CQUniversity Unit Profile
MGMT11109 Introduction to Business
Introduction to Business
All details in this unit profile for MGMT11109 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit is designed to introduce you to the world of business by focusing on the nature, structure and workings of contemporary business organisations. You will learn the terms, concepts and values of business and management. The unit will cover topics related to the major functional areas of business including accounting, finance, management, marketing and information technology as well as other important topics such as ethics and social responsibility, forms of business ownership, entrepreneurship, and international business. Emphasis is placed on appreciating the dynamic role of business in everyday life.

Details

Career Level: Undergraduate
Unit Level: Level 1
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 3 - 2019

Brisbane
Melbourne
Online
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Online Quiz(zes)
Weighting: 20%
2. Written Assessment
Weighting: 40%
3. Reflective Practice Assignment
Weighting: 40%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Have your say... Survey and anecdotal experience

Feedback

Downloading the student's results from the weekly quizzes and sorting the list so that students that achieved over 70% in the Quiz received a positive personal message.

Recommendation

Keep using positive reinforcement following quizzes and congratulating students on their progression in the Unit where possible.

Feedback from Have your say... Survey and anecdotal experience

Feedback

Arranging guest speakers to attend on campus through the networks of the tutors/lecturers for that campus.

Recommendation

Keep arranging guest speakers from industry to address on campus students face to face by engaging on-campus staff and activating their networks.

Feedback from Have your say... Survey

Feedback

Student comments from Have your say survey "The best aspects would be the online zoom sessions as I am an external student, although the sessions are during my work hours I find it much easier to learn by watching the (recorded) zoom sessions."

Recommendation

Keep providing six zoom sessions per term in the evenings and recording these sessions and uploading to moodle. Offering more than six Zoom sessions means that students often do not attend after the sixth session.

Feedback from Have your say... Survey

Feedback

Student comments from Have your say survey "The resources used were excellent considering we didn't have to purchase a textbook."

Recommendation

Keep utilising the Course Resources Online (CRO) to provide electronic links to current textbooks so that students do not have to purchase a textbook for this Unit.

Feedback from Have your say... Survey and anecdotal experience

Feedback

Clearer explanation of the assessment tasks and examples of previous assessments should be provided for students to view before attempting an assessment task and dedicated video uploaded to ‘Assessments’ section.

Recommendation

Provide video dedicated to how to start assessment utilising links to the Academic Learning Centre and improved 'exemplars' for each term.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Describe the fundamental roles of each functional area of business within an organisation
  2. Examine the different forms of business ownership
  3. Critically assess the factors that influence business environment
  4. Evaluate the complex role of globalisation
  5. Analyse the roles of ethics and social responsibility in the business environment.
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Online Quiz(zes) - 20%
2 - Written Assessment - 40%
3 - Reflective Practice Assignment - 40%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Online Quiz(zes) - 20%
2 - Written Assessment - 40%
3 - Reflective Practice Assignment - 40%
Textbooks and Resources

Textbooks

There are no required textbooks.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Computer / laptop with webcam to allow videoconferencing and recording
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 6th Edition (APA 6th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Malcolm Johnson Unit Coordinator
m.n.johnson@cqu.edu.au
Schedule
Week 1 Begin Date: 11 Nov 2019

Module/Topic

Introduction to business

Chapter

eReading List: Robbins et al. Chapter 1 (read up to and including p.24) and other materials as provided

Events and Submissions/Topic

Week 2 Begin Date: 18 Nov 2019

Module/Topic

What are the different forms of business ownership and respective perspectives?

Chapter

eReading list: Solomon et al Chapter 6 and other materials as provided

Events and Submissions/Topic


Week 3 Begin Date: 25 Nov 2019

Module/Topic

What are the roles of each functional area of a modern Australian business?

Chapter

eReading list: Robbins et al. pp.25-30 and other materials as provided

Events and Submissions/Topic

Quiz One closes 5PM AEST Thursday, 28 November 2019.

Week 4 Begin Date: 02 Dec 2019

Module/Topic

Organisational Design: Functional, Divisional, or Matrix?

Chapter

eReading list: Schermerhorn et al. Chapter 10 and other materials as provided

Events and Submissions/Topic

Quiz Two closes 5PM AEST Thursday, 5 December 2019.

Vacation Week Begin Date: 09 Dec 2019

Module/Topic

Chapter

Events and Submissions/Topic

Week 5 Begin Date: 16 Dec 2019

Module/Topic

Environmental factors influencing a business

Chapter

eReading list: Williams et al C3 (organisation environment & culture only) and other materials as provided

Events and Submissions/Topic


Week 6 Begin Date: 23 Dec 2019

Module/Topic

Thinking critically about globalisation

Chapter

eReading list: Samson et al. Chapter 3; McKee et al Chapter 14; and other materials as provided

Events and Submissions/Topic


Week 7 Begin Date: 06 Jan 2020

Module/Topic

Developing a global business strategy

Chapter

eReading list: Robbins et al. Chapter 4; Hubbard et al. Chapter 1; and other materials as provided

Events and Submissions/Topic

Quiz Three closes 5PM AEST Thursday, 9 January 2020.

