CQUniversity Unit Profile
MGMT11109 Introduction to Business
Introduction to Business
All details in this unit profile for MGMT11109 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit is designed to introduce you to the world of business by focusing on the nature, structure and workings of contemporary business organisations. You will learn the terms, concepts and values of business and management. The unit will cover topics related to the major functional areas of business including accounting, finance, management, marketing and information technology as well as other important topics such as ethics and social responsibility, forms of business ownership, entrepreneurship, and international business. Emphasis is placed on appreciating the dynamic role of business in everyday life.

Details

Career Level: Undergraduate
Unit Level: Level 1
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2020

Brisbane
Melbourne
Online
Perth
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Online Quiz(zes)
Weighting: 20%
2. Written Assessment
Weighting: 40%
3. Reflective Practice Assignment
Weighting: 40%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Have your say... Survey and anecdotal experience

Feedback

Downloading the student's results from the weekly quizzes and sorting the list so that students that achieved over 70% in the Quiz received a positive personal message.

Recommendation

Keep using positive reinforcement following quizzes and congratulating students on their progression in the Unit where possible.

Feedback from Have your say... Survey and anecdotal experience

Feedback

Arranging guest speakers to attend on campus through the networks of the tutors/lecturers for that campus.

Recommendation

Keep arranging guest speakers from industry to address on campus students face to face by engaging on-campus staff and activating their networks.

Feedback from Have your say... Survey

Feedback

Student comments from Have your say survey "The best aspects would be the online zoom sessions as I am an external student, although the sessions are during my work hours I find it much easier to learn by watching the (recorded) zoom sessions."

Recommendation

Keep providing six zoom sessions per term in the evenings and recording these sessions and uploading to moodle. Offering more than six Zoom sessions means that students often do not attend after the sixth session.

Feedback from Have your say... Survey

Feedback

Student comments from Have your say survey "The resources used were excellent considering we didn't have to purchase a textbook."

Recommendation

Keep utilising the Course Resources Online (CRO) to provide electronic links to current textbooks so that students do not have to purchase a textbook for this Unit.

Feedback from Have your say... Survey and anecdotal experience

Feedback

Clearer explanation of the assessment tasks and examples of previous assessments should be provided for students to view before attempting an assessment task and dedicated video uploaded to ‘Assessments’ section.

Recommendation

Provide video dedicated to how to start assessment utilising links to the Academic Learning Centre and improved 'exemplars' for each term.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Describe the fundamental roles of each functional area of business within an organisation
  2. Examine the different forms of business ownership
  3. Critically assess the factors that influence business environment
  4. Evaluate the complex role of globalisation
  5. Analyse the roles of ethics and social responsibility in the business environment.
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Online Quiz(zes) - 20%
2 - Written Assessment - 40%
3 - Reflective Practice Assignment - 40%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Online Quiz(zes) - 20%
2 - Written Assessment - 40%
3 - Reflective Practice Assignment - 40%
Textbooks and Resources

Textbooks

Prescribed

Readings are provided in the e-reading list on the Moodle site ()

Authors:
Pearson
ISBN:
Binding: eBook

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 6th Edition (APA 6th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Malcolm Johnson Unit Coordinator
m.n.johnson@cqu.edu.au
Schedule
Week 1 Begin Date: 09 Mar 2020

