This unit aims to introduce theories and strategies of new product development and product management over its life cycle. In an increasingly competitive global market, the importance of developing and improving an existing or new product with a greater brand value is challenging. A new product development and its branding strategies require a substantial budget, time, institutional resources and collaboration. In this unit, you will learn the new product development processes, market appraisal and cost-benefit analysis of new product development and implementation. You will examine effective brand management processes and strategies to launch a new product. This unit will introduce a number of proven models and frameworks to analyse each of the stages of new product development processes, life cycle strategies, social challenges, brand equity models and brand strategies.

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student feedback

Some students liked communicating with the unit coordinator through scheduled weekly Zoom workshops addressing weekly learning activities and to spend time discussing assessments.

Offer at least one weekly timetabled Zoom workshop to address the leaning activities and to discuss assessments. All Zoom meetings will be recorded and uploaded to the unit Moodle website within 24 hours. This will help students who can't attend.

Feedback from Student feedback

Some students were receptive to the provision of assessment guidelines, marking rubrics, mark sheets, and exemplars.

Provide students with additional assessment support in the form of assessment guidelines, marking rubrics, mark sheets, and exemplars available through the unit Moodle site.