Task Description

There are three quiz tests.

Quiz Test 1:

30 questions

Study resources: week 1 - week 4 - Chapters 1, 2, 3, 4 and 11

Complete this test in 60 minutes

Test opens on Friday of Week 4 (1 December 2017) at 09:00 AM AEST and closes on Friday of Week 5 (8 December 2017) at 17:00 PM AEST

There are no extensions of the test date

Quiz Test 2:

30 questions

Study resources: week 5 - week 7 - Chapters 5, 8, 9, 13

Complete this test in 60 minutes

Test opens on Friday of Week 7 (5 January 2018) at 09:00 AM AEST and closes on Friday of Week 8 (12 January 2018) at 17:00 PM AEST

There are no extensions of the test date

Quiz Test 3:

30 questions

Study resources: week 8 - week 11 - Chapters 14, 15, 16 and 17

Complete this test in 60 minutes

Test opens on Friday of Week 11 (2 February 2018) at 09:00 AM AEST and closes on Friday of Week 12 (9 February 2018) at 17:00 PM AEST

There are no extensions of the test date

Notes & Important Advice:

• The system keeps records of your tests' scores.
• All times shown are in Australian Eastern Standard Time (AEST) – you may need to adjust for your own time zones if completing the online tests.
• Each test has a time limit of 60 minutes and can only be taken once.
• Please do not open the test until you are ready to complete the entire test.
• Only 1 attempt at each test is allowed.
• You must aim to have the quiz tests completed by the closing date.
• There is no penalty for a wrong answer.
• You need to study the textbook, PowerPoint slides, and this course profile carefully;
• There will be no sample quizzes.
• You do not have the option of multiple attempts in this piece of assessment.
• Responsibility for access, ISP, browsers, connection and the computer you use (irrespective of who owns it) remains with the student. Failure of equipment is not grounds for special consideration, extensions of tests or special arrangements. Use of computers/computer labs on university campuses does not absolve students of their responsibility for having reliable and continued access to the worldwide web;
• Do not wait until the last minute. The unit coordinator will not open quizzes again for problems related to LAST MINUTE ATTEMPTS. Special consideration or arrangements will not be granted where the student attempts to complete the online test WITHIN THE LAST 48 HOURS of the test and encounters problems that cannot be resolved before the expiry of the online test.
• Refer system access problems (e.g. MOODLE login or password issues) to the Client Service Centre at tasac@cqu.edu.au as early as possible.
• “My computer has frozen up during an online test – what do I do?” The first thing to do is “don’t panic”! Email the unit coordinator immediately for assistance identifying YOUR FULL NAME, STUDENT NUMBER, COURSE CODE, CAMPUS, THE QUIZ NUMBER AND THE NATURE OF THE PROBLEM. Any omissions of this required information may delay a response.
• You must aim to have the quiz tests completed by the closing date.
• If a student requests a reset of their quiz and the Unit Coordinator agrees to that request, but subsequently the student does not complete the test within the deadline, it will be deemed that the test has not been completed and a score of ZERO will apply. Note that the determination of whether the online test result was affected by technical difficulties will be solely the prerogative of the Unit Coordinator. Simply doing poorly in a test and then asking for a reset will not be considered.

Multiple Choice Questions and Answers, where students will find and select the best possible answer out of the given choices.

Task Description – Team PPT oral presentation (on-campus students) or voice-over (Distance students) and Word written assessment

Students must upload their PPT slides (including voice-over for Distance students) and Word Script by Monday Week 11 (17:00pm AEST).

Maximum length:

·         10 Powerpoint slides: maximum with oral presentation or voice-over of not more than 10 mins in duration.

·         Word script: maximum 1500 words (BE CONCISE)

All assignments should be submitted online through the MRKT20057 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised).

REMEMBER: Assessment 2 and 3 are related.

Organise yourself into teams of 2 or 3 people through signing up for groups allocated in Moodle. (See information in Moodle for further guidance.) Each member of the group will individually submit the “Self and Peer Evaluation” forms in Moodle by the due date where you will evaluate your own work and that of your team members. See information in Moodle for further guidance.

In your group undertake the following activities:

For Assessment 3, you and your team mates are expected to choose ONE of the countries that you worked on in Assessment 2:

·         Finland,

·         Canada, or

·         Russia.

where you will market Ugg Australia™ and explain the rationale for your choice.
You will then provide recommendations for the following:
a. Market selection and entry strategy
b. Competitive strategy
c. Pricing strategy
d. Promotion strategy
e. Distribution strategy

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas. I suggest you use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

Note that this is a team assessment business report.

