CQUniversity Unit Profile
MGMT19128 Strategy and Change
Strategy and Change
All details in this unit profile for MGMT19128 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

Strategy and Change is a capstone unit in the Bachelor of Business. Organisational strategy and change is increasingly becoming important in a highly competitive business environment. In this capstone unit, you will explore the process used in strategy formulation and implementation and consider how decisions are made to effectively implement change. You will assess how internal and external pressures influence decision making and the subsequent formulation and implementation of strategy and change in a range of different types of organisations. The unit examines how organisations align resources in setting strategy and mechanisms deployed to review performance. You will also gain insights on the importance of risk management in strategy implementation and change process.

Details

Career Level: Undergraduate
Unit Level: Level 3
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Completion of 48 credit points in first year of study

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2024

Brisbane
Melbourne
Online
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Case Study
Weighting: 40%
2. Presentation and Written Assessment
Weighting: 60%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of 'pass' in order to pass the unit. If any 'pass/fail' tasks are shown in the table above they must also be completed successfully ('pass' grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the 'assessment task' section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University's Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from SUTE Teacher Evaluations

Feedback

Great course, extremely well organised and thorough.

Recommendation

The new Moodle 'tile' structure certainly helps navigate to where information is readily accessible.

Feedback from SUTE Teacher Evaluations

Feedback

I really enjoyed this subject and gained a lot of practical knowledge from it.

Recommendation

Discussing current and emerging strategic issues for organisations highlights how relevant the conceptual frameworks can be to understanding the dynamics at play.

Feedback from SUTE Teacher Evaluations

Feedback

My main feedback would be to reduce the group numbers in Assignment #2 to no more than three (3). [This] would ensure the content flows better and provides a more cohesive report. [In larger groups] some tend to rely on others to do the heavy lifting.

Recommendation

Group work can be very challenging when some members don't contribute equally. This can also happen in workplaces, but mechanisms generally exist to deal with that. For the final assignment, I will endeavor to restrict group size between 3 to 4 students; splitting larger groups into smaller ones to facilitate equitable contribution.

Feedback from SUTE Teacher Evaluations

Feedback

Malcolm is a wonderful orator and conversationalist. Not that I was able to attend any of the workshops live (due to work commitments). I watched all of the recorded workshops and lectures and very much enjoyed the conversations he and other students would have around real-time events happening in the business world and how these situations could directly relate to the topic of the week.

Recommendation

This is very generous feedback, thank you. I am very pleased that my enthusiasm for the subject area and student interest in workshop discussions are well received. It's also great to hear that the recordings support asynchronous 'participation' and revisiting of material as needed.

Feedback from SUTE Teacher Evaluations

Feedback

Thoroughly enjoyed the classes and unit materials. Well organised and examples used in discussions were always the latest content on the subject. Fantastic term, thank you.

Recommendation

The business media provide interesting commentary but might limit a full understanding of a situation. The real value of this is to affirm the importance of critical thinking skills that look more deeply at the strategic issues and to consider the likely outcomes from decisions taken.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Analyse strategy, planning and decision making processes in organisations
  2. Evaluate and identify internal and external pressures that inform strategy and change to the business model
  3. Undertake scenario analysis, assess risks, and align resources to achieve key priorities
  4. Assess how organisations use strategy in change management process
  5. Analyse how performance targets and key measures are set, monitored and improved at organisational, functional and individual level.


Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Case Study - 40%
2 - Presentation and Written Assessment - 60%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Case Study - 40%
2 - Presentation and Written Assessment - 60%
Textbooks and Resources

Textbooks

Prescribed

Strategic Management Essentials

Edition: 1 (2021)
Authors: Grant, R., Murray, P.A., Orr, S., Butler, B., & Bezemer, P-J.
John Wiley
Milton Milton , Queensland , Australia
ISBN: 9780730385769

Binding: eBook

Binding: eBook

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Malcolm Johnson Unit Coordinator
m.n.johnson@cqu.edu.au
Schedule
Week 1 Begin Date: 08 Jul 2024

Module/Topic

Strategy: The big picture

Chapter

Chapter 1. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

Groups need to be formed by the end of Week 3. Please access the group list and put yourself into a Group.

