CQUniversity Unit Profile
MGMT13151 Entrepreneurship, Innovation and Start-ups
Entrepreneurship, Innovation and Start-ups
All details in this unit profile for MGMT13151 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

The unit is designed to familiarize students with the world of entrepreneurship, innovation and start-ups. It examines the nature and roles of entrepreneurship, innovation and the entrepreneur in society. You will identify the key factors for entrepreneurial success and how to evaluate these factors. You will also learn the stages that entrepreneurs go through in taking the seed of an idea through to planning for the growth of a successful business. Emphasis is placed on planning, financing, starting and managing new start-ups.

Details

Career Level: Undergraduate
Unit Level: Level 3
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Completion of 48 credit points in first year of study.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2023

Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Written Assessment
Weighting: 40%
2. Written Assessment
Weighting: 60%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student survey and in-class feedback

Feedback

Simplify Assessment 2 and remove sub-tasks

Recommendation

Assessment 2 has been simplified to include only one task (Business Plan Report) and additional sub-tasks have been removed.

Feedback from Student survey and in-class feedback

Feedback

Include assessment exemplars

Recommendation

Assessment exemplars and writing template is included in the Unit Moodle site as assessment support resources.

Feedback from Student emails and in-class feedback

Feedback

The Unit learning resources and practical case studies help increase understanding of the entrepreneurship process and enhance creative thinking skills

Recommendation

Continue to offer engaging Unit learning resources and case studies on Moodle to help increase understanding of entrepreneurship and enhance creative thinking skills.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Demonstrate an understanding of entrepreneurship, innovation and new start-ups through critical review and synthesis of knowledge and current developments in the field
  2. Synthesise knowledge and exercise critical thinking to appreciate the importance of entrepreneurship and innovation within society
  3. Critically analyse and synthesise the knowledge, qualities and skills needed to become a successful entrepreneur in start-up ventures
  4. Demonstrate creative skills and critical thinking to identify a new start-up opportunity and evaluate its feasibility
  5. Synthesise knowledge and exercise critical thinking to apply appropriate frameworks that evaluate the preferred business model for the start-up opportunity
  6. Apply technical skills to formulate a business plan for the launch of a start-up venture.
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5 6
1 - Written Assessment - 40%
2 - Written Assessment - 60%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5 6
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Written Assessment - 40%
2 - Written Assessment - 60%
Textbooks and Resources

Textbooks

Supplementary

Entrepreneurship: Successfully Launching New Ventures

Sixth (Global Edition) (2018)
Authors: Bruce Barringer and R. Ireland
Pearson Education
Binding: eBook

Additional Textbook Information

Only select chapter readings from the book will be used. Additional resources will also be provided on the Unit Moodle site. You can purchase any current edition of the book directly from the publisher (Pearson), amazon/other online websites, or from the CQU bookstore http://bookshop.cqu.edu.au (search on the Unit code). A few copies of the old version of the book are also available in the CQU library. There is not a very drastic difference in main content across editions. Some examples and cases would be changed in old versus new editions.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Vanita Yadav Unit Coordinator
v.yadav@cqu.edu.au
Schedule
Week 1 Begin Date: 06 Mar 2023

Module/Topic

Introduction to Entrepreneurship

Chapter

Barringer & Ireland (2019): Chapter 1

Events and Submissions/Topic

Week 2 Begin Date: 13 Mar 2023

Module/Topic

Developing the Business Idea: Recognizing Opportunities and Generating Ideas

Chapter

Barringer & Ireland (2019): Chapter 2

Events and Submissions/Topic

Week 3 Begin Date: 20 Mar 2023

Module/Topic

Developing the Business Idea: Feasibility, Industry and Competitor Analysis

Chapter

Barringer & Ireland (2019): Chapters 3 and 5

Events and Submissions/Topic

Week 4 Begin Date: 27 Mar 2023

Module/Topic

Developing an effective business model

Chapter

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Events and Submissions/Topic

Week 5 Begin Date: 03 Apr 2023

Module/Topic

Writing a business plan

Chapter

Barringer & Ireland (2019): Chapter 6

Events and Submissions/Topic

Vacation Week Begin Date: 10 Apr 2023

Module/Topic

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 17 Apr 2023

Module/Topic

Building a new-venture team

Chapter

Barringer & Ireland (2019): Chapter 9

Events and Submissions/Topic

Assessment 1: New enterprise idea and feasibility study Due: Week 6 Friday (21 Apr 2023) 11:55 pm AEST
Week 7 Begin Date: 24 Apr 2023

Module/Topic

Financial viability and funding

Chapter

Barringer & Ireland (2019): Chapters 8 and 10

Events and Submissions/Topic

Week 8 Begin Date: 01 May 2023

Module/Topic

Marketing for startups

Chapter

Barringer & Ireland (2019): Chapter 11

Events and Submissions/Topic

Week 9 Begin Date: 08 May 2023

Module/Topic

Ethical and Legal foundations for startups

Chapter

Barringer & Ireland (2019): Chapter 7

Chapple, et al. (2016). Company Law (1st ed.): Chapter 1.

