CQUniversity Unit Profile
MRKT19040 Strategic Marketing and Planning
Strategic Marketing and Planning
All details in this unit profile for MRKT19040 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information

Overview

Why do some organisations perform better than others and how can an organisation deliver the best return for their marketing investment? These are fundamental questions of marketing strategy and demand rigorous marketing planning. Marketing plans are used in organisations to outline various strategies to create, promote, and divest products and services. In this unit you will be fostering a strategic approach to marketing and then developing and reviewing a marketing plan. Various tools and techniques used in the development, implementation and review of marketing planning will be explored. The unit will enable you to recognise how product and service targets are set and achieved, analyse and translate the marketing environments, and deliver and review a strategic marketing plan.

Details

Career Level: Undergraduate
Unit Level: Level 3
Credit Points: 6
Student Contribution Band: 10
Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

Prerequisite: MRKT11029 - Marketing Fundamentals plus completion of 24 credit points from units within the marketing major.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 2 - 2018

Brisbane
Distance
Melbourne
Perth
Rockhampton
Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Class and Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Class Timetable

Bundaberg, Cairns, Emerald, Gladstone, Mackay, Rockhampton, Townsville
Adelaide, Brisbane, Melbourne, Perth, Sydney

Assessment Overview

1. Presentation
Weighting: 10%
2. Research Assignment
Weighting: 40%
3. Report
Weighting: 50%

Assessment Grading

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University’s Grades and Results Policy for more details of interim results and final grades.

Previous Student Feedback

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student Evaluation Feedback

Feedback

This unit really helped tie together aspects from other marketing units studied, however students highly recommend having studied most marketing units prior or have some industry experience.

Recommendation

At the beginning of the term I have provided a video explaining the need to study all or most of the marketing units prior to undertaking this capstone unit. However, until now, the unit has only had one pre-requisite. I believe that the recommendation has been to change the pre-requisite for next year and this has been done.

Feedback from Student Evaluation Feedback

Feedback

Students noted that the best aspect was the opportunity to work with a real organisation within their community.

Recommendation

This unit aims to ensure an authentic learning experience for final year students. It is recommended therefore to continue to promote the involvement with businesses and to provide avenues for students to access businesses through development of a forum for students to share their processes for accessing businesses.

Feedback from Student Evaluation Feedback

Feedback

Students indicated that Zoom chats with the unit coordinator were really helpful to their learning.

Recommendation

This term had 4 structured zoom sessions with 'drop in' sessions each week for students with questions or issues. It is recommended to continue this practice based on student feedback of the value to their learning.

Unit Learning Outcomes
On successful completion of this unit, you will be able to:
  1. Explain and critique the importance of strategic marketing and the marketing planning process
  2. Evaluate marketing strategy concepts to develop creative solutions in the form of marketing objectives, strategies and tactics
  3. Develop the key analytical skills and competencies for effective strategic marketing analysis and planning, implementation and evaluation
  4. Construct, evaluate and review the major components of a marketing plan that enables sustainable, superior organisational performance in the market place.

This unit forms the capstone of your marketing major. Aligning with the Australian Business Deans Council academic standards for marketing graduates and with the accreditation criteria for the Australian Marketing Institute, this unit examines and applies the depth of your marketing knowledge gained throughout your studies. You will demonstrate your professional judgement, your ability to undertake systematic problem identification and solution, your communication skills, and your analysis and ethical decision-making skills within a real business situation.

Alignment of Learning Outcomes, Assessment and Graduate Attributes
N/A Level
Introductory Level
Intermediate Level
Graduate Level
Professional Level
Advanced Level

Alignment of Assessment Tasks to Learning Outcomes

Assessment Tasks Learning Outcomes
1 2 3 4
1 - Presentation - 10%
2 - Research Assignment - 40%
3 - Report - 50%

Alignment of Graduate Attributes to Learning Outcomes

Graduate Attributes Learning Outcomes
1 2 3 4
1 - Communication
2 - Problem Solving
3 - Critical Thinking
4 - Information Literacy
5 - Team Work
6 - Information Technology Competence
7 - Cross Cultural Competence
8 - Ethical practice
9 - Social Innovation