Week 2 Begin Date: 15 Jul 2024

Module/Topic

Macro-environmental factors affecting organisational strategy

Chapter

Chapter 2. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

Week 3 Begin Date: 22 Jul 2024

Module/Topic

Capabilities and core competencies

Chapter

Chapter 3. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

Groups for Assessment 2 need to be finalised by the end of Week 3.

Week 4 Begin Date: 29 Jul 2024

Module/Topic

Competitive advantage: sources and sustainability

Chapter

Chapter 4. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

 

 

 

 

 

 

 

Week 5 Begin Date: 05 Aug 2024

Module/Topic

Business level strategies and models

Chapter

Chapter 5. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

Vacation Week Begin Date: 12 Aug 2024

Module/Topic

VACATION WEEK

Chapter

VACATION WEEK

Events and Submissions/Topic

VACATION WEEK

Week 6 Begin Date: 19 Aug 2024

Module/Topic

Corporate strategy and modes of diversification

Chapter

Chapter 6. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle


Assessment 1 - Individual Case Analysis: Fortescue Hydrogen Systems Due: Week 6 Friday (23 Aug 2024) 12:00 pm AEST
Week 7 Begin Date: 26 Aug 2024

Module/Topic

Strategic alliances and strategies of cooperation

Chapter

Chapter 7. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

Week 8 Begin Date: 02 Sep 2024

Module/Topic

Globalisation and strategic options

Chapter

Chapter 8. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

Week 9 Begin Date: 09 Sep 2024

Module/Topic

Evaluating strategies

Chapter

Chapter 9. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

Week 10 Begin Date: 16 Sep 2024

Module/Topic

Corporate governance and ethics

Chapter

Chapter 11. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

Week 11 Begin Date: 23 Sep 2024

Module/Topic

Leadership and strategic change

Chapter

Chapter 10. Grant et al. (2021). Strategic Management Essentials. John Wiley Australia.

Plus selected papers in eReading list

Events and Submissions/Topic

Weekly workshop requirements are provided in Moodle

Week 12 Begin Date: 30 Sep 2024

Module/Topic

The practice of strategy

Chapter

Chapter 16. Whittington et al., (2019). Exploring Strategy, Text and Cases, 12e, Pearson.

Plus selected papers in eReading list

Events and Submissions/Topic

Conclusions


Assessment 2 - Strategic Plan and Group Presentation : Reliance Worldwide Corporation Limited Due: Week 12 Friday (4 Oct 2024) 12:00 pm AEST
Review/Exam Week Begin Date: 07 Oct 2024

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 14 Oct 2024

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Case Study

Assessment Title
Assessment 1 - Individual Case Analysis: Fortescue Hydrogen Systems

Task Description

This individual assessment involves the application of strategic management theories, concepts and tools covered in the unit to analyse a Fortescue Metals Group Ltd subsidiary Fortescue Hydrogen Systems as it seeks to lead the world in green hydrogen production.

The aim of this assessment is to evaluate your understanding of important strategic management issues by researching strategic management literature and publicly available information about the company and its operations. This will require your critical analysis of external environmental factors (PESTLE factors), industry forces (Porter's five forces model), and value chain analysis in assessing the nature of competition in the sector.

In analysing Fortescue Hydrogen Systems (FHS), please address the assessment criteria detailed in the section below.

Submission checklist for Assessment 1: 

  • Business Report format used (Executive Summary, Table of Contents, Introduction, Body of the report, Conclusions, Reference List)
  • Cover page with name and ID (use the cover page provided in Moodle)
  • Formatted using 1.5 line spacing and 12 size font in Times New Roman. The Reference List requires 2.0 line spacing.
  • Length 1500-Words (+/- 10%). A penalty applies at a rate of 1% for every 100-words over the maximum word limit.
  • Submissions should be made in .doc or .docx format
  • Submit online through Assessment 1 submission link in Moodle


Assessment Due Date

Week 6 Friday (23 Aug 2024) 12:00 pm AEST

Please submit using the link to Turnitin in the Assessment 1 tab in Moodle. Penalties apply for late submission (5% mark will be deducted from the total mark for Assessment 1 per day (or part of the day) unless an approved extension has been granted)


Return Date to Students

Week 8 Friday (6 Sept 2024)

As per University policy, assessment tasks will be returned to students within two University scheduled weeks.


