CQUniversity Unit Profile
MMST11003 Visual Design Fundamentals
Visual Design Fundamentals
All details in this unit profile for MMST11003 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit will introduce you to fundamental principles and elements of visual design and how these can be applied in digital environments. You will develop an understanding of design as a visual language, become immersed in design thinking, and become proficient in visual communication for digital production. As you develop skills with industry-standard software tools such as Adobe Illustrator and Adobe Photoshop, you will work individually and collaboratively to create innovative solutions to design problems.

Details

Career Level: Undergraduate
Unit Level: Level 1
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2021

Brisbane
Bundaberg
Cairns
Mackay
Online
Rockhampton

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Practical and Written Assessment
Weighting: 30%
2. Practical and Written Assessment
Weighting: 70%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Have Your Say

Feedback

Some specific tools such as clipping masks needed to be explained more clearly.

Recommendation

Ensure links to relevant Adobe tools are in each weekly block, even when this duplicates links from the resources section.

Feedback from Have Your Say

Feedback

The Moodle site needed better organisation.

Recommendation

The site structure is being revised as part of CQU Renew.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. apply fundamental principles and elements of visual design in digital environments
  2. communicate effectively with others in the process of design and presentation
  3. develop innovative visual design solutions which combine form and function
  4. create visual designs using digital technologies and industry-standard software tools
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Practical and Written Assessment - 30%
2 - Practical and Written Assessment - 70%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Practical and Written Assessment - 30%
2 - Practical and Written Assessment - 70%
Textbooks and Resources

Textbooks

There are no required textbooks.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Adobe Illustrator CC
  • Adobe Photoshop CC
Referencing Style

All submissions for this unit must use the referencing style: Harvard (author-date)

For further information, see the Assessment Tasks.

Teaching Contacts
Brendan Murphy Unit Coordinator
b.murphy@cqu.edu.au
Schedule
Week 1: Design Elements, Art and Design Movements Begin Date: 12 Jul 2021

Module/Topic

Design Elements, Art and Design Movements

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise  1

Workbook Exercise 1

Week 2: Principles of Design Begin Date: 19 Jul 2021

Module/Topic

Principles of Design

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 2

Workbook Exercise 2

Week 3: Processes and Tools Begin Date: 26 Jul 2021

Module/Topic

Processes and Tools

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 3

Workbook Exercise 3

Week 4: Abstraction through Simplification Begin Date: 02 Aug 2021

Module/Topic

Abstraction through Simplification

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 4

Workbook Exercise 4


Workbook and Portfolio part 1 Due: Week 4 Friday (6 Aug 2021) 11:59 pm AEST
Week 5: Abstraction through Repetition Begin Date: 09 Aug 2021

Module/Topic

Abstraction through repetition

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 5

Workbook Exercise 5

Vacation Week Begin Date: 16 Aug 2021

Module/Topic

Chapter

Events and Submissions/Topic

Break week

Week 6: Abstraction through line and shape Begin Date: 23 Aug 2021

Module/Topic

Abstraction through line and shape

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 6

Workbook Exercise 6

Week 7: Abstraction using letterforms Begin Date: 30 Aug 2021

Module/Topic

Abstraction using letterforms

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 7

Workbook Exercise 7

Week 8: Value Begin Date: 06 Sep 2021

Module/Topic

Value

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 8

Workbook Exercise 8

Week 9: Colour Begin Date: 13 Sep 2021

Module/Topic

Colour

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 9

Workbook Exercise 9

Week 10: Applying abstraction Begin Date: 20 Sep 2021

Module/Topic

Applying abstraction

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 10

Workbook Exercise 10


Week 11: Non-objective shape, textures and gradients Begin Date: 27 Sep 2021

Module/Topic

Non-objective shape, textures and gradients

Chapter

Readings provided on Moodle

Events and Submissions/Topic

Design Portfolio Exercise 11

Workbook Exercise 11

Week 12: Review Begin Date: 04 Oct 2021

Module/Topic

Review

Chapter

Events and Submissions/Topic

Review: seek feedback on your Portfolio and Workbook exercises

Review/Exam Week Begin Date: 11 Oct 2021

Module/Topic

Chapter

Events and Submissions/Topic

Workbook and Portfolio Part 2 Due: Review/Exam Week Tuesday (12 Oct 2021) 11:59 am AEST
Exam Week Begin Date: 18 Oct 2021

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Practical and Written Assessment

Assessment Title
Workbook and Portfolio part 1

Task Description

Please refer to the learning resources on the unit Moodle site for a full breakdown of assessment requirements.

The first assignment requires you to submit your responses to the following:

  • Workbook activity 1
  • Design portfolio exercise 1
  • Workbook activity 2
  • Design portfolio exercise 2
  • Workbook activity 3
  • Design portfolio exercise 3

All components must be submitted in one .docx format word file. Graphical elements must be inserted into the Word document. Keep copies of your .ai and .psd files and be able to provide them to markers upon request.



Assessment Due Date

Week 4 Friday (6 Aug 2021) 11:59 pm AEST


Return Date to Students

Week 6 Wednesday (25 Aug 2021)

Results and feedback will be returned via Moodle


Weighting
30%

Assessment Criteria

The Design Portfolio exercises account for 20 of the 30 marks. The Workbook activities account for the other 10.

