Overview
This advanced unit provides you with an examination of current and emerging technologies used in electronic commerce and consideration of those likely to play a major role in the future. Topics include (but are not limited to) Internet and e-commerce infrastructure, e-commerce presence and development life cycle, web design and implementation, mobile technology, internet and e-commerce security, electronic payment systems, blockchain and cryptocurrencies, artificial intelligence and machine learning, smart city and the internet of things, and other e-commerce technology trends. This will develop your ability to understand the technical and managerial challenges you will face as electronic commerce becomes a new locus of economics activities.
Details
Pre-requisites or Co-requisites
There are no requisites for this unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 1 - 2024
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of 'pass' in order to pass the unit. If any 'pass/fail' tasks are shown in the table above they must also be completed successfully ('pass' grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the 'assessment task' section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University's Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from CL84 course team.
This is a unit that requires updated content on contemporary topics like artificial intelligence.
To maintain the relevance of this unit to students, the unit will continue to incorporate contemporary topics as an important part of the delivery.
- Explain the technical and managerial requirements of various e-commerce activities, as well as computer-human interaction in a global context
- Critically analyse and assess complex information to solve problems in various e-commerce contexts such as sales, payments, marketing and e-auctions
- Appraise the different approaches to the implementation and application of e-commerce technologies
- Interpret and successfully communicate knowledge, skills and ideas related to e-commerce to a range of internal and external stakeholders.
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Written Assessment - 40% | ||||
| 2 - Presentation - 20% | ||||
| 3 - Report - 40% | ||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Knowledge | ||||
| 2 - Communication | ||||
| 3 - Cognitive, technical and creative skills | ||||
| 4 - Research | ||||
| 5 - Self-management | ||||
| 6 - Ethical and Professional Responsibility | ||||
| 7 - Leadership | ||||
| 8 - Aboriginal and Torres Strait Islander Cultures | ||||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | |||||||
|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
| 1 - Written Assessment - 40% | ||||||||
| 2 - Presentation - 20% | ||||||||
| 3 - Report - 40% | ||||||||
Textbooks
Business Analytics
Authors: Camm, Jeffrey D ; Cochran, James J ; Fry, Michael, J.
Binding: eBook
E-commerce 2021-2022: business, technology, society
17 Edition (2021)
Authors: Kenneth C. Laudon & Carol Guercio Traver
Pearson
ISBN: 9781292409320
Binding: eBook
Operations and Supply Chain Management for MBAs
(Latest Edition)
Authors: Jack R. Meredith and Scott M. Shafer
Binding: eBook
Additional Textbook Information
Note: Most of the recommended books are available in the CQUni Online Library
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
- Zoom (both microphone and webcam capability)
All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)
For further information, see the Assessment Tasks.
a.mahendra@cqu.edu.au
s.macht@cqu.edu.au
Module/Topic
Introduction to E-commerce
Chapter
Laudon & Traver, Ch 1
Events and Submissions/Topic
Class Discussion: eCommerce in Indonesia
Homework on : eCommerce in Indonesia report
Module/Topic
E-commerce Infrastructure
Chapter
Laudon & Traver, Ch 2.
Events and Submissions/Topic
Case study on e-commerce infrastructure
Homework on e-commerce infrastructure report
Module/Topic
Building an E-commerce Presence
Chapter
Laudon & Traver, Ch 3.
Events and Submissions/Topic
Case Study practice on : Building e-commerce presence
Homework Report on : Building e-commerce presence
Module/Topic
E-commerce Security and Payment System
Chapter
Laudon & Traver, Ch 4
Events and Submissions/Topic
Case Study on E-commerce Security and Payment System
Homework Report on E-commerce Security and Payment System
Module/Topic
E-commerce Business Strategies
Chapter
Laudon & Traver, Ch 5.
Events and Submissions/Topic
Workshop on E-commerce Business Strategies
Homework Report on E-commerce Business Strategies
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
- E-commerce Marketing and Advertising
Chapter
Laudon & Traver, Ch 6.