Events and Submissions/Topic

Week 10 Begin Date: 15 May 2023

Module/Topic

The importance of intellectual property

Chapter

Barringer & Ireland (2019): Chapter 12

Select reading material from Australian Government resources given on the Unit Moodle site

Events and Submissions/Topic

Week 11 Begin Date: 22 May 2023

Module/Topic

Growing and managing the entrepreneurial firm

Chapter

Barringer & Ireland (2019): Chapters 13 and 14

Events and Submissions/Topic

Week 12 Begin Date: 29 May 2023

Module/Topic

Wrap-up and reflections 

Chapter

No readings

Events and Submissions/Topic

Assessment 2: Business Plan for your new business idea Due: Week 12 Friday (2 June 2023) 11:55 pm AEST
Review/Exam Week Begin Date: 05 Jun 2023

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 12 Jun 2023

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Written Assessment

Assessment Title
Assessment 1: New enterprise idea and feasibility study

Task Description

This is an individual assignment that requires you to write an essay of 1800 words (+/- 10%). This assessment item provides you with the opportunity to learn how to identify and analyze a business idea using your understanding of the theoretical concepts covered in this Unit. The assessment aims to develop your critical thinking, research and written communication skills. This assignment requires you to identify a new business idea that has the potential to be launched as a social or commercial enterprise in future. In doing so, you are required to:

  1. Provide a brief description of your new business idea.
  2. Discuss the process you followed to develop your new business idea.
  3. Review academic literature in this area and describe the skills needed to be a successful entrepreneur.
  4. Evaluate the viability of your idea through a feasibility study.
  5. Review academic literature in this area and examine the importance of your idea.


Assessment Due Date

Week 6 Friday (21 Apr 2023) 11:55 pm AEST

A late penalty @ 5% per day will be applied


Return Date to Students

Week 8 Friday (5 May 2023)

Grade will be released on Moodle


Weighting
40%

Assessment Criteria

New enterprise idea and feasibility study (40% weighting, i.e. 40 marks)

  1. Provision of a description of the idea or opportunity (6 marks).
  2. Identification of the process followed to develop the business idea or opportunity (6 marks).
  3. Discussion of the skills needed to be a successful entrepreneur (6 marks).
  4. Evaluation of the viability of the proposed social or commercial enterprise through a feasibility study and concept statement.  (10 marks).
  5. Explanation of the importance of the proposed enterprise within society (6 marks).
  6. Quality of essay and literature: Demonstrated depth and quality of research by using a minimum of 10-12 relevant academic scholarly sources (journal articles and book chapters) and a minimum of 5-6 industry sources (news articles, websites, industry reports) using the APA referencing style. And correct use of the essay structure and appropriate conventions of academic writing. (6 marks).


Referencing Style

Submission
Online

Submission Instructions
Submit online in Moodle

Learning Outcomes Assessed
  • Demonstrate an understanding of entrepreneurship, innovation and new start-ups through critical review and synthesis of knowledge and current developments in the field
  • Synthesise knowledge and exercise critical thinking to appreciate the importance of entrepreneurship and innovation within society
  • Critically analyse and synthesise the knowledge, qualities and skills needed to become a successful entrepreneur in start-up ventures
  • Demonstrate creative skills and critical thinking to identify a new start-up opportunity and evaluate its feasibility


Graduate Attributes
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Ethical practice
  • Social Innovation

2 Written Assessment

Assessment Title
Assessment 2: Business Plan for your new business idea

Task Description

This is an individual assignment that requires you to write a professional business plan report of a maximum of 3000 words for your new business idea. This word limit includes an executive summary (500-800 words) and the main report (2200- 2500 words). Appendices, cover page, table of contents, list of figures/tables and references are not included in the word count.


Assessment Due Date

Week 12 Friday (2 June 2023) 11:55 pm AEST

A late penalty @ 5% per day will be applied


Return Date to Students

Grades will be released after the certification of grades date


Weighting
60%

Assessment Criteria

Business Plan Report (60% weighting, i.e. 60 marks)

• Executive Summary (5 marks)
• Description of the proposed new business idea, compelling justification for the 'need' of the new enterprise and its value proposition (10 marks).
• Discussion on the legal organisation structure (and/or any intellectual property plan, if applicable) for your proposed new enterprise (2 marks).
• Business Plan elements - Ability to formulate a business plan by including the required key elements like industry, target market, competitor analysis, financial plan (budget), marketing and operational plan. In addition, a compelling explanation of the business plan elements (25 marks).
• Use of the business model canvas to illustrate elements important to developing a new enterprise (10 marks).
• Quality of report and literature: Demonstrated quality of research using relevant academic and industry sources, correct use of the APA referencing system, correct use of academic report structure and appropriate conventions of academic writing (8 marks).


Referencing Style

Submission
Online

Submission Instructions
Submit online in Moodle

Learning Outcomes Assessed
  • Critically analyse and synthesise the knowledge, qualities and skills needed to become a successful entrepreneur in start-up ventures
  • Synthesise knowledge and exercise critical thinking to apply appropriate frameworks that evaluate the preferred business model for the start-up opportunity
  • Apply technical skills to formulate a business plan for the launch of a start-up venture.


Graduate Attributes
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Ethical practice
  • Social Innovation

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?