CQUniversity Unit Profile
MGMT20132 Term 1 - 2021
Innovation and Sustainable Business Development
All details in this unit profile for MGMT20132 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

Rapid technological development and increased globalisation brings with it a wealth of new business and societal opportunities and challenges as competitive advantages of societies, nations and companies continue to change. This unit focuses on developing your ability to think creatively about anticipating and responding to these developments and to identify opportunities and directions of sustainable growth. The unit develops your abilities to recommend practical innovation systems and programs for organisations. The unit improves your skills in analysing and synthesising information and developing solutions to improve the long-term sustainability of a business or organisation. You learn about concepts, principles, tools and techniques relevant to all phases of idea generation, concept development and commercialisation of new business models, new business processes, new products, new services and solutions to societal challenges. This unit identifies and explores the issues in implementing these solutions, while recognising the competencies, power and access to resources of the individual and the organisation. If you have successfully completed the unit MGMT20128 you should not enrol in this unit.

Details

Career Level: Postgraduate
Unit Level: Level 9
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2021

Brisbane
Melbourne
Online
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Written Assessment
Weighting: 50%
2. Written Assessment
Weighting: 50%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Workshops and assessments.

Feedback

Developing the ability to think creatively and to self-reflect was a challenge to some students.

Recommendation

The workshops and assessments must continue to focus on developing creative thinking and self-reflection skills.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. discuss the range of innovation strategies and paths available to ensure future sustainability and viability of a business or organisation;
  2. critically analyse information that provides insight into innovation and business development processes;
  3. develop and evaluate innovative solutions to improve the sustainability and viability of a business or organisation;
  4. recommend practical innovation systems and programs which foster and commercialise innovative solutions for organisations;
  5. critically evaluate one’s own personal capabilities and the resources available to implement innovation and business development projects; and
  6. effectively communicate commercially, socially viable and ethical innovation systems and business proposals for businesses and organisations.
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5 6
1 - Written Assessment - 50%
2 - Written Assessment - 50%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5 6
1 - Knowledge
2 - Communication
3 - Cognitive, technical and creative skills
4 - Research
5 - Self-management
6 - Ethical and Professional Responsibility
7 - Leadership

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7
1 - Written Assessment - 50%
2 - Written Assessment - 50%
Textbooks and Resources

Textbooks

Prescribed

Disciplined Entrepreneurship Workbook (2017)

Authors: Aulet, B.
John Wiley and Sons
Hoboken Hoboken , New Jersey , USA
ISBN: 9781119365785
Binding: eBook
Prescribed

Managing Innovation: Integrating Technological, Market and Organizational Change Sixth edition (2018)

Authors: Tidd, J. & Bessant, J.
John Wiley and Sons
Hoboken Hoboken , New Jersey , USA
ISBN: 9781119379416
Binding: eBook

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Tage Andersson Unit Coordinator
t.andersson@cqu.edu.au
Schedule
Week 1: Introduction to innovation, the process and the toolbox Begin Date: 08 Mar 2021

Module/Topic

Introduction to innovation, the process and the toolbox.

Chapter

Tidd & Bessant, Chapter 1: Innovation - What it is and why it matters.

Tidd & Bessant, Chapter 2: Innovation as a core business process.

Aulet: Introducing the disciplined entrepreneurship canvas.

Events and Submissions/Topic

Week 2: Developing the innovation strategy Begin Date: 15 Mar 2021

Module/Topic

Developing the innovation strategy.

Chapter

Tidd & Bessant, Chapter 4: Developing an innovation strategy.

Aulet, Section 4: Competitive advantage - Why you and not a competitor?

Events and Submissions/Topic

Week 3: Generating insights to shape your business idea Begin Date: 22 Mar 2021

Module/Topic

Generating insights to shape your business idea.

Chapter

Tidd & Bessant, Chapter 5: Sources of innovation.

Tidd & Bessant, Chapter 6: Search strategies for innovation.

Aulet, Section 1: Raison d'être.

Events and Submissions/Topic

Week 4: Identifying customer problems Begin Date: 29 Mar 2021

Module/Topic

Identifying customer problems.

Chapter

Aulet: A practical guide to market research.

Aulet, Section 2: Initial market - Who is your customer?

Events and Submissions/Topic

Week 5: Creating customer solutions Begin Date: 05 Apr 2021

Module/Topic

Creating customer solutions.

Chapter

Tidd & Bessant, Chapter 3: Building the innovative organisation.

