Overview
Businesses and organisations cannot thrive in the global marketplace without the knowledge and expertise of international marketing. This unit explores the processes of designing and implementing systematic marketing programs across national boundaries. You will develop critical understandings on how marketing principles can be effectively applied to varying international markets and adapted under changing marketing environments. Furthermore, this unit also provides important insights on market evaluation, market entry, strategy formulation, and emerging trends in international marketing.
Details
Pre-requisites or Co-requisites
Prerequisite: MRKT11029 Marketing Fundamentals or MRKT11028 Digital Marketing plus 24 credit points.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 3 - 2021
Attendance Requirements
All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure – Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure – International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback – Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Student feedback
Additional relevant videos to the Moodle site can help further learning
It is recommended that additional video content that corresponds with each week's learning materials be provided to enhance learning.
Feedback from Self reflection
Some students were receptive to the provision of additional assessment guidance and support
Continue providing students with assessment guideline documents, marking rubric, and weekly drop-in sessions to be made available through the unit Moodle site for further assistance and support.
- Discuss the key concepts of international marketing, and their importance to businesses and the world economy
- Analyse environmental factors in an international marketing context
- Evaluate international marketing opportunities within the conceptual frameworks provided by the current literature
- Formulate effective marketing strategies for operations in international markets
- Identify the new trends in international marketing from an Australian and global perspective.
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Presentation - 20% | |||||
| 2 - Written Assessment - 40% | |||||
| 3 - Written Assessment - 40% | |||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Communication | |||||
| 2 - Problem Solving | |||||
| 3 - Critical Thinking | |||||
| 4 - Information Literacy | |||||
| 5 - Team Work | |||||
| 6 - Information Technology Competence | |||||
| 7 - Cross Cultural Competence | |||||
| 8 - Ethical practice | |||||
| 9 - Social Innovation | |||||
| 10 - Aboriginal and Torres Strait Islander Cultures | |||||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| 1 - Presentation - 20% | ||||||||||
| 2 - Written Assessment - 40% | ||||||||||
| 3 - Written Assessment - 40% | ||||||||||
Textbooks
International Marketing An Asia-Pacific Perspective
Edition: 7th (2017)
Authors: Richard Fletcher Heather Crawford
Pearson Australia
Melbourne Melbourne , Victoria , Australia
ISBN: 9781488611162
Binding: Paperback
Additional Textbook Information
No.
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
- Microsoft Powerpoint
- Microsoft Word
All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)
For further information, see the Assessment Tasks.
n.nabi@cqu.edu.au
Module/Topic
The Rationale for International Marketing and Globalisation
Chapter
Chapters 1 and 11
Events and Submissions/Topic
Unit overview: Briefing of assessment tasks, and unit expectations.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Avoiding the Pitfalls of the International Political and Legal Environment
Chapter
Chapter 2
Events and Submissions/Topic
Discussion on plagiarism and referencing.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Appreciating the Dynamics of the International Economic and Financial Environment
Chapter
Chapter 3
Events and Submissions/Topic
Discussion on Assessment Task 1.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Catering for the Social and Cultural Environment of International Marketing
Chapter
Chapter 4
Events and Submissions/Topic
Discussion on Assessment Task 1.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Vacation week
Chapter
Vacation week
Events and Submissions/Topic
Vacation week
Module/Topic
Technology and Change in International Marketing
Contemporary Environmental Variables in International Marketing
Chapter
Chapters 5 and 6
Events and Submissions/Topic
In-class activities: Discussion questions / exercises / mini cases.
Individual Presentation: International Marketing Environment Analysis Due: Week 5 Friday (17 Dec 2021) 5:00 pm AEST
Module/Topic
International Market Selection, Entry and Competitive Strategies
Chapter
Chapters 8 and 9
Events and Submissions/Topic
Discussion on Assessment Task 2.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Vacation week
Chapter
Vacation week
Events and Submissions/Topic
Vacation week
Module/Topic
Modifying Products for International Markets
Chapter
Chapter 13
Events and Submissions/Topic
Discussion on Assessment Task 2.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
International Pricing for Profit
Chapter
Chapter 14
Events and Submissions/Topic
In-class activities: Discussion questions / exercises / mini cases.
Individual Task: International Marketing Case Analysis Due: Week 8 Friday (14 Jan 2022) 5:00 pm AEST
Module/Topic
Promotion in International Marketing
Chapter
Events and Submissions/Topic
Discussion on Assessment Task 3.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Effective International Distribution
Chapter
Chapter 16
Events and Submissions/Topic
Discussion on Assessment Task 3.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
Marketing Services Internationally
Chapter
Events and Submissions/Topic
Discussion on Assessment Task 3.
In-class activities: Discussion questions / exercises / mini cases.
Module/Topic
International Marketing in the Decade Ahead
Chapter
Chapter 18
Events and Submissions/Topic
In-class activities: Discussion questions / exercises / mini cases; and closing.
