CQUniversity Unit Profile
MGMT19128 Strategy and Change
Strategy and Change
All details in this unit profile for MGMT19128 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

Strategy and Change is a capstone unit in the Bachelor of Business. Organisational strategy and change is increasingly becoming important in a highly competitive business environment. In this capstone unit, you will explore the process used in strategy formulation and implementation and consider how decisions are made to effectively implement change. You will assess how internal and external pressures influence decision making and the subsequent formulation and implementation of strategy and change in a range of different types of organisations. The unit examines how organisations align resources in setting strategy and mechanisms deployed to review performance. You will also gain insights on the importance of risk management in strategy implementation and change process.

Details

Career Level: Undergraduate
Unit Level: Level 3
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Completion of 48 credit points in first year of study

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2020

Brisbane
Melbourne
Online
Perth
Rockhampton
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Case Study
Weighting: 40%
2. Presentation and Written Assessment
Weighting: 60%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student evaluation

Feedback

Change zoom meeting times to late afternoon/night for distance students (not midday).

Recommendation

Schedule some of the zoom sessions during after-hours, in addition to mid-day ones in the term.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Analyse strategy, planning and decision making processes in organisations
  2. Evaluate and identify internal and external pressures that inform strategy and change to the business model
  3. Undertake scenario analysis, assess risks, and align resources to achieve key priorities
  4. Assess how organisations use strategy in change management process
  5. Analyse how performance targets and key measures are set, monitored and improved at organisational, functional and individual level.


Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Case Study - 40%
2 - Presentation and Written Assessment - 60%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Case Study - 40%
2 - Presentation and Written Assessment - 60%
Textbooks and Resources

Textbooks

Prescribed

Exploring Strategy 11th (2017)

Authors: Gerry Johnson, Richard Whittington, Patrick Regnér, Kevan Scholes, Duncan Angwin
Pearson Education ESL
Harlow Harlow , Essex , United Kingdom
ISBN: 9781292145174
Binding: Paperback

Additional Textbook Information

An ebook version is available from the publisher at the following link: https://pearson.com.au/9781292191508

Only the text version (not the text and cases version) is required for the unit.

If you prefer a paper copy, then it can be purchased at the CQUni Bookshop here: http://bookshop.cqu.edu.au (search on the Unit code)

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 6th Edition (APA 6th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Shahid Khan Unit Coordinator
shahid.khan@cqu.edu.au
Schedule
Week 1 Begin Date: 09 Mar 2020

Module/Topic

Introducing strategy

Chapter

Chapter 1 of textbook & online resources

Events and Submissions/Topic

Week 2 Begin Date: 16 Mar 2020

Module/Topic

Macro-environment analysis

Industry and sector analysis

Chapter

Chapters 2 & 3 of textbook & online resources

Events and Submissions/Topic

Week 3 Begin Date: 23 Mar 2020

Module/Topic

Resources and capabilities

Chapter

Chapter 4 of textbook & online resources

Events and Submissions/Topic

Week 4 Begin Date: 30 Mar 2020

Module/Topic

Business strategy and models

Chapter

Chapter 7 of textbook & online resources

Events and Submissions/Topic

Week 5 Begin Date: 06 Apr 2020

Module/Topic

Corporate strategy and diversification

Chapter

Chapter 8 of textbook & online resources

Events and Submissions/Topic

Vacation Week Begin Date: 13 Apr 2020

Module/Topic

VACATION WEEK

Chapter

VACATION WEEK

Events and Submissions/Topic

VACATION WEEK

Week 6 Begin Date: 20 Apr 2020

Module/Topic

International strategy

Chapter

Chapter 9 of textbook & online resources

Events and Submissions/Topic

Case Study Due: Week 6 Monday (20 Apr 2020) 11:45 pm AEST
Week 7 Begin Date: 27 Apr 2020

Module/Topic

Evaluating strategies

Chapter

Chapter 12 of textbook & online resources

Events and Submissions/Topic

Week 8 Begin Date: 04 May 2020

Module/Topic

Strategy development process

Chapter

Chapter 13 of textbook & online resources

Events and Submissions/Topic

Week 9 Begin Date: 11 May 2020

Module/Topic

Organising and strategy

Chapter

Chapter 14 of textbook & online resources

Events and Submissions/Topic

Week 10 Begin Date: 18 May 2020

Module/Topic

History and culture

Chapter

Chapter 6 of textbook & online resources

Events and Submissions/Topic

Week 11 Begin Date: 25 May 2020

Module/Topic

Leadership and strategic change

Chapter

Chapter 15 of textbook & online resources

Events and Submissions/Topic

Week 12 Begin Date: 01 Jun 2020

Module/Topic

The practice of strategy

Chapter

Chapter 16 of textbook & online resources

Events and Submissions/Topic

Review/Exam Week Begin Date: 08 Jun 2020

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 15 Jun 2020

Module/Topic

Chapter

Events and Submissions/Topic

Strategic Plan Due: Exam Week Monday (15 Jun 2020) 11:45 pm AEST
Assessment Tasks

1 Case Study

Assessment Title
Case Study

Task Description

The assessment involves the application of strategic management theories, concepts and tools to analyse a case. The aim of this assessment is to evaluate if students are able to understand important strategic management issues from a given set of information. It is important that the case analysis report is limited to case information only (i.e. no additional research about the company or the industry is necessary). The objective is to analyse the case from the management's point of view, given the information they had at a particular point in time.

