CQUniversity Unit Profile
MMST13015 Collaborative Digital Media Project Part A
Collaborative Digital Media Project Part A
All details in this unit profile for MMST13015 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

This unit and its counterpart MMST13018 Collaborative Digital Media Project Part B provide you with an opportunity to apply your accumulated experiences, skills and knowledge, developed throughout the degree course, to a real-life major project undertaken for an external client. You will work as part of a team to initiate, plan, execute and evaluate a digital media project, putting into practice project and production management processes and development methodologies covered in this unit. When you undertake this unit you must be prepared to enrol in MMST13018 Collaborative Digital Media Project Part B in the following term to complete the project.

Details

Career Level: Undergraduate
Unit Level: Level 3
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Prerequisite: Minimum 72 credit points This unit is only available to students enrolled in CU23 Bachelor of Multimedia Studies or CC24 Bachelor of Digital Media

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2017

Brisbane
Distance
Mackay
Rockhampton
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Group Work
Weighting: 30%
2. Presentation and Written Assessment
Weighting: 45%
3. Written Assessment
Weighting: 25%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Unsolicited email from a 2015 graduate.

Feedback

One alumnus reports that the rigorous demands of the project management aspect of the course do in fact match the real-world scenario of the job the graduate secured in a project management team of a large business. She reflects that while she did not at the time, she now appreciates value of that emphasis in the course team assessment regime.

Recommendation

Continue to explain to students the need for training in industry standard business communication and production management processes.

Action

Explained to students the need for training in industry standard business communication and production management processes.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. plan a project which includes working in a team and liaising with a client
  2. implement project and production management processes to develop an effective digital media product that meets the requirements of the client and the needs of the target audience
  3. work as an effective and productive member of a team.
Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3
1 - Group Work - 30%
2 - Presentation and Written Assessment - 45%
3 - Written Assessment - 25%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation
10 - Aboriginal and Torres Strait Islander Cultures

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Group Work - 30%
2 - Presentation and Written Assessment - 45%
3 - Written Assessment - 25%
Textbooks and Resources

Textbooks

Prescribed

Managing Interactive Media: Project management for web and digital media

4th Edition (2007)
Authors: England, E & Finney, A
Pearson Education Limited
Harlow Harlow , England
Binding: Paperback

Additional Textbook Information

A highly recommended accompanying text by the same authors, "Managing Multimedia: Technical Issues" is now out of print but you can download PDFs of the chapters for personal use from the following URL:

http://www.atsf.co.uk/mim/manmult.html

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
  • Since this is the first of the two Collaborative Multimedia Project courses, the exact software required will depend on the project being undertaken, and software requirements could vary significantly. A recent version of the full Adobe Master Collection is a common requirement. Video and audio recording equipment is often a requirement. Microsoft Project is useful.
Referencing Style

All submissions for this unit must use the referencing style: Harvard (author-date)

For further information, see the Assessment Tasks.

Teaching Contacts
Andrew Martin Unit Coordinator
a.martin@cqu.edu.au
Schedule
Week 1 Begin Date: 06 Mar 2017

Module/Topic

Getting oriented. Course outline, expectations, resources, requirements and team roles. Review of possible projects. What is project management?

Chapter

Events and Submissions/Topic

Team preferences. Individual skills

Week 2 Begin Date: 13 Mar 2017

Module/Topic

Working in Project Teams. Team Development. What is a team? Why use a team for multimedia development? Project human resource management. Team member skill sets. Forming a team. Team building. Delegating responsibility and authority. Team development strategies including for possible conflicts within the project and their resolution.

Chapter

Events and Submissions/Topic

Team allocation. Project selection. Personal skills assessment; Production roles.

Week 3 Begin Date: 20 Mar 2017

Module/Topic

Development life cycles: Waterfall model Iterative model. Spiral model. Project initiation and needs analysis. Develop a conflict resolution procedure. Appoint a Project Manager. Develop a corporate style. Prepare Client Scoping Questionnaire. Develop the Intellectual Property Register. First status report. Keep records of your time. Establish a project home.

Chapter

Events and Submissions/Topic

Finalise team membership & roles; Status Report 1

Week 4 Begin Date: 27 Mar 2017

Module/Topic

The concept brief. Needs assessment. Project scope. Eliciting requirements and identifying needs. Preparing for project specification.

Chapter

Events and Submissions/Topic

Submit: Team agreement; Needs analysis/project objectives (draft); Status report 2.

