Most countries now have economies in which service products represent over 50% of GDP, and are experiencing digital revolutions in the marketing of service products. In this unit, you will focus on the challenges of marketing service products and the corresponding managerial implications in the modern digital world. You will gain a solid understanding of service marketing theories to guide your practical applications in this exciting area of marketing. The focus of this unit is on the 7Ps of service marketing as applied to businesses in the digital era. The unit also specifically covers the integration of marketing, management, and customer relations in competitive digital environments and markets.

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student feedback

I appreciate teachers' dedication and passion. They put in a tremendous amount of effort to send weekly content emails and always respond quickly to questions, even outside of working hours.

Continue to value and support the dedication and passion of teachers. Maintain the current level of engagement and enthusiasm in lectures.

Feedback from Unit evaluation

The feedback provided on assignments was helpful but sometimes lacked specific details on how to improve.

Enhance the feedback on assignments by providing specific, actionable suggestions for improvement. Include targeted comments that highlight both strengths and areas needing development, ensuring students clearly understand how to apply the feedback to improve future work.

Feedback from Self reflection

It would be helpful to have more examples or practical applications to relate the theory to real-world scenarios.

Incorporate more real-life examples and case studies into lectures and workshops to help students better understand and apply theoretical concepts.