Overview
Businesses and organisations cannot thrive in the global marketplace without the knowledge and expertise of international marketing. This unit explores the processes of designing and implementing systematic marketing programs across national boundaries. You will develop critical understandings on how marketing principles can be effectively applied to varying international markets and adapted under changing marketing environments. Furthermore, this unit also provides important insights on market evaluation, market entry, strategy formulation, and emerging trends in international marketing.
Details
Pre-requisites or Co-requisites
Prerequisite: MRKT11029 Marketing Fundamentals or MRKT11028 Digital Marketing plus 24 credit points.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2020
Attendance Requirements
All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure – International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback – Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Have Your Say survey
One of the feedback items stated that quiz test's wrong answers feedback is to be given.
After the deadline of the quiz test, the Unit Coordinator should organise a Zoom session with the students to discuss why a particular answer is right or wrong in the quiz test.
Feedback from Have Your Say survey and UC's reflection
Update the unit offer plan, assessment design, mark allocation and succession of assessment items.
It is suggested that a unit change proposal needs to be initiated.
- Discuss the key concepts of international marketing, and their importance to businesses and the world economy
- Analyse environmental factors in an international marketing context
- Evaluate international marketing opportunities within the conceptual frameworks provided by the current literature
- Formulate effective marketing strategies for operations in international markets
- Identify the new trends in international marketing from an Australian and global perspective.
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Presentation - 20% | |||||
| 2 - Written Assessment - 40% | |||||
| 3 - Written Assessment - 40% | |||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Communication | |||||
| 2 - Problem Solving | |||||
| 3 - Critical Thinking | |||||
| 4 - Information Literacy | |||||
| 5 - Team Work | |||||
| 6 - Information Technology Competence | |||||
| 7 - Cross Cultural Competence | |||||
| 8 - Ethical practice | |||||
| 9 - Social Innovation | |||||
| 10 - Aboriginal and Torres Strait Islander Cultures | |||||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| 1 - Presentation - 20% | ||||||||||
| 2 - Written Assessment - 40% | ||||||||||
| 3 - Written Assessment - 40% | ||||||||||
Textbooks
International Marketing An Asia-Pacific Perspective
Edition: 7th (2017)
Authors: Richard Fletcher Heather Crawford
Pearson Australia
Melbourne Melbourne , Victoria , Australia
ISBN: 9781488611162
Binding: Paperback
Additional Textbook Information
If you prefer to study with a paper copy, they are available at the CQUni Bookshop here: http://bookshop.cqu.edu.au (search on the Unit code). eBooks are available at the publisher's website.
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
- Microsoft Office 2010 or 2013 (Word, Excel and PowerPoint)
All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)
For further information, see the Assessment Tasks.
n.nabi@cqu.edu.au
k.radel@cqu.edu.au
Module/Topic
International Marketing and Globalisation
Chapter
Chapter 1 and Chapter 11
Events and Submissions/Topic
Unit overview: Briefing of assessment tasks, and unit expectations.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
International Political and Legal Environment
Chapter
Chapter 2
Events and Submissions/Topic
Discussion on plagiarism and referencing.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
International Economic and Financial Environment
Chapter
Chapter 3
Events and Submissions/Topic
Discussion on Assessment Task 1.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Social and Cultural Environment of International Marketing
Chapter
Chapter 4
Events and Submissions/Topic
Discussion on Assessment Task 1.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Technologcal and Digital Effects on International Marketing
Chapter
Chapter 5
Events and Submissions/Topic
Discussion on Assessment Task 1.
In-class activities: Discussion questions / exercises / mini cases.
Individual Presentation: International Marketing Environment Analysis Due: Week 5 Friday (14 Aug 2020) 5:00 pm AEST
Module/Topic
Vacation week
Chapter
Vacation week
Events and Submissions/Topic
Vacation week
Module/Topic
Researching International Markets
Chapter
Chapter 7
Events and Submissions/Topic
Discussion on Assessment Task 2.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
International Market Selection and Entry Strategies
Chapter
Chapter 8
Events and Submissions/Topic
Discussion on Assessment Task 2.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
International Competitive Strategy
Chapter
Chapter 9
Events and Submissions/Topic
Discussion on Assessment Task 2.
In-class activities: Discussion questions / exercises / mini cases.
Individual Task: International Marketing Case Analysis Due: Week 8 Friday (11 Sept 2020) 5:00 pm AEST
Module/Topic
Modifying Products for International Markets
Chapter
Events and Submissions/Topic
Discussion on Assessment Task 3.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
International Pricing for Profit
Chapter
Chapter 14
Events and Submissions/Topic
Discussion on Assessment Task 3.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Promotion in International Marketing
Chapter
Events and Submissions/Topic
Discussion on Assessment Task 3.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Effective International Distribution
Chapter
Chapter 16
Events and Submissions/Topic
Discussion on Assessment Task 3.
In-class activities: Discussion questions / exercises / mini cases; and closing.
Individual Task: International Marketing Mix Strategies Due: Week 12 Friday (9 Oct 2020) 5:00 pm AEST
1 Presentation
Select a baby formula company/brand from the following list.
- The a2 Platinum [https://a2nutrition.com.au/]
- The Aptamil [https://nutricia.com.au/early-life-nutrition/aptamil]
Select an international market for your company from the following list.
- China
- India
- Vietnam
- Philippines
- Malaysia
- Columbia
Your company is currently considering to assess an international market. Being an international marketing expert, you are required to identify, explain, justify, and present how the factors of the international marketing environment might influence the marketing of a baby formula product to a specified market.
