For this assessment, each student will be analysing two newspaper articles for tutorial discussion and submission on two separate weeks. The emphasis is on identifying the marketing implications for the events or incidents described in the selected articles. This is an individual assessment with a maximum word limit of 600 for each article analysis.

Select an article published online in any Australian newspaper no more than two weeks earlier than the submission deadline. For the week 4 submission, please choose an article published online between the 18^th of March and the 31^st of March 2019 (this is Assessment 1a). For the week 6 submission, please choose an article published online between the 08^th of April and the 19^th of April, 2019 (this is Assessment 1b). All submissions must contain a copy of the full article (in pdf) as an attachment. You should also reference the article in the main submission document with the correct URL in the reference list section (follow the APA guideline for all referencing).

For each article analysis prepare a write-up (in .doc or .docx format) of no more than 600 words for online submission. Each write-up should address the following three questions:

1.  What are the marketing issues illustrated in the article?
2.  Who are the important stakeholders?
3.  How would you respond to these issues and why?

Each article analysis submission is worth 10% equating to a total of 20% of semester’s mark for the unit. Tutorial class activities in weeks 1 and 2 are designed to assist students in preparing for their week 4 and week 6 submissions.

Students must be prepared to discuss their article analysis during tutorial classes in weeks 4 and 6 respectively. Tutors will take note of the participants in class. Distance/online/flex students will discuss their analysis of articles 1 and 2 in the allocated Moodle discussion forum in weeks 4 and 6, respectively.

Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issues although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

• Descriptive text (5%)
• Reflective analysis (85%)
• Writing style (10%)

See Moodle for detailed marking rubric for assessment 1. Each article will be graded out of 100% and reduced to a mark out of 10 (2 x 10 marks = 20 marks for each assessment).

Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for every 100 words over the allowed 600 words limit)

Penalties apply for late submission (5% mark will be deducted from the total mark per day unless an approved extension has been granted).

Assessment 2 requires students to work in groups of up to three (3) students on a selected product from a pre-determined list in order to prepare a comprehensive marketing plan. The assumption is that the product will be introduced into the Australian market in 2019. This is a group assessment and groups will be formed during week one tutorial classes. The marketing plan should be between 3000 and 4000 words in length excluding the executive summary, table of contents, tables, charts/graphs, the reference list and appendices. Your assessment should show an application of relevant marketing concepts, theories, and analytic tools learnt in the unit. Please choose one of the products from the list below.

• Each student in the group needs to research, prepare and present one of the following sections of the marketing plan:

                    1. Situation analysis;

                    2. Target market identification including marketing objectives; and

                    3. Marketing mix strategy.

• Each student should have enough content to present for 2 minutes on their section and should be prepared to answer any questions on their section. Each group will have maximum of 6 minutes to present. It is up to each group to rehearse and manage the time limit for the presentation.

• For on-campus students, the presentations will start in Week 10 and it is expected that all groups are ready to present in week 10.

• Distance students will present live via a Zoom session either during the day or in the evening to be determined by the Unit Coordinator starting in week 10.

• For all students: if you are unable to attend a class/Zoom session and do not let your lecturer/Unit Coordinator know in advance or do not have a doctor’s certificate or a sufficient reason why you were not present, you will receive a zero mark for your presentation.

You can use the example given on pages 69-73 in the textbook as a guide. However, it is highly recommended to check other sources provided in unit’s Moodle page for examples of marketing plans. The preparation for this assessment involves extensive research and each group will need to start working on this assessment as early as possible. Both the marketing plan and the associated PowerPoint slides will need to be uploaded in Moodle under the “Assessment 2” submission link by the due date.

Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issues although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

        · Executive summary (5%)

        · Introduction to the report (5%)

        · Situation analysis (20%)

        · Target market identification and marketing objectives (20%)

        · Marketing mix strategy and implementation plan (40%)

        · Mechanics (report format and writing style) (8%)

        · Referencing format (2%)

Please see the unit's Moodle page for detailed marking rubric for assessment 2.

Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for every 100 words over the allowed 4000 words limit)