CQUniversity Unit Profile
MMST11010 Illustration and Visualisation
Illustration and Visualisation
All details in this unit profile for MMST11010 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit will assist students to develop a level of fluency and confidence with sketching, drawing and visualising commensurate with requirements for developing and communicating visual concepts and ideas in creative production team environments, and for presenting visual components of multimedia designs to prospective clients and/or funding bodies. This unit will help you to develop skills in illustration and visualision using traditional (manual) drawing materials. Learn how to see like an artist by perceiving edges, negative space, perspective, proportion, tone and texture. Develop your drawing ability through the application of these perceptual skills, even if you believe that you have no artistic talent. Explore the legacy of Renaissance art and alternative traditions such as Egyptian, Eastern and modern art. Familiarise yourself with principles of colour theory. Discover how to draw expressive cartoon figures from fundamental shapes and forms. Note: The unit resources are presented online and so access to a computer with an Internet connection is required.

Details

Career Level: Undergraduate
Unit Level: Level 1
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2019

Brisbane
Bundaberg
Cairns
Mackay
Noosa
Online
Rockhampton
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Portfolio
Weighting: 20%
2. Practical Assessment
Weighting: 30%
3. Practical Assessment
Weighting: 30%
4. Online Quiz(zes)
Weighting: 20%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Moodle unit evaluation.

Feedback

The materials list should be reviewed so that it includes only those items that are essential for completing the exercises.

Recommendation

Review and revise the materials list so that it includes only those items that are essential for completing the exercises and assessments.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. perceive edges and draw line contour drawings;
  2. perceive and draw negative space and chiaroscuro;
  3. demonstrate knowledge of the legacy of Renaissance art and alternative traditions such as Egyptian, Eastern and modern art;
  4. understand concepts related to perspective and proportion such as the picture plane, the ground plane, the horizon line, vanishing points, one-point perspective, two-point perspective, three-point perspective and perspective grids; sight angles and proportions,
  5. draw an informal freehand perspective drawing; draw shapes and forms in one-point and two-point perspective;
  6. perceive different tones and textures, and recreate them using crosshatching and shading;
  7. draw objects built from fundamental shapes (rectangles, triangles, ellipses) and fundamental forms (cubes, spheres, cones, cylinders);
  8. understand principles of harmony and contrast among colours;
  9. draw expressive cartoon figures and scenery; and,
  10. be able to synthesise and apply these concepts and manual skills in the production of: thumbnail sketches for the development and communication of visual designs; storyboards for conveying multimedia and movie ideas; and comprehensive concept presentation visuals.
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4 5 6 7 8 9 10
1 - Portfolio - 20%
2 - Practical Assessment - 30%
3 - Practical Assessment - 30%
4 - Online Quiz(zes) - 20%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4 5 6 7 8 9 10
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Portfolio - 20%
2 - Practical Assessment - 30%
3 - Practical Assessment - 30%
4 - Online Quiz(zes) - 20%
Textbooks and Resources

Textbooks

Prescribed

Drawing on the Right Side of the Brain : The Definitive, 4th Edition

Edition: 4th (2012)
Authors: Betty Edwards
Penguin Putnam Inc also Penguin
ISBN: ISBN10 1585429198 ISBN13 9781585429196; 1101561807, 9781101561805
Binding: Other

Additional Textbook Information

The textbook and related art materials can be purchased at the CQUni Bookshop here: http://bookshop.cqu.edu.au (search on the Unit code)

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Scanner or digital camera will be needed to record assessment items for online submission
  • Drawing tablet and stylus. The use of this technology is optional and is not taught in this unit. Digital drawing devices may only be used for cartooning exercises and assessment item 3.
Referencing Style

All submissions for this unit must use the referencing style: Harvard (author-date)

For further information, see the Assessment Tasks.