Notes for the assessment task
- Prepare your PowerPoint presentation in 15 slides (maximum). You will have 15 minutes (maximum) to present your task.
- Please ensure that your presentation includes relevant concepts, theories, tools, and models discussed in the first five weeks in this unit.
- For F2F/Online/DST students: Due to COVID-19 situation, we will not hold any in-class presentation for F2F or Metro campus students. Thus, all students are required to upload their PowerPoint presentations with voiceover online through a specified assessment link, and by week 5.
- For hints on how to convert a PowerPoint slide to a presentation with voiceover, please view the link. Adding a voiceover to PowerPoint presentations in 5 easy steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easy-steps/. You can also watch some other YouTube videos.
- The Turnitin Matching rate must not exceed 20%.
- Please familiarise yourself with the University’s assessment policy and procedure, grading policy, assessment extension policy, late submission penalty, plagiarism policies and the like.
- As per the policy, late submission of an assessment task will attract a 5% deduction of available marks for each day after the due date.
- If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
- Please consult your lecturer and tutor about developing this assessment task. The selection and presentation of resources from Google, Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire and other third party sources will be assessed negatively.
Week 5 Friday (14 Aug 2020) 5:00 pm AEST
.pptx with voiceover
Week 7 Friday (4 Sept 2020)
For more details about the following marking criteria, please read the marking rubric and watch the recorded videos that are to be available in the Moodle site, and participate in your class regularly.
- Identification - 5 marks
- Explanation - 5 marks
- Justification - 5 marks
- Presentation - 5 marks
- Analyse environmental factors in an international marketing context
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
2 Written Assessment
Select one of the following two International Marketing cases, and answer the questions listed in your chosen case. These cases will be uploaded on the Moodle site on/before week 5 for you.
- Case 1: Tourism New Zealand - using research to activate the 'active considerers'
- Case 2: Wal-mart's entry into Africa - not business as usual but a leap into unknown territory
Notes for the assessment task
- Prepare the case in a report format with a title page, table of contents, executive summary, introduction, answers to the case questions, and conclusion.
- Answers to each of the questions must be within 500 words and be explained with theoretical justifications and practical examples with appropriate citations.
- The total word limit for the whole document must not exceed 3000 words, including references.
- You need to have citations/references of at least 8 recent and relevant journal articles, and two textbooks;
- Please ensure that your task includes relevant concepts, theories, tools, and models etc. discussed in 6-8 weeks in this unit.
- The Turnitin Matching rate must not exceed 20%.
- Please upload your assessment task online through a specified assessment link, and by week 8. It must be a word document.
- Please familiarise yourself with the University’s assessment policy and procedure, grading policy, assessment extension policy, late submission penalty, plagiarism policies and the like.
- As per the policy, late submission of an assessment task will attract a 5% deduction of available marks for each day after the due date.
- If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
- Please consult your lecturer and tutor about developing this assessment task. The selection and presentation of resources from Google, Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire and other third party sources will be assessed negatively.
Week 8 Friday (11 Sept 2020) 5:00 pm AEST
Week 10 Friday (25 Sept 2020)
For more details about the following marking criteria, please read the marking rubric and watch the recorded videos that are to be available in the Moodle site, and participate in your class regularly.
- 5 questions X 6 marks = 30 marks
- Report format + styles + citations/references = 10 marks
- Discuss the key concepts of international marketing, and their importance to businesses and the world economy
- Analyse environmental factors in an international marketing context
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
3 Written Assessment
The COVID-19 Pandemic has many disruptive effects, and one of such is its adverse effects on the Tourism Sector in Australia. The Australian government is aiming to recover this situation and promote the industry as "Australia: the Safest Destination" to China and India between October and December 2020. You are required to choose one international market (i.e., either China or India), define its characteristics, and design the International Marketing Mix Strategies to support the aim of the Australian government.
Notes for your assessment task
- Prepare this task in a report format with a title page, table of contents, executive summary, introduction, international market characteristics, current positioning and challenges, market positioning 2020 and beyond, international marketing mix strategies (i.e., product, place, price, promotion), and conclusion.
- The report must be explained with theoretical justifications and practical examples with appropriate citations.
- The total word limit for the whole document must not exceed 3000 words, including references.
- You need to have citations/references of at least 8 recent and relevant journal articles, and two textbooks;
- Please ensure that your task includes relevant concepts, theories, tools, and models etc. discussed in 1-12 weeks in this unit.
- The Turnitin Matching rate must not exceed 20%.
- Please upload your assessment task online through a specified assessment link, and by week 12. It must be a word document.
- Please familiarise yourself with the University’s assessment policy and procedure, grading policy, assessment extension policy, late submission penalty, plagiarism policies and the like.
- As per the policy, late submission of an assessment task will attract a 5% deduction of available marks for each day after the due date.
- If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
- Please consult your lecturer and tutor about developing this assessment task. The selection and presentation of resources from Google, Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire and other third party sources will be assessed negatively.
Week 12 Friday (9 Oct 2020) 5:00 pm AEST
Exam Week Friday (23 Oct 2020)
For more details about the following marking criteria, please read the marking rubric and watch the recorded videos that are to be available in the Moodle site, and participate in your class regularly.
- Introduction and International market characteristics - 5 marks
- Current challenges and positioning - 6 marks
- Positioning for 2020 and beyond - 3 marks
- International marketing mix strategies (4 x 5 marks) - 20 marks
- The report format, including graphics, tables, and styles, conclusion, citations and references - 6 marks
- Evaluate international marketing opportunities within the conceptual frameworks provided by the current literature
- Formulate effective marketing strategies for operations in international markets
- Identify the new trends in international marketing from an Australian and global perspective.
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