Title of the case: H&M in fast fashion: continued success? (the case can only be accessed through unit's Moodle page)

This is an individual assessment with a maximum of 1500 words. Your submission should use a combination of at least 10 (ten) academic journal and textbook references. Please upload the assessment through the appropriate Moodle link. Assessment must be uploaded as a .doc or .docx file (word file).

Any assessment with a ‘Turnitin’ score of more than 15% will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.


Assessment Due Date

Week 6 Monday (20 Apr 2020) 11:45 pm AEST

Penalties apply for late submission (5% mark will be deducted from the total mark for Assessment 1 per day unless an approved extension has been granted)


Return Date to Students

Weighting
40%

Assessment Criteria

  • Executive summary (2 marks)
  • Brief introduction of the company (2 marks)
  • Critically analyse the external environmental forces influencing the company (10 marks)
  • Critically analyse the capabilities and competencies of the company (10 marks)
  • Analyse whether the company's capabilities and competencies are sufficient to cope with the future challenges faced by the company (10 marks)
  • Integrate findings from theoretical and empirical research including proper in-text citations and reference list using APA referencing style (4 marks)
  • Report format and writing (2 marks)

Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for Assessment 1 for every 100 words over the allowed 1500 word limit)


Please read the detailed assessment guideline and marking rubric available in the unit's Moodle page before commencing work on assessment 1.


Referencing Style

Submission
Online

Submission Instructions
Submit through the assessment 1 submission link in the unit's Moodle page.

Learning Outcomes Assessed
  • Undertake scenario analysis, assess risks, and align resources to achieve key priorities
  • Assess how organisations use strategy in change management process
  • Analyse how performance targets and key measures are set, monitored and improved at organisational, functional and individual level.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence

2 Presentation and Written Assessment

Assessment Title
Strategic Plan

Task Description

For this assessment, students are required to apply strategic management concepts, tools and models to develop a strategic plan for a company. The first objective of assessment 2 is to evaluate if students are able to research and identify relevant information related to a company and the industry. The second objective is to evaluate students' ability to use these information to develop future strategic direction for the company. The word limit for this assessment is 2500.


Please choose one company from the five options listed below for this assessment.


1. Australia Post (https://www.auspost.com.au)

2. Foxtel Australia (https://www.foxtel.com.au)

3. Jetstar Airways (https://www.jetstar.com)

4. Myer Australia (https://www.myar.com.au)

5. Your choice of a company (this option needs unit coordinator’s approval)


Your submission should use a combination of at least 10 (ten) academic journal and textbook references. Please upload the assessment through the appropriate Moodle link. The assessment must be uploaded as a .doc or .docx file (word file).


Any assessment with a ‘Turnitin’ score of more than 15% will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.


For students enrolled in the local campuses: This assessment will be a team effort. Your campus lecturer/tutor will help organise you in a team of 3-5 members (max.) by Week 4. The objectives of the team-based assessment are to enable you to develop your communication and interpersonal skills, achieve cross-cultural understanding, strengthen your critical and rational thinking abilities and learning and enjoy different perspectives on the same topic. It is expected that you will be attending lectures regularly and work on this assessment in your group in class with guidance from the local lecturer. Therefore, regular attendance is required in order to do well in this assessment. Only one person from the group is required to submit the report in Moodle.


For students enrolled in online/distance/flex mode: You can complete this assessment either individually or in a group (3-5 members). You can use the Moodle forum to find group members. Please inform the Unit Co-ordinator of your group membership and your chosen company by the end of Week 4. If working in a group, then only one person from the group is required to submit the report in Moodle. Please note that you are required to inform the unit coordinator about your chosen company even if you are completing this assessment individually.


Assessment Due Date

Exam Week Monday (15 Jun 2020) 11:45 pm AEST

Penalties apply for late submission (5% mark will be deducted from the total mark for Assessment 2 per day unless an approved extension has been granted)


Return Date to Students

The return of graded submissions and feedback occurs after the certification of grade day.


Weighting
60%

Assessment Criteria

  • Executive summary of the report (3 marks)
  • Brief introduction of the company (3 marks)
  • Demonstrates an understanding and application of strategic management concepts for external audit (10 marks)
  • Demonstrates an understanding and application of strategic management concepts for internal audit (10 marks)
  • Ability to identify and justify the key strategic issues facing the company (10 marks)
  • Ability to develop a sound strategic plan that addresses the key strategic issues (15 marks)
  • Integrate findings from theoretical and empirical research including proper in-text citations and reference list using APA referencing style (6 marks)
  • Report format and writing (3 marks)

Penalties apply for exceeding word limit in the written part (1% mark will be deducted from the total mark for Assessment 2 for every 100 words over the allowed 2500 word limit).


Please read the detailed assessment guideline and marking rubric available in the unit's Moodle page before commencing work on assessment 2.


Referencing Style

Submission
Online Group

Submission Instructions
Only one person to submit from a group. Submit through the assessment 2 submission link in the unit's Moodle page.

Learning Outcomes Assessed
  • Analyse strategy, planning and decision making processes in organisations
  • Evaluate and identify internal and external pressures that inform strategy and change to the business model
  • Undertake scenario analysis, assess risks, and align resources to achieve key priorities
  • Analyse how performance targets and key measures are set, monitored and improved at organisational, functional and individual level.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

What can you do to act with integrity?

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.