Overview
Businesses and organisations cannot thrive in the global marketplace without the knowledge and expertise of international marketing. This unit explores the processes of designing and implementing systematic marketing programs across national boundaries. You will develop critical understandings on how marketing principles can be effectively applied to varying international markets and adapted under changing marketing environments. Furthermore, this unit also provides important insights on market evaluation, market entry, strategy formulation, and emerging trends in international marketing.
Details
Pre-requisites or Co-requisites
Prerequisite: MRKT11029 or MRKT11028, and completion of 72 credit points.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2018
Attendance Requirements
All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of 'pass' in order to pass the unit. If any 'pass/fail' tasks are shown in the table above they must also be completed successfully ('pass' grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the 'assessment task' section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University's Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Student feedback.
The students appreciated the use of group assessment, as well as the creativity and freedom allowed for by the assessments.
The teaching staff should keep using and designing effective and engaging assessments for future offerings of this unit.
- Discuss the key concepts of international marketing, and their importance to businesses and the world economy
- Analyse environmental factors in an international marketing context
- Evaluate international marketing opportunities within the conceptual frameworks provided by the current literature
- Formulate effective marketing strategies for operations in international markets
- Identify the new trends in international marketing from an Australian and global perspective.
Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks | Learning Outcomes | ||||
---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |
1 - Group Work - 40% | |||||
2 - Online Quiz(zes) - 20% | |||||
3 - Written Assessment - 40% |
Alignment of Graduate Attributes to Learning Outcomes
Graduate Attributes | Learning Outcomes | ||||
---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |
1 - Communication | |||||
2 - Problem Solving | |||||
3 - Critical Thinking | |||||
4 - Information Literacy | |||||
5 - Team Work | |||||
6 - Information Technology Competence | |||||
7 - Cross Cultural Competence | |||||
8 - Ethical practice | |||||
9 - Social Innovation | |||||
10 - Aboriginal and Torres Strait Islander Cultures |
Alignment of Assessment Tasks to Graduate Attributes
Assessment Tasks | Graduate Attributes | |||||||||
---|---|---|---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
1 - Group Work - 40% | ||||||||||
2 - Online Quiz(zes) - 20% | ||||||||||
3 - Written Assessment - 40% |
Textbooks
International Marketing ( Binder Ready Version )
Edition: 4th Asia-Pacific Ed. (2014)
Authors: Kotabe, Marshall, Ang, Griffiths, Voola, Roberts, and Helsen
Wiley
Milton Milton , QLD , Australia
ISBN: 9780730305477
Binding: Paperback
Additional Textbook Information
An electronic version of the text is available directly on-line from Wiley: ISBN: 9780730305569; http://www.wileydirect.com.au/buy/international-marketing-4th-asia-pacific-edition/
However, paper copies are still available from the CQUni Booskhop here
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
All submissions for this unit must use the referencing style: American Psychological Association 6th Edition (APA 6th edition)
For further information, see the Assessment Tasks.
e.li@cqu.edu.au
Module/Topic
Introduction to international marketing + the evolving global marketplace
Chapter
1 + 16
Events and Submissions/Topic
Module/Topic
Economic and financial environment
Chapter
2
Events and Submissions/Topic
Module/Topic
Political and legal environment
Chapter
3
Events and Submissions/Topic
Module/Topic
Cultural environment
Chapter
4
Events and Submissions/Topic
Module/Topic
International marketing research
Chapter
6
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
Market selection and entry strategies
Chapter
8
Events and Submissions/Topic
Module/Topic
Developing new goods and services for international markets
Chapter
9
Events and Submissions/Topic
Module/Topic
International marketing communication
Chapter
11
Events and Submissions/Topic
Module/Topic
Logistics: sourcing and distribution
Chapter
Events and Submissions/Topic
Module/Topic
International pricing
Chapter
14
Events and Submissions/Topic
Module/Topic
Export and import management
Chapter
Events and Submissions/Topic
Module/Topic
International marketing strategy
Chapter
15
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
1 Online Quiz(zes)
Please see below for key features of this online quiz:
- 20 questions.
- Study resources: week 1 -- week 5 (see study schedule, textbook, and lecture slides).
- Time limit: 30 minutes.
- This quiz will be open at 09:00 AM AEST Monday Week 5, and be due at 05:00 PM AEST Friday Week 6.
Important Advice:
- You need to study the textbook and lecture slides carefully. There will be no sample quiz. However, you may find some exemplary quiz questions in several lecture slides.
- This quiz has a time limit of 30 minutes and can only be taken once. Please do not open the quiz until you are ready to complete the entire quiz.
- Responsibility for access, ISP, browsers, connection and the computer you use (irrespective of who owns it) remains with the student. Failure of equipment is not grounds for special consideration, extension of quiz or special arrangements. Use of computers/computer labs on university campuses does not absolve students of their responsibility for having reliable and continued access to the worldwide web.
- Refer system access problems (e.g. Moodle login or password issues) to the Technology and Services Assistance Centre at tasac@cqu.edu.au as early as possible.
- "My computer has frozen up during the online quiz - what do I do?” The first thing to do is "don't panic”! Contact the Unit Coordinator immediately for assistance identifying the nature of the problem, your full name, student number and campus. Any omissions of this required information may delay a response.