Once completed, the team will complete the marking criteria forms (Form 1 of 2 and Form 2 of 2). Each team member will complete both forms and provide all relevant details in those forms. You are to provide a statement to reflect on how the Global Business Marketing Unit has been valuable to you.

The forms must be uploaded online through the Moodle Assessment 3 link by the due date. Please see course Moodle website for submission guidelines.

Why is a group work important?

The success of international venture creation, investment, management and marketing activities is often reliant upon national and international network building, firm's capabilities in communication and teamwork, cross-cultural understanding, critical and rationale thinking, and processing and managing information and technology. This group assessment is aiming to practice and develop the above stated critical skills and abilities.

What would you do to build a team?

This is a team-based assessment, where you have to allocate yourself to any of the teams through the course Moodle site. I would suggest you to make a team whom you can communicate with on a regular basis. The link, "build your team for group work", is available in Week 1 slot. Click on this link, and then select the group and click on the "choice" button, and finally, scroll down and click on the "save my choice" button.

There should be no more than 3 members in a group; preferably from 3 different cultures. The objective of this team-based assessment is to have increased communication in English, network building, cross-cultural understanding and further strengthening your critical and rational thinking abilities. Therefore, it is expected that you, as a team player, will practise and achieve these critical skills. Exchange your communication IDs (Skype/E-mail/Facebook) and/or phone numbers etc., and start your team work. You can also download Zoom.us, which is free and allows you to call meetings and upload these meetings into your email calendar as well as giving video feeds and you can share your work on the screen so that all team members can see it.

You will use the feedback/comment of your written assessment, negotiate with your team members and make a rational decision. You need to reflect and apply all these in this group work assessment.

Instructions for your written Word document with the references
- The maximum length is 1500 words excluding references
- Please use Times New Roman with font 12 and 1.5 line spacing.
- You need to upload this Word document in Moodle under the Assessment 3 link.

Instructions for your “self and peer evaluation” forms upload
- All students working in a group have to individually upload the self and peer evaluation forms in the Moodle link under Assessment 3

- Each individual team member will assess the team, their own work and each other’s work, by completing and uploading the forms provided in Moodle.

- Once the assessment has been completed, the team members will fill in Form 1 of 2 the ‘Group Work Assessment’ and each team member will upload this into their own moodle assessment 3 area.

- Each team member will also complete Form 2 of 2 the "Teamwork Assessment Form’ and review the individual effort put in by each team member.

- Each of these forms is uploaded individually and thus is confidential from your team members.

- Both of these forms must be uploaded by each team member along with a copy of your final assignment PPT and Word Script (therefore a total of 4 files per individual student) through the assessment 3 link available by the due date. Please see course Moodle site for further submission guidelines.

Instructions for the PPT slides (10 PPT slides, maximum 10 minutes oral presentation or voice-over)
- You are to produce a maximum of 10 Powerpoint slides.

- Oncampus (internal) students will be presenting their PPT presentations in class time during weeks 11 and 12 of the term.

- Distance students are required to provide a voice-over on your slides.

- The oral presentation or voice-over should be a maximum of 10 minutes to discuss the above.
- Use the marking criteria for this assessment as a guide to include what is needed in the slides.
- You do not need to read the in text referencing or references at the end of the slides when presenting your oral or recording your voice-over for the PPT presentation.
- As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not possible.

For Distance students:

·         To record your voiceover, you should use a headset with microphone preferably or speak loudly if you use the inbuilt microphone on your laptop/computer. Please make sure your voice is clear, can be heard and understood when playing the Powerpoint slides BEFORE you upload your work into Moodle.

·         The Powerpoint slides will need to be uploaded in Moodle under the “Assessment 3” link.

·         Do NOT insert your audio as a wav.file into the slides because we will not be able to hear you if it is not embedded in the file. To check if it works, you could send your PPT file to a friend and see if they can hear it. Please do not send to the Lecturer or Unit Co-ordinator to check.

·         For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link below. Adding Voice Over to PowerPoint Presentations in 5 Easy Steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easy-steps/

Final instructions
- Do NOT click on ‘Final submission’ of files in Moodle unless ALL FILES (PPT file,Word Script, Form 1 of 2 and Form 2 of 2) have been uploaded.
- All assignments are to be uploaded into Moodle and not sent to the Unit Co-ordinator’s email address for marking.
- You need to start working on this assessment as soon as Week 6 as it involves lots of research, preparation and team effort and do not wait until the last minute to do this assessment.