For this individual assessment, each student is required to choose a news article (from two articles to be provided on Moodle) that focuses on selected United Nations Sustainable Development Goals (UNSDGs) and answer a set of questions exploring marketing implications of the article. The specific questions students need to answer include: (1) Which of the UNSDGs does the news article relate to?; (2) Who are the important stakeholders?; (3) What potential marketing issues can be identified from the article?; and (4) How would you respond to these issues and why? Lastly, (5) reflect on what you have learned from this assessment and consider how your learning could be applied in the future. A minimum of 5 references must be included to support the answers to these questions. 

This is an individual assessment with a maximum of 1000 words. Please note that only references used in text should be included in your reference list. Any assessment with a 'Turnitin' score of more than 25% will be checked by the marker for potential plagiarism issues although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the 'Turnitin' report, your assessment may be forwarded to an appropriate office/authority.

• Identification of the appropriate UNSDG from the article (10%)
• Identification of the important stakeholders (20%)
• Identifying potential marketing issues and responses to these issues (40%)
• Self-reflection (10%)
• Writing style (i.e. spelling, grammar, etc.) (10%)
• Referencing (10%)

Assessment 2 requires students to work in groups of up to five (5) students on the company Kogan.com (www.kogan.com/au/) in order to prepare a comprehensive marketing audit. The aim of this assessment is to conduct a systematic, comprehensive and objective analysis of the marketing activities undertaken by the company. In addition, you are also required to provide two recommendations for the company, and to reflect on what you have learned from this piece of assessment, and how your learning could be applied in the future. The marketing audit should be a maximum of 2000 words in length.

All groups are required to be ready to present the Executive Summary of their report in their week 10 workshops, any remaining presentations will be completed in the week 11 workshops. Each presentation should not be more than 5 minutes in duration with a maximum of 6 slides.

Your submission should show an application of relevant marketing concepts, theories, and analytic tools learnt in the unit. The marks for this assessment will depend primarily on presenting appropriate and supporting evidence and also, on the ability to critically write and present the marketing audit report. You are strongly encouraged to use the Academic Learning Centre (ALC) facilities to assist you in preparing a professional report and presentation.

This is a group assessment (maximum group size is 5 students). All group members must be from the same workshop. Workshop facilitators will provide additional information about forming groups in the workshop classes. Please note that once you are placed in a group, you are not allowed to change groups (i.e. join another group) without prior permission from the teaching staff (workshop facilitator).

Changing groups without informing the teaching staff will result in substantial delay and erroneous mark allocation to group members. As this is a group effort, all group members must participate in the presentation. If any group member does not participate in the presentation without prior notice, or if other group members inform the unit coordinator of group members' lack of contribution, then that group member will receive a zero.

Both the marketing audit (in .doc or .docx format) and the associated PowerPoint slides (in .ppt or .pptx format) need to be submitted through Moodle by the due time (only one member per group is required to submit both the Word and PowerPoint files). Any assessment with a 'Turnitin' score of more than 25% will be checked by the marker for potential plagiarism issues although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the 'Turnitin' report, your assessment may be forwarded to an appropriate office/authority.

• Executive summary (3%)
• Introduction (2%)
• Situation analysis (20%)
• Segmenting, targeting, and positioning (STP) (20%)
• Marketing mix strategy (30%)
• Recommendation and group-reflection (10%)
• Report format and writing style (mechanics) (3%)
• Referencing (2%)
• Presentation (10%)

Penalties apply for exceeding the word limit (1% deduction from the total marks for every 100 words over the 2000 word limit), and for late submission (5% mark will be deducted from the total marks per day unless an approved extension has been granted).

This online exercise comprises of two questions. Students need to answer both questions. Each question is worth 20 marks and the whole exercise is worth 40 marks. Answer format will be in short-answer format to be answered within the allocated space that follows the questions in Moodle. 

This online exercise should be completed individually (no groups). The exercise link will open at 9:00 am AEST Monday Week 11 and close at 9:00 am AEST Monday Week 12. Students need to complete this online exercise in one sitting. Students cannot exit and re-enter the Moodle site once the exercise starts. The online exercise will log students out as soon as the maximum time allowance of 2 hours has been reached. 

Please note that the responsibility for access, Internet Service Provider, browsers, Internet connection and the computer you use remains with the student. Refer system access problems (e.g. Moodle login or password issues) to the Technology and Services Assistance Centre (tasac@cqu.edu.au) as soon as possible identifying the unit, your full name, student number, campus and approximate time the problem occurred. Students are encouraged to provide their own timer and not solely (added) rely on the computer.

Ability to define and apply marketing concepts/theories as learned in the unit.