Teaching Contacts
Ashley Holmes Unit Coordinator
a.holmes@cqu.edu.au
Schedule
Week 1 Begin Date: 11 Mar 2019

Module/Topic

Welcome

Lecture 1:
Physical, psychological and cultural aspects of drawing

Tutorial  Exercises 1: 
Pre-instruction drawings.
Refer to the prescribed text (Edwards, 2012) pages 15-18.
1.1 self portrait
1.2 person from memory, drawn from memory
1.3 your hand

Chapter

Re the tutorial:
Read from prescribed text (Edwards 2012): Introduction, pages XIII-XXXIII.
On L-Brain & R-brain theory, pages 26-43.

Re the lecture:
Reading: Arnheim, R., 2004, Visual Thinking, Uni of Cal Press, pages 13-36, on the intelligence of visual perception. Available via Course Resources Online.


Events and Submissions/Topic

Week 2 Begin Date: 18 Mar 2019

Module/Topic

Lecture 2:
What is drawing?

Tutorial Exercises 2:
2.1: Vase and faces
Refer to Edwards 2012, pages 46-50.
2.2: Upside-down drawing
Refer to Edwards 2012, pages 51-61.

Chapter

Re the tutorial:
Read Chapter 4, pages 44-61 of Edwards 2012, on crossing over from L-Brain to R-Brain, before attending tutorial 2.

Re the lecture:
Speed, H., 1913, The Practice and Science of Drawing, Seeley, Service & Co, London, pages 31-38, Chapter II, Drawing. Weblink.

Events and Submissions/Topic

Discussion exercise for week 2

Week 3 Begin Date: 25 Mar 2019

Module/Topic

Lecture 3:
What is visualisation?

Tutorial Exercises 3:
3.1: Pure contour drawing
Refer to Edwards 2012 pages 86-90.
3.2: Modified contour drawing 1. Refer to Edwards 2012 pages 91-94.
3.3: Modified contour drawing 2. Refer to Edwards 2012 pages 101-109.


Chapter

Re the lecture:
Hart, J., 1999, The Art of the Storyboard: Storyboarding for Film, TV and Animation, Focal Press, pages 27-56, Chapter 3, Drawing the Basic Storyboard: The story Concept is What Counts. Available via Course Resources Online.

Sibley, B., 2000, Chicken Run: Hatching the Movie, Harry N Abrams Inc, pages 80 & 81 and pages 168 & 169. Available via Course Resources Online.

Events and Submissions/Topic

Assessment item 4, Quiz #1 opens.

Week 4 Begin Date: 01 Apr 2019

Module/Topic

Lecture 4:
Seeing and portraying spatiality

Tutorial Exercise 4:
4.1: Negative space drawing of a chair.
Refer to Edwards 2012, pages 126-132.

Chapter

Re the tutorial:
Before the tutorial read the preamble in Chapter 7 “Perceiving Spaces", Edwards 2012 pages 112-126.

Re the Lecture:
Bardell, W., 2003, Depth Cues for Information Design, Masters thesis, School of Design, Carnagie Mellon University. Weblink

Events and Submissions/Topic

Week 5 Begin Date: 08 Apr 2019

Module/Topic

Lecture 5:
Selecting a viewpoint

Tutorial Exercises 5:
5.1: Experiment with informal, one-point and two-point perspective drawings.
Refer to Edwards 2012, pages 145-154.  5.2: Two-point perspective drawing>
Refer to Edwards 2012, pages 154-162.


Chapter

Re the tutorial:
Pre-read Chapter 8, “Perceiving relationships", Edwards 2012, pages 136-145.

Re the lecture:
Ching, F. D. K., 1990, Drawing, A creative process, John Wiley & Sons, pages 108-127, on perspective. Available via Course Resources Online.

Lister, M., Dovey, J., Giddings, S., Grant I., & Kelly, K., 2003, New Media: a critical introduction, Routledge, pages 135-126 (Section 2.7, VR as a medium of art: a quantum leap forward?). Available via Course Resources Online.