Aulet, Section 3: Value creation – What can you do for your customer?

Events and Submissions/Topic

Vacation Week Begin Date: 12 Apr 2021

Module/Topic

There are no scheduled activities for this week.

Chapter

There are no scheduled readings for this week.

Events and Submissions/Topic

Week 6: Developing business propositions Begin Date: 19 Apr 2021

Module/Topic

Developing business propositions.

Chapter

Tidd & Bessant, Chapter 9: Making the innovation case.

Aulet, Section 6: Product unit economies - Can you make money?

Events and Submissions/Topic

Novel value proposition and self-reflection Due: Week 6 Monday (19 Apr 2021) 11:45 pm AEST
Week 7: Mastering innovation uncertainty Begin Date: 26 Apr 2021

Module/Topic

Mastering innovation uncertainty.

Chapter

Tidd & Bessant, Chapter 8: Decision making under uncertainty.

Aulet, Section 9: Design and build – How do you produce the product?

Events and Submissions/Topic


Week 8: Creating new products and services Begin Date: 03 May 2021

Module/Topic

Creating new products and services.

Chapter

Tidd & Bessant, Chapter 10: Creating new products and services.

Aulet: Section 5: Customer acquisition – How does your customer acquire your product?

Aulet, Section 7: Sales – How do you sell your product?

Events and Submissions/Topic

Week 9: Managing innovation networks and open Innovation Begin Date: 10 May 2021

Module/Topic

Managing innovation networks and open Innovation.

Chapter

Tidd & Bessant, Chapter 7: Innovation networks.

Tidd & Bessant, Chapter 11: Exploiting open innovation and collaboration.

Events and Submissions/Topic

Week 10: Promoting entrepreneurship and new ventures Begin Date: 17 May 2021

Module/Topic

Promoting entrepreneurship and new ventures.

Chapter

Tidd & Bessant, Chapter 12: Promoting entrepreneurship and new ventures.

Aulet, Section 8: Overall Economics – Does your product make money?

Events and Submissions/Topic

Week 11: Capturing business and social value of innovation Begin Date: 24 May 2021

Module/Topic

Capturing business and social value of innovation.

Chapter

Tidd & Bessant, Chapter 13: Capturing business value of innovation.

Tidd & Bessant, Chapter 14: Capturing social value of innovation.

Aulet, Section 10: Scaling – How do you scale your business?

Events and Submissions/Topic

Week 12: Reflecting to capture learning from innovation Begin Date: 31 May 2021

Module/Topic

Reflecting to capture learning from innovation.

Chapter

Tidd & Bessant, Chapter 15: Capturing learning from innovation.

Events and Submissions/Topic

Novel business proposition and self-reflection Due: Week 12 Friday (4 Jun 2021) 11:45 pm AEST
Assessment Tasks

1 Written Assessment

Assessment Title
Novel value proposition and self-reflection

Task Description

This assessment must be completed by students individually. The assessment is designed for students to develop innovation insight and practices aimed at developing a novel value proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation. The assessment is also designed for students to self-reflect on their own innovation capabilities and practices. The assessment involves writing a 2000-word report for a novel value proposition within an existing business or organisation. Assessment details and guidance will be provided on the unit website in Moodle and in class.

You are strongly encouraged to discuss your assessment ideas and suggestions in class with fellow students and your local lecturer before you complete and submit the assessment.


Assessment Due Date

Week 6 Monday (19 Apr 2021) 11:45 pm AEST


Return Date to Students

Results and feedback will be made available on the unit website within 2 weeks.


Weighting
50%

Assessment Criteria

Your report will be assessed according to the following criteria.

Your report must demonstrate:

  1. Logical and persuasive articulation of the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; novel value proposition; targeted customers; competitive advantage and strategic fit. (This includes all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9). The canvas describes the fit between the value proposition and customer segments). 40%
  2. Logical and persuasive assessment of critical business model assumptions and uncertainties related to customer desirability; technical feasibility; and financial viability as described by Bland & Osterwalder (2020, pp. 32-33). 16%
  3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be selected from the provided list of tools and techniques. 6%
  4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques. 8%
  5. Candid and critical self-reflection about assessment 1 tasks including a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement. 10%
  6. Clear flow of thought throughout the report with a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion. 6%
  7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used. 4%
  8. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style. 4%
  9. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for the report, excluding references and appendices: 2000 words. 6%

In alignment with the CQUniversity Assessment Policy and Procedure, a late submission penalty of five percent of the total available marks for the assessment must be deducted for each full or part calendar day the assessment task is overdue.

