This unit offers a critical exploration of the evolving landscape of entrepreneurship, innovation, and start-up development. It focuses on the strategic and contextual factors that shape new start-up creation, guiding you to assess the economic and societal impacts of innovation, analyse key drivers of start-up success across industries, and evaluate the viability and scalability of start-up ventures. You will explore the core stages of the entrepreneurial process, including opportunity identification, feasibility analysis, business modelling, funding, and growth planning. The unit places particular emphasis on how creativity, innovation, and digital transformation are reshaping start-up business models and market dynamics. Through real-world case studies and practical activities, you will strengthen your ability to manage uncertainty, assess entrepreneurial risk, and design start-ups that are innovative, sustainable, and competitive.

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from SUTE

Separating Assessment 2 into two individual assignments would make the workload more manageable and less daunting.

Assessment 2 will be separated into two components with different due dates from Term 1 2026. This change will help distribute the workload more evenly and make the assessment process more manageable.

Feedback from SUTE

I really enjoyed this unit and found it extremely valuable. It helped reduce my fears about starting a business, and I now feel much more confident. The teaching team were knowledgeable and engaging.

We will ensure ongoing clarity in learning materials, provide practical examples to support confidence in entrepreneurship, and continue offering opportunities for direct engagement through consultations and workshops.

Feedback from SUTE

It was a pleasure listening to the lecturer throughout the unit. I appreciated the feedback provided and the timely clarification offered whenever I needed it. Thank you.

We will continue to provide timely clarification and constructive feedback to support student learning, while also ensuring that all lecture and workshop sessions are delivered in a professional setting to maintain consistency and student engagement.

Feedback from SUTE

Provide assignment exemplars.

Assignments in this unit require students to develop original business ideas with real-world application; therefore, past student work cannot be used as exemplars. Providing exemplars may also limit creativity, which is a key component of the unit. Instead, we will continue to offer clearer instructions, structured templates, and explicit expectations. In addition, students are encouraged to attend drop-in consultations for personalised guidance on their ideas, which has been found exceptionally useful by those who attended.