Your marker will mark each element out of 10, and from this calculate a total mark out of 30.

The following criteria will be used in marking each element:

Design Portfolio Exercises:

9-10 An exemplary design that represents a thoroughly professional and creative response to the set task

7-8 A sound design that successfully responds to the set task but has an awkward finish or does not demonstrate significant creativity

5-6 A design that meets the requirements of the set task but in a basic manner that does not reflect a sophisticated application of basic design principles

3-4 A generally relevant but inadequate response that disregards some relevant design principles or does not meet all of the set requirements

1-2 A result that is not clearly relevant but touches on some aspects of the set task.

Workbook activities:

9-10 An exemplary response to the set question. Discussion and/or analysis demonstrates very sophisticated understanding and skilful application of design principles and course material

7-8 A sound response to the set question. Discussion and/or analysis demonstrates very sound understanding and skilful application of design principles and course material

5-6 A basic response to the set question. Discussion and/or analysis demonstrates understanding and application of design principles and course material with little depth or sophistication

3-4 A generally relevant but inadequate response that does not demonstrate clear understanding of the set question

1-2 An attempt to carry out the required discussion or reflection that does not significantly engage with concepts from the course or is unclear.


Referencing Style

Submission
Online

Submission Instructions
Submit one .docx file containing all required written responses and inserted jpegs of all required design exercises. Keep copies of your .ai or .psd files and make these available if requested.

Learning Outcomes Assessed
  • apply fundamental principles and elements of visual design in digital environments
  • communicate effectively with others in the process of design and presentation
  • develop innovative visual design solutions which combine form and function
  • create visual designs using digital technologies and industry-standard software tools


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence

2 Practical and Written Assessment

Assessment Title
Workbook and Portfolio Part 2

Task Description

Please refer to the learning resources on the unit Moodle site for a full breakdown of assessment requirements.

You must complete all Design Portfolio and Workbook exercises.

This assignment requires you to: 

  • submit your responses to all Workbook activities from the period Week 4 to Week 11
  • submit your responses to all Design Portfolio exercises from the period Week 4 to Week 11
  • participate in a class seminar where students present and discuss drafts of their Design Portfolio. 

Seventy marks are allocated for this assessment piece. They are distributed as follows:

  • all workbook exercises: 20 marks
  • all Design Portfolio exercises: 45 marks
  • participation in class seminar exercise: 5 marks

All components must be submitted in one .docx format word file. Graphical elements must be inserted into the Word document. Keep copies of your .ai and .psd files and be able to provide them to markers upon request.


Assessment Due Date

Review/Exam Week Tuesday (12 Oct 2021) 11:59 am AEST


Return Date to Students

Exam Week Friday (22 Oct 2021)

Marks and feedback will be returned via Moodle.


Weighting
70%

Assessment Criteria

Design Portfolio Exercises

Each Design Portfolio will be marked out of ten. These marks will be converted to a total mark out of 45

Each Design Portfolio Exercise is marked out of ten. The marker will appropriately scale these marks so that you will be given a mark out of 55 that represents your overall mark for the Design Portfolio component

9-10 An exemplary design that represents a thoroughly professional and creative response to the set task

7-8 A sound design that successfully responds to the set task but has an awkward finish or does not demonstrate significant creativity

5-6 A design that meets the requirements of the set task but in a basic manner that does not reflect a sophisticated application of basic design principles

3-4 A generally relevant but inadequate response that disregards some relevant design principles or does not meet all of the set requirements

Workbook

17 - 20 The workbook is of an exemplary standard. Discussion and/or analysis demonstrates sophisticated understanding and skilful application of design principles and course concepts throughout.

15- 16.5 The workbook is of a very good standard. The majority of the responses demonstrate sound understanding and skilful application of design principles and course concepts.

13 - 14.5 The workbook is of a good standard. The majority of the responses demonstrate sound understanding and skilful application of design principles. Concepts from the course and textbook have been applied correctly in a majority of cases.

10 - 12.5 The workbook is of an acceptable standard. The majority of the responses demonstrate understanding and application of design principles and the responses answer the set tasks.

0 - 9 The workbook is significantly incomplete or does not demonstrate an ability to understand and apply course concepts.

Seminar participation

Up to one mark will be given for each of the following points:

  • Student participated in seminar in week 9, 10 or 11
  • Student's draft Portfolio showed an appropriate level of development
  • Student explained their designs using appropriate course concepts
  • Student answered questions from their peers using appropriate course concepts
  • Student asked questions of others that demonstrated a good understanding of course concepts.


Referencing Style

Submission
Online

Submission Instructions
Submit one .docx file containing all required written responses and inserted jpegs of all required design exercises. Keep copies of your .ai or .psd files and make these available if requested.

Learning Outcomes Assessed
  • apply fundamental principles and elements of visual design in digital environments
  • communicate effectively with others in the process of design and presentation
  • develop innovative visual design solutions which combine form and function
  • create visual designs using digital technologies and industry-standard software tools


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Information Technology Competence

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

What can you do to act with integrity?

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.