Events and Submissions/Topic

Vacation Week Begin Date: 15 Apr 2019

Module/Topic

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 22 Apr 2019

Module/Topic

Lecture 6:
Schemas of human proportion and other representational systems

Tutorial Exercises 6:
6.1: Observation of frontal and profile heads, and filling in “blanks”.
Refer to Edwards 2012, pages 180-185. 6.2: Copying a successful portrait example. Refer to Edwards 2012, pages 187-190. 6.3: Profile portrait of a person.
Refer to Edwards 2012, pages 190-199.

Chapter

Re the tutorial:
Pre-read Chapter 9, "Drawing a Profile Portrait”, Edwards 2012, pages 166-201.

Re the lecture:
Panofsky, E., 1974, "The history of the theory of human proportions as a reflection of the history of styles", in Meaning in the Visual Arts, The Overlook Press, pages 55-107. Available via Course Resources Online.

Bear-Wingfield, R., 1996, Sharing good tucker stories: a guide for Aboriginal and Torres Strait Islander communities, Commonwealth Department of Human Services & Health, pages 127-129. Available via Course Resources Online.

Events and Submissions/Topic

Assessment item 4, Quiz #2 opens.

Week 7 Begin Date: 29 Apr 2019

Module/Topic

Lecture 7:
Light & shade, texture & colour

Tutorial Exercises 7:
7.1 Copying exercise.
Refer to Edwards 2012, pages 222-225.
7.2 Cross-hatching exercise.
Refer to Edwards 2012, pages 225-228.
7.3 Drawing a tonally modelled, volumetric self portrait
Refer to Edwards 2012, pages 229-236.

Chapter

Re the tutorial:
Pre-read Chapter 10, "Perceiving Lights, Shadows and the Gestalt", Edwards 2012, pages 203-237.

Re the lecture:
Colort On! Magazine, Colour theory 101 articles:
Part 1: Hue
Part 2: Value
Part 3: Saturation

"The artist as neuroscientist", Patrick Cavanagh. Nature. 3/17/2005, Vol. 434 Issue 7031, pp301-307. Weblink

Events and Submissions/Topic

Week 8 Begin Date: 06 May 2019

Module/Topic

Lecture 8:
Cartooning: contexts and heritage

Tutorial Exercises 8:
Introduction to cartooning
Refer to instructions on course web site.
8.1 Experiment with the power of doodle to express character and emotion (7 exercises).
8.2 Experiment with body language (4 exercises).

Chapter

No required readings

Events and Submissions/Topic

Assessment item 2, Drawing Exercise Portfolio due


Drawing exercise portfolio Due: Week 8 Tuesday (7 May 2019) 9:00 am AEST
Week 9 Begin Date: 13 May 2019

Module/Topic

Lecture 9:
Fantasies become actualities

Tutorial Exercises 9:
Refer to instructions on course web site.
9.1 Three-dimensional primitives (2 exercises)
9.2 Rounded characters (2 exercises)
9.3 More expression please
9.4 Body language in action 

Chapter

Re the lecture:
Westbrook, D., 1999, From Hogan's Alley to Coconino County - Four Narratives of the Early Comic Strip: The Business of the Strips. Weblink

Coville, J. (no date) The Comic Book Villain, Dr. Fredric Wertham, M.D. Weblink

Events and Submissions/Topic

Assessment item 4, Quiz #3 opens.

Week 10 Begin Date: 20 May 2019

Module/Topic

Lecture 10:
Renaissance revisited

Tutorial Exercises 10:
Refer to instructions on course web site.
10.1 Primitive animals
10.2 Simple backgrounds
10.3 Concept and storyboard visualisation

Chapter

Re the lecture:
Video: PDI, 1995, Homer in the 3rd Dimension (1min 14 secs). Weblink

Events and Submissions/Topic

Assessment Item 2 Concept Visuals due


Concept visuals Due: Week 10 Monday (20 May 2019) 9:00 am AEST
Week 11 Begin Date: 27 May 2019

Module/Topic

Lecture 11:
Illustration and information visualisation

Tutorial Exercises 11:
Refer to instructions on course web site.
11.1 Make a colour wheel using only 3 coloured pencils
11.2 Practice layered colour shading techniques with coloured pencils
11.3 Produce a colour pencil version of your exercise 10.3.5

Chapter

Re the lecture:
Kirsh, D., 2002, Why Illustrations Aid Understanding. Weblink

Events and Submissions/Topic

Assessment item 4, Quiz #4 opens.

