The Assessment 1 task consists of Two (2) online quizzes, with ten (10) questions in each quiz. Each quiz is timed with a maximum duration of 20 minutes.

Your task is to complete both online quizzes.

Instructions and advice

• This is an individual assessment (no groups).
• Both quizzes are attempted online through the unit Moodle site.
• Quizzes can be accessed from inside the Assessment tile on the unit Moodle site.
• Both quizzes will be open only for a 7-day period.
• Refer to the table below for quiz opening and closing times.
• Each quiz will address content from a relevant chapter of the prescribed textbook.
• Each quiz is worth a maximum 5% towards your overall grade (i.e., 2 quizzes x 5% = 10% in total).
• Each quiz consists of 10 questions and is a maximum 20 minutes in duration.
• Answer format will be a combination of multiple choice and true or false.
• There are no negative marks for incorrect answers.
• All quiz questions are randomly assigned from a test bank.
• These are open book quizzes, so you can have your textbook with you when doing each quiz.
• Each online quiz can only be attempted ONCE, so do not open the quiz until you are ready to complete the entire quiz.
• Responsibility for access, Internet Service Provider, browsers, Internet connection and the computer you use remains with the student.
• Refer system access problems (e.g., Moodle login or password issues) to the Technology and Services Assistance Centre (tasac@cqu.edu.au) as soon as possible.
• Any issues during the quiz (e.g., screen has frozen) email the unit coordinator as soon as possible, identifying the unit, your full name, student number, campus, and approximate time the issue occurred.
• Students are encouraged to provide their own timer and not rely on the computer.

The Assessment 1 task is eligible for a re-attempt

A quiz re-attempt will only be considered by the unit coordinator under the following circumstances:

• If a student receives a failure mark (i.e., less than 2.5 marks out of 5) for a quiz AND
• If a student has initially demonstrated a reasonable attempt to complete the quiz AND
• If a student makes a request in writing to the unit coordinator via their CQUniversity email within three (3) calendar days of receiving their quiz mark.

If the unit coordinator allows a quiz re-attempt, the decision will be conveyed in writing via email to the student's CQUniversity email address.
Only one opportunity per student to re-attempt a failed quiz will be given.
A re-attempt quiz cannot score higher than the minimum pass mark allowable for the quiz (i.e., 2.5 marks out of 5).
The re-attempt quiz mark (maximum being 2.5 marks out of 5) will be the final mark for that quiz.
A re-attempt quiz must be completed within seven (7) calendar days of being notified by the unit coordinator about the re-attempt opportunity.
It is the responsibility of the student to check their CQUniversity email and adhere to the time and date designated for a re-attempt quiz.
There are no extensions available for a re-attempt quiz.

Skills

• Quizzes will test marketing knowledge and understanding.

• Each question is worth half a mark (0.5 mark).
• Ten questions per quiz x 0.5 mark x 2 quizzes.
• Total: 10 marks.

The Assessment 2 task requires you to undertake a market opportunity analysis for a new product. You will present the market opportunity analysis as a portfolio simulating a real-world scenario. This portfolio should be 1500 words maximum excluding the title page and reference list.

Your task is to choose ONE (1) of the options listed below and write a market opportunity analysis focusing on current Australian market conditions to determine market attractiveness for your new product.

a) SpyraGravity: THE WORLD'S FIRST WATER BOMB LAUNCHER (viewed 8/10/2024)

https://www.kickstarter.com/projects/rike/spyragravity-the-worlds-first-water-bomb-launcher?ref=discovery_category&total_hits=1393&category_id=396

b) A Watch Like No Other : The Eiffel Tower on Your Wrist (viewed 8/10/2024)

https://www.kickstarter.com/projects/belvans/a-watch-like-no-other-the-eiffel-tower-on-your-wrist?ref=discovery_category&total_hits=2517&category_id=267

c) Phonic Alphabet Puzzle - Meaning Makers Montessori (viewed 8/10/2024)

https://www.kickstarter.com/projects/meaningmakersed/meaning-makers-montessori-phonic-alphabet-puzzle?ref=discovery_category&total_hits=838&category_id=274.

NB: The option you choose will also be used in the Assessment 3 task.

You will need to address the following criteria:

1. Describe the new product chosen and current market conditions in Australia by examining three (3) relevant business trends and customer needs (research evidence is expected to help support your discussion);
2. Analyse two (2) competitors in Australia, including their relevant marketing strategies and innovative marketing approaches (e.g., digital and social media), and assess how this may affect consumer purchasing (research evidence is expected to help support your discussion); and
3. Conduct strengths, weaknesses, opportunities, and threats (SWOT) analysis for your new product.