Alignment of Assessment Tasks to Graduate Attributes

Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9
1 - Presentation - 10%
2 - Research Assignment - 40%
3 - Report - 50%
Textbooks and Resources

Textbooks

Prescribed

Building a marketing plan - A complete guide (2011)

Authors: Wong, HY, Radel, K, & Ramsaran-Fowdar, R
Business Expert Press
New York New York , NY , USA
ISBN: 978-1-60649-159-1
Binding: Paperback

Additional Textbook Information

It is also recommended that you have access to the supplementary text:

MuCullock, R. & Reid A. 2015, Your Business Degree (2nd Edn), Pearson Australia, Melbourne.

IT Resources

You will need access to the following IT resources:
  • CQUniversity Student Email
  • Internet
  • Unit Website (Moodle)
Referencing Style

All submissions for this unit must use the referencing style: American Psychological Association 6th Edition (APA 6th edition)

For further information, see the Assessment Tasks.

Teaching Contacts
Elena Konovalov Unit Coordinator
e.konovalov@cqu.edu.au
Schedule
Week 1 Begin Date: 09 Jul 2018

Module/Topic

Introduction to Marketing Planning

Chapter

1

Events and Submissions/Topic

Overview of unit learning and assessment requirements

Week 2 Begin Date: 16 Jul 2018

Module/Topic

The Situation Analysis

Chapter

2

Events and Submissions/Topic

Friday of week 2 - last day to add units.

Selection/discussion of project focus and scope.

Distance Ed Students

Online Zoom tutorial session. Tuesday 6-7PM AEST. Please check Moodle Unit homepage for instructions on accessing Zoom session.

Week 3 Begin Date: 23 Jul 2018

Module/Topic

Analysing the Target Market - Marketing Research

Chapter

3

Events and Submissions/Topic

A1 - Project Brief Due: Week 3 Friday (27 July 2018) 11:00 pm AEST
Week 4 Begin Date: 30 Jul 2018

Module/Topic

Analysing the Target Market - Consumer Behaviour & Target Marketing

Chapter

4

Events and Submissions/Topic

Tuesday of week 4 - last day to withdraw from units without financial liability and academic penalty.

Week 5 Begin Date: 06 Aug 2018

Module/Topic

Writing the Situation Analysis

Chapter

No set chapter

Events and Submissions/Topic

Discussion of Situation Analysis style & layout

Distance Ed Students: Online Zoom session. Tuesday 6-7PM AEST. Please check Moodle Unit homepage for instructions on accessing Zoom session.

Vacation Week Begin Date: 13 Aug 2018

Module/Topic

Mid Term Break

Chapter

Events and Submissions/Topic

Week 6 Begin Date: 20 Aug 2018

Module/Topic

Marketing objectives & Strategy Formulation

Chapter

5

Events and Submissions/Topic

Week 7 Begin Date: 27 Aug 2018

Module/Topic

Planning for Products & Brands

Chapter

6

Events and Submissions/Topic

Discussion of Situation Analysis Progress

Distance Ed Students: Online Zoom session. Tuesday 6-7PM AEST. Please check Moodle unit Homepage for instructions on accessing Zoom session.

A2 - Situation Analysis Report Due: Week 7 Friday (31 Aug 2018) 11:00 pm

AEST


Situation Analysis Report Due: Week 7 Friday (31 Aug 2018) 11:00 pm AEST
Week 8 Begin Date: 03 Sep 2018

Module/Topic

Planning for Pricing

Chapter

7

Events and Submissions/Topic

Week 9 Begin Date: 10 Sep 2018

Module/Topic

Planning for IMC

Chapter

8

Events and Submissions/Topic

Week 10 Begin Date: 17 Sep 2018

Module/Topic

Planning for Distribution & Logistics

Chapter

9

Events and Submissions/Topic

Week 11 Begin Date: 24 Sep 2018

Module/Topic

Marketing Implementation & Control

Chapter

10

Events and Submissions/Topic

Distance Ed Students: Online Zoom session. Tuesday 6-7PM AEST. Please check Moodle Unit Homepage for instructions on accessing Zoom session.
Week 12 Begin Date: 01 Oct 2018

Module/Topic

Writing a Marketing Plan

Chapter

No set chapter

Events and Submissions/Topic

Discussion to finalise assessment item 3

Distance Ed Students: Online Zoom session. Tuesday 6-7PM AEST. Please check Moodle Unit Homepage for instructions on accessing Zoom session.