Events and Submissions/Topic
Case study on : E-commerce Marketing and Advertising
Report homework on E-commerce Marketing and Advertising
Module/Topic
Social, Mobile and Local Marketing
Chapter
Laudon & Traver, Ch 7
Events and Submissions/Topic
Case study : Social, Mobile and Local Marketing
Homework report : Social, Mobile and Local Marketing
Module/Topic
Ethics, Law and E-commerce
Chapter
Laudon & Traver, Ch 8
Events and Submissions/Topic
Case study : Ethics, Law and E-commerce
Homework report : Ethics, Law and E-commerce
Module/Topic
Online Media
Chapter
Laudon & Traver, Ch 9.
Events and Submissions/Topic
Case study : Online Media
Homework report :Online Media
Module/Topic
Online Communities
Chapter
Laudon & Traver, Ch 10.
Events and Submissions/Topic
Case study: Online Communities
Homework report: Online Communities
Assessment 2 - Group Presentation is due by this week on 18 September 2023 at 8 PM AEST.
Group Presentation Due: Week 10 Monday (13 May 2024) 8:00 pm AEST
Module/Topic
E-commerce Retail and Services
Chapter
Laudon & Traver, Ch. 12
Events and Submissions/Topic
Case study: E-commerce Retail and Services
Homework report: E-commerce Retail and Services
Assessment 3 - Project is due by this week on 25 September 2023 at 8 PM AEST.
Project Report Due: Week 11 Monday (20 May 2024) 8:00 pm AEST
Module/Topic
B2B E-commerce; Unit Review
Chapter
Laudon & Traver, Ch. 12.
Events and Submissions/Topic
Case study : B2B E-commerce
Homework report : B2B E-commerce
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
1 Written Assessment
This is an individual assessment.
In Weeks 2-11, students will submit their answers to the Chapter-Closing Case Study from the prior week's textbook chapter.
This report is opened and must be submitted weekly. Further details, please visit your Moodle account.
Weekly, on class
You will be assessed on your ability to demonstrate and communicate your analysis and understanding of a business situation and technical knowledge in relation to electronic commerce. Marks will reflect the comprehensiveness, correctness and critical analysis presented as well as appropriate writing style, including referencing, grammar, punctuation, syntax and spelling. A marking rubric will be provided on Moodle.
- Explain the technical and managerial requirements of various e-commerce activities, as well as computer-human interaction in a global context
- Critically analyse and assess complex information to solve problems in various e-commerce contexts such as sales, payments, marketing and e-auctions
- Appraise the different approaches to the implementation and application of e-commerce technologies
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
- Self-management
2 Presentation
This is a group assessment.
Students will work in groups of 1-2 students. Each group will give one presentation on a project provided by the Lecturer. The presentation should be delivered using Powerpoint slides of a professional standard, with each member of the group participating. The presentation is marked out of 20, which includes marks for the overall presentation and each member's contribution. The content should be equivalent to approximately 2,000 words. Material should be referenced appropriately.
Week 10 Monday (13 May 2024) 8:00 pm AEST
Week 12 Friday (31 May 2024)
Feedback will be given via Feedback Studio in Moodle
A marking rubric will be provided in Moodle. Students will be assessed on their knowledge, analysis and presentation skills. In particular, students will be assessed on their use of slides, voice, projection and audience engagement.
Presentations will be scheduled by the Lecturer.
- Explain the technical and managerial requirements of various e-commerce activities, as well as computer-human interaction in a global context
- Appraise the different approaches to the implementation and application of e-commerce technologies
- Interpret and successfully communicate knowledge, skills and ideas related to e-commerce to a range of internal and external stakeholders.
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
- Leadership
3 Report
This is an individual assessment.
Students will submit a report on a project provided by the Lecturer. The report should address the specific questions in the project. The content should be equivalent to approximately 4,000 words. Material should be referenced appropriately.
Week 11 Monday (20 May 2024) 8:00 pm AEST
The grades and feedback will be returned to the students on the Certification of Grades.
You will be assessed on your ability to demonstrate and communicate your analysis and understanding of a business situation and technical knowledge in relation to electronic commerce. Marks will reflect the comprehensiveness, correctness and critical analysis presented as well as appropriate writing style, including referencing, grammar, punctuation, syntax and spelling. A marking rubric will be provided on Moodle.
- Critically analyse and assess complex information to solve problems in various e-commerce contexts such as sales, payments, marketing and e-auctions
- Interpret and successfully communicate knowledge, skills and ideas related to e-commerce to a range of internal and external stakeholders.
- Knowledge
- Communication
- Cognitive, technical and creative skills
- Research
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
