This assessment comprises four online quizzes, each of which will comprise ten questions, with each quiz contributing 5 per cent to the final result in the Unit. Covering the materials from the preceding week, the quizzes will open in Week Two, Week Three, Week Six and Week Nine, and close the following week respectively. In summary, the primary purpose of the quizzes is to assess your ability to review what has been discussed to ensure you have a foundation understanding of some of the key concepts in business.  The quiz(zes) can be accessed from the 'Assessment block' in Moodle.

Quizzes will be available for completion at the following times.

Each quiz has 10 questions and each correct answer earns 0.5 marks. Consequently, the mark received for each quiz is out of 5. This corresponds to the weighting for each quiz as 5 per cent of the overall weighting for the Unit. The maximum mark that can be received for completing all four quizzes correctly is 20 per cent. The weighting for Assessment One (the Online Quizzes), in relation to the final result for the entire Unit, is 20 per cent.

Please allow 20 minutes to attempt the quiz(zes). Be sure to access the quiz at least 20 minutes before the closing time of each quiz.

Please do not undertake the quiz until you have read, watched and undertaken all materials from the week being assessed.

In a 1500-word essay, you are required to critically analyse the following statement:

"Digital entrepreneurs are proactively seizing global business opportunities arising from technology innovations".

Critically analyse the personal attitudes, skills, business structures, and globalisation issues behind this trend.
To support your argument, your critical analysis should use research from quality peer reviewed academic journals, incorporating different perspectives on the statement, and identifying both positive and limiting factors. Your analysis must draw conclusions and express an informed argument. 

It is recommended that you review the rubric and all other guides for this assessment before starting on your Assessment.

Written Assessment - Marking Criteria for Academic Essay (40%)

CONTENT: Does your submission demonstrate:
1. Evidence of your critical analysis of the personal attitudes, skills, business structures appropriate to leveraging technology innovations. (15 marks)
2. Identification and discussion of whether the digital entrepreneurship trend meets any of the UN's sustainable development goals. (10 marks)
3. Identification and discussion of issues to be considered in globalisation. (5 marks)

DOCUMENT: Does your written expression and formatting demonstrate:
4. Adherence to essay structure (introduction, body, conclusion) and use of formal tone, length 1500-words, and quality of written expression, grammar, punctuation and correct spelling using Australian English. (5 marks)
5. Use of at least six (6) papers from peer-reviewed scholarly journals. Adherence to CQU APA Referencing format (in-text References are to be used throughout, as appropriate, and a reference list must be provided). (5 marks)

Total marks 40

The purpose of this assessment item is to assess students’ ability to provide a:

A. PowerPoint presentation (25 marks); and a

B. Essay that requires critical analysis and reflection that draws on scholarly sources appropriately referenced (15 marks).

Part A: Power Point Presentation

Your narrated PowerPoint presentation (10 slides in total) with elaborated discussion embedded in the notes section, is to be based on the mini-case of Reef Magic Cruises provided in Moodle. Your presentation to the Board of Directors of Experience Co Limited, the entity that owns Reef Magic Cruises, should address the following:

* Summarise the key tourism experience provided by Reef Magic Cruises (Slide One and one slide only);

* Identify and discuss the salient global challenges facing Reef Magic Cruises;

* Identify and discuss the business risks that these challenges may pose for Reef Magic Cruises, and more broadly, Experience Co Limited;

* Propose social media initiatives that might positively position Reef Magic Cruises during negative media coverage of coral bleaching events; and

* Suggest leadership initiatives that Reef Magic Cruises might contribute to the sustainability of the industry in Cairns.

Your PPT Presentation must not exceed 10 slides

Part B: Reflective essay (500-words)

This task asks you to reflect on how your initial assumptions about globalisation, ethics and social responsibility changed as you critically analysed the challenges facing Reef Magic Cruises and its parent company. What aspects of the unit were most salient in shaping your final perspective? How has critical thinking shaped your recommendations to the Board of Directors?

Your Reflective Essay of 500-words should use at least eight scholarly papers, and referenced using the current CQU APA Referencing Style Guide. 

POWER POINT (Total 25 marks):
Your presentation and submission must not exceed 10 slides and must demonstrate evidence of your critical thinking regarding:
1. The core experience promoted to tourists (2 marks)
2. The salient global challenges facing Reef Magic Cruises (5 marks)
3. The business risks that these challenges pose for Reef Magic Cruises and its parent company (5 marks)
4. Social media initiatives that might counter negative media coverage of coral bleaching (5 marks)
5. Leadership initiatives that Reef Magic Cruises might contribute to the sustainability of the industry in Cairns. (5 marks)
6. Your PowerPoint slides must contain elaborated discussion in the Notes section (on each slide). provide visual impact, and use Australian English spelling. Your presentation skills must consider appropriateness of speaking style to suit an audience of Senior Managers, clarity of vocal expression and projection, clarity in recording, emphasis, engagement and speaker transitions. (3 marks)

REFLECTIVE ESSAY (Total 15 marks): Your submission must not exceed 500-words and should demonstrate
1. Personal reflections on how your initial assumptions about globalisation, ethics and social responsibility changed as you critically analysed the challenges facing Reef Magic Cruises and its parent company. (4 marks)
2. What aspects of the unit were most salient in shaping your final perspective (4 marks)
3. How has critical thinking shaped your recommendations to the Board of Directors? (4 marks)
4. Adherence to word length, relevant and accurate use of at least 8 scholarly papers, and referenced using the current CQU APA Referencing Style Guide (3 marks)

Overall total 40 Marks