CQUniversity Unit Profile
MMST11003 Visual Design Fundamentals
Visual Design Fundamentals
All details in this unit profile for MMST11003 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
Corrections

Unit Profile Correction added on 22-06-17

The textbook is only available as an ebook and must be purchased via iTunes. The link is below:

https://itunes.apple.com/au/book/visual-design-fundamentals/id498754749?mt=11

General Information

Overview

This unit will introduce you to fundamental principles and elements of visual design and how these can be applied in digital environments. You will develop an understanding of design as a visual language, become immersed in design thinking, and become proficient in visual communication for digital production. As you develop skills with industry-standard software tools such as Adobe Illustrator and Adobe Photoshop, you will work individually and collaboratively to create innovative solutions to design problems.

Details

Career Level: Undergraduate
Unit Level: Level 1
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2017

Brisbane
Bundaberg
Distance
Mackay
Noosa
Rockhampton
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Practical and Written Assessment
Weighting: 30%
2. Practical and Written Assessment
Weighting: 70%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from "Have your say"

Feedback

Expand the role of peer forum discussion and critique in assessment tasks.

Recommendation

Redesign of some portfolio exercises to integrate Forum sharing and discussion.

Feedback from "Have your say"

Feedback

The addition of video lectures would be appreciated.

Recommendation

The addition of weekly video lecture material.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. apply fundamental principles and elements of visual design in digital environments
  2. communicate effectively with others in the process of design and presentation
  3. develop innovative visual design solutions which combine form and function
  4. create visual designs using digital technologies and industry-standard software tools
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Practical and Written Assessment - 30%
2 - Practical and Written Assessment - 70%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Practical and Written Assessment - 30%
2 - Practical and Written Assessment - 70%
Textbooks and Resources

Textbooks

Prescribed

Visual design fundamentals: a digital approach 3rd edn (2009)

Authors: Hashimoto, A & Clayton, M
Cengage Learning
Rockland Rockland , MA , USA
ISBN: 9781584505815
Binding: Paperback

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Adobe Acrobat Reader (free download from www.adobe.com)
  • Adobe Illustrator CS4 or above. The Adobe CC suite is available for Internal students on Multimedia Lab computers.
  • Adobe Photoshop CS4 or above The Adobe CC suite is available for Internal students on Multimedia Lab computers.
Referencing Style

All submissions for this unit must use the referencing style: Harvard (author-date)

For further information, see the Assessment Tasks.

Teaching Contacts
Brendan Murphy Unit Coordinator
b.murphy@cqu.edu.au
Schedule
Week 1 Begin Date: 10 Jul 2017

Module/Topic

Design Elements

Chapter

One

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 2 Begin Date: 17 Jul 2017

Module/Topic

Principles of Design

Chapter

Two

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 3 Begin Date: 24 Jul 2017

Module/Topic

Content and Form

Chapter

Three

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 4 Begin Date: 31 Jul 2017

Module/Topic

Abstraction: Simplification

Chapter

Four

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 5 Begin Date: 07 Aug 2017

Module/Topic

Abstraction: Repetition

Chapter

Five

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)


Design Portfolio and Workbook 1 Due: Week 5 Monday (7 Aug 2017) 11:45 pm AEST
Vacation Week Begin Date: 14 Aug 2017

Module/Topic

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 21 Aug 2017

Module/Topic

Abstraction: Line and Shape

Chapter

Six

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 7 Begin Date: 28 Aug 2017

Module/Topic

Abstraction: Type

Chapter

Seven

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 8 Begin Date: 04 Sep 2017

Module/Topic

Applying Abstraction

Chapter

Eight

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 9 Begin Date: 11 Sep 2017

Module/Topic

Nonobjective Shape

Chapter

Nine

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 10 Begin Date: 18 Sep 2017

Module/Topic

Value

Chapter

Ten

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 11 Begin Date: 25 Sep 2017

Module/Topic

Colour

Chapter

Eleven

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)

Week 12 Begin Date: 02 Oct 2017

Module/Topic

Typeface

Chapter

Twelve

Events and Submissions/Topic

Complete specified Workbook and/or Portfolio exercise(s)


Design Portfolio and Workbook 2 Due: Week 12 Friday (6 Oct 2017) 11:45 pm AEST
Review/Exam Week Begin Date: 09 Oct 2017

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 16 Oct 2017

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Practical and Written Assessment

Assessment Title
Design Portfolio and Workbook 1

Task Description

The first assignment requires you to submit your responses to the Portfolio and Workshop exercises for Week 1 and Week 2.

