To be completed individually, you are required to prepare a 1500-word business report that deconstructs an organisation's business model and identifies the critical success factors that make the business sustainable. Your analysis will demonstrate your critical thinking skills and your ability to professionally articulate your findings.

Before commencing, you must seek your lecturer's approval to undertake an analysis of the business you have chosen. The type of organisation that should be identified for study is one that is relatively new, innovative in how they operate, and have most likely been established in the last five years.

To achieve a result that meets your study objectives, please ensure the business report addresses each of the assessment criteria detailed below and which is elaborated in the marking rubric.

Length: 1500-words

Format: Business Report

Business Model Canvas format: From Osterwalder & Pigneur (2010)

Reference Format: American Psychological Association (APA)

This 30 per cent assignment will be assessed on the following criteria (pro-rated out of 100%):

1. Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides (10%)
2. Deconstruct the business model of the selected business using the nine building blocks in Osterwalder & Pigneur’s canvas (20%)
3. Explain the key interrelationships that exist across the nine building blocks (20%)
4. Identify and discuss the critical success factors the business has to get right to achieve sustainable success (10%)
5. Evaluate what factors might impact the success of the business model (10%)
6. Discuss the changes you would make to the business model if this was your business (20%)
7. Quality of written submission, minimum 6 peer-reviewed journals, and APA referencing format (10%).

The objective of this individual assessment submission is to learn how to develop your own business idea, complemented by research and observational insights that detail why the need is compelling. Please submit a 1500-word business report of your idea, a detailed business model (BM) canvas, discussion of the interrelationships among the BM components that are essential to success, critical risks and assumptions, and overall feasibility. The business model canvas must be discussed in the report and included as an appendix.

The assessment criteria are detailed below.

Length: 1500 words

Format: Business Report

Business Model Canvas format: From Osterwalder & Pigneur (2010)

Reference Format: APA

Idea Generation and Business Model Development  (30%).  Criteria evaluation below pro-rated out of 100%. Marking Rubric provided in Moodle.

1. Effective explanation of the customer/market problem that needs solving and/or the reason the innovation is required. (15%)
2. Persuasive argument of the customer/client benefits to be generated by the idea (10%)
3. Discussion of the proposed business model (15%)
4. Identification and discussion of the key interrelationships in the BM that will support success of the idea (10%)
5. Critical success factors to be managed during execution of the idea (15%)
6. Identification of critical risks and assumptions (10%)
7. Evaluation of the overall feasibility of the idea (15%)
8. Quality of written submission, minimum 6 peer-reviewed journals, and APA referencing format (10%).

This is a group assignment that builds on the work completed in Assessment 2.

The objective of Assessment 3 is to develop skills that enable you to evaluate which idea (from Assessment 2) has the highest chance of success, and to then prepare a pitch that presents a compelling business case to secure financial backing. This facilitates an appreciation of what potential investors will be evaluating before they commit to project investment.

In summary, there are two parts to Assessment 3. The first requires the group to prepare a 1500-word business report that compares then selects which business idea to present from Assessment 2. The second involves everyone in the team pitching the idea to secure development capital. This needs to be recorded in Zoom with each team member presenting relevant PPT slides. Both the Business Report (Idea Selection) and Pitch (Zoom video recording) need to be uploaded by the team leader (only) to Turnitin in Moodle. The criteria for each component of the assessment are detailed below:

Idea Selection (15%)

The structure of the 1500-word business report should be set out as follows (with pro-rata assessment weighting totalling 100%):

1. Idea Evaluation (Develop an evaluation framework to compare the ideas developed individually in Assessment 2) (20%)

2. Idea Selection (Describe and justify how the best idea was selected) (20%)

3. Improvements (Identify any gaps that need to be addressed before the idea is pitched to an investor) (20%)

4. Revised Business Model (Amend the business model canvas to incorporate the above revisions) (20%)

5. Cash flow projections (Prepare ‘best case’ and ‘worst case’ cash flow projections for the first two years. Remember to state your assumptions about the key drivers of cash flow in each scenario) (20%)

The Pitch (25%)

Using Zoom, record a (maximum) 10-minute PowerPoint presentation that explains and sells the business idea to potential investors and customers

Each team member must present their aspect of the pitch in no more than 3-minutes.

The pitch should be structured to include the following (with pro-rata assessment weighting totalling 100%):

1. Overview of the proposed venture idea and underlying business model (10%)

2. More detailed explanation of:

a. The problem solved (5%);

b. How the idea is monetised (5%);

c. Financial feasibility ( Cash flow projections for the first two years: and Key Ratios: Break-even point and ROI) (5%);

d. Operational feasibility (5%); and

e. Scope and scalability of the idea for commercialisation (5%).

3. What you are seeking from the investor (10%)

4. What you are offering in return (10%)

5. Presentation was creative and persuasive (15%)

6. Presentation demonstrated commercial acumen (15%)

7. Evidence (references) supporting the idea are provided in the Notes sections of relevant PPT slides (15%)

Idea selection (15%) will be assessed (pro-rata out of 100%) on the following criteria:

1. Develop an evaluation framework to compare the ideas that were developed individually in Assessment 2 (20%)

2. Describe and justify how the best idea was selected (20%)

3. Identify any gaps that need to be addressed before the idea is pitched to an investor (20%)

4. Revision of the business model canvas to incorporate the above (20%)

5. Prepare ‘best case’ and ‘worst case’ cash flow projections for the first two years (20%)

Presentation Pitch (25%) will be assessed (pro-rata out of 100%) on the following criteria:

1. Overview of the proposed venture idea and underlying business model (10%)

2. More detailed explanation of:

a. the problem solved (5%);

b. how the idea is monetised (5%);

c. financial feasibility (Key Ratios: Break-even point and ROI) (5%);

d. operational feasibility (5%); and

e. scope and scalability of the idea for commercialisation (5%).

3. What you are seeking from the investor (10%)

4. What you are offering in return (10%)

5. Presentation was creative and persuasive (15%)

6. Presentation demonstrated commercial acumen (15%)

7. Evidence (references) supporting the idea are provided in the Notes sections of relevant PPT slides (15%)