Weighting
40%

Assessment Criteria

1. Provide a brief overview of the current status of Fortescue Hydrogen Systems (FHS). (10% Marks)
2. Critically analyse the external environmental forces (PESTLE factors) influencing the firm (20% Marks)
3. Critically analyse the industry forces (Porter's five forces model) to identify the core competencies of the firm and its competitive advantages (20% Marks)
4. Identify the strategic options FHS might consider pursuing going forward (20% Marks)
5. Analyse (through value chain analysis) whether FHS' capabilities and competencies are sufficient to achieve their growth ambitions (20% Marks)
6. Business Report format with quality of written expression, effective use of TEEL formatted paragraphs, grammar and punctuation, and correct spelling using Australian English (5% marks)
7. Referencing - Use at least 6 peer-reviewed academic papers, including proper in-text citations and reference list using APA (7th edition) referencing style (5% Marks)

 

The assessment will be marked against the rubric which will be made available on the Moodle page.


Referencing Style

Submission
Online

Submission Instructions
All assignments must be submitted through the Moodle site. No email submissions will be accepted. Please contact SDesk (https://sdesk.cqu.edu.au) if you have difficulty accessing the Moodle site.

Learning Outcomes Assessed
  • Undertake scenario analysis, assess risks, and align resources to achieve key priorities
  • Assess how organisations use strategy in change management process
  • Analyse how performance targets and key measures are set, monitored and improved at organisational, functional and individual level.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence

2 Presentation and Written Assessment

Assessment Title
Assessment 2 - Strategic Plan and Group Presentation : Reliance Worldwide Corporation Limited

Task Description

 

This is a group assignment and involves the application of strategic management theories, concepts and tools covered in the unit to analyse Reliance Worldwide Corporation Ltd. Also referred to as RWC, this public company designs, manufactures and supplies a range of water flow and control products in Australia, New Zealand, Canada, the United States, Spain, France, Italy, India, and the United Kingdom. From a small privately-owned manufacturing company established in Brisbane in 1949, the company expanded to list on the Australian Stock Exchange in 2016 (ASX:RWC). 
Your task is to develop a strategic plan to support RWC's ambitions to continue its international expansion. The specific strategic planning tasks are detailed in the assessment criteria below.

Assessment Task:

This is a group assignment that accounts for 60% of your final grade for this unit. It comprises a strategic plan, recorded group presentation, and an opportunity to note individual contribution.

 

In Assessment 2(A), each group is required to write a 2500-word strategic plan critically applying contemporary concepts, theories, and models. As a group, you need to use your knowledge and understanding from the material covered in the unit and review current media coverage regarding the difficulties facing the company. 

In order to demonstrate your ability to conceptualise key strategy and change management concepts and theories, you should also read beyond the materials provided in the eReading list. At a minimum, the group is required to use at least 10 peer-reviewed academic papers to support the analysis detailed in your strategic plan. Please be sure to follow business report format and use the APA (7th edition) referencing style.

Late submission and academic misconduct penalties apply as per the university regulations. A penalty applies for submitting a written assignment over the word limit; Penalty of 1% deducted for each 100-words over the maximum limit of 2650-words. (The Reference List is excluded from this calculation).

 

In Assessment 2(B), the group needs to record a PPT presentation not exceeding 15-minutes. Every person in the group needs to participate in the presentation. Good presentations are rehearsed and are compelling and engaging to view.

 

In Assessment 2(C), each person is provided a confidential opportunity to advise the extent of contribution by others in the group. Respect, fairness and equity are guiding principles.

 

Total Assessment Weighting 60%:

  • Assessment 2(A): A 2500-word strategic plan (written in business report format) uploaded through Turnitin in Moodle (40%)
  • Assessment 2(B): Presentation (15 minutes maximum) PPT recorded and uploaded to Turnitin in Moodle (Exam Week) (Group presentation 15%)
  • Assessment 2(C): Individual contribution to the group presentation (5%)
     

The assessment will be marked against rubrics in Feedback Studio. A copy of these can be accessed in the Moodle assignment tab.