References

Bland, D. J., & Osterwalder, A. (2020). Testing business ideas. Hoboken, New Jersey: Wiley.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Hoboken, New Jersey: Wiley.

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Hoboken, New Jersey: Wiley.


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • discuss the range of innovation strategies and paths available to ensure future sustainability and viability of a business or organisation;
  • critically analyse information that provides insight into innovation and business development processes;
  • develop and evaluate innovative solutions to improve the sustainability and viability of a business or organisation;
  • critically evaluate one’s own personal capabilities and the resources available to implement innovation and business development projects; and
  • effectively communicate commercially, socially viable and ethical innovation systems and business proposals for businesses and organisations.


Graduate Attributes
  • Knowledge
  • Communication
  • Cognitive, technical and creative skills
  • Research
  • Self-management
  • Ethical and Professional Responsibility

2 Written Assessment

Assessment Title
Novel business proposition and self-reflection

Task Description

This assessment must be completed by students individually. This assessment builds on the novel value proposition developed for an existing business or organisation in assessment 1. Adjustments to the novel value proposition can be made based on assessment 1 reflection and feedback. The assessment is designed for students to develop innovation insight and practices by developing a novel business proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation. The assessment is also designed for students to self-reflect on their own innovation capabilities and practices. The assessment involves writing a 2000-word report for a novel business proposition within an existing business or organisation. Assessment details and guidance will be provided on the unit website in Moodle and in class.

You are strongly encouraged to discuss your assessment ideas and suggestions in class with fellow students and your local lecturer before you complete and submit the assessment.


Assessment Due Date

Week 12 Friday (4 Jun 2021) 11:45 pm AEST


Return Date to Students

Results and feedback will be made available on the unit website on certification of grades day Friday 6 November 2020.


Weighting
50%

Assessment Criteria

Your report will be assessed according to the following criteria.

Your report must demonstrate:

  1. Logical and persuasive articulation of business model description; value proposition development; business operations development; supply chain development; competitive advantage; financial value capture and strategic fit. (This includes elements number 3 to 9 in the business model canvas by Osterwalder & Pigneur (2010, pp. 16-17). The canvas elements 3 to 9 are channels; customer relationships; revenue streams; key resources; key activities; key partnerships; and cost structure. The canvas elements number 1 customer segments and number 2 value proposition were addressed in assessment 1). 40%
  2. Logical and persuasive argumentation regarding how business model assumptions and uncertainties related to customer desirability; technical feasibility; and financial viability as described by Bland & Osterwalder (2020, pp. 32-33) have been addressed to date and how they will be addressed in the future. This must be described in a phased development plan. 16%
  3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. These must be beyond the tools and techniques used in assessment 1. Minimum five (5) additional tools and techniques must be selected from the provided list of tools and techniques. 6%
  4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. These must be different from the tools and techniques used in assessment 1. Minimum five (5) additional tools and techniques must be applied from the provided list of tools and techniques. 8%
  5. Candid and critical self-reflection about assessment 2 tasks including a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement. 10%
  6. Clear flow of thought throughout the report with a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion. 6%
  7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used. 4%
  8. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style. 4%
  9. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for the report, excluding references and appendices: 2000 words. 6%

In alignment with the CQUniversity Assessment Policy and Procedure, a late submission penalty of five percent of the total available marks for the assessment must be deducted for each full or part calendar day the assessment task is overdue.

References

Bland, D. J., & Osterwalder, A. (2020). Testing business ideas. Hoboken, New Jersey: Wiley.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Hoboken, New Jersey: Wiley.

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Hoboken, New Jersey: Wiley.


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • discuss the range of innovation strategies and paths available to ensure future sustainability and viability of a business or organisation;
  • critically analyse information that provides insight into innovation and business development processes;
  • develop and evaluate innovative solutions to improve the sustainability and viability of a business or organisation;
  • recommend practical innovation systems and programs which foster and commercialise innovative solutions for organisations;
  • critically evaluate one’s own personal capabilities and the resources available to implement innovation and business development projects; and
  • effectively communicate commercially, socially viable and ethical innovation systems and business proposals for businesses and organisations.


Graduate Attributes
  • Knowledge
  • Communication
  • Cognitive, technical and creative skills
  • Research
  • Self-management
  • Ethical and Professional Responsibility
  • Leadership

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

What can you do to act with integrity?

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.