Week 12 Begin Date: 03 Jun 2019

Module/Topic

Lecture 12:
Anatomy of a rescue: a case study of info-graphics

Tutorial Exercises 12:
No set tutorial exercises. Suggest you work on Assessment Item 3.

Chapter

Re the lecture:
Bettina Giemsa, 2007, Technical Illustration in the 21st Century, Parametric Technology Corporation. Weblink

Events and Submissions/Topic

Review/Exam Week Begin Date: 10 Jun 2019

Module/Topic

No Lecture

No tutorial

Chapter

No readings

Events and Submissions/Topic

Assessment Item 3 Comprehensive Storyboard Visual due.

Assessment Item 4, all quizzes close.


Comprehensive storyboard visual Due: Review/Exam Week Tuesday (11 June 2019) 9:00 am AEST
4 x online quizzes Due: Review/Exam Week Tuesday (11 June 2019) 10:00 am AEST
Exam Week Begin Date: 17 Jun 2019

Module/Topic

Chapter

Events and Submissions/Topic

Term Specific Information

Drawing materials list

Following is a list of materials, implements, media and accessories that will be required for your tutorials. Please ensure that you have them from Week 1 onwards. Most are available from good stationers and art supply shops.

1/ Pencils
Graphite pencils come in a range of grades. The most common is called an ‘HB’ (‘H’ stands for ‘hard’ and ‘B’ stands for ‘black’, so an ‘HB’ is a ‘hard, black’ which is the ‘medium’ grade). The blacker a pencil grade is the softer its ‘lead’ is. You should have with you at each tutorial an HB and a B pencil.
Drawing pencils can often be inexpensively bought in a set of six (H, HB, B, 2B, 4B, 6B) sometimes in a plastic or tin
container - which is ideal.

2/ Graphite stick A graphite stick is just a fat pencil, usually not sheathed in wood, but wrapped in paper or plastic to keep your fingers clean when using it. Choose a soft grade. They are usually round, but may also be formed into a square shape. You will use this when you need to shade your paper all over to make a grey background. If you can't find a graphite stick one of your soft pencils on its edge will do.

3/ Pencil sharpener
(and/or craft knife with retractable blade). Plus, a small container with a lid for your pencil sharpenings.

4/ Eraser

5/ Coloured pencils
A set of 24 good quality coloured pencils will be required for the colour exercises and for assessment item 3 (if you are not going to use digital drawing technology).

6/ Fine-tipped black drawing pens
One permanent and one non-permanent. Overhead projection pens are OK.

7/ A4 or A3 size sketch pad
This should have white, medium texture paper and may be spiral-bound.

8/ Supply of lesser grade paper Inexpensive photocopy or butchers' paper for repetitive cartooning exercises.

9/ Small mirror
Approximately 12cm x 18cm for your self-portraits. You could use a mobile phone or tablet selfie instead.

10/ A 'picture plain aid'
This is a firm piece of clear acrylic or plastic about 3mm thick, and about A4 size. An acrylic clip board is perfect.. It has centred cross hairs drawn with a permanent ink pen on its surface, parallel to the edges, which divide the area evenly into quarters.

11/ Two 'viewfinders' These are made from approximately A4 size black cardboard. Each has a different size of window cut out from the middle. There are instructions on page 14 of the Edwards (2013) text.

12/ Two foldback clips
For clipping the picture plain aid and viewfinder together.

