CQUniversity Unit Profile
MGMT20143 Think Big
Think Big
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The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

Think Big is a unit about generating, developing, and evaluating ideas for the introduction of innovative and viable new ventures. Think Big entails a process of discovery designed to develop creation of dynamic and impactful enterprises. You will learn about innovative business concepts and the design of performance-differentiating business models. The unit will assist you to generate new marketable ideas and develop skills in innovative thinking, and market assessment in digital, commercial, service and social contexts. This unit will also introduce you to the concept of ideation and horizon thinking, and explore how creative and innovative ideas are generated through teamwork and by brainstorming or workshopping ideas. You will be able to apply the principles of lean entrepreneurship and appreciate what is involved when starting a business or a social enterprise, as well as how to pitch business ideas to potential investors as part of an entrepreneurial team. The unit has a strong practice and market disruption focus.

Details

Career Level: Postgraduate
Unit Level: Level 9
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 3 - 2023

Brisbane
Melbourne
Online
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Practical Assessment
Weighting: 30%
2. Practical Assessment
Weighting: 30%
3. Presentation and Written Assessment
Weighting: 40%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Have your say

Feedback

This unit is quite amazing. I have learned great skills and knowledge from this unit with good group discussions during sessions. Moreover, I like the way of discussing the current scenarios.

Recommendation

Each student should actively contribute to the group discussion. The discussion questions should be contemporary allowing students to link theoretical concepts with real-world industry problems and develop new solutions through brainstorming in the group. This will enrich students' contemporary knowledge and teamwork skills. Continuing this approach is recommended to achieve the unit's learning outcomes.

Feedback from Have your say

Feedback

Making videos on further explanations of assessments was very helpful.

Recommendation

Video recording on each assessment item helps students get clarification on the assessment task and key criteria. Continuing this approach is recommended to increase student success rates in this unit.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Develop, through independent research, an advanced and integrated understanding of the key concepts of innovation, business models, and new ventures in commercial, digital, service, and social contexts
  2. Critically analyse cases of disruptive innovation by applying lean entrepreneurship principles
  3. Generate, evaluate and communicate creative ideas for new ventures to a variety of audiences
  4. Research and apply established theories related to ideation processes, business model design principles, and forecasting
  5. Critically discuss and reflect on the technical, financial, and organisational constraints for innovative new ventures.

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Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Practical Assessment - 30%
2 - Practical Assessment - 30%
3 - Presentation and Written Assessment - 40%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Knowledge
2 - Communication
3 - Cognitive, technical and creative skills
4 - Research
5 - Self-management
6 - Ethical and Professional Responsibility
7 - Leadership
8 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8
1 - Practical Assessment - 30%
2 - Practical Assessment - 30%
3 - Presentation and Written Assessment - 40%
Textbooks and Resources

Textbooks

Prescribed

Operations and Supply Chain Management for MBAs

Edition: 7th (2020)
Authors: Jack R. Meredith and Scott M. Shafer
John Wiley & Sons Inc
Binding: eBook

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Andrew Roberts Unit Coordinator
a.d.roberts@cqu.edu.au
Reyaz Jeffrey Unit Coordinator
r.jeffrey@cqu.edu.au
Schedule
Week 1 Begin Date: 06 Nov 2023

Module/Topic

Introduction to Think Big- What is entrepreneurship?

Chapter

Kuratko, Donald, & O'Connor, Allan. (2019, 5th Asia-Pacific edition). Entrepreneurship: Theory /Process /Practice. Melbourne: Cengage Learning Australia. Chapter 1.

 

 

Blank, Steve. (2013). Why the lean start-up changes everything? Harvard Business Review, 91(5), 64.

Events and Submissions/Topic

Lecture: Introduction to Think Big

Workshop: Perspectives on the lean entrepreneur (and intrapreneur)

Week 2 Begin Date: 13 Nov 2023

Module/Topic

Business Model Deconstruction- The Business Model Building Blocks

Chapter

Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley. Chapters on 9 building blocks.

