Assessment Task 1 — Online Tests
Open date: All online tests open Monday of Week 4 9:00 AM AEST

Due date:
• Online Test 1 due Friday of Week 5 2:00 PM AEST
• Online Test 2 due Friday of Week 8 2:00 PM AEST
• Online Test 3 due Friday of Week 11 2:00 PM AEST

Weighting: 30% = 3 tests × 10% each test

Length: To complete 30 questions per test in 60 minutes for each test


Details

Assessment Task 1 consists of 3 online tests with 30 questions in each. Each test is 60 minutes duration (should you go over time, your score will be zero). You only have one chance to complete each test so please ensure you are ready before opening the test.

The following chapters of the textbook are covered in the corresponding online tests:
• Online Test 1: Chapters 3, 4 & 5
• Online Test 2: Chapters 6, 7 & 8
• Online Test 3: Chapters 9, 10 & 11

There may be revision questions in a test based on chapters already covered.


Notes:

• The Moodle system keeps records of your tests' scores.
• All times shown are in Australian Eastern Standard Time – you may need to adjust for your own time zones if completing the online tests.
• Each test has a time limit of 60 minutes and can only be taken once.
• Please do not open the test until you are ready to complete the entire test.
• Only 1 attempt at each test is allowed.
• You must aim to have the quiz tests completed by the closing date.
• There is no penalty for a wrong answer.
• You need to study the textbook, PowerPoint slides, and this UNIT profile carefully;
• There will be no sample quizzes.
• You do not have the option of multiple attempts in this piece of assessment.
• The due dates for the online tests cannot be changed for an individual student due to both technical and equity reasons. Hence, no extension requests will be accepted for the online tests.
• Responsibility for access, ISP, browsers, connection and the computer you use (irrespective of who owns it) remains with the student. Failure of equipment is not grounds for special consideration, extensions of tests or special arrangements. Use of computers/computer labs on university campuses does not absolve students of their responsibility for having reliable and continued access to the worldwide web;
• Do not wait until the last minute. The UNIT coordinator will not open quizzes again for problems related to LAST MINUTE ATTEMPTS. Special consideration or arrangements will not be granted where the student attempts to complete the online test WITHIN THE LAST 48 HOURS of the test and encounters problems that cannot be resolved before the expiry of the online test.
• Refer system access problems (e.g. MOODLE login or password issues) to the Client Service Centre at tasac@cqu.edu.au as early as possible.
• “My computer has frozen up during an online test – what do I do?” The first thing to do is “don’t panic”! Email the Unit coordinator immediately for assistance identifying YOUR FULL NAME, STUDENT NUMBER, UNIT CODE, CAMPUS, THE QUIZ NUMBER AND THE NATURE OF THE PROBLEM. Any omissions of this required information may delay a response.
• If a student requests a reset of their quiz and the Unit Coordinator agrees to that request, but subsequently the student does not complete the test within the deadline, it will be deemed that the test has not been completed and a score of ZERO will apply. Note that the determination of whether the online test result was affected by technical difficulties will be solely the prerogative of the Unit Coordinator. Simply doing poorly in a test and then asking for a reset will not be considered.

Multiple Choice Questions and Answers, where students will find and select the best possible answer out of the given choices.
The total score for this assessment task is 30 marks (3 tests × 10 marks each test = 30 marks).
You will be given 60 minutes ONLY for each test.

Assessment Task 2 — Writing and Presenting Slides

Due date: 2pm AEST Friday Week 7

Weighting: 30%

Length: 8 Powerpoint slides max with voice over (of not more than 3 mins in duration) in Moodle plus a Word script (maximum 800 words).


Task Description –PPT presentation with voice over and Word written assessment

All assignments should be submitted online through the MRKT 20054 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised).

The ability to design and give business presentations is critical to the success of any marketing career. In this assessment task, you as a "service marketing expert” will demonstrate your ability in this regard.

Your task is to develop a 3-minute marketing pitch presentation for a new service that you have developed in any ONE of the following areas:
- Car dealership
- Hotel/ motel or ecolodge
- Gym
- Hair dressing or beauty and spa saloon
- Coffee shop
- Italian or Indian or Chinese food restaurant
- A ferry service to the Whitsundays islands

Be creative! In your pitch, include the following key areas:
- Describe the new service offer – Identify the core and any supplementary elements for the new service;
- Briefly define and justify a target market for the new service;
- Develop an effective positioning strategy and identify your competitive advantage;
- Identify and justify your principal distribution, pricing and promotion strategies.

