Assessment task 1 comprises of three (3) online quizzes each worth 10%. Each quiz contains 30 multiple choice questions and needs to be completed in 60 minutes. You have one week to complete each quiz, with questions based on chapters from the text book. There are no extensions of test dates for online quizzes. Please refer below for quiz information and important advice regarding online quizzes for Assessment 1.

Quiz Test 1:

• Study resources refer to content from Weeks 1 - 4, Chapters 1, 2, 3, 4 and 11
• Test opens on Friday of Week 4 at 9:00am AEST and closes on Friday of Week 5 at 5:00pm AEST

Quiz Test 2:

• Study resources refer to content from Weeks 5 - 7, Chapters 5, 8, 9 and 13
• Test opens on Friday of Week 7 at 9:00am AEST and closes on Friday of Week 8 at 5:00pm AEST

Quiz Test 3:

• Study resources refer to content from Weeks 8 - 11, Chapters 14, 15, 16 and 17
• Test opens on Friday of Week 11 at 9:00am AEST and closes on Friday of Week 12 at 5:00pm AEST

Notes and Important Advice:

• The system keeps records of your tests' scores.
• All times shown are in Australian Eastern Standard Time (AEST) – you may need to adjust for your own time zones if completing the online tests.
• Each test has a time limit of 60 minutes and can only be taken once.
• Please do not open the test until you are ready to complete the entire test.
• Only 1 attempt at each test is allowed.
• You must aim to have the quiz tests completed by the closing date.
• There is no penalty for a wrong answer.
• You need to study the textbook, PowerPoint slides, and this unit profile carefully.
• There will be no sample quizzes.
• You do not have the option of multiple attempts in this piece of assessment.
• Responsibility for access, ISP, browsers, connection and the computer you use (irrespective of who owns it) remains with the student. Failure of equipment is not grounds for special consideration, extensions of tests or special arrangements. Use of computers/computer labs on university campuses does not absolve students of their responsibility for having reliable and continued access to the worldwide web.
• Do not wait until the last minute. The Unit Coordinator will not open quizzes again for problems related to LAST MINUTE ATTEMPTS. Special consideration or arrangements will not be granted where the student attempts to complete the online test WITHIN THE LAST 48 HOURS of the test and encounters problems that cannot be resolved before the expiry of the online test.
• Refer system access problems (e.g. MOODLE login or password issues) to the Client Service Centre at tasac@cqu.edu.au as early as possible.
• “My computer has frozen up during an online test – what do I do?” The first thing to do is “don’t panic”! Email the unit coordinator immediately for assistance identifying YOUR FULL NAME, STUDENT NUMBER, COURSE CODE, CAMPUS, THE QUIZ NUMBER AND THE NATURE OF THE PROBLEM. Any omissions of this required information may delay a response.
• You must aim to have the quiz tests completed by the closing date.
• If a student requests a reset of their quiz and the Unit Coordinator agrees to that request, but subsequently the student does not complete the test within the deadline, it will be deemed that the test has not been completed and a score of ZERO will apply. Note that the determination of whether the online test result was affected by technical difficulties will be solely the prerogative of the Unit Coordinator. Simply doing poorly in a test and then asking for a reset will not be considered.

Multiple Choice Questions and Answers, where students will find and select the best possible answer out of the given choices.

Assessments 2 and 3 are both related. Ensure you read through Assessment 3 before you begin Assessment 2.

This challenging assessment will provide you a real world experience through an applied and innovative task.

You have been hired as the Marketing Manager of Yellow Tail Wines (https://www.yellowtailwine.com/wines/). Your CEO has decided to market Yellow Tail™ to:

· Canada,

· United Kingdom, or

· China.

They have asked you to write a report on the marketing of Yellow Tail™ in any ONE of the above countries of your choice after conducting a strategic analysis of the following environments: economic and financial; political and legal; social and cultural; and technological.

To prepare the report, you should read current news articles to ensure you understand issues faced by this company. It is highly recommended that you also read various academic materials before writing this report, so that you may support your arguments with theories and market information. You will be expected to have consulted books, at least 15 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to prepare the report. You should start working on the assessment as early as Week 4.

You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

The suggested report structure is as follows: title page with unit name and code, student name, student ID and campus and date; table of contents; background information on product and the country of your choice; discuss the variables (economic, political/ financial, social/cultural, technological) that may affect your international marketing campaign in that country; list the references (at least 15 academic references).