Week 5 Begin Date: 03 Apr 2017

Module/Topic

Requirements and Technical Specification

Chapter

Events and Submissions/Topic

Status report 3

Vacation Week Begin Date: 10 Apr 2017

Module/Topic

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 17 Apr 2017

Module/Topic

Ongoing design. Proof of concept. Presentation to client of Concept Brief/Business Case to be scheduled this week.

Chapter

Events and Submissions/Topic

Submit: Concept Brief/Business Case; Status report 4

Week 7 Begin Date: 24 Apr 2017

Module/Topic

Preparing a project plan. Assets list. Defining tasks. Work Breakdown structure. Tracking progress.

Chapter

Events and Submissions/Topic

Status report 5

Week 8 Begin Date: 01 May 2017

Module/Topic

Change control and configuration management. Quality assurance and risk management.

Chapter

Events and Submissions/Topic

Submit: Technical Specification (draft); Status report 6.

Week 9 Begin Date: 08 May 2017

Module/Topic

The Design Document

Chapter

Events and Submissions/Topic

Status report 7

Week 10 Begin Date: 15 May 2017

Module/Topic

Intellectual property

Chapter

Events and Submissions/Topic

Submit: Proof of concept including storyboards/visuals; Status report 8

Week 11 Begin Date: 22 May 2017

Module/Topic

Resources, budgeting and costing

Chapter

Events and Submissions/Topic

Status report 9

Week 12 Begin Date: 29 May 2017

Module/Topic

Culmination of MMST13015 Collaborative Multimedia Project Part A. Carrying the design document (including specifications, production plan and all documentation) over into MMST13018 Collaborative Multimedia Project Part B.

Chapter

Events and Submissions/Topic

Submit: Individual report and peer review; Status report 10.


Written Assessment Due: Week 12 Friday (2 June 2017) 11:45 pm AEST
Review/Exam Week Begin Date: 05 Jun 2017

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 12 Jun 2017

Module/Topic

Chapter

Events and Submissions/Topic

Assessment Tasks

1 Group Work

Assessment Title
Group Work

Task Description

1A: Needs Analysis
1B: Team & Project Agreements
1C: Technical Specification
1D: Status Reports
1E: Development Activity Logs
1F: Intellectual Property Register

These are all team submissions. Only one team member submits an item on behalf of the team.


Assessment Due Date

Ongoing submission as completed. Drafts may be submitted for review within timeline guidelines.


Return Date to Students

Ongoing. Final by certification date.


Weighting
30%

Assessment Criteria

The assessment criteria for each task is available on the course web site. The mark awarded for each item is attributed to each member of the team.


Referencing Style

Submission
Online Group

Submission Instructions
Only one team member needs to submit on behalf of the team.

Learning Outcomes Assessed
  • plan a project which includes working in a team and liaising with a client
  • implement project and production management processes to develop an effective digital media product that meets the requirements of the client and the needs of the target audience
  • work as an effective and productive member of a team.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

2 Presentation and Written Assessment

Assessment Title
Presentation and Written Assessment

Task Description

2A: Concept Brief / Business Case
2B: Proof of Concept incl. Visuals
2C: Design Document incl. Project Plan

These are all team submissions. Only one team member submits an item on behalf of the team.


Assessment Due Date

Ongoing submission as completed. Drafts may be submitted for review within timeline guidelines.


Return Date to Students

As per completion. Final by certification date.


Weighting
45%

Assessment Criteria

The assessment criteria for each task is available on the course web site. The mark awarded for each item is attributed to each member of the team.


Referencing Style

Submission
Online Group

Submission Instructions
Presentations as per team arrangement via appropriate mode.

Learning Outcomes Assessed
  • plan a project which includes working in a team and liaising with a client
  • implement project and production management processes to develop an effective digital media product that meets the requirements of the client and the needs of the target audience
  • work as an effective and productive member of a team.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

3 Written Assessment

Assessment Title
Written Assessment

Task Description

3A: Individual Report & Peer Review
3B: Peer Review (completion according to requirement)

These are individually submitted and marked items.


Assessment Due Date

Week 12 Friday (2 June 2017) 11:45 pm AEST


Return Date to Students

By certification date.


Weighting
25%

Assessment Criteria

The assessment criteria for these tasks are available on the course web site.


Referencing Style

Submission
Online

Submission Instructions
Please use matrix provided in the assessment criteria for your peer review and submit with your individual report.

Learning Outcomes Assessed
  • plan a project which includes working in a team and liaising with a client
  • implement project and production management processes to develop an effective digital media product that meets the requirements of the client and the needs of the target audience
  • work as an effective and productive member of a team.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Team Work
  • Information Technology Competence
  • Cross Cultural Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?