 

Events and Submissions/Topic

Lecture: Business Model Deconstruction

Workshop: Investigating the building blocks of a business model

Week 3 Begin Date: 20 Nov 2023

Module/Topic

Advanced Manufacturing and Design Thinking

Chapter

Kuratko, Donald, & O'Connor, Allan. (2019, 5th edition). Entrepreneurship: Theory /Process /Practice. Melbourne: Cengage Learning Australia. Chapters 6 & 7.

Brown, Tim. (2008). Design thinking. Harvard Business Review, 86(6), 84-141.

 

Events and Submissions/Topic

Lecture: Advanced Manufacturing and Design Thinking

Workshop: Design thinking for business model innovation

 

Week 4 Begin Date: 27 Nov 2023

Module/Topic

Disruptive Innovation and Think Big

Chapter

Christensen, C., Raynor, M. E., & McDonald, R. (2013). Disruptive innovation. Harvard Business Review.

Kuratko, Donald, & O'Connor, Allan. (2019, 5th Asia-Pacific edition). Entrepreneurship: Theory /Process /Practice. Melbourne: Cengage Learning Australia. Chapt 3.

 

Events and Submissions/Topic

Lecture: Disruptive Innovation and Technologies

Workshop:  Exploring disruptive innovation and technologies to develop alternative models for your business idea

Vacation Week Begin Date: 04 Dec 2023

Module/Topic

Take a break and get refreshed 

Chapter

Events and Submissions/Topic

Week 5 Begin Date: 11 Dec 2023

Module/Topic

Ideation: opportunity identification and the creative pursuit of an innovative idea

Chapter

Kuratko, Donald, & O'Connor, Allan. (2019, 5th Asia Pacific edition). Entrepreneurship: Theory /Process /Practice. Melbourne: Cengage Learning Australia. Chapt 5.

 

Events and Submissions/Topic

Lecture: Idea Generation

Workshop: What will it take to develop a viable business idea? Creative thinking and developing a value proposition for a business idea.

 


Assessment - Business Model Deconstruction Due: Week 5 Friday (15 Dec 2023) 11:45 pm AEST
Week 6 Begin Date: 18 Dec 2023

Module/Topic

The Digital Age and Integration of Value Chains and People's Networks- Greater Connectivity

Chapter

Moodle learning resources

Events and Submissions/Topic

Lecture: The Digital Age and Integration of Value Chains and People's Networks- Greater Connectivity

Workshop: Critical success factors in a business model. Reframing your business idea and value proposition.

 

Vacation Week Begin Date: 25 Dec 2023

Module/Topic

Take a break and get refreshed 

Chapter

Events and Submissions/Topic

Week 7 Begin Date: 01 Jan 2024

Module/Topic

Feasibility analysis

 

Chapter

Barringer, B. R. & Ireland, R. D. (2019). Entrepreneurship: Successfully launching new ventures (6th Global ed.). Pearson Education. Chapter 3.

Events and Submissions/Topic

Lecture: Ideation and feasibility

Workshop: Feasibility analysis

 

Week 8 Begin Date: 08 Jan 2024

Module/Topic

Customer validation and financial planning

 

 

Chapter

Barringer, B. R. & Ireland, R. D. (2019). Entrepreneurship: Successfully launching new ventures (6th Global ed.). Pearson Education. Chapters 8 and

Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley. 10.

Events and Submissions/Topic

Lecture: Customer discovery and validation

Workshop: Financial planning and more on business models

 

 


Assessment - Idea Generation and Business Model Development Due: Week 8 Friday (12 Jan 2024) 11:45 pm AEST
Week 9 Begin Date: 15 Jan 2024

Module/Topic

Entrepreneurial teams and reaching consensus

Chapter

Barringer, B. R. & Ireland, R. D. (2019). Entrepreneurship: Successfully launching new ventures (6th Global ed.). Pearson Education. Chapter 9.

Kuratko, Donald, & O'Connor, Allan. (2019, 5th Asia Pacific edition). Entrepreneurship: Theory /Process /Practice. Melbourne: Cengage Learning Australia. Chapt 5.

 

Events and Submissions/Topic

Lecture: Entrepreneurial teams and reaching consensus

Workshop: Reaching a consensus and idea selection. How do you select the 'best' idea?