This presentation should be made within 3 minutes and through 8 PowerPoint slides with bullet points. The slides should follow this structure:
1. Student information and presentation title;
2. Description of the new service offer;
3. Target Market;
4. Positioning Strategy & Competitive Advantage;
5. Distribution strategy;
6. Pricing Strategy;
7. Promotion Strategy;
8. Reference list.

You will also prepare and submit a Word document script in which you will write out or at least outline what you intend to say in your presentation.

Please pay attention to the following details on presentation and submission methods:
• On-campus students will deliver their presentation in class, and will in addition submit their PowerPoint file with voiceover and script in Moodle.
• Distance education students will record their presentation through PowerPoint's "Record Slide Show” function, and submit their PowerPoint file (with recording) and script in Moodle.

For all students, the Moodle submission of PowerPoint file and script will be due at 2 pm AEST Friday Week 7. However, on-campus students may present in class prior to, during, or after Week 7, depending on their local lecturer/tutor's scheduling.

Notes:
- You do not need to read the in text referencing or references at the end of the slides when recording your voice for the PPT presentation.
- When recording, you should use a headset with microphone preferably or speak loudly if you use the inbuilt microphone on your laptop/computer. Please make sure your voice is clear, can be heard and understood when playing the Powerpoint slides BEFORE you upload your work into Moodle.
- The Powerpoint slides and Word script will need to be uploaded in Moodle under the “Assessment 2” link.
- Do NOT insert your audio as a wav.file into the slides because we will not be able to hear you if it is not embedded in the file. To check if it works, you could send your PPT file to a friend and see if they can hear it. Please do not send to the Lecturer or Unit Co-ordinator to check.
- For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link below. Adding Voice Over to PowerPoint Presentations in 5 Easy Steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easy-steps/
- For the Word script, please use Times New Roman with font 12 and double line spacing.
- Do NOT click on ‘Final submission’ of files in Moodle unless BOTH the PPT and Word documents have been uploaded.
- All assignments are to be uploaded into Moodle and not sent to the Unit Co-ordinator’s email address for marking.
- You need to start working on this assessment as soon as Week 4 as it involves lots of research and preparation and do not wait until the last minute to do this assessment.
- In the past, some students had to submit their PPT with no voice over because they worked on it at the last minute and subsequently lost marks.

Assessment Task 3 — Individual Report

Due date: 2 pm AEST Wednesday Week 12

Weighting: 40%

Length: 1500 words maximum

Details – Written assessment
Check out the following ecolodges websites:

http://www.chiangmaiecolodges.com/
http://www.lumerachalets.com.au/
http://www.binnaburralodge.com.au/
http://www.baliecolodge.com/

Your task is to write a report to address the following questions:

1. Choose any ONE of the ecolodges above and determine the target market of that service provider. Determine the characteristics of that target market and their wants and needs in terms of the service you are examining. What criteria would you use for segmentation, for example age, gender, income, occupation, psychographics, family life cycle or other criteria?

2. Identify and describe the key types of perceived risks that customers may experience in purchasing and using the services. (Consider displaying in a table).

3. Consider the extended marketing mix elements of people, process and physical environment that are inherent components of service delivery. How would that ecolodge capitalise on the key search, experience and credence Attributes in relation to people, process and service environment management and design?

4. Provide recommendations as to how the company may work to alleviate the perceived risks, before, during and after the service experience.

5. Finally, you are to provide a statement to reflect on how the Service Industry Marketing Unit has been valuable to you so far.

Your arguments and analysis in this report requires theoretical support from a minimum of 10 journal article references.

Your report should follow the subsequent structure:
• title page;
• executive summary;
• table of contents;
• introduction;
• target market description and segmentation criteria;
• key types of perceived risks;
• managing Search, Experience and Credence Attributes in relation to people, process and service environment management and design;
• recommendations to alleviate the perceived risks, before, during and after the service experience;
• reflection statement on value of studying the Service Industry Marketing Unit
• reference list.