Overview
The unit is designed to familiarize students with the world of entrepreneurship, innovation and start-ups. It examines the nature and roles of entrepreneurship, innovation and the entrepreneur in society. You will identify the key factors for entrepreneurial success and how to evaluate these factors. You will also learn the stages that entrepreneurs go through in taking the seed of an idea and growing it into a successful business. Emphasis is placed on planning, financing, starting and managing new start-ups.
Details
Pre-requisites or Co-requisites
Completion of 48 credit points in first year of study.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2018
Attendance Requirements
All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure – International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback – Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Student evaluation
Assessment 3: Reflective assessment was not interesting.
Assessment 3 could be changed to a more challenging assessment.
Feedback from Student evaluation
Struggled to find a lot of the specific information requested online, or in books.
Provide specific website addresses from where students can find relevant information.
Feedback from Student evaluation
The assessment tasks were interesting and well-written to the course.
Keep providing clearer guidelines and requirements for the assessments tasks.
- Demonstrate an understanding of entrepreneurship, innovation and new start-ups through exposure to theoretical concepts and current developments in the field
- Examine the knowledge, qualities and skills needed to become a successful entrepreneur
- Identify new start-up opportunities and evaluate these through the process of feasibility analysis
- Formulate business plan to organise and manage new start-ups
- Appreciate the importance of entrepreneurship and innovation within society.
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Written Assessment - 30% | |||||
| 2 - Presentation and Written Assessment - 40% | |||||
| 3 - Written Assessment - 30% | |||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Communication | |||||
| 2 - Problem Solving | |||||
| 3 - Critical Thinking | |||||
| 4 - Information Literacy | |||||
| 5 - Team Work | |||||
| 6 - Information Technology Competence | |||||
| 7 - Cross Cultural Competence | |||||
| 8 - Ethical practice | |||||
| 9 - Social Innovation | |||||
| 10 - Aboriginal and Torres Strait Islander Cultures | |||||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| 1 - Written Assessment - 30% | ||||||||||
| 2 - Presentation and Written Assessment - 40% | ||||||||||
| 3 - Written Assessment - 30% | ||||||||||
Textbooks
Entrepreneurship: Successfully Launching New Ventures
5th edition, Global edition (2016)
Authors: Barringer, BR & Ireland, RD
Pearson
Harlow Harlow , Essex , UK
ISBN: ISBN 9781292095370
Binding: eBook
Additional Textbook Information
To avoid shipping delays and pressure on your budget, purchase the vital source (web and cross platform apps) eText direct from Pearson (ISBN: 9781292095387)!
However, if your study preference is a paper book, they are available at the CQUni Bookshop here: http://bookshop.cqu.edu.au
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
All submissions for this unit must use the referencing style: American Psychological Association 6th Edition (APA 6th edition)
For further information, see the Assessment Tasks.