Module/Topic

Introduction to contemporary business practices

Chapter

eReading List in Moodle

Events and Submissions/Topic

Workshop: Critical Thinking Skills

Week 2 Begin Date: 16 Mar 2020

Module/Topic

Perspectives on the management of business

Chapter

eReading List in Moodle

Events and Submissions/Topic

Week 3 Begin Date: 23 Mar 2020

Module/Topic

Ethics, social responsibility and sustainability

Chapter

eReading List in Moodle

Events and Submissions/Topic

Quiz 1 opens

Week 4 Begin Date: 30 Mar 2020

Module/Topic

Environmental factors influencing business

Chapter

eReading List in Moodle

Events and Submissions/Topic

Quiz 2 opens

Week 5 Begin Date: 06 Apr 2020

Module/Topic

Globalisation

Chapter

eReading List in Moodle

Events and Submissions/Topic

Quiz 3 opens

Vacation Week Begin Date: 13 Apr 2020

Module/Topic

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 20 Apr 2020

Module/Topic

The architecture of business models

Chapter

eReading List in Moodle

Events and Submissions/Topic

Quiz 4 opens

Week 7 Begin Date: 27 Apr 2020

Module/Topic

Strategy and structure

Chapter

eReading List in Moodle

Events and Submissions/Topic

Week 8 Begin Date: 04 May 2020

Module/Topic

Organisational design and functional roles

Chapter

eReading List in Moodle

Events and Submissions/Topic

Academic Essay Due: Week 8 Thursday (7 May 2020) 5:00 pm AEST
Week 9 Begin Date: 11 May 2020

Module/Topic

Forms of business ownership

Chapter

eReading List in Moodle

Events and Submissions/Topic

Week 10 Begin Date: 18 May 2020

Module/Topic

Managing business operations

Chapter

eReading List in Moodle

Events and Submissions/Topic

Week 11 Begin Date: 25 May 2020

Module/Topic

Managing self; Leading others

Chapter

eReading List in Moodle

Events and Submissions/Topic

Week 12 Begin Date: 01 Jun 2020

Module/Topic

Looking forward: Skills for the future

Chapter

eReading List in Moodle

Events and Submissions/Topic

PowerPoint Presentation and Reflective Essay Due: Week 12 Thursday (4 June 2020) 5:00 pm AEST
Review/Exam Week Begin Date: 08 Jun 2020

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 15 Jun 2020

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Online Quiz(zes)

Assessment Title
Online Quizzes

Task Description

This assessment comprises four online quizzes, which will assess your ability to review your understanding of some key concepts in business. Each quiz will comprise ten multiple choice questions and contribute 5% respectively to the final result in the Unit. Covering the material from the preceding week, the quizzes will open in Week 3, Week 4, Week 5, and Week 6 and close the following week respectively. 

The quizzes can be accessed from the Assessment tab in Moodle and will be available for completion at the following times:


QuizContent CoveredQuiz OpensQuiz Closes
1Week 2Week 3, Monday 23 March at 9:00 am AESTWeek 4, Thursday 2 April at 5:00 pm AEST
2Week 3Week 4, Monday 30 March at 9:00 am AESTWeek 5, Thursday 9 April at 5:00 pm AEST
3Week 4Week 5, Monday 6 April at 9:00 am AESTWeek 6, Thursday 23 April at 5:00 pm AEST
4Week 5Week 6, Monday 20 April at 9:00 am AESTWeek 7, Thursday 30 April at 5:00 pm AEST



Number of Quizzes

4


Frequency of Quizzes

Other


Assessment Due Date

As detailed in the table above


Return Date to Students

Score for the quiz is shown when the quiz is completed.


Weighting
20%

Assessment Criteria

Each quiz has 10 questions and each correct answer is awarded 0.5 per cent. The total value of each quiz is 5 per cent. The maximum result for completing all four quizzes is 20 per cent.

Please do not take the quiz until you have read, watched, and undertaken all materials specified for the week being assessed. This includes workshop activities.

Please allow 20 minutes to attempt each quiz. Be sure to access the quiz in Moodle at least 20 minutes before the quiz closes at 5:00 pm on the nominated date.



Referencing Style

Submission

No submission method provided.


Learning Outcomes Assessed
  • Describe the fundamental roles of each functional area of business within an organisation
  • Examine the different forms of business ownership
  • Critically assess the factors that influence business environment


Graduate Attributes
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence

2 Written Assessment

Assessment Title
Academic Essay

Task Description

In a 1500-word academic essay, you are required to critically analyse the following statement:

"Established businesses must adopt entrepreneurial practices if they are to successfully pursue innovation opportunities in a global market."

Your critical analysis should consider the entrepreneurial practices that can be embraced by established businesses, and how innovation opportunities in the global market might require changes in their existing business model.