A3 - Marketing Plan Due: Week 12 Friday (5 Oct 2018) 11:00 pm AEST


Marketing Plan Due: Week 12 Friday (5 Oct 2018) 11:00 pm AEST
Review/Exam Week Begin Date: 08 Oct 2018

Module/Topic

Chapter

Events and Submissions/Topic

Exam Week Begin Date: 15 Oct 2018

Module/Topic

Chapter

Events and Submissions/Topic

Term Specific Information

This unit forms the capstone of your marketing major. Aligning with the Australian Business Deans Council academic standards for marketing graduates and with the accreditation criteria for the Australian Marketing Institute, this unit examines and applies the depth of your marketing knowledge gained throughout your studies. You will demonstrate your professional judgement, your ability to undertake systematic problem identification and solution, your communication skills, and your analysis and ethical decision-making skills within a real business situation.

This unit involves students directly in the writing of detailed, integrated marketing plans and the evaluation of plans. There is also a focus on the actual implementation of the marketing planning process and the Marketing Plan document.

Assessment Tasks

1 Presentation

Assessment Title
A1 - Project Brief

Task Description

Assessment item 1 — Project Brief


Due date: Friday Week 3 (upload your PPT slides and script into moodle) 11:00pm AEST
Weighting: 10% 5 minute pitch • All students to submit PowerPoint Slides (or similar) and script for a 5 minute presentation online via Moodle.
Length: • Internal students will present their pitch as a 5 minute presentation in workshops during week 4 of the term. • Distance Education students will record a 5 minute voice over with their slides uploaded into Moodle.

Assessment focus for the whole term!!

Your assessment this term is to develop a complete marketing plan for a small to medium sized enterprise or organisation in your local area or an enterprise or organisation for which you currently work.

This will be accomplished in three stages with a project brief (assessment 1), a situation analysis (assessment 2) and the completed marketing plan (assessment 3). Before you begin, ensure that you understand the requirements for each item as common data from all assessments will be integrated into your final marketing plan.

Choose a small to medium sized (SME) enterprise or organisation (it can be a for-profit enterprise or a not-for-profit organisation) with which you can regularly interact – an enterprise or organisation in which you currently work is acceptable providing it is not excluded. The following companies are excluded: McDonalds, Coca Cola or Pepsi Co. or other multinational companies whose plans are accessible online or through published reports.

IMPORTANT NOTE:

The unit assessment is contingent upon receipt of a signed letter (on corporate letterhead) from a senior manager of the selected enterprise or organisation. The letter needs to confirm that management is aware of your involvement in obtaining primary source data to develop a marketing plan, and that no part of the work is to be presented for any other purpose other than fulfilling the learning requirements of this unit. This is a Work Integrated Learning unit and as such requires that you work closely with an existing enterprise throughout the term.

The unit coordinator reserves the right to make direct contact with your enterprise to confirm authorisation to proceed and that disclosure is restricted.

You must gain approval for your company selection from your lecturer (internal students) or from the unit coordinator (Distance Education students).

Task Assessment 1 – Project Brief

Select a business for which you can readily access marketing information and submit a project brief. The project brief aims to ensure that you have an appropriate company selection and have gained permission both from your lecturer and from the enterprise to continue work.

The project brief comprises:

1. A title slide – your name, the company name. Do not include any company logos (unless you have referenced these appropriately!!!). Give your project a title!

2. An introduction slide – provide a brief overview of your enterprise or organisation, the aims of the project brief presentation and the structure of the presentation.