 

Submission checklist for Assessment 2:

Assessment 2(A): Strategic Plan: 40%

  • Business Report format includes Executive Summary, Table of Contents, Introduction, Body of the report, Conclusions, and Reference List
  • Cover page with the name(s) and ID(s) (use the cover page provided in Moodle)
  • Report at 1.5 line spacing and 12pt size font in Times New Roman. Reference List at 2.0 line spacing
  • TEEL paragraph structures have been used 
  • Length 2500-words (+/- 10%). (Please edit to ensure the submission avoids a penalty of 1% for every 100-words over the maximum limit.)
  • The written report must use .doc or .docx format.
  • Submit the file online through Assessment 2 submission link in Moodle. Only one person needs to submit on behalf of the other group members.

 

Assessment 2(B): Presentation: Total 15%

  • Each person in the group must present their section of the Presentation
  • The presentation is to be recorded in PPT and uploaded to Moodle
  • Length of presentation should not exceed 15-minutes
  • Only the group leader needs to submit on behalf of others in the group

 

Assessment 2(C): Individual contribution to the group presentation (5%)

  • A link to the evaluation tool is provided in Moodle 

 

Expectations:

Assessment 2 is a group task. You need to organise a group of 3-4 members (max.) by Week 4; registration of group membership is through Moodle. The objectives of the group-based assessment are to enable you to develop your communication and interpersonal skills, achieve cross-cultural understanding, strengthen your critical and rational thinking abilities and learning and enjoy different perspectives on the same topic.

It is expected that you will view the recorded lectures before attending weekly workshops. You may work on this assessment in your group in class with guidance from the local lecturer. As already mentioned, only one person from the group is required to submit the report and presentation in Moodle.

 


Assessment Due Date

Week 12 Friday (4 Oct 2024) 12:00 pm AEST

Please submit all components of the assessment through Turnitin (link in Assessment 2 tab in Moodle). Penalties apply for late submission (5% mark will be deducted from the total mark for Assessment 2 per day unless an approved extension has been granted)


Return Date to Students

Week 8 Monday (2 Sept 2024)

Results will be released after the grades are finalised by the Faculty Academic Board 1 November, 2024.


Weighting
60%

Assessment Criteria

Assessment 2(A) marking criteria:
 
1. Executive summary that critiques RWC's current situation and strategic options going forward (10% marks)
2. Brief introduction of the company's current strategy and situation (10% marks)
3. Demonstrates an understanding and application of strategic management concepts for external strategic audit (15% marks)
4. Demonstrates an understanding and application of strategic management concepts for internal strategic audit (15% marks)
5. Ability to identify and justify the key strategic issues pertaining to the company's international expansion (15% marks)
6. Ability to develop a sound strategic plan that addresses the key strategic issues (15% marks)
7. Business Report format with quality of written expression, effective use of paragraphs, grammar and punctuation, and correct spelling using Australian English (10% marks)
8. Integrate insights from at least 10 peer-reviewed academic papers, including proper in-text citations, and reference list using APA (7th edition) referencing style (10% marks)
 
 
Please read the detailed assessment guideline and marking rubric available in the unit's Moodle page before commencing work on assessment 2.
 
 
RUBRICS:
 
  1. Assessment 2(A) strategic plan will be marked against the rubric provided in Moodle.
  2. Assessment 2(B) presentation will be marked on the basis of the group's delivery (15%) and
  3. Assessment 2(C) individual (5%) contribution to the presentation. The marking rubric for both aspects of the presentation is also provided in Moodle.
 


Referencing Style

Submission
Online Group

Submission Instructions
This is a group submission with an individual result being provided on each person's individual contribution to the Assessment 2(B). The Strategic Plan should be submitted by the student nominated by the group to do so. The recorded PPT presentation must also be uploaded by the same student nominated by the group.

Learning Outcomes Assessed
  • Analyse strategy, planning and decision making processes in organisations
  • Evaluate and identify internal and external pressures that inform strategy and change to the business model
  • Undertake scenario analysis, assess risks, and align resources to achieve key priorities
  • Analyse how performance targets and key measures are set, monitored and improved at organisational, functional and individual level.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?