the Unit (one slide only);

• A summarised history of Starbucks global business (one slide only);

• Challenges currently facing the company regarding its planned entry into the Italian market and what can be learned from the Australian experience;

• Demonstrate how Starbucks can operate with 'humility and respect' in the Italian market and how this demonstrates the social responsibility of Starbucks in Italy.

Your Powerpoint presentation must be 20 slides long. Slide 1 is the slide where you introduce yourself as a potential consultant and local partner of Starbucks in Italy. Your audience is the Senior Management Board of Starbucks. Slide 20 is where you provide your reference list. Further slides after slide 20 may contain your references list, but only this information.

Slide 1 to 19 require an embedded audio recording of your voice. Students must follow the "Adding audio to your Powerpoint presentation" authored by the Academic Learning Centre when adding the embedded audio recording.

No script is required to be submitted and student's are advised to not read from a script as this makes your presentation less engaging. Engagement of the audience is a key criteria.

Reflective Practice Assignment - Marking Criteria for Powerpoint Presentation (40%)

Your submission will be assessed on the extent to which it meets each of the following criteria:

CONTENT: Does your submission demonstrate:

1. Evidence of your critical thinking regarding slide content regarding globalisation and social responsibility. 10 marks

2. Evidence of your reflective practice in developing recommendations regarding an ethical position concerning the recommended social responsibility of Starbucks in Italy. 10 marks

3. Relevant and accurate use of (scholarly and non-scholarly) sources with eight (8) scholarly and non-scholarly references required to pass this criteria. 10 marks

PRESENTATION: Does your presentation demonstrate:

4. Professionalism of the PowerPoint presentation to an intermediate skill level including choice of background to slide, graphics, font and general style, overall design, structure, length, including grammar, punctuation and correct spelling using Australian English and presentation skills including appropriateness of speaking style to suit an audience of Senior Managers, clarity of vocal expression, voice projection, voice clarity in recording, emphasis, engagement and speaker transitions. 5 marks

5. Strict conformity to the exact requirements of the CQU APA Referencing Guide (in-text References are to be used throughout the PowerPoint slides as appropriate and a dedicated final slide provides the reference list). 5 marks

Total marks 40