Instructions

• This is an individual assessment (no groups).
• Submit your portfolio online through the Assessment tile on the unit Moodle site.

Your portfolio should contain the following:

• A single Word document (no PDF), including a title page, that addresses each of the 3 criteria listed above plus a reference list, using APA referencing style.
• Use in-text of at least ten (10) quality sources of information such as from academic journal articles, academic textbooks, trade journals, newspaper articles and industry/business websites.
• Use size 12 font with double line-spacing in this Word document.
• An appendix or appendices (this is compulsory) inserted at the end of the Word document that includes:
  — A completed self-evaluation/reflection, documenting your learning journey (the template to be inserted into your Word document is available in the Assessment 2 resources folder on Moodle).
  — Provide at least three additional supporting items, with a brief discussion justifying each, such as graphs, charts, tables, photographs, and diagrams you deem suitable in helping support your learning journey.

Skills

• A market opportunity analysis is widely used to determine market attractiveness.
• A portfolio is a collection of items documenting what and how you have learnt.
• This is a challenging assignment. It will provide you with the opportunity to undertake a significant piece of work with a practical commercial application.

• Product description and three current market conditions (10 marks).
• Two competitor marketing strategies and their innovative marketing approaches (8 marks).
• SWOT analysis (6 marks).
• Citations and reference list (3 marks).
• Self-evaluation/reflection (5 marks).
• At least three additional supporting items (5 marks).
• Spelling, grammar, and written presentation (3 marks).
• Total: 40 marks.

The Assessment 3 task requires the submission of TWO (2) items (i.e., one Word file and one PowerPoint file).

You are to write and make a presentation on marketing objectives, marketing strategy, social responsibility, ethics, and legal issues for the new product chosen in the Assessment 2 task. The written component should be maximum 2000 words excluding the title page and reference list. The presentation component will be in PowerPoint format with recorded voice-over, limited to 6 slides (including title slide and references slide) and be no longer than 5 minutes in duration.

Assume that the new product selected in the Assessment 2 task is viable for market entry into Australia. The decision has now been made by senior management to launch this new product into Australia in 2024 or 2025.

Your task is to prepare marketing objectives, marketing strategy and examine social responsibility, ethical and legal issues when marketing your new product in Australia.

You will need to address the following criteria:

1. Propose and justify three (3) marketing objectives you think are achievable within the first six months of product launch (e.g., sales targets, product awareness, customer retention and satisfaction, brand management);
2. Justify market segments for one (1) primary targeted customer and outline your intended positioning;
3. Propose and justify marketing strategy for two (2) of the 4Ps; and
4. Examine one (1) social responsibility, one (1) ethical, and one (1) legal issue when marketing your new product in Australia.

Instructions

• This is an individual assessment (no groups).
• Submit both your written component and presentation component online through the Assessment tile on the unit Moodle site.

Your written component should contain the following:

• A single Word document (no PDF), including a title page, that addresses each of the 4 criteria listed above plus a reference list, using APA referencing style.
• Be no more than 2000 words in length excluding the title page and reference list.
• Use in-text of at least ten (10) quality sources of information such as from academic journal articles, academic textbooks, trade journals, newspaper articles and industry/business websites.
• Use size 12 font with double line-spacing in this Word document.

Your presentation component should contain the following:

• A voice-over (i.e., an oral summary only) of key information already in your written Word document.
• The format will be PowerPoint with recorded voice-over (no word limit) but limited to a maximum 6 slides (including title slide and references slide) and be no longer than a maximum 5 minutes in duration.

Skills

• The written component consisting of the marketing objectives, marketing strategy, social responsibility, ethics and legal issues are all integral elements of a marketing plan.
• Using PowerPoint with recorded voice-over enhances professionalism and helps keep the viewer's focus during presentations.
• This is a challenging assignment. It will provide you with the opportunity to undertake a significant piece of work with a practical commercial application.

• Three marketing objectives and their justifications (3 marks).
• Market segments for one primary targeted customer with intended positioning (5 marks).
• First marketing strategy (6 marks).
• Second marketing strategy (6 marks).
• One social responsibility, one ethical, and one legal issue (4 marks).
• Citations and reference list (3 marks).
• Spelling, grammar, and written presentation (3 marks).
• PowerPoint meets specified requirements (10 marks).
• The voice-over is clear and fluent (10 marks).
• Total: 50 marks.