Week 8 Begin Date: 13 Jan 2020

Module/Topic

Forms of globalisation

Chapter

eReading list: Williams et al Chapter 8 (pp. 130-145) and other materials as provided 

Events and Submissions/Topic

Academic Essay Due: Week 8 Thursday (16 Jan 2020) 5:00 pm AEST
Week 9 Begin Date: 20 Jan 2020

Module/Topic

Ethics, social responsibility, and sustainability in business

Chapter

eReading list: Samson et al. Chapter 5; Schermerhorn et al . Chapter 6; and other materials as provided 

Events and Submissions/Topic

Week 10 Begin Date: 27 Jan 2020

Module/Topic

Using social media in a business context

Chapter

eReading list: Solomon et al. Chapter 10 and other materials as provided 

Events and Submissions/Topic

Quiz Four closes 5PM AEST Thursday, 30 January 2020.

Week 11 Begin Date: 03 Feb 2020

Module/Topic

Managing business operations

Chapter

Please refer eReading list

Events and Submissions/Topic


Week 12 Begin Date: 10 Feb 2020

Module/Topic

Managing self, leading others

Chapter

eReading list: Robbins et al. Chapter 11 and other materials as provided

Events and Submissions/Topic



PowerPoint Presentation and Reflective Essay Due: Week 12 Thursday (13 Feb 2020) 5:00 pm AEST
Exam Week Begin Date: 17 Feb 2020

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Online Quiz(zes)

Assessment Title
Online Quiz(zes)

Task Description

This assessment comprises four online quizzes, each of which will comprise ten questions, with each quiz contributing 5 per cent to the final result in the Unit. Covering the materials from the preceding week, the quizzes will open in Week Two, Week Three, Week Six and Week Nine, and close the following week respectively. In summary, the primary purpose of the quizzes is to assess your ability to review what has been discussed to ensure you have a foundation understanding of some of the key concepts in business.  The quiz(zes) can be accessed from the 'Assessment block' in Moodle.

Quizzes will be available for completion at the following times.

Quiz Content Covered Quiz Opens Quiz Closes
One Week One Week Two, Monday 18 November at 9am AEST Week Three, Thursday 28 November  at 5pm AEST
Two Week Two Week Three, Monday 25 November at 9am AEST Week Four, Thursday 5 December at 5pm AEST
Three Week Five Week Six, Monday 23 December at 9am AEST Week Seven, Thursday 9 January at 5pm AEST
Four Week Eight Week Nine, Monday 20 January at 9am AEST Week Ten, Thursday 30 January at 5pm AEST



Number of Quizzes

4


Frequency of Quizzes

Other


Assessment Due Date

See details in the above table for quiz closure times


Return Date to Students

Score for the quiz is shown when the quiz is completed


Weighting
20%

Assessment Criteria

Each quiz has 10 questions and each correct answer earns 0.5 marks. Consequently, the mark received for each quiz is out of 5. This corresponds to the weighting for each quiz as 5 per cent of the overall weighting for the Unit. The maximum mark that can be received for completing all four quizzes correctly is 20 per cent. The weighting for Assessment One (the Online Quizzes), in relation to the final result for the entire Unit, is 20 per cent.

Please allow 20 minutes to attempt the quiz(zes). Be sure to access the quiz at least 20 minutes before the closing time of each quiz.

Please do not undertake the quiz until you have read, watched and undertaken all materials from the week being assessed.


Referencing Style

Submission
Online

Submission Instructions
Access the quiz at least 20 minutes before the closing time to allow completion of each quiz.

Learning Outcomes Assessed
  • Describe the fundamental roles of each functional area of business within an organisation
  • Examine the different forms of business ownership
  • Critically assess the factors that influence business environment


Graduate Attributes
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence

2 Written Assessment

Assessment Title
Academic Essay

Task Description

In a 1500-word essay, you are required to critically analyse the following statement:


"Digital entrepreneurs are proactively seizing global business opportunities arising from technology innovations".


Critically analyse the personal attitudes, skills, business structures, and globalisation issues behind this trend.
To support your argument, your critical analysis should use research from quality peer reviewed academic journals, incorporating different perspectives on the statement, and identifying both positive and limiting factors. Your analysis must draw conclusions and express an informed argument


It is recommended that you review the rubric and all other guides for this assessment before starting on your Assessment.