 

 

 

Week 10 Begin Date: 22 Jan 2024

Module/Topic

Structuring a Pitch and Pre-pitch checks

Chapter

Kamps, H. (2020). Pitch Perfect Raising Capital for Your Startup (1st ed. 2020. ed.). Chapters 1, 3 and 4.

Moodle resources.

Events and Submissions/Topic

Lecture: Structuring a pitch and pre-pitch checks

Workshop: What do you need to deliver a great Pitch?

Week 11 Begin Date: 29 Jan 2024

Module/Topic

Pitch your business idea

Chapter

No readings

 

 

 

Events and Submissions/Topic

Student Group pitch presentations in class

Week 12 Begin Date: 05 Feb 2024

Module/Topic

Reflection on the Unit and concluding remarks

Chapter

No readings

Events and Submissions/Topic

Student Group pitch presentations in class

Reflection on the Unit and concluding remarks.


Assessment - Idea Selection and Business Pitch Due: Week 12 Friday (9 Feb 2024) 12:00 am AEST
Exam Week Begin Date: 12 Feb 2024

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Practical Assessment

Assessment Title
Assessment - Business Model Deconstruction

Task Description

This is an individual assessment. You are required to prepare a business report that deconstructs a business model of an organisation given on Moodle and identifies the critical success factors that make the business sustainable. Your analysis will demonstrate your critical thinking skills and ability to articulate your findings professionally. 

Length: 1500-words

Format: Business Report

Business Model Canvas format: Osterwalder & Pigneur (2010)

To achieve a result that meets your study objectives, please ensure the business report addresses each of the assessment criteria.


Assessment Due Date

Week 5 Friday (15 Dec 2023) 11:45 pm AEST

A late penalty @ 5% per day will be applied


Return Date to Students

Week 7 Friday (5 Jan 2024)

As per the CQU policy, marks and feedback will be returned in two (2) working weeks from the submission date for on-time submissions. Grades will be released online on Moodle.


Weighting
30%

Assessment Criteria

1. Provide a succinct description of the business, the industry in which it operates, the markets it serves, and the products and or services it provides (10%).

2. Deconstruct the business model of the selected business using the nine building blocks in Osterwalder & Pigneur's (2010) business model canvas (30%).

3. Explain the key interrelationships that exist across the nine building blocks (30%).

4. Identify and discuss the critical success factors the business has to get right to achieve sustainable success (20%).

5. Quality of written submission and APA referencing format. A minimum of 6 relevant peer-reviewed academic journals having discussion sufficiently linked with literature along with non-academic references (websites/databases/news etc.) used to gather information on the company (10%).

 


Referencing Style

Submission
Online

Submission Instructions
Upload online on Moodle. No emailed submissions will be allowed.

Learning Outcomes Assessed
  • Develop, through independent research, an advanced and integrated understanding of the key concepts of innovation, business models, and new ventures in commercial, digital, service, and social contexts
  • Critically analyse cases of disruptive innovation by applying lean entrepreneurship principles
  • Critically discuss and reflect on the technical, financial, and organisational constraints for innovative new ventures.


Graduate Attributes
  • Knowledge
  • Cognitive, technical and creative skills
  • Research
  • Ethical and Professional Responsibility

2 Practical Assessment

Assessment Title
Assessment - Idea Generation and Business Model Development

Task Description

This is an individual assessment. The objective of this assessment is to learn how to develop your own 'innovative' business idea, complemented by research and observational insights that detail why it is compelling. You are required to submit a report of your idea including the business model canvas, the interrelationships among the business model components that are essential to its success, critical risks and assumptions, and overall feasibility.

Length: 1,500 words

Format: Business Report.

Business Model Canvas Format: Osterwalder & Pigneur (2010).

To achieve a result that meets your study objectives, please ensure the report meets the assessment criterion.


Assessment Due Date

Week 8 Friday (12 Jan 2024) 11:45 pm AEST

A late penalty @ 5% per day will be applied


Return Date to Students

Week 10 Friday (26 Jan 2024)

As per the CQU policy, marks and feedback will be returned in two (2) working weeks from the submission date for on-time submissions. Grades will be released online on Moodle.


Weighting
30%

Assessment Criteria

1. Effective explanation of the customer or market problem that needs solving and or the need the innovation is required. Is it solving a real-world problem or need? (15%).