3. A Company Background slide – this can include a brief historical background of the enterprise, mission statement, corporate objectives (where these are available), brand identity, and an overview of the types of products/services the enterprise carries.

4. The Pitch slide – here you will discuss your proposed marketing plan for the enterprise. Indicate whether you are developing a marketing plan for the enterprise as a whole business (eg. a marketing plan for the Rockhampton Zoo) or only a part of the enterprise such as a particular service or product (eg. a marketing plan for the coffee shop within the Rockhampton zoo), or a plan to address an acknowledged business issue (eg a plan to implement and market a new exhibit and enclosure extensions at the Rockhampton Zoo to increase tourist traffic and rebuild the zoo’s image after the Cyclone disaster of February 2015). Include an outline of the key sections of the marketing plan focusing on what your client should expect to receive in terms of the principle data gathering requirements and the outcomes they can expect.

5. A conclusion slide – this is your sales hook for the enterprise. Provide 3 key benefits that the enterprise will expect to gain from having a tailored marketing plan specific to their enterprise needs.

6. Include (attach) the signed (original) letter from senior management as required.

7. A Reference List slide – references must be included in your slides but you don’t need to say these in your presentation or voice-over. A reference list must be included as your last slide referenced according to APA referencing requirements (See the APA Guide provided in Moodle).

Submission information:

Internal students will upload a copy of your powerpoint slides, your presentation script, and a PDF copy of your signed letter of approval from your enterprise. You will then present your pitch in tutorial classes in week 4 of the term.

Distance education students will upload your powerpoint slides with an audio voice-over of your presentation, your presentation script, and a PDF copy of your signed letter of approval from your enterprise.

Grading information:

Your grade for this assessment is comprised of your demonstration of both your oral and written communication skills through your powerpoint slides and in your oral presentation of the information. Be professional and creative.


Assessment Due Date

Week 3 Friday (27 July 2018) 11:00 pm AEST

Submit via moodle - internal students will present in tutorials, distance education students will provide a voice over.


Return Date to Students

Week 5 Friday (10 Aug 2018)

After moderation and marking has been completed


Weighting
10%

Assessment Criteria

Assessment 1 Criteria—Project Brief

Criteria Maximum Mark
Title Slide  10
Introduction Slide and oral presentation skills  10
Company Background slide and oral presentation skills  20
Pitch Slide and oral presentation skills  30
Referencing & Reference List  10
Letter of authorisation  20
Total Grade /100      /100
Total to be scaled to a grade out of 10.


Referencing Style

Submission
Online

Submission Instructions
All students to submit PowerPoint Slides (or similar) and script for a 5 minute presentation online via Moodle. Internal students will present their pitch as a 5 minute presentation in workshops during week 4 of the term. Distance Education students will record a 5 minute voice over with their slides uploaded into Moodle.

Learning Outcomes Assessed
  • Explain and critique the importance of strategic marketing and the marketing planning process
  • Evaluate marketing strategy concepts to develop creative solutions in the form of marketing objectives, strategies and tactics


Graduate Attributes
  • Communication
  • Problem Solving
  • Information Literacy
  • Information Technology Competence
  • Ethical practice

2 Research Assignment

Assessment Title
Situation Analysis Report

Task Description

Assessment item 2 — Situation Analysis Report

Due date: Friday Week 7; 11:00PM AEST
Weighting: 40%
Length: 1,500-2,000 words (submitted online via Moodle)

Task Assessment 2 – Situation Analysis

The task is now to develop a situation analysis for the enterprise or organisation that you selected for your project proposal. The situation analysis will make up the first half of your completed marketing plan (Assessment 3).

In formulating the situation analysis provide:

1. An executive summary of the report’s findings and recommendations for key areas for the final marketing plan.

2. An introduction – provide a brief introduction/overview of your enterprise or organisation, the aims of the report and the structure of the report.

Structural components such as: A Table of Contents, Table of Figures & Tables, Reference List, Appendices (where appropriate) referenced according to APA referencing requirements (See the APA Guide provided in Moodle).