Assessment Due Date

Week 8 Thursday (16 Jan 2020) 5:00 pm AEST


Return Date to Students

Week 10 Thursday (30 Jan 2020)


Weighting
40%

Assessment Criteria

Written Assessment - Marking Criteria for Academic Essay (40%)



CONTENT: Does your submission demonstrate:
1. Evidence of your critical analysis of the personal attitudes, skills, business structures appropriate to leveraging technology innovations. (15 marks)
2. Identification and discussion of whether the digital entrepreneurship trend meets any of the UN's sustainable development goals. (10 marks)
3. Identification and discussion of issues to be considered in globalisation. (5 marks)


DOCUMENT: Does your written expression and formatting demonstrate:
4. Adherence to essay structure (introduction, body, conclusion) and use of formal tone, length 1500-words, and quality of written expression, grammar, punctuation and correct spelling using Australian English. (5 marks)
5. Use of at least six (6) papers from peer-reviewed scholarly journals. Adherence to CQU APA Referencing format (in-text References are to be used throughout, as appropriate, and a reference list must be provided). (5 marks)


Total marks 40


Referencing Style

Submission
Online

Submission Instructions
Online through Turnitin in Moodle

Learning Outcomes Assessed
  • Critically assess the factors that influence business environment
  • Evaluate the complex role of globalisation
  • Analyse the roles of ethics and social responsibility in the business environment.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

3 Reflective Practice Assignment

Assessment Title
PowerPoint Presentation and Reflective Essay

Task Description

The purpose of this assessment item is to assess students’ ability to provide a:

A. PowerPoint presentation (25 marks); and a

B. Essay that requires critical analysis and reflection that draws on scholarly sources appropriately referenced (15 marks).


Part A: Power Point Presentation

Your narrated PowerPoint presentation (10 slides in total) with elaborated discussion embedded in the notes section, is to be based on the mini-case of Reef Magic Cruises provided in Moodle. Your presentation to the Board of Directors of Experience Co Limited, the entity that owns Reef Magic Cruises, should address the following:

* Summarise the key tourism experience provided by Reef Magic Cruises (Slide One and one slide only);

* Identify and discuss the salient global challenges facing Reef Magic Cruises;

* Identify and discuss the business risks that these challenges may pose for Reef Magic Cruises, and more broadly, Experience Co Limited;

* Propose social media initiatives that might positively position Reef Magic Cruises during negative media coverage of coral bleaching events; and

* Suggest leadership initiatives that Reef Magic Cruises might contribute to the sustainability of the industry in Cairns.


Your PPT Presentation must not exceed 10 slides



Part B: Reflective essay (500-words)

This task asks you to reflect on how your initial assumptions about globalisation, ethics and social responsibility changed as you critically analysed the challenges facing Reef Magic Cruises and its parent company. What aspects of the unit were most salient in shaping your final perspective? How has critical thinking shaped your recommendations to the Board of Directors?


Your Reflective Essay of 500-words should use at least eight scholarly papers, and referenced using the current CQU APA Referencing Style Guide. 




Assessment Due Date

Week 12 Thursday (13 Feb 2020) 5:00 pm AEST


Return Date to Students

Assessments will be returned and marks released after grade certification.


Weighting
40%

Assessment Criteria

POWER POINT (Total 25 marks):
Your presentation and submission must not exceed 10 slides and must demonstrate evidence of your critical thinking regarding:
1. The core experience promoted to tourists (2 marks)
2. The salient global challenges facing Reef Magic Cruises (5 marks)
3. The business risks that these challenges pose for Reef Magic Cruises and its parent company (5 marks)
4. Social media initiatives that might counter negative media coverage of coral bleaching (5 marks)
5. Leadership initiatives that Reef Magic Cruises might contribute to the sustainability of the industry in Cairns. (5 marks)
6. Your PowerPoint slides must contain elaborated discussion in the Notes section (on each slide). provide visual impact, and use Australian English spelling. Your presentation skills must consider appropriateness of speaking style to suit an audience of Senior Managers, clarity of vocal expression and projection, clarity in recording, emphasis, engagement and speaker transitions. (3 marks)



REFLECTIVE ESSAY (Total 15 marks): Your submission must not exceed 500-words and should demonstrate
1. Personal reflections on how your initial assumptions about globalisation, ethics and social responsibility changed as you critically analysed the challenges facing Reef Magic Cruises and its parent company. (4 marks)
2. What aspects of the unit were most salient in shaping your final perspective (4 marks)
3. How has critical thinking shaped your recommendations to the Board of Directors? (4 marks)
4. Adherence to word length, relevant and accurate use of at least 8 scholarly papers, and referenced using the current CQU APA Referencing Style Guide (3 marks)


Overall total 40 Marks


Referencing Style

Submission
Online

Submission Instructions
Submit through Turnitin in Moodle

Learning Outcomes Assessed
  • Evaluate the complex role of globalisation
  • Analyse the roles of ethics and social responsibility in the business environment.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?