To support your argument, your critical analysis should use research from peer-reviewed academic journals, incorporating different perspectives on the statement, and identifying both positive and limiting factors. Your analysis must express an informed argument and draw compelling conclusions.

Before you start writing, it is recommended that you review material in Moodle on how to write an academic essay, what critical thinking is, and the marking rubric for this assessment.


Assessment Due Date

Week 8 Thursday (7 May 2020) 5:00 pm AEST

Please submit through Turnitin in Moodle.


Return Date to Students

Week 10 Thursday (21 May 2020)

Feedback and result will be available in Moodle by clicking on the 'blue pencil'.


Weighting
40%

Assessment Criteria

CONTENT: Does your submission demonstrate:

  1. Evidence of your critical analysis of entrepreneurial practices that can be embraced by established businesses (15 marks)
  2. Identification and discussion of how innovation opportunities in a global market might require an organisation to change its existing business model (15 marks)

DOCUMENT QUALITIES:

  1. Adherence to essay structure (Introduction, Body, Conclusions) and use of formal tone, length 1500-words, quality of written expression, grammar, punctuation, and correct spelling using Australian English (5 marks)
  2. Use of at least six (6) peer-reviewed papers from academic journals. Adherence to CQU APA Referencing format (in-text references are to be used in support of your argument and a reference list must be provided at the end of the document). (5 marks).


Referencing Style

Submission

No submission method provided.


Learning Outcomes Assessed
  • Critically assess the factors that influence business environment
  • Evaluate the complex role of globalisation
  • Analyse the roles of ethics and social responsibility in the business environment.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

3 Reflective Practice Assignment

Assessment Title
PowerPoint Presentation and Reflective Essay

Task Description

The purpose of this task is to assess your ability to:

A: Prepare and present a PowerPoint presentation of your critical analysis of a mini-case (provided in the eReading list in Moodle); and

B: Write a reflective essay on how your initial assumptions about managing global business operations changed as you critically analysed the issues of ethics, corporate social responsibility and sustainability.


Assessment Due Date

Week 12 Thursday (4 June 2020) 5:00 pm AEST

Please submit your PowerPoint presentation and Reflective Essay through Moodle's Turnitin gateway.


Return Date to Students

Assessments feedback and results will be released after grade certification,


Weighting
40%

Assessment Criteria

A: POWERPOINT PRESENTATION (Total 25 marks)

Your presentation and submission must not exceed 10 slides (including cover page) and must demonstrate evidence of your critical thinking regarding:

  1. The core product/experience that customers are buying (2 marks)
  2. The salient global challenges facing the company's Directors (5 marks)
  3. Identification of any ethical, social responsibility, or sustainability concerns that these challenges pose for the company (5 marks)
  4. Potential impact on the company's business operations (5 marks)
  5. Leadership initiatives that company management might consider in motivating their staff to innovatively solve the challenges (5 marks)
  6. Your PowerPoint slides must contain elaborated discussion in the Notes Section (on each slide), and use Australian English. Your presentation skills must consider appropriateness of speaking style to suit an audience of senior managers: clarity of vocal expression and projection, emphasis of key aspects, and compelling engagement with the audience. (3 marks)

B: REFLECTIVE ESSAY (Total 15 marks)

Your reflective essay must not exceed 500-words and should demonstrate:

  1. Your personal reflections on how your initial assumptions about managing global business operations changed as you critically analysed the issues of ethics, social responsibility and sustainability that needed to be considered by the Directors of the company in the mini-case. (4 marks)
  2. What aspects of the unit were most salient in shaping your final perspective (4 marks)
  3. How critical thinking shaped your recommendations to the company Directors (4 marks)
  4. Adherence to word length, relevant use of at least 8 peer-reviewed academic papers, and referenced using the current CQU APA Referencing Style Guide (3 marks)


Referencing Style

Submission

No submission method provided.


Learning Outcomes Assessed
  • Evaluate the complex role of globalisation
  • Analyse the roles of ethics and social responsibility in the business environment.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?