Assessment 1 consists of an online quiz that includes 20 questions and has a time limit of 30 minutes. This quiz covers Chapters 3, 5, 6, and 7 from the prescribed textbook, and it will open Week 5 Monday 09:00 AM AEST and close Week 7 Monday 05:00 PM AEST.

Instructions and advice

• This quiz can only be attempted ONCE so do not open the quiz until you are ready to complete the entire quiz.
• Responsibility for the browser, Internet connection and the computer you use remains with the student.
• Refer system access problems (e.g. Moodle login or password issues) to the Technology and Services Assistance Centre (tasac@cqu.edu.au) as soon as possible.
• "My computer has frozen up during the online quiz - what do I do?” The first thing to do is "don't panic”! Contact the Unit Coordinator immediately for assistance identifying the nature of the problem, your full name, student number and campus. Any omissions of this required information may delay a response.
• If a student requests a reset of the quiz and the Unit Coordinator agrees to that request, but subsequently the student does not complete the quiz within the deadline, it will be deemed that the quiz has not been completed and a score of zero will apply. Note that the determination of whether the quiz result was affected by technical difficulties will be solely the prerogative of the Unit Coordinator. Simply doing poorly in the quiz and then asking for a reset will not be considered.

• Each question is worth 1 mark.
• The total score for Assessment 1 is 20 marks (20 questions x 1 mark = 20 marks).

Assessment 2 requires you to demonstrate your ability to explain and apply a digital marketing theory through a 3-minute presentation.

Imagine that you are applying for a senior analyst position at a digital marketing firm. As part of your job interview, you are required to give a brief presentation on an important digital marketing theory.

Firstly, please identify a digital marketing theory you have learned from this unit so far. Please briefly explain this theory by using your own words.

Secondly, please find a real-world organisation and introduce its background.

Lastly, please apply the digital marketing theory to this organisation. That is, you will provide recommendations on how the organisation could benefit from applying the theory.

This presentation should be made within 3 minutes and through 5 PowerPoint slides. The slides should follow the subsequent structure:

• Student information and presentation title;
• Explanation of a digital marketing theory;
• Introduction of a real-world organisation;
• Recommendations for the organisation;
• Reference list.

You will also prepare a script (i.e., a Word document) in which you will write out or at least outline what you intend to say in your presentation.

Please pay attention to the following details on presentation and submission methods:

• On-campus students will deliver their presentation in class, and submit their PowerPoint file and script on Moodle.
• Distance education students will record their presentation through PowerPoint's "Record Slide Show” function, and submit their PowerPoint file (with recording) and script on Moodle.

For all students, the Moodle submission of PowerPoint file and script will be due at 05:00 PM AEST Friday Week 8. However, on-campus students may present in class prior to, during, or after Week 8, depending on their local lecturer/tutor's scheduling.

• PowerPoint design - 5 marks
• Presentation clarity - 3 marks
• Explanation of a digital marketing theory - 5 marks
• Introduction of a real-world organisation - 5 marks
• Recommendations for the organisation - 10 marks
• Referencing - 2 marks
• Total - 30 marks

Assessment 3 requires you to write a social media marketing report of 1500 words maximum.

Choose one of the following companies:

• Westpac
• Qantas
• Woolworths
• Ray White

Your task in Assessment 3 is to write a social media marketing report for the senior management of your chosen company.

You will need to address the following in your report:

1. Use the four steps model for developing a social media marketing strategy as the basis for researching and analysing your company's use of social media. This will help to summarise your chosen company’s history with and current use of social media;
2. List and explain which social media platforms (e.g. Facebook, YouTube, Instagram, Twitter etc.) are being used by your chosen company and assess the overall use of and effectiveness of each of these platforms; and
3. Make 3 recommendations to improve and enhance your chosen company's social media marketing efforts.

Instructions

• The social media marketing report should be presented as a formal business report.
• Please use size 12 font with 1.5 line spacing in a Word document (no PDF).
• Your argument and analysis in this report requires theoretical support from a minimum of 10 journal article references.

• Report structure, writing style, and referencing - 5 marks
• Use of the four steps model - 10 marks
• Analysis of social media platforms used - 10 marks
• Recommendations - 15 marks
• Theoretical support (from at least 10 journal articles) - 10 marks
• Total - 50 marks