CQUniversity Unit Profile.

This assignment constitutes 30% of your total grade and involves critically analyzing an organisation's business model, which your Unit Coordinator will designate. To be prepared in a business report format, you are expected to identify the critical success factors embedded in the organisation's business model. The word limit for this task is 1,500-words, with a permissible variation of +/- 10%. The Executive Summary and Reference List are not included in the word-count. Please refer to the resources provided for Assessment 1 on Moodle to guide your analysis. 

• Provide a succinct description of the business, the industry in which it operates, the markets and or markets it serves, and the products and or services it provides (10%).
• Deconstruct the business model of the selected business using the nine building blocks in Osterwalder & Pigneur’s (2010) business model canvas (30%).
• Explain the key interrelationships (operational linkages) in their business model canvas (30%).
• Identify and discuss the critical success factors the business has to get right to achieve sustainable success (20%).
• Quality of written submission and APA referencing format. A minimum of 6 relevant peer-reviewed academic journals having discussion sufficiently linked with literature along with non-academic references (websites/databases/news, etc.) used to gather information on the company (10%).

This assignment, valued at 30% of your overall grade, requires you to provide two components:

The first component requires you to record a short 3-minute presentation explaining how you discovered YOUR original business idea and why you think it has potential. This conversational explanation is worth 10% of the 30% allocated to this assessment.

The second component worth 20% of the 30% assessment value requires you to submit a detailed report supported by research and observational insights that underline the appeal of your idea. The report must include a business model canvas, an exploration of the interrelationships among the business model's components critical to its success, and an assessment of the critical risks, assumptions, and overall feasibility of the idea. You are to keep your submission within a 1,500-word limit, with a permissible variation of +/- 10%. The Executive Summary and Reference List are excluded from the word-count.

The second component of this assignment is in a business report format covering:

• Effective explanation of the customer/market problem that needs solving and/or the need for the innovation (15%). Is it solving a real-world problem?
• Generation of useful idea and customer/client benefits (value) of generated idea (10%). What is your value proposition?
• Brief discussion of the proposed business model for the idea. Include the business model canvas and describe the elements. (10%).
• Brief discussion of the key interrelationships in the business model that will support the success of the idea (15%).
• Critical success factors to be managed during the execution of the idea (15%).
• Identification of critical risks and assumptions (10%).
• Evaluation of the overall feasibility (product/service, target market, organisational and financial feasibility) of the idea (15%).
• Quality of written submission, minimum of 6 relevant peer-reviewed journals and APA referencing format (10%). 

This group submission, which accounts for 40% of your total grade, is divided into two parts: a 1000-word report worth 15% and a 12-minute pitch worth 25%. Building upon the work done in Assessment 2, the goal of Assessment 3 is to hone your skills in evaluating which business idea from the previous assessment holds the greatest potential for success (This is to be detailed in your 1000-word report). You will then develop a persuasive pitch (Live presentation) to present a realistic business case aimed at securing financial backing. This process will enhance your understanding of the factors potential investors consider before deciding to invest in a business idea.

Part A Idea Selection Report (1000-words, 15%, Business Report format)

• Develop an evaluation framework to compare the ideas developed individually in Assessment 2 (20%).
• Describe and justify, with evidence, how the best idea was selected using the screening template given on Moodle (20%).
• Identify any gaps that need to be addressed before the idea is pitched to an investor (20%).
• Revised business model canvas - Amend the business model canvas from Assessment 2, to incorporate the above revisions (20%).
• Budget (use the startup costing sheet template) and Cash flow projections for the first two years (20%).

Part B Business Pitch Presentation (LIVE presentation: 12-minutes, 25%, all group members to contribute to the live presentation)

Presentation Pitch: Overview of the proposed venture idea, including the problem you are trying to solve or the opportunity you are trying to exploit.

• What is your 'Think Big – Lean Entrepreneur' solution (value proposition)? (20%).
• Presentation Pitch: Detailed explanation of the underlying business model, and why now (timeliness/relevance)? (20%).
• Presentation Pitch: Proposed competitive strategy, and detailed financial projections and key metrics (including assumption and scenarios) (20%).
• Presentation Pitch: Detailed explanation of scalability of the idea for commercialization, and a realistic go-to-market plan (10%).
• Presentation Pitch: What are you seeking from the investor? And what are you offering in return? (10%)
• Quality of presentation: creativity, professionalism, and persuasiveness (20%).