Assessment Tasks

1 Portfolio

Assessment Title
Drawing exercise portfolio

Task Description

Assignment Instructions

Students must submit a portfolio of 16 drawings from the tutorial exercises they completed during the first 7 weeks of the course, specifically:
Week 1, exercises:
1.1 self portrait;
1.2 person drawn from memory;
1.3 your hand.
Week 2, exercise:
2.2 upside-down drawing.
Week 3, exercises:
3.1 pure contour drawing,
3.2 modified contour drawing,
3.3 modified contour drawing 2.
Week 4, exercise:
4.1 negative space drawing of a chair.
Week 5, exercises:
5.1 Experiment with informal, one-point and two-point perspective (submit one example),
5.2 Two-point perspective drawing.
Week 6, exercises:
6.1 Observation of frontal and profile heads and filling in "blanks",
6.2 Copying a successful portrait example,
6.3 Profile portrait of a person.
Week 7, exercises:
7.1 Copying exercise,
7.2 Cross-hatching exercise,
7.3 Drawing a tonally modelled, volumetric self portrait.


Assessment Due Date

Week 8 Tuesday (7 May 2019) 9:00 am AEST


Return Date to Students

Within approximately 14 days


Weighting
20%

Assessment Criteria

Because the exercises weeks 1–7 are all practice and development exercises, the assessment is mostly marked on a quantitative, not qualitative basis. However, a qualitative mark will be awarded for exercise 7.3 only.

Students receive one mark per drawing submitted, providing that it is obviously a genuine attempt to follow the instruction, for all exercises except 7.3.

For exercise 7.3 only, up to 5 marks will be awarded for demonstrated proficiency in techniques learned throughout the exercises to achieve the tonally modelled, volumetric self-portrait. As per the text book instructions, the self-portrait may be a "full-face view" or a "three-quarter view". 

Total possible for assignment 1: 20 marks.


Referencing Style

Submission
Online

Submission Instructions
Capture clear digital images of your exercises as jpeg files. Insert these into a Word document and label each of them. Submit the word document via Moodle unit web site.

Learning Outcomes Assessed
  • perceive edges and draw line contour drawings;
  • perceive and draw negative space and chiaroscuro;
  • draw an informal freehand perspective drawing; draw shapes and forms in one-point and two-point perspective;
  • perceive different tones and textures, and recreate them using crosshatching and shading;


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking

2 Practical Assessment

Assessment Title
Concept visuals

Task Description

Assignment instructions

Students are to create three monochrome (black and white), pencil-drawn visualisations. Each will employ a different viewpoint:
Visual # 1: Informal perspective (using one or more vanishing points),
Visual # 2: Parallel view (where parallel lines stay parallel),
Visual # 3: Abstracted space (organised for the purpose highlighting relationships).

The size of the drawing should fill an A4 page. Each drawing has a set topic. Please pay attention to the details of each brief:

Visual # 1: (Informal perspective). Visualise a real or imagined scene as a keyframe for an advertisement that is to feature a chess game that has been disturbed. The setting is up to you, but the scene must also feature a Rubik's Cube. Be sure to employ perspective (where receding lines converge) and/or foreshortening. There are no people to be seen. The view is to evoke a sense of mystery, foreboding and a dramatic sense of scale. The product of the advert itself has not been specified and so is irrelevant to you.
You are also not told what medium the advert is for. The number of chess pieces left in the game is up to you but it must be at least two: one white and one black.

Visual # 2: (Parallel view). Sketch the contents of one bag from your weekly groceries spread out on your kitchen table or bench. There must be a bottle of drinking water among the items. Remember that in a parallel view, lines (including ellipses) that are parallel in real life stay parallel.

Visual # 3: (Abstracted space). Visualise an illustration that conveys your impression of the processes involved in seeing - from when light enters your eye and forms an image on your retina, to the conversion of this image into electrical impulses in your optic nerves, to the perception one sees in one's “mind's-eye”.
This may be achieved as a series of images if you wish, but not necessarily. You may decide to use a mixture of viewpoints if you wish. The processes you visualise need not be physically or anatomically correct. The objective is to decide on appropriate viewing space(s) to represent what you think is going on at any particular stage and to unify these views into an overall concept and style of visualisation. You must include as part of the composition, the handwritten words:
"The relation between what we see and what we know is never settled"
- John Berger.