Individual Task: International Marketing Mix Strategies Due: Week 12 Friday (11 Feb 2022) 5:00 pm AEST
Module/Topic
Chapter
Events and Submissions/Topic
1 Presentation
For this assessment task, you are required to select an Australian firm/brand that produces and markets environmentally friendly (organic) apparels and also one international market for your chosen firm/brand from the following list:
· China
· India
· Vietnam
· Philippines
· Malaysia
· Columbia
The company chosen already competes in the domestic Australian market, and is currently considering to assess an international market as the future market of their products. Being an international marketing expert, you are required to identify, explain, justify, and present how the factors of the international marketing environment might influence the marketing of the chosen product to a specified market. Environmental factors to be analysed may include, but not limited to, economic, financial, political, legal, social and cultural factors.
· The presentation should be made within 15 minutes and through 15 PowerPoint slides. The slides should follow the subsequent structure:
- Student information and presentation title
- Background of the company and the country market chosen
- The factor(s) of the international marketing environment
- Conclusion
- Reference list
In the "click to add notes" section of each slide, please provide the corresponding script of that slide. Hence, in that section, you will need to write out or at least outline what you intend to say in your presentation for that slide.
· Please ensure that your presentation includes relevant concepts, theories, tools, and/or models discussed in the first five weeks in this unit.
· All students are required to submit their PowerPoint presentations with voiceover on Moodle.
· For hints on how to convert a PowerPoint slide to a presentation with voiceover, please view the link. Adding a voiceover to PowerPoint presentations in 5 easy steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easy-steps/. You can also watch some YouTube videos in this regard.
· Penalties for late submission are applied as per CQU policy.
· If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
· For details about the marking criteria, please read the marking rubric that is to be available on Moodle site.
Week 5 Friday (17 Dec 2021) 5:00 pm AEST
Results will be released after moderation is completed (expected release time to students is 2 weeks after the submission, excluding public and University holidays time).
This task will be assessed based on the identification, explanation, justification, and presentation of the way(s) factors of the international marketing environment might influence the marketing of the chosen product to a specified market.
See Moodle for detailed marking rubric for this assessment task.
- Analyse environmental factors in an international marketing context
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
2 Written Assessment
For this assessment task, select one of the following two International Marketing cases, and answer the first three questions listed in your chosen case. These cases will be posted on Moodle from week 5.
- Case 1: The sweet aroma of success—modification of products for new markets in the case of TORQ by Di Bella Coffee
- Case 2: Wal-Mart’s entry into Africa—not business as usual but a leap into unknown territory
Notes for the assessment task
- Answer the first three (3) questions (if there are more than three questions at the end of the case).
- Prepare the case in a report format with a title page, executive summary, table of contents, introduction, answers to the case questions, conclusion, references and appendices (if applicable).
- Answers to the questions must be explained with theoretical justifications and practical examples (if applicable) with appropriate citations.
- Please ensure that your task includes relevant concepts, theories, tools, and models, etc. discussed in 6-8 weeks in this unit.
- Word length: 3000 words (excluding the title page, executive summary, table of contents, reference list, and appendices).
- You need to have citations/references of at least eight (8) recent and relevant journal articles, and your textbook.
- The Turnitin Matching rate must not exceed 20%.
- It must be a Word document.
- Please familiarise yourself with the University’s assessment policy and procedure, grading policy, assessment extension policy, late submission penalty, plagiarism policies, and the like.
- Penalties for late submission are applied as per CQU policy.
- If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
- The selection and presentation of resources from Google, Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire, and other third-party sources will be assessed negatively.
Week 8 Friday (14 Jan 2022) 5:00 pm AEST
Results will be released after moderation is completed (expected release time to students is 2 weeks after submission of each article excluding public and University holidays time).
This task will be assessed based on -
- the answers of the case questions and strength of arguments
- identification, explanation and analysis of relevant international marketing theories or concepts underpinning the case questions
- the overall presentation of the report (including academic quality) and writing style.
- Discuss the key concepts of international marketing, and their importance to businesses and the world economy
- Analyse environmental factors in an international marketing context
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
3 Written Assessment
For this assessment task, you are required to choose the same Australian firm/brand that produces and markets environmentally friendly (organic) apparels and country chosen for Assessment Task 1. Define the market characteristics and design the International Marketing Mix Strategies to support the company’s international marketing decisions.
Notes for your assessment task
- Prepare this task in a report format with a title page, executive summary, table of contents, introduction, market characteristics, international marketing mix strategies (i.e., product, place, price, promotion), conclusion, references and appendices (if applicable).
- The report must be explained with theoretical justifications and practical examples with appropriate citations.
- Please ensure that your task includes relevant concepts, theories, tools, and models, etc. discussed in weeks 1 to 12 in this unit.
- Word length: 3000 words (excluding the title page, executive summary, table of contents, reference list, and appendices)
- You need to have citations/references of at least eight (8) recent and relevant journal articles, and your textbook.
- The Turnitin Matching rate must not exceed 20%.
- It must be a Word document.
- Penalties for late submission are applied as per CQU policy.
- If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
- The selection and presentation of resources from Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire, and other third party sources will be assessed negatively.
Week 12 Friday (11 Feb 2022) 5:00 pm AEST
Assessments will be returned following certification of grades.
This task will be assessed based on market characteristics, international marketing mix strategies, writing styles and the overall presentation of the report (including academic quality).
See Moodle for detailed marking rubric for this assessment task.
- Evaluate international marketing opportunities within the conceptual frameworks provided by the current literature
- Formulate effective marketing strategies for operations in international markets
- Identify the new trends in international marketing from an Australian and global perspective.
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