3. Internal Environment analysis

· Company background and history, description of the enterprise or organisation based on any feedback received from your project brief, mission statement, corporate objectives (where these are available), brand identity, product or service portfolio overview; and the scope of the marketing plan – all this information is from your project brief and should take into account any feedback you have received for corrections, etc.

· Internal resources assessment – Human Resources, Financial, Management and Operational capabilities that will support (or hinder) your marketing activities. Assess the internal resources (financial, human and operational) of the company and current or future strengths and weaknesses. Information must be current and accurate to ensure the final draft is feasible.

· Overview of current (or previous) marketing mix strategies (4Ps or 7Ps) – consider everything from yellow pages activity; use of corporate logo on stationery and uniforms; internet activity; traditional marketing communications (TV, radio, etc); product range; pricing; and distribution activities. Look for strengths and weaknesses.

4. External Environment analysis

· This is the PESTN analysis – includes a focused discussion of the political, economic, socio-cultural issues (trends), technological and natural environments associated with the company’s market environments.

Consider shifts in market activity and identify possible current or future opportunities or threats.

5. A detailed customer analysis

· Include target market segmentation (demographics, psychographics, and so forth). Look at the basis of transactions and exchanges with the firm. Who buys, where, when and how, what is bought, to what level, and reasons for purchase. Do purchases relate to discretionary spending or not? Identify any opportunities or threats such as changes in customer demographics.

6. A detailed competitor analysis

· Identify local, direct and indirect competition. Determine relative (or estimated) market share for your principal competitors. Identify the basis of competition. Develop a matrix where possible to compare the features and benefits of products/product lines between your selected entity and at least 3 primary (main) competitors. Again, identify any opportunities or threats such as changes in competitors, new competition, changes in market share.

7. A SWOT analysis – briefly and concisely summarise the strengths and weaknesses from within the company and any opportunities and threats from the external environment, competitor and customer analyses.

8. Conclusion – introduces no new content

Include (attach) the signed (original) letter from senior management as required.

NOTE: This assessment requires a great deal of time and effort and you will need to critically analyse, interpret and incorporate a large amount of information. Consider very carefully how best to display your information in tables, charts, graphs etc. Don’t simply rely on narratives, sentences and paragraphs!!! You need to be concise and put your information forward in meaningful and visually useful ways so your readers (clients) can quickly and effectively understand your discussion without adding to your word count!!!


Assessment Due Date

Week 7 Friday (31 Aug 2018) 11:00 pm AEST

Submit via Moodle


Return Date to Students

Week 10 Friday (21 Sept 2018)

On completion of marking and moderation


Weighting
40%

Assessment Criteria

Assessment 2 Criteria - Situation Analysis Report

Criteria Maximum Mark
Executive Summary 10
Introduction – overview, report aim, structure, scope 5
Internal environmental analysis 15
External environmental analysis 15
Customer analysis 15
Competitor analysis 15
SWOT Analysis 10
Conclusion 5
Report structure & Referencing – professional report layout including title page, abstract, use of appropriate headings and sub headings, Table of contents, etc. 10
Letter of authorisation

P - Included

F – Not included

Total Grade /100 /100
Total to be scaled to a grade out of 40.


Referencing Style

Submission
Online

Submission Instructions
Submit via unit website in Moodle

Learning Outcomes Assessed
  • Evaluate marketing strategy concepts to develop creative solutions in the form of marketing objectives, strategies and tactics
  • Develop the key analytical skills and competencies for effective strategic marketing analysis and planning, implementation and evaluation
  • Construct, evaluate and review the major components of a marketing plan that enables sustainable, superior organisational performance in the market place.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Cross Cultural Competence
  • Ethical practice

3 Report

Assessment Title
Marketing Plan

Task Description

Assessment item 3 — Marketing Plan

Due date: Friday Week 12; 11:00PM AEST
Weighting: 50%
Length: 2,000 words (not including the material from assessment 1 & 2) (submitted online via Moodle)

NOTE: The corrected draft of Assessment 2 must be submitted as the first half of Assessment 3 (it DOES NOT count as part of the word limit for assessment item 3).