2. Description of the idea and the value or benefits for customers. What is your idea and what is its value proposition?  (10%).

3. Brief discussion of the proposed business model for the idea (10%).

4. Brief discussion of the key interrelationships in the business model that will support the success of the idea (15%).

5. Critical success factors to be managed during the execution of the idea (15%).

6. Identification of critical risks and assumptions (10%).

7. Evaluation of the overall feasibility of the idea including product/service feasibility, target market feasibility, organisational feasibility and financial feasibility (15%).

8. Quality of written submission, minimum of 6 relevant peer-reviewed journals, and APA referencing format ( 10%).


Referencing Style

Submission
Online

Submission Instructions
Upload online on Moodle. No emailed submissions will be allowed.

Learning Outcomes Assessed
  • Develop, through independent research, an advanced and integrated understanding of the key concepts of innovation, business models, and new ventures in commercial, digital, service, and social contexts
  • Critically analyse cases of disruptive innovation by applying lean entrepreneurship principles
  • Generate, evaluate and communicate creative ideas for new ventures to a variety of audiences
  • Research and apply established theories related to ideation processes, business model design principles, and forecasting


Graduate Attributes
  • Knowledge
  • Communication
  • Cognitive, technical and creative skills
  • Research
  • Ethical and Professional Responsibility

3 Presentation and Written Assessment

Assessment Title
Assessment - Idea Selection and Business Pitch

Task Description

This is a group assessment that builds on the work completed in Assessment 2. The objective of Assessment 3 is to develop skills that enable you to evaluate which idea (from Assessment 2) has the highest chance of success, and then to prepare a pitch that presents a compelling business case to secure financial backing. This facilitates an appreciation of what potential investors will evaluate before they commit to an investment in a business. There are two parts to Assessment 3:

Part A- Group Report (15%): a 1,500-word group business report that compares and then selects which business idea to present from Assessment 2. 

Part B- Group Presentation The Pitch (25%):  10- to 12-minute group presentation in class that explains and sells the business idea to potential investors and customers. Each group member will be expected to present their aspects of the pitch in no more than 3 minutes. Your presentation must be delivered professionally and persuasively (i.e., as though you are presenting to a professional investor).


Assessment Due Date

Week 12 Friday (9 Feb 2024) 12:00 am AEST

A late penalty @ 5% per day will be applied


Return Date to Students

The results will be released on Moodle after grade certification date


Weighting
40%

Assessment Criteria

 

Part A- Group Report (15%):

1. Idea Evaluation- Develop an evaluation framework to compare the group member ideas developed individually in Assessment 2. Use the idea evaluation template provided on Moodle and conduct a peer evaluation of group member assessment 2 ideas (20%).

2. Idea Selection- Describe and justify, with evidence, how the best idea was selected for the group (20%).

3. Gap identification- Identify any gaps that need to be addressed before the idea is pitched to an investor (20%).

4. Revised business model canvas- Amend the business model canvas from Assessment 2, to incorporate the above revisions (20%).

5. Budget and Cash flow projections (20%).

Part B- Group Presentation The Pitch (25%):

1. Overview of the proposed venture idea including the problem you are trying to solve or the opportunity you are trying to exploit. What is your 'Think Big - Lean Entrepreneur' solution (value proposition)? (20%)

2. Explanation of:

i. underlying business model and why now? (20%);

ii. competition, financial projections, and key metrics including assumptions (20%)

iii. Go-to-market plan, scalability of idea for commercialisation (10%)

iv. what are you seeking from the investor and what are you offering in return (10%)

3. Quality of presentation, equal participation, and coordination in the group (20%)

 

 


Referencing Style

Submission
Online Group

Submission Instructions
Only one team member needs to upload the documents for the entire group on Moodle

Learning Outcomes Assessed
  • Generate, evaluate and communicate creative ideas for new ventures to a variety of audiences
  • Research and apply established theories related to ideation processes, business model design principles, and forecasting
  • Critically discuss and reflect on the technical, financial, and organisational constraints for innovative new ventures.


Graduate Attributes
  • Knowledge
  • Communication
  • Cognitive, technical and creative skills
  • Research
  • Ethical and Professional Responsibility

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?