l.e.baker@cqu.edu.au
Module/Topic
Topic 1: Entrepreneurship: A primer for action
Details of Assessment Item 1
Expectation of student engagement in the unit
Details of Moodle site and resources available
Chapter
Barringer & Ireland (2016): Chapter 1
Events and Submissions/Topic
Module/Topic
Topic 2: Developing the business idea: Opportunity recognition
Chapter
Barringer & Ireland (2016): Chapter 2
Events and Submissions/Topic
Module/Topic
Topic 3: Developing the business idea: Feasibility, industry and competitor analysis
Details of Assessment Item 2
Chapter
Barringer & Ireland (2016): Chapters 3 and 5
Events and Submissions/Topic
Module/Topic
Topic 4: Developing the business idea: Preparing the proper ethical and legal foundation
Chapter
Barringer & Ireland (2016): Chapter 7
Events and Submissions/Topic
Assessment Item 1: Individual written essay
Developing entrepreneurial attributes Due: Week 4 Friday (3 Aug 2018) 11:55 pm AEST
Module/Topic
Topic 5: Developing the business idea: Developing an effective business model
Chapter
Barringer & Ireland (2016): Chapter 4
Events and Submissions/Topic
Module/Topic
No Topic
Chapter
No Chapters
Events and Submissions/Topic
No events
Module/Topic
Topic 6: Developing the business idea: Writing a business plan
Chapter
Barringer & Ireland (2016): Chapter 6
Events and Submissions/Topic
Module/Topic
Topic 7: Developing the business idea: Building a new-venture team
Details of Assessment Item 3
Chapter
Barringer & Ireland (2016): Chapter 9
Events and Submissions/Topic
Module/Topic
Topic 8: Developing the business idea: Assessing financial strength and viability and getting funding
Chapter
Barringer & Ireland (2016): Chapters 8 and 10
Events and Submissions/Topic
Assessment Item 2: Individual presentation and written component
Identifying new start-up opportunities Due: Week 8 Friday (7 Sept 2018) 11:55 pm AEST
Module/Topic
Topic 9: Growing the opportunity: Marketing your firm
Chapter
Barringer & Ireland (2016): Chapter 11
Events and Submissions/Topic
Module/Topic
Topic 10: Growing the opportunity: The importance of intellectual property
Chapter
Barringer & Ireland (2016): Chapter 12
Events and Submissions/Topic
Module/Topic
Topic 11: Growing the opportunity: Growing the firm
Chapter
Barringer & Ireland (2016): Chapters 13 and 14
Events and Submissions/Topic
Module/Topic
Topic 12: Growing the opportunity: Franchising
Chapter
Barringer & Ireland (2016): Chapter 15
Events and Submissions/Topic
Assessment Item 3: Individual written report
Business Report Due: Week 12 Friday (5 Oct 2018) 11:55 pm AEST
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
1 Written Assessment
Description
This assessment is an individual essay of 1200 words +/- 10% It must use the essay format.
Purpose
This written assessment is designed to assist you to develop an understanding of the knowledge, qualities and skills needed to become a successful entrepreneur by investigating real world innovation and start-up activities and events. You will examine such activities and events and explain their role within society today. In addition, this assessment aims to develop your critical thinking, research and written communication skills.
Task details
Throughout Australia there are many events aimed at developing new innovations and start-ups. Some of these include Hackathons, Start-Up weekends, and Innovation events, competitions and conferences. You are required to:
- Identify and describe three such events
- Discuss the entrepreneurial attributes you would gain from participating in such events
- Discuss your agreement or disagreement with the proposition that the ideas generated by such events do not benefit society but are a way for organisers to exploit the ideas of participants
Week 4 Friday (3 Aug 2018) 11:55 pm AEST
All submissions are to be uploaded through the Assessment Item 1 link on the unit Moodle page. The essay can be uploaded as a pdf or word document. Penalties for late submission are applied according to the policy.
Week 6 Monday (20 Aug 2018)
Every effort will be made to return your assignment by the date indicated. You will find your mark and feedback through the Feedback Studio portal on Moodle.
Weighting - 30% or 30 marks
Marking criteria for Written Assessment - Developing entrepreneurial attributes
- Demonstrated understanding of the knowledge, qualities and skills needed to become a successful entrepreneur (12 marks).
- Critical evaluation of the role of entrepreneurship and innovation within society (12 marks).
- Demonstrated depth and quality of research by using a minimum of 8-10 academic sources (2 marks).
- Correct use of the APA referencing system in-text and in the reference list of the assignment (2 marks).
- Correct use of the essay structure and appropriate conventions of academic writing (2 marks).
- Examine the knowledge, qualities and skills needed to become a successful entrepreneur
- Appreciate the importance of entrepreneurship and innovation within society.
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
2 Presentation and Written Assessment
Description
This is an individual recorded presentation of no more than 3-4 minutes.
There is also a business modelling and planning component with a word length of 2000 +/- 10%
Purpose
This assessment item provides the opportunity for you to use your understanding of theoretical concepts to plan an innovation or start-up of your own. In addition, this assessment aims to develop your critical thinking, research, and written and oral communication skills.