Assignment submission

  • Complete the Portfolio and Workbook exercises from weeks One and Two.
  • Create one word file that contains the written components and clear JPG versions of the design projects embedded in it.
  • You must keep copies of your working files and be ready to provide these to marking staff on request. Failure to do so may lead to deductions.


Assessment Due Date

Week 5 Monday (7 Aug 2017) 11:45 pm AEST


Return Date to Students

Monday (4 Sept 2017)


Weighting
30%

Assessment Criteria

Criteria for each practical design component Marks
An exemplary design that represents a thoroughly professional and creative response to the set task 9 - 10
A sound design that successfully responds to the set task but has an awkward finish or does not demonstrate significant creativity 7 – 8
A design that meets the requirements of the set task but in a basic manner that does not reflect a sophisticated application of basic design principles 5 – 6
A generally relevant but inadequate response that disregards some relevant design principles or does not meet all of the set requirements 3 – 4
Inappropriate response or no submission 0 - 2

Criteria for each written components Marks
An exemplary response to the set question. Discussion and/or analysis demonstrates very sophisticated understanding and skilful application of design principles and course material 5
A sound response to the set question. Discussion and/or analysis demonstrates very sound understanding and skilful application of design principles and course material 3 to 4.5
A basic response to the set question. Discussion and/or analysis demonstrates understanding and application of design principles and course material with little depth or sophistication 2 to 2.5
An attempt to carry out the required discussion or reflection that does not significantly engage with concepts from the course or is unclear 1 to 1.5
Inappropriate response or no submission 0

Note: Marks will be deducted if you are unable to supply teaching or marking staff with your working files upon request.


Referencing Style

Submission
Online

Submission Instructions
Submit electronically viia Moodle

Learning Outcomes Assessed
  • apply fundamental principles and elements of visual design in digital environments
  • communicate effectively with others in the process of design and presentation
  • develop innovative visual design solutions which combine form and function
  • create visual designs using digital technologies and industry-standard software tools


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence

2 Practical and Written Assessment

Assessment Title
Design Portfolio and Workbook 2

Task Description

This assignment requires you to submit one Microsoft Word document containing the following sections:

  • Portfolio Exercises for assessment: Your choice of four of the Portfolio Exercises from week four onwards. Insert .jpg images of your designs in this section. Title each image.
  • Other Portfolio Exercises: The remaining Design Portfolio exercises must be included in this section. Marks will be deducted for any absent exercises or any exercises that have only been carried out in a rudimentary manner.
  • Workbook: ALL workbook exercises must be included in this section. Where these exercises require you to produce design work, insert .jpg versions of the designs. Where the exercises ask you to provide hand-sketched work, insert a photograph.

You must retain copies of all working files (.ai or .psd) and be willing to make these available to markers upon request. Failure to do so may lead to deductions.


Assessment Due Date

Week 12 Friday (6 Oct 2017) 11:45 pm AEST


Return Date to Students

Exam Week Friday (20 Oct 2017)


Weighting
70%

Assessment Criteria

Criteria for each practical design exercise Marks
An exemplary design that represents a thoroughly professional and creative response to the set task 13 to 15
A sound design that successfully responds to the set task but has an awkward finish or does not demonstrate significant creativity 10 to 12
A design that meets the requirements of the set task but in a basic manner that does not reflect a sophisticated application of basic design principles 8 to 11
A generally relevant but inadequate response that disregards some relevant design principles or does not meet all of the set requirements 4 to 7
Inappropriate response or no submission 0 to 3
Missing or incomplete portfolio exercise(s) -1 to -5

Further penalties will apply if you are unable to provide a .psd or .ai file to a marker upon request.

Criteria for completed workbook Marks
Overall, the level of discussion is exemplary and demonstrates an excellent understanding of design principles 8.5 to 10
The analysis frequently but inconsistently demonstrates an excellent understanding of design principles and an ability to use them in a sophisticated manner to discuss design examples and issues. 6.5 to 8
Responses consistently represent a sound but not particularly sophisticated understanding of design principles 5 to 6
Although there is an attempt to respond to the set tasks, there is no significant engagement with relevant concepts from the course material 2 to 4.5
No submission or submission is difficult to understand or is off-topic. 1 to 1.5
deductions
Deduction per missing or incomplete exercise -0.5 to -1


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • apply fundamental principles and elements of visual design in digital environments
  • communicate effectively with others in the process of design and presentation
  • develop innovative visual design solutions which combine form and function
  • create visual designs using digital technologies and industry-standard software tools


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?