Each drawing should be finished to the level of a concept rough using techniques taught in the course tutorials. The aim should be to make each picture self-explanatory. It should be understood without having to use supporting texts or notes (except for the words prescribed in the requirements for Visual 3).


Assessment Due Date

Week 10 Monday (20 May 2019) 9:00 am AEST


Return Date to Students

Within approximately 14 days.


Weighting
30%

Assessment Criteria

Assessment criteria

Each drawing will be allocated up to 10 marks according to the following criteria:

  • effective use of line and qualities of line (up to 2 marks)
  • effective use of positive and negative space (up to 2 marks)
  • demonstrated understanding of the specified representational view: e.g. perspective for visual 1; parallel view for visual 2; abstracted logic for visual 3 (up to 2 marks)
  • effective use of tonality and texture to achieve shape and form (up to 2 marks)

Plus, the following additional criterion in respect of each of the visuals:

For visual # 1: the creative originality of the concept and the effectiveness of the style and technique employed in conveying the concept (up to 2 marks)

For visual # 2: the impact and balance of the overall composition within the format chosen by the student and the realism (recognisability of the objects for what they are without taking account of labelling) achieved using parallel view (up to 2 marks)

For visual # 3: the appropriateness of the viewing space(s) chosen to represent the prescribed processes, achievement of communication of a concept; the balance achieved with the overall composition (up to 2 marks).

Total possible for assignment 2: 30 marks


Referencing Style

Submission
Online

Submission Instructions
Capture clear digital images of your concept visuals as jpeg files. Insert these into a Word document and label each of them. Submit the word document via Moodle unit web site.

Learning Outcomes Assessed
  • perceive edges and draw line contour drawings;
  • perceive and draw negative space and chiaroscuro;
  • understand concepts related to perspective and proportion such as the picture plane, the ground plane, the horizon line, vanishing points, one-point perspective, two-point perspective, three-point perspective and perspective grids; sight angles and proportions,
  • draw an informal freehand perspective drawing; draw shapes and forms in one-point and two-point perspective;
  • perceive different tones and textures, and recreate them using crosshatching and shading;
  • draw objects built from fundamental shapes (rectangles, triangles, ellipses) and fundamental forms (cubes, spheres, cones, cylinders);
  • draw expressive cartoon figures and scenery; and,
  • be able to synthesise and apply these concepts and manual skills in the production of: thumbnail sketches for the development and communication of visual designs; storyboards for conveying multimedia and movie ideas; and comprehensive concept presentation visuals.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking

3 Practical Assessment

Assessment Title
Comprehensive storyboard visual

Task Description

Assignment instructions

You are to envisage a cartoon narrative and produce a comprehensive colour pencil or marker visual in the form of a storyboard consisting of between 6 and 10 frames. The basic plot is specified in a brief. It involves a character who travels from ‘flatland’ to ‘3-D land’.

The brief:

3DVitCo is looking for a character along the lines of Mortein’s formerly successful ‘Louie the Fly’ to form the centre-piece of a multimedia campaign for a new multivitamin called '3DV’. See the following link about Louie the Fly: https://www.facebook.com/louiethefly/
The character is to be a gender-neutral, capsule-shaped, superhero type with the symbol '3DV’ on its uniform front. The idea is that this '3DV’ character can lead a person from a tired, drab and flat world (of vitamin deficiency) into a vibrant, vital and three-dimensional state (of good health).
The task is to conceptually develop the overall idea and in the process progress the characterisation of the ‘3DV’ hero. You are to depict the ‘3DV’ character introducing itself to an (unspecified) tired and decrepit looking character, in a setting that is also unspecified except that it is two-dimensional and flat. After shaking hands with '3DV’ the tired character is transformed, as is the whole setting, into a vibrant, sparkling and three-dimensional environment. After the transformation the facial expression and body language of the tired character must have dramatically changed and the colours employed have changed in a manner supportive of the concept. The ‘3DV’ character is to appear obviously proud of having been responsible for the change.

To enable you to produce the detail sufficient for a comprehensive visual it is recommended that each frame approximately fit in A5 size format (1/2 an A4 sheet, or 200 x 140mm).