Task details
Identify a ‘hypothetical’ business opportunity that if you had the funds, time and drive you would pursue as a business start-up. This should be an idea you believe has the potential to become a business for you to own and grow. You are required to:
- Provide a brief description of your idea
- Evaluate the viability of your new start-up through a brief feasibility analysis
- Use a business model template to illustrate elements important to building your business
- Formulate a business plan to organise and manage your new start-up
- Record a 3-4 minute 'pitch' of your new start-up
Week 8 Friday (7 Sept 2018) 11:55 pm AEST
All submissions are to be uploaded through the Assessment Item 2 link on the unit Moodle page. The written component can be uploaded as a pdf or word document. The presentation must be an audio recorded PowerPoint presentation. Penalties for late submission are applied according to the policy.
Week 10 Friday (21 Sept 2018)
Every effort will be made to return your assignment by the date indicated. You will find your mark and feedback through the Feedback Studio portal on Moodle.
- Demonstrated understanding of entrepreneurship, innovation and new start-ups through a discussion of relevant theoretical concepts (7 marks).
- Evaluation of new-start-up opportunities through a feasibility analysis (7 marks).
- Development of a business model template to illustrate elements important to building a business (7 marks).
- Formulation of a business plan to organise and manage a new start-up (7 marks).
- Recorded professional 3-4 minute 'pitch' of the new start-up (6 marks).
- Demonstrated depth and quality of research by using a minimum of 10-12 academic sources (2 marks).
- Correct use of the APA referencing system in-text and in the reference list of the assignment (2 marks).
- Appropriate use of conventions of academic writing and persuasion (2 marks)
- Demonstrate an understanding of entrepreneurship, innovation and new start-ups through exposure to theoretical concepts and current developments in the field
- Identify new start-up opportunities and evaluate these through the process of feasibility analysis
- Formulate business plan to organise and manage new start-ups
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
- Team Work
- Information Technology Competence
- Cross Cultural Competence
- Ethical practice
3 Written Assessment
Description
This assessment is an individual report of 1200 words +/- 10% It must use the report format.
Purpose
This assessment task gives you the opportunity to enhance your research, analysis, critical thinking and written communication skills, particularly in the areas of developing an argument in the context of business report writing.
Task details
You are required to write a business report. You are expected to engage in extensive research within the academic literature (peer reviewed journals) relevant to the task and evidence your argument with scholarly sources. You will be provided with a contemporary news story/case study that will be the focus of your report. You are required to:
- Identify important theoretical concepts relevant to the issues discussed in the article/case study
- Demonstrate your understanding of the knowledge, qualities and skills necessary to successful entrepreneurship
- Debate the role of entrepreneurship and innovation in relation to the issues discussed in the article
Week 12 Friday (5 Oct 2018) 11:55 pm AEST
All submissions are to be uploaded through the Assessment Item 3 link on the unit Moodle page. The written report can be uploaded as a pdf or word document. Penalties for late submission are applied according to the policy.
Exam Week Friday (19 Oct 2018)
As this is the final assessment item for the unit the marks will not be released until after grade certification.
Weighting - 30% or 30 marks
Marking criteria for Written Assessment - Business report
- Demonstrated understanding of entrepreneurship, innovation and new start-ups through a discussion of contemporary entrepreneurial and innovation issues (8 marks).
- Identification of knowledge, qualities and skills needed to become a successful entrepreneur (8 marks).
- Ability to argue a position in relation to the role of entrepreneurship and innovation (8 marks).
- Demonstrated depth and quality of research by using a minimum of 8-10 academic sources (2 marks).
- Correct use of the APA referencing system in-text and in the reference list of the assignment (2 marks).
- Correct use of the report structure and appropriate conventions of academic writing (2 marks).
- Demonstrate an understanding of entrepreneurship, innovation and new start-ups through exposure to theoretical concepts and current developments in the field
- Examine the knowledge, qualities and skills needed to become a successful entrepreneur
- Appreciate the importance of entrepreneurship and innovation within society.
- Communication
- Critical Thinking
- Information Literacy
- Cross Cultural Competence
- Ethical practice
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