- If a student requests a reset of the online quiz and the Unit Coordinator agrees to that request, but subsequently the student does not complete the quiz within the deadline, it will be deemed that the quiz has not been completed and a score of zero will apply. Note that the determination of whether the online quiz result was affected by technical difficulties will be solely the prerogative of the Unit Coordinator. Simply doing poorly in the quiz and then asking for a reset will not be considered.
1
Other
Week 6 Friday (24 Aug 2018) 5:00 pm AEST
On completion of the online quiz.
- You will be given 30 minutes ONLY for the quiz. Your quiz score may not be considered if you exceed the time limit.
- The total score for this assessment task is 20 marks (20 questions × 1 mark per question = 20 marks).
- Problem Solving
- Critical Thinking
- Information Literacy
- Cross Cultural Competence
- Ethical practice
- Analyse environmental factors in an international marketing context
- Evaluate international marketing opportunities within the conceptual frameworks provided by the current literature
- Formulate effective marketing strategies for operations in international markets
2 Written Assessment
Please answer the following questions:
- Question 1: What potential tourist attractions in Australia are most likely to appeal to middle class consumers from Italy?
- Question 2: Discuss how cultural dimensions affect consumption of education products in Argentina as compared to Singapore.
Important Advice:
- This is an individual written assessment. Please ensure that this assignment is your own work and both answers are based on your own words.
- Answer to each of the above questions must not exceed 550 words; the total number of words to answer both questions must not exceed 1100 words (excluding the reference list).
- Your argument and analysis in this assignment requires theoretical support from a minimum of 5 journal article references.
Week 7 Friday (31 Aug 2018) 5:00 pm AEST
Week 10 Friday (21 Sept 2018)
- Presentation, writing style, and referencing - 5 marks
- Argument and analysis in answering Question 1 - 15 marks
- Argument and analysis in answering Question 2 - 15 marks
- Theoretical support (from at least 5 journal articles) - 5 marks
- Total - 40 marks
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
- Cross Cultural Competence
- Ethical practice
- Discuss the key concepts of international marketing, and their importance to businesses and the world economy
- Analyse environmental factors in an international marketing context
- Evaluate international marketing opportunities within the conceptual frameworks provided by the current literature
3 Group Work
What would you do to build a team?
- This is a team-based assessment task, where you have to allocate yourself to one of the teams through the unit Moodle site. It is highly recommended that you join a team whose members you can communicate with on a regular basis.
- There should be no more than four members in a team; preferably from at least two different cultures.
- Exchange your communication IDs (Skype/E-mail/Facebook) and/or phone numbers etc., and start your teamwork.
What are the tasks?
Your team is currently considering entering the international podcasting industry and the head office is located in Australia. Your team needs to have the following tasks completed and reflected on a website in order to market your idea/product/service internationally via the Internet.
- Develop an idea/product/service that is compatible to the international podcasting industry, and marketable globally via the Internet,
- Which country do you think would fit best with the idea/product/service and why?Demonstrate that the idea/product/service has a market potential for the country you have chosen, and finally,
- Develop effective strategies for marketing to your chosen country, especially, in regard to marketing mix strategies, such as, product, place, price and promotion strategies.
While completing these tasks, your team needs to seek theoretical support from a minimum of 10 journal article references.
After developing the website, the team will complete the marking criteria and self-assessment sheet, copy and paste the website link in the specified space provided in the sheet, and upload the sheet to the unit Moodle site.
How can I get a freely hosted website?
There are a number of free online sources, such as www.webs.com and www.wix.com.
How would I be assessed and marked?
The team members will assess their own work based on the assessment criteria as specified below, and complete and upload the marking criteria and self-assessment sheet. Furthermore, the unit teaching staff will evaluate their work and compare it with other teams. The final score will be allocated by the unit teaching staff.
Note:
It is expected that all team members will contribute equally to this 'fun piece' of assessment. Team members are required to specify their contributions in the marking criteria and self-assessment sheet.
Review/Exam Week Wednesday (10 Oct 2018) 5:00 pm AEST
As this unit has no exam, the formal results for this last piece of assessment can only be released to students on the Certification of Grades date (02-Nov-2018).
The following self-assessment criteria, based on the graduate attributes and the learning outcomes, will be used. Please download the marking criteria and self-assessment sheet from the unit Moodle site.
The five-point scale [Awful (F), Ample (P), Adequate (C), Admirable (D), and Awesome (HD)] will be used for each of the following statements:
- The team gained knowledge in terms of examination of international marketing environment, assessment of oversea markets, and formulation of relevant strategies;
- The team members communicated on a regular basis and developed their understanding relevant to this assessment;
- The team members demonstrated leadership skills and abilities during team discussions and collaborations;
- The team members searched for, gathered, and interpreted required information to complete this assessment;
- The team members were ethical and professional in terms of delivering this assessment; and
- Overall, the team demonstrated their cognitive, technical, creative, and self-management skills and abilities.
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
- Team Work
- Information Technology Competence
- Cross Cultural Competence
- Ethical practice
- Analyse environmental factors in an international marketing context
- Evaluate international marketing opportunities within the conceptual frameworks provided by the current literature
- Formulate effective marketing strategies for operations in international markets
- Identify the new trends in international marketing from an Australian and global perspective.
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.