Assessment Due Date

Review/Exam Week Tuesday (11 June 2019) 9:00 am AEST


Return Date to Students

Within approximately 14 days.


Weighting
30%

Assessment Criteria

Assessment criteria

The assignment will be assessed against the following criteria:

  • Overall portrayal of the characters (up to 4 marks)
  • Overall portrayal of the mood or atmosphere and effectiveness in contrasting the extremes of the transformation from ‘tired’ to ‘vibrant’ (up to 4 marks)
  • Overall portrayal of narrative and action (up to 4 marks)
  • Characters' facial expressions (up to 2 marks)
  • Characters' poses and gestures (up to 2 marks)
  • Composition of the scenes (up to 2 marks)
  • Effective use of lines (up to 2 marks)
  • Effective use of perspective and proportion and/or abstraction (up to 2 marks)
  • Proficient use of tone and texture to render shape and form (up to 2 marks)
  • Appropriate and effective use of colour (up to 2 marks)
  • Overall presentation (up to 2 marks)
  • Original contribution to the development of the concept (up to 2 marks)

Total possible for assignment 3: 30 marks


Referencing Style

Submission
Online

Submission Instructions
Capture clear digital images of your storyboard visuals as jpeg files. Insert these into a Word document and label each of them. Submit the word document via Moodle unit web site.

Learning Outcomes Assessed
  • perceive edges and draw line contour drawings;
  • perceive and draw negative space and chiaroscuro;
  • demonstrate knowledge of the legacy of Renaissance art and alternative traditions such as Egyptian, Eastern and modern art;
  • understand concepts related to perspective and proportion such as the picture plane, the ground plane, the horizon line, vanishing points, one-point perspective, two-point perspective, three-point perspective and perspective grids; sight angles and proportions,
  • draw an informal freehand perspective drawing; draw shapes and forms in one-point and two-point perspective;
  • perceive different tones and textures, and recreate them using crosshatching and shading;
  • draw objects built from fundamental shapes (rectangles, triangles, ellipses) and fundamental forms (cubes, spheres, cones, cylinders);
  • understand principles of harmony and contrast among colours;
  • draw expressive cartoon figures and scenery; and,
  • be able to synthesise and apply these concepts and manual skills in the production of: thumbnail sketches for the development and communication of visual designs; storyboards for conveying multimedia and movie ideas; and comprehensive concept presentation visuals.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking

4 Online Quiz(zes)

Assessment Title
4 x online quizzes

Task Description

Assessment tasks

At approximately three-weekly intervals a new quiz will be posted in the assessment area of the online course site. There will be 10 questions in each quiz. The questions will relate to the course readings and resources to be found in the online course website. The answers to each quiz may be found in the previous three week’s readings and resources. The quizzes may only be undertaken one time by each student. The quizzes are designed to be undertaken progressively but it is up to each student to decide when they are ready to sit them. Each quiz, once it is launched will be available until 4 pm on the final due date.


Number of Quizzes

4


Frequency of Quizzes

Other


Assessment Due Date

Review/Exam Week Tuesday (11 June 2019) 10:00 am AEST

Should be undertaken progressively. Once open each quiz stays open until the final due date.


Return Date to Students

Outcome on completion.


Weighting
20%

Assessment Criteria

Assessment criteria

  • 4 x on-line multiple choice quizzes each of 10 questions. Each correct answer scores .5 mark.
  • Total possible marks for each quiz: 5 marks.

Assignment 4 total possible: 20 marks.


Referencing Style

Submission
Online

Learning Outcomes Assessed
  • understand concepts related to perspective and proportion such as the picture plane, the ground plane, the horizon line, vanishing points, one-point perspective, two-point perspective, three-point perspective and perspective grids; sight angles and proportions,
  • draw an informal freehand perspective drawing; draw shapes and forms in one-point and two-point perspective;
  • understand principles of harmony and contrast among colours;


Graduate Attributes
  • Communication
  • Information Literacy
  • Cross Cultural Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?