Overview
Consumption is a universal phenomenon of human society, and understanding consumer behaviour is fundamentally critical to marketers and policymakers. This unit explores the science of consumer behaviour, an interdisciplinary field that integrates knowledge and discovery from marketing, psychology, anthropology, sociology, demography, and economics. In this unit you will examine models and frameworks of consumer decision making, as well as the impacts of internal and external factors on thoughts, feelings, and actions of consumers. Furthermore, you will learn to implement consumer behaviour principles to facilitate the development of successful marketing campaigns.
Details
Pre-requisites or Co-requisites
Prerequisite: MRKT20052.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 1 - 2027
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Academic Progression Policy and Procedure
- Student Refund and Credit Balance Policy and Procedure
- Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Student feedback.
Positive student evaluation/comment about clear unit requirements, useful learning materials, and staff's good practice in encouraging students to interact.
The teaching staff in the future offerings of this unit will be encouraged to keep providing students clear unit requirements, keep utilising high-quality learning resources that benefit students in their consolidation of consumer behaviour relevant concepts or theories, and keep encouraging students to interact among themselves and with teaching staff during the learning and teaching related activities.
Feedback from Student feedback and staff self-reflection.
There is a need to make improvement on this unit, particularly in terms of providing useful assessment feedback so that students can learn from their assessments and gain beneficial knowledge/skills from the feedback.
The teaching staff in the future offerings of this unit will be encouraged to pay attention to the quality of assessment feedback during the assessment marking/moderation process, and ensure the assessment feedback is educational as well as can enhance students' knowledge/skills.