The marketing plan is to be presented as a complete document including: The situational analysis, Marketing objectives, strategies and implementation plans.

The final submission will comprise one Executive Summary, one introduction and one conclusion that cover the entire marketing plan (including material from all components).

Task Assessment 3 - Marketing Plan

Finalise (as far as possible) an actionable, realistic, marketing plan for the enterprise or organisation you selected in Assessment 1.

In formulating your complete marketing plan provide the following:

· An executive summary which highlights the key features (main findings and recommendations) of the report (NB: not an introduction). Highlight the major issues or findings linked to any recommendations to ensure both the problems and opportunities at the core of the plan are addressed.

Structural components such as: A Table of Contents, Table of Figures & Tables, Reference List, Appendices (where appropriate) referenced according to APA referencing requirements (See the APA Guide provided in Moodle).

· An introduction which provides the aim and structure of the complete plan.

· A corrected situation analysis (assessment 2 incorporating feedback)

· A product (or brand or company) lifecycle analysis (PLC).

· A BCG matrix showing product position relative to competition. While the BCG matrix is usually for SBU portfolio analysis, in this case conduct an analysis of your company product(s) or brand(s).

· An Ansoff analysis

· A set of at least 3 principal marketing objectives (based on your strategic analysis of the enterprise’s position from the outcomes of the PLC, the BCG and the Ansoff analysis and considering the enterprise’s corporate mission and objectives (where these have been identified).

· Develop a brand positioning strategy. Discuss whether you will develop a brand identity for an individual product or product portfolio or whether you will use family umbrella branding strategy. Develop a brand positioning map.

· Develop a minimum of 4 strategies based on your objectives. Each strategy should identify a target market segment and a customised marketing mix for that segment.

· Develop a framework of marketing metrics for your strategies – determine how you will measure success of your strategies and control the outcomes to ensure you reach your objectives.

· A conclusion

· Include (attach) the signed (original) letter from senior management as required.

· Reference List

· Any appendices.


Assessment Due Date

Week 12 Friday (5 Oct 2018) 11:00 pm AEST

Submit via unit website in Moodle


Return Date to Students

Exam Week Friday (19 Oct 2018)

On official release of results


Weighting
50%

Assessment Criteria

Assessment 3 criteria—Marketing Plan

Student Name:
Student ID:

Title of Marketing Plan:


Criteria Maximum Mark
Executive Summary – covering the entire document 10
Introduction – overview, report aim, structure, scope 5
Product Lifecycle analysis (or brand life cycle) 10
BCG matrix & Ansoff analysis 10
3 main marketing objectives (as a minimum) based on the PLC, BCG and Ansoff analysis. 15
Branding strategy and brand positioning map 10
Selection of target market and development of at least 4 strategies based on the objectives and considering the marketing mix. 15
Develop a framework of marketing metrics for your strategies. 10
Conclusion 5
Report structure & Referencing – professional report layout including title page, executive summary, use of appropriate headings and sub headings, Table of contents, etc 10
Letter of authorisation P- Included F – Not included
Total Grade /100      /100
Total to be scaled to a grade out of 50.


Referencing Style

Submission
Online

Submission Instructions
Submit via unit website in Moodle

Learning Outcomes Assessed
  • Evaluate marketing strategy concepts to develop creative solutions in the form of marketing objectives, strategies and tactics
  • Develop the key analytical skills and competencies for effective strategic marketing analysis and planning, implementation and evaluation
  • Construct, evaluate and review the major components of a marketing plan that enables sustainable, superior organisational performance in the market place.


Graduate Attributes
  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy
  • Cross Cultural Competence
  • Ethical practice

Academic Integrity Statement

As a CQUniversity student you are expected to act honestly in all aspects of your academic work.

Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.

When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.

Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.

As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.

What is a breach of academic integrity?

A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.

Why is academic integrity important?

A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.

Where can I get assistance?

For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.

What can you do to act with integrity?