Maximum length: 1500 words (excluding references)

Be creative! To enhance the presentation of your report, use numbered headings and sub-headings to specify the information required for each of the above criterion. The assessment marking criteria below should guide you for this assessment task, in particular the weighting attributed to each section of the assessment task. Please use Times New Roman with font 12 and 1.5 line spacing.

Important Note: Selection of references from Wikipedia, www.NetMBA.com, www.marketingteacher.com, www.tutor2u.com, etc. will be treated very negatively. These are not appropriate sources for your academic assignment and their use is not acceptable.

All assignments are to be submitted online through the MRKT20057 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised).

REMEMBER: Assessments 2 and 3 are related.

Organise yourself into teams of 2 or 3 people by signing up for groups allocated in Moodle. (See information in Moodle for further guidance.)

For Assessment 3, your group is expected to choose ONE of the countries that you worked on in Assessment 2 (Canada, United Kingdom or China) where you will market Yellow Tail™.

In your group presentation, you will provide the following:

- Explain the rationale for your choice

- Market selection and entry strategy

- Competitive strategy

- Pricing strategy

- Promotion strategy

- Distribution strategy

- Concluding recommendations

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas. I suggest you use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

All assessments should be submitted online through the MRKT20057 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised).

Instructions for your written Word document with references

- The maximum length of the word script is 1500 words, excluding references
- Please use Times New Roman with font 12 and 1.5 line spacing
- You need to upload this Word document in Moodle under Assessment 3

Instructions for the PPT slides (10 PPT slides, max. 10 minutes oral presentation or voice-over)

- You are to produce a maximum of 10 Powerpoint slides, and present for a maximum of 10 minutes (oral presentation or voice-over).
- The oral presentation or voice-over should be a maximum of 10 minutes to discuss the above.
- Use the marking criteria for this assessment as a guide to include what is needed in the slides.
- You do not need to read the in text referencing or references at the end of the slides when presenting your oral or recording your voice-over for the PPT presentation.
- As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not possible.
- On-campus (internal) students will be presenting their PPT presentations in class time during Weeks 11 and 12.
- Distance students are required to provide a voice-over on your slides (see notes below).

For Distance students:

To record your voiceover, you should use a headset with microphone preferably or speak loudly if you use the inbuilt microphone on your laptop/computer. Please make sure your voice is clear, can be heard and understood when playing the Powerpoint slides BEFORE you upload your work into Moodle.

The Powerpoint slides will need to be uploaded in Moodle under the “Assessment 3” link.

Do NOT insert your audio as a wav.file into the slides because we will not be able to hear you if it is not embedded in the file. To check if it works, you could send your PPT file to a friend and see if they can hear it. Please do not send to the Lecturer or Unit Co-ordinator to check.

For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link below. Adding Voice Over to PowerPoint Presentations in 5 Easy Steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easy-steps/

Note: this is a team assessment business report.

Why is a group work important?

The success of international venture creation, investment, management and marketing activities is often reliant upon national and international network building, firm's capabilities in communication and teamwork, cross-cultural understanding, critical and rationale thinking, and processing and managing information and technology. This group assessment is aiming to practice and develop the above stated critical skills and abilities.

What would you do to build a team?

This is a team-based assessment, where you have to allocate yourself to any of the teams through the course Moodle site. I would suggest you to make a team whom you can communicate with on a regular basis. The link, "build your team for group work", is available in Week 1 slot. Click on this link, and then select the group and click on the "choice" button, and finally, scroll down and click on the "save my choice" button.

There should be no more than 3 members in a group. The objective of this team-based assessment is to have increased communication in English, network building, cross-cultural understanding and further strengthening your critical and rational thinking abilities. Therefore, it is expected that you, as a team player, will practise and achieve these critical skills. Exchange your communication IDs (Skype/E-mail/Facebook) and/or phone numbers etc., and start your team work. You can also download Zoom.us, which is free and allows you to call meetings and upload these meetings into your email calendar as well as giving video feeds and you can share your work on the screen so that all team members can see it.

Final Instructions
- Do NOT click on ‘Final submission’ of files in Moodle unless ALL FILES (PPT file, Word Script) have been uploaded.
- All assignments are to be uploaded into Moodle and not sent to the Unit Co-ordinator’s email address for marking.
- You need to start working on this assessment as soon as Week 6 as it involves lots of research, preparation and team effort and do